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2016 Facebook Advertising Dashboard Template

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A comprehensive Facebook Profit Tracking Dashboard to set your goals and track your results every month.

See more free downloads here:
http://unfunnel.com/free-downloads/

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2016 Facebook Advertising Dashboard Template

  1. 1. Month January Days in Month 31 Yesterday 9 % of Month 29% Actual Goal % of Goal Actual Goal % of Goal Imp Clicks Leads Sales CPC CPM CPL CPA Click to Lead Click to Cust RPL AOV IROAS Totals 3,500 3,500 100% 2,900 4,000 73% 105,000 3,000 500 25 1.17 33.33 7.00 140.0 16.7% 0.8% 5.80 116.0 0.83 September 1,000 1,500 67% 900 1,500 60% 40,000 1,000 200 10 1.00 25.00 5.00 100.0 20.0% 1.0% 4.50 90.00 0.90 October 2,500 2,000 125% 2,000 2,500 80% 65,000 2,000 300 15 1.25 38.46 8.33 166.6 15.0% 0.8% 6.67 133.33 0.80 November 3,500 3,000 117% 3,700 3,500 106% 75,000 3,000 400 20 1.17 46.67 8.75 175.0 13.3% 0.7% 9.25 185.0 1.06 December 4,500 5,000 90% 9,000 7,000 129% 100,000 4,000 600 30 1.13 45.00 7.50 150.0 15.0% 0.8% 15.00 300.0 2.00 Actual Goal % of Goal Actual Goal % of Goal Imp Clicks Leads Sales CPC CPM CPL CPA Click to Lead Click to Cust RPL AOV IROAS Totals 142,300 138,00 103% 293,00 228,0 129% 1,750,88 79,58 11,142 637 1.79 81.27 12.77 223.5 14.0% 0.8% 26.30 460.2 2.06 January 2,000 6,000 33% 3,000 8,000 38% 110,000 5,000 700 40 0.40 18.18 2.86 50.00 14.0% 0.8% 4.29 75.00 1.50 February 4,000 7,000 57% 5,000 10,000 50% 115,500 5,250 735 42 0.76 34.63 5.44 95.24 14.0% 0.8% 6.80 119.05 1.25 March 8,300 8,000 104% 14,000 12,000 117% 121,275 5,513 772 44 1.51 68.44 10.75 188.21 14.0% 0.8% 18.14 317.46 1.69 April 9,500 9,000 106% 18,000 14,000 129% 127,339 5,788 810 46 1.64 74.60 11.72 205.1 14.0% 0.8% 22.21 388.7 1.89 May 11,000 10,000 110% 20,000 16,000 125% 133,706 6,078 851 49 1.81 82.27 12.93 226.2 14.0% 0.8% 23.51 411.35 1.82 June 12,000 11,000 109% 24,000 18,000 133% 140,391 6,381 893 51 1.88 85.48 13.43 235.0 14.0% 0.8% 26.86 470.12 2.00 July 12,500 12,000 104% 22,000 20,00 110% 147,411 6,700 938 54 1.87 84.80 13.33 233.19 14.0% 0.8% 23.45 410.42 1.76 August 14,000 13,000 108% 30,000 22,000 136% 154,781 7,036 985 56 1.99 90.45 14.21 248.7 14.0% 0.8% 30.46 533.01 2.14 September 15,000 14,000 107% 32,000 24,00 133% 162,520 7,387 1,034 59 2.03 92.30 14.50 253.81 14.0% 0.8% 30.94 541.47 2.13 October 17,000 15,000 113% 35,000 26,00 135% 170,646 7,757 1,086 62 2.19 99.62 15.65 273.9 14.0% 0.8% 32.23 564.0 2.06 November 18,000 16,000 113% 40,000 28,00 143% 179,178 8,144 1,140 65 2.21 100.46 15.79 276.2 14.0% 0.8% 35.08 613.91 2.22 December 19,000 17,000 112% 50,000 30,00 167% 188,137 8,552 1,197 68 2.22 100.99 15.87 277.72 14.0% 0.8% 41.76 730.8 2.63 2016 Paid Media ROI Dashboard All data below is example data only! Edit These Columns Only DO NOT EDIT THESE COLUMNS 2015 Ad Spend Revenue Leading Indicators & Metrics 2016 Ad Spend Revenue Leading Indicators & Metrics Social + Search Advertising Dashboard Template - Facebook 1
  2. 2. CPC Cost per click CPM Cost per 1000 impressions CPL Cost per lead CPA Cost per acquisition/sale Click to Lead Opt-in conversion Click to Customer Purchase conversion RPL Revenue per Lead AOV Average Order Value IROAS Initial Return on Ad Spend Definitions Social + Search Advertising Dashboard Template - Definitions 2

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