SlideShare a Scribd company logo
the #futureof
content
marketing
It is annoying…

toBLAB
ADBLA
VERBLA
TISELA
BLABLA
—!*

…
to interrupt
people and
talk about
yourself while
they are busy.
Content Marketing

Write helpful articles in
your area of expertise
and publish them.
If you do things right,
magic happens.
A great way to start
a business relationship.

“Remember
those guys who
wrote that
awesome article?
Let‘s call them!”
Is there a catch?

Yes, there is.
You need a place to
publish your content.
Publishing content
in magazines and
papers is expensive.
We had an idea,
it works like this…

In the 80’s
“I made a list.
Let‘s do a demo
tape and send it
to all these
record labels.”

Nowadays
“Let’s do a
video and
put our song
on YouTube.”
…

We created a
Best Practice Pool!
It‘s free. Join in
and publish your
content here!
Find us at
fairpartners.com,
mail us your feedback
and thoughts
cc@fairpartners.com
or give us a call
+49 6103 48569-10
(8 am–6 pm CET).

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THE FUTUREOF CONTENT MARKETING