A look at The Future State of Youth Radio based on current research of brand needs from the landscape, digital radio adoption and student desires as presented at the Annual Youth Radio Summit 2017 hosted by Student Village.

1. THE
FUTURE
STATE
OF SA
YOUTH
RADIO

2. CHANNELS
Social Capital
Community
Conversation
Participation
PURPOSE
Create
Impact
Change
Inform
Entertain
NEEDS
Sustainability
Resources
Talent
Advertising
Sponsorship
WHERE DID YOU START?

3. WHERE ARE YOU GOING
AND WHICH TOOLS
DO YOU NEED TO
GET THERE?

4. WHO’S THE TOOL?
AudienceBrands Stakeholders
Awareness
Know The Heartbeat
Stay Woke & Connected
Reflect Your Society’s State
Content
Harness Live Radio’s Power
Tell & Inspire Stories
Inform The Community
Solid Audience
Interest And Intrigue
Live Forum And Debate
Engage & Participate

5. • Most readily available technology
• Exceptional reach
• Great communication leveller
• Most intimate medium
• Active influence & engaging
• Boosts brand browsing
WHY RADIO IS IMPORTANT TO BRANDS?

7. INNOVATION
• Hlaudi Motsoeneng
started “That Thing”
• 80% local music on
SABC
• 4% royalty fee to South
African Artists
• Proudly South African
initiatives – Trace Africa
• “Unradio” – Norway is
completely digital

8. DIGITAL RADIO ADOPTION
• Instant Gratification
• Greater Choice
• Diversity
• On Demand
• Quality Sound
• No Interference
• More Stations
• More Competition
• Increased Mobility

9. YOUTH LOVE MOBILE
THEY’RE A
COMMUNITY
OF BIG
DREAMERS
87%
STUDENTS
OWN A
MOBILE
DEVICE

10. YOUTH LOVE MOBILE
THEY WANT
TO KEEP
INFORMED &
EMANCIPATE
THEMSELVES
87%
STUDENTS
OWN A
MOBILE
DEVICE

11. YOUTH LOVE MOBILE
A GATEWAY
TO HAPPINESS,
INFORMATION,
AND NEW
POSSIBILITIES
87%
STUDENTS
OWN A
MOBILE
DEVICE

12. All they want is
REAL
CONNECTION
INFORM
BUT
ENTERTAIN
CONSISTENT
DRIVE
SOLUTIONS
EMPOWER
DON’T
FORCE IT
ENGAGE

13. 011 885 3918 | info@studentvillage.co.za
THANK YOU