The document discusses the importance of content marketing by emphasizing the need to provide helpful articles in one's area of expertise to build business relationships. It mentions the challenges of publishing content in traditional mediums and introduces a free platform, Fair Partners, for sharing content. Interested individuals can provide feedback or get in touch via email or phone.

1. the #futureof
content
marketing

2. It is annoying…
toBLAB
ADBLA
VERBLA
TISELA
BLABLA
—!*
…
to interrupt
people and
talk about
yourself while
they are busy.

3. Content Marketing
Write helpful articles in
your area of expertise
and publish them.
If you do things right,
magic happens.

4. A great way to start
a business relationship.
“Remember
those guys who
wrote that
awesome article?
Let‘s call them!”

5. Is there a catch?
Yes, there is.
You need a place to
publish your content.
Publishing content
in magazines and
papers is expensive.

6. We had an idea,
it works like this…
In the 80’s
“I made a list.
Let‘s do a demo
tape and send it
to all these
record labels.”
Nowadays
“Let’s do a
video and
put our song
on YouTube.”

7. …
We created a
Best Practice Pool!
It‘s free. Join in
and publish your
content here!

8. Find us at
fairpartners.com,
mail us your feedback
and thoughts
cc@fairpartners.com
or give us a call
+49 6103 48569-10
(8 am–6 pm CET).