SlideShare a Scribd company logo
CLUBHOUSE
FOR BRANDS
SOCIAL MEDIA SUMMIT 2021
Big 4 in social media
12,04 MIL 12 MIL 5,35 MIL 5,05 MIL
SOCIAL AUDIO • A GROWING TREND
Social Audio is real-time audio that allows listeners
to actively participate in the dialog
Social Media Examiner
Social audio is the current strategy of social media,
content creation, and interaction based on voice
Sonika Sharma
What is social audio?
Who’s making noise now?
Dialup, Chalk, Discord, Locker Room, Space Audio,
Roadtrip, Stereo, Soapbox, Saga, Vocal, Ascult.eu
JOIN CLUBHOUSE
“Clubhouse is an invite-only social media app that
allows users to launch or drop in on “Rooms” - or
audio-only chat rooms with friends, followers, or
the general public. To join the app, users must have
an iPhone and receive an invitation from a
Clubhouse member”- HubSpot
What is Clubhouse?
How big is Clubhouse?
10 MIL
WORLDWIDE
75,000
ROMANIA
What are the features?
What does it look like?
What made it successful?
Journalists & TV Hosts
• Andreea Esca
• Andreea Rosca
• Cabral Ibacka
• Catalin Maruta
• Catalin Striblea
• Claudiu Pandaru
• George Zafiu
• Iulia Ionescu
• Lucian Mindruta
• Mihai Dobrovolschi
• Petrisor Obae
• Vlad Petreanu
Who’s on Clubhouse?
Executives
• Adrian Stanciu (Consultant)
• Andrei Pitis (Entrepreneur)
• Bogdan Axinia (eMAG)
• Carmina Dragomir (Metropolitan Life)
• Cosmin Alexandru (Consultant)
• Cristina Huzum (Sheraton)
• Dorin Boerescu (2Performant)
• Mircea Capatina (Smartbill)
• Radu Georgescu (Entrepreneur)
• Sonia Nastase (Nespresso)
• Teddy Dumitrescu (Publicis)
• Zoltan Szigeti (The Group)
Artists
• Adrian Sina
• Andrei Leonte
• Antonia
• Calin Goia
• Cornel Ilie
• Irina Rimes
• Liviu Hodor
• Marius Manole
• Marius Moga
• Mark Stam
• Nosfe
• Zoli Toth
Top 20 Most Followed Accounts*
* IN MARKETING & BLOGGING
* IN MARKETING & BLOGGING
Marketing clubs to follow
• Have the first-mover advantage
• Reach niche audiences
• Establish authentic connection
• Build trust and community
• Showing thought leadership
Why should brands be on Clubhouse?
• Brainstorming / Soliciting Feedback
• Branded clubs
• Promoted rooms
• Live Events
• Sponsored audio influencers
• E-commerce
• Ads (banners, text, audio)
How can brands use Clubhouse?
Martell Cognac partnered with creator Karen Civil to
celebrate black female entrepreneurs. Throughout the
month, they’ve hosted weekly conversations
Inspira Marketing
Case Study
Restaurant Brand International - owner of Burger King -
have taken to Clubhouse to connect its marketing leaders
with fellow marketers and everyday consumers
Marketing Dive
Case Study
Director Sam Levinson and actress Zendaya were involved
in a small room and chatted about their new Netflix movie,
premiering that night
PR News Online
Case Study
Is Clubhouse the next big thing
in social media?
Clubhouse Romania Survey 2021
By Costin Cocioaba
cefaci.online/clubhouse
Clubhouse for Brands in Romania

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Clubhouse for Brands in Romania

  • 2. Big 4 in social media 12,04 MIL 12 MIL 5,35 MIL 5,05 MIL
  • 3. SOCIAL AUDIO • A GROWING TREND
  • 4. Social Audio is real-time audio that allows listeners to actively participate in the dialog Social Media Examiner Social audio is the current strategy of social media, content creation, and interaction based on voice Sonika Sharma What is social audio?
  • 5. Who’s making noise now? Dialup, Chalk, Discord, Locker Room, Space Audio, Roadtrip, Stereo, Soapbox, Saga, Vocal, Ascult.eu
  • 7. “Clubhouse is an invite-only social media app that allows users to launch or drop in on “Rooms” - or audio-only chat rooms with friends, followers, or the general public. To join the app, users must have an iPhone and receive an invitation from a Clubhouse member”- HubSpot What is Clubhouse?
  • 8. How big is Clubhouse? 10 MIL WORLDWIDE 75,000 ROMANIA
  • 9. What are the features?
  • 10. What does it look like?
  • 11. What made it successful?
  • 12. Journalists & TV Hosts • Andreea Esca • Andreea Rosca • Cabral Ibacka • Catalin Maruta • Catalin Striblea • Claudiu Pandaru • George Zafiu • Iulia Ionescu • Lucian Mindruta • Mihai Dobrovolschi • Petrisor Obae • Vlad Petreanu Who’s on Clubhouse? Executives • Adrian Stanciu (Consultant) • Andrei Pitis (Entrepreneur) • Bogdan Axinia (eMAG) • Carmina Dragomir (Metropolitan Life) • Cosmin Alexandru (Consultant) • Cristina Huzum (Sheraton) • Dorin Boerescu (2Performant) • Mircea Capatina (Smartbill) • Radu Georgescu (Entrepreneur) • Sonia Nastase (Nespresso) • Teddy Dumitrescu (Publicis) • Zoltan Szigeti (The Group) Artists • Adrian Sina • Andrei Leonte • Antonia • Calin Goia • Cornel Ilie • Irina Rimes • Liviu Hodor • Marius Manole • Marius Moga • Mark Stam • Nosfe • Zoli Toth
  • 13. Top 20 Most Followed Accounts* * IN MARKETING & BLOGGING
  • 14. * IN MARKETING & BLOGGING Marketing clubs to follow
  • 15. • Have the first-mover advantage • Reach niche audiences • Establish authentic connection • Build trust and community • Showing thought leadership Why should brands be on Clubhouse?
  • 16. • Brainstorming / Soliciting Feedback • Branded clubs • Promoted rooms • Live Events • Sponsored audio influencers • E-commerce • Ads (banners, text, audio) How can brands use Clubhouse?
  • 17. Martell Cognac partnered with creator Karen Civil to celebrate black female entrepreneurs. Throughout the month, they’ve hosted weekly conversations Inspira Marketing Case Study
  • 18. Restaurant Brand International - owner of Burger King - have taken to Clubhouse to connect its marketing leaders with fellow marketers and everyday consumers Marketing Dive Case Study
  • 19. Director Sam Levinson and actress Zendaya were involved in a small room and chatted about their new Netflix movie, premiering that night PR News Online Case Study
  • 20. Is Clubhouse the next big thing in social media?
  • 21. Clubhouse Romania Survey 2021 By Costin Cocioaba