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The Future of Social Data and Social Media: A Conversation on Connections over Collection

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John Milinovich
John Milinovich

presented by John Milinovich and Andreas Weigend at the IEG Advanced Analytics and Big Data Innovation Forum on April 25, 2012 in San Francisco. For more information please visit http://www.socialdatalab.com

TechnologyBusiness
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The Future of Social Data and Social Media John Milinovich Andreas Weigend @jmilinovich @aweigend
SOCIAL MEDIA v SOCIAL DATA SHARING v COLLECTING
SOCIAL DATA: Sharing v Connection Reputation Graph ‘Nodes’ MINDSET: Company  Customer Centric New Business Equations Traditional BI  CI
IDENTITY: Attributes to Relationships Enables Self-Expression Enables Better Decisions CONNECTION Conscious to Constant Sharing Everything On Contextual Awareness
{A conversation on Social Data}
MARKETING: Conversations as Markets Segmentation  Individuals NEW FRAMEWORKS: The New ABC 2+2 C’s of Social Data Commerce/Content  Context/Connection
INSIGHTS, INSULTS, OR QUESTIONS? youtube/socialdatarevolution facebook/socialdatarevolution @aweigend @jmilinovich

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The Future of Social Data and Social Media: A Conversation on Connections over Collection

  • 1. The Future of Social Data and Social Media John Milinovich Andreas Weigend @jmilinovich @aweigend
  • 2. SOCIAL MEDIA v SOCIAL DATA SHARING v COLLECTING
  • 3. SOCIAL DATA: Sharing v Connection Reputation Graph ‘Nodes’ MINDSET: Company  Customer Centric New Business Equations Traditional BI  CI
  • 4. IDENTITY: Attributes to Relationships Enables Self-Expression Enables Better Decisions CONNECTION Conscious to Constant Sharing Everything On Contextual Awareness
  • 5. {A conversation on Social Data}
  • 6. MARKETING: Conversations as Markets Segmentation  Individuals NEW FRAMEWORKS: The New ABC 2+2 C’s of Social Data Commerce/Content  Context/Connection
  • 7. INSIGHTS, INSULTS, OR QUESTIONS? youtube/socialdatarevolution facebook/socialdatarevolution @aweigend @jmilinovich