Case Study: #ItAllStarts At The Connect Cafe

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Student Village helped Nescafe launch six new delicious flavour variants on campus whilst helping students start a conversation, creating a connection that lasts!

Marketing

A case study by Student Village 2017
A CASE STUDY BY STUDENT VILLAGE 2017
#ITALLSTARTS AT THE CONNECT CAFÉ

THE PRE-HYPE
A case study by Student Village 2017
STUDENTS
QUEUING
OUTSIDE
NESCAFE’S
CONNECT CAFÉ,
WAITING FOR
#ITALLSTARTS TO
KICK OFF! THE
CONNECT CAFÉ
WAS SUCH A HIT
ON CAMPUS,
STUDENTS KEPT
ASKING FOR MORE
- TILL AFTER 3PM!

MUGSHOT
A case study by Student Village 2017
MUG STYLING WAS
A GREAT CONVO
STARTER, WHERE
STUDENTS WROTE
INSPIRATIONAL,
ENCOURAGING &
POWERFUL
MESSAGES TO
SHARE WITH OTHER
CAMPUSES.
STUDENTS CALLED
THE MUG SHARING,
THE NEW SCHOOL
“PEN PAL”!

SPEED DATING
A case study by Student Village 2017
STUDENTS
PARTICIPATED IN A
SPEED-MEET SETUP
AT THE CONNECT
CAFÉ WHERE THEY
GOT TO MEET AND
MATCH UP WITH
OTHER STUDENTS!
A WHOPPING
62, 000 COFFEE
SAMPLES AND
12,000 MUGS WERE
DISTRIBUTED!

APP-LIFICATION
A case study by Student Village 2017
A CUSTOM
DEVELOPED APP
MATCHED STUDENTS
TOGETHER,
CONNECTING THEM
BOTH ONLINE AND
AT THE NESCAFE’S
CONNECT CAFÉS

STUDENTS WERE
NOT SHY TO ASK
THOSE REALLY
INTIMATE
QUESTIONS AND
WITH THE HELP OF
NESCAFE WERE
PROVIDED UNIQUE
CONVERSATION
STARTERS IN A
GIGANTIC BALL
PIT.
PLAYING BALL
A case study by Student Village 2017

SOCIAL MEDIA TOOK THE
CONNECT CAFÉ BEYOND
CAMPUS WITH
STUDENTS SHARING
THEIR EXPERIENCE AND
CUSTOM DESIGNED
MUGS. ON SOCIAL MEDIA
THE CAMPAIGN REACHED
1.4MILLION STUDENTS
IN 3 DAYS. @NESCAFESA
WAS A TRENDING TOPIC
WITHIN THE SA TRENDS
LIST, ON EVERY DAY, OF
EVERY ACTIVATION
SOCIAL MEDIA
A case study by Student Village 2017

A case study by Student Village 2017
#ITALLSTARTSWITHNESCAFE

CONTACT STUDENT VILLAGE
TELEPHONE: 011 885 3918
EMAIL: SALES@STUDENTVILLAGE.CO.ZA
ADDRESS: 19 WEST STREET, HOUGHTON, 2198, JHB
PO BOX 432, MELROSE ARCH, 2076
A case study by Student Village 2017

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Case Study: #ItAllStarts At The Connect Cafe

1. A case study by Student Village 2017 A CASE STUDY BY STUDENT VILLAGE 2017 #ITALLSTARTS AT THE CONNECT CAFÉ

2. IN ORDER TO LAUNCH THEIR NEW RANGE OF FLAVOURS, NESCAFE HOOKED UP WITH STUDENT VILLAGE TO TAKE THEIR PREMIUM BRAND TO CAMPUS! THE CHALLENGE A case study by Student Village 2017

3. OBJECTIVES CONNECT STUDENTS TO THE BRAND BY INITIATING THEIR CONNECTION WITH ONE ANOTHER MAKE NESCAFE’S PREMIUM BRAND ACCESSIBLE AND STUDENTS’ NEW STAPLE COFFEE CHOICE CREATE HYPE AND INTERACTION AMONGST STUDENTS OVER NESCAFE’S SIX NEW FLAVOUR VARIANTS A case study by Student Village 2017

4. THE PRE-HYPE A case study by Student Village 2017 STUDENTS QUEUING OUTSIDE NESCAFE’S CONNECT CAFÉ, WAITING FOR #ITALLSTARTS TO KICK OFF! THE CONNECT CAFÉ WAS SUCH A HIT ON CAMPUS, STUDENTS KEPT ASKING FOR MORE - TILL AFTER 3PM!

5. MUGSHOT A case study by Student Village 2017 MUG STYLING WAS A GREAT CONVO STARTER, WHERE STUDENTS WROTE INSPIRATIONAL, ENCOURAGING & POWERFUL MESSAGES TO SHARE WITH OTHER CAMPUSES. STUDENTS CALLED THE MUG SHARING, THE NEW SCHOOL “PEN PAL”!

6. SPEED DATING A case study by Student Village 2017 STUDENTS PARTICIPATED IN A SPEED-MEET SETUP AT THE CONNECT CAFÉ WHERE THEY GOT TO MEET AND MATCH UP WITH OTHER STUDENTS! A WHOPPING 62, 000 COFFEE SAMPLES AND 12,000 MUGS WERE DISTRIBUTED!

7. APP-LIFICATION A case study by Student Village 2017 A CUSTOM DEVELOPED APP MATCHED STUDENTS TOGETHER, CONNECTING THEM BOTH ONLINE AND AT THE NESCAFE’S CONNECT CAFÉS

8. STUDENTS WERE NOT SHY TO ASK THOSE REALLY INTIMATE QUESTIONS AND WITH THE HELP OF NESCAFE WERE PROVIDED UNIQUE CONVERSATION STARTERS IN A GIGANTIC BALL PIT. PLAYING BALL A case study by Student Village 2017

9. SOCIAL MEDIA TOOK THE CONNECT CAFÉ BEYOND CAMPUS WITH STUDENTS SHARING THEIR EXPERIENCE AND CUSTOM DESIGNED MUGS. ON SOCIAL MEDIA THE CAMPAIGN REACHED 1.4MILLION STUDENTS IN 3 DAYS. @NESCAFESA WAS A TRENDING TOPIC WITHIN THE SA TRENDS LIST, ON EVERY DAY, OF EVERY ACTIVATION SOCIAL MEDIA A case study by Student Village 2017

10. A case study by Student Village 2017 #ITALLSTARTSWITHNESCAFE

11. CONTACT STUDENT VILLAGE TELEPHONE: 011 885 3918 EMAIL: SALES@STUDENTVILLAGE.CO.ZA ADDRESS: 19 WEST STREET, HOUGHTON, 2198, JHB PO BOX 432, MELROSE ARCH, 2076 A case study by Student Village 2017

Case Study: #ItAllStarts At The Connect Cafe

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