Service is changing and becoming even more central to the customer experience. Content can play a key role in delivering a better service to customers and adding value across the entire customer experience. Join us to find out how your brand can evolve its service proposition and use content to serve your customers even better.
From the super-slick to the luxury, this presentation explores the new faces of service and the role content can play in both, before going onto explore how brands can turn conversations into super examples of service.
This was presented by the Strategy team of content marketing agency, Seven, at their recent event, Future Think: The Future of Service.
To keep informed and up-to-date about upcoming events and insight from Seven, please contact our Strategy Director, kevin.sutherland@seven.co.uk or visit: www.seven.co.uk/subscribe.
What is Emotional Engagement Really About?Rant & Rave
From understanding the business benefits of emotional engagement to what key thought leaders see as its future, these slides are your handy intro to the subject. It also includes real examples (with the numbers) from brands looking to do things differently and the real words of people who are pushing the boundaries of emotional engagement.
We need to move on !! Build seamless experiences that recognize the user and ...Eirik Norman Hansen
We need to build seamless experiences that recognize the user and an organisation that supports this goal. Focus on what we can do first and than move on. Do not aim to high and remember to do something with the organisation as well.
No matter what business you're, a quality communication with your customers can bring success for you. Unified communication has changed the world of business communication.
We need to move on! Build Seamless Experiences that Recognize the User and an...creuna_fi
The document discusses building seamless customer experiences by recognizing the user. It advocates for organizations to:
1. Build seamless experiences for users across devices.
2. Leverage data and knowledge about users to improve experiences.
3. Allow customer and user experiences to drive organizational development.
The document emphasizes that customer experience should be the focus and organizations need a culture that supports seamless experiences.
Corporate responsibility is evolving into corporate purpose as expectations of businesses change and younger generations demand companies play a meaningful role in society. Some solutions for companies include putting purpose at the heart of consumer brands, solving real-world problems, reframing corporate responsibility to show how it adds value, and redefining a company's purpose. While purpose presents challenges in staying true to principles and meeting rising expectations, it is seen as necessary for businesses going forward.
Optus, one of Australia's largest telcos, recently deployed the IntelliResponse Virtual Agent. The case study outlines the success Optus had in allowing the customers to self-serve online.
In the digital age, custimer service means far more than answering a phone call or replying to a mail or handlinga complaint.
It is going beyond these basics and enabling a great purchase & usage journey for the customer.
This presentation hopefullt helps you think, what are the pain points for customers & how can we ease them? what are teh pleasure points and how can we enhance them and most importantly how can we value add beyond what they expect and digitally delight them.
Happy reading...may it provoke you!
https://www.talkdesk.com/resources/webinars/
Ring in the new year with great customer service!
In this slideshow you will find:
- The top 10 customer service trends according to industry leaders.
- Research and data to support these trends.
- Actionable tips of how you can stay on top of the competition.
What is Emotional Engagement Really About?Rant & Rave
From understanding the business benefits of emotional engagement to what key thought leaders see as its future, these slides are your handy intro to the subject. It also includes real examples (with the numbers) from brands looking to do things differently and the real words of people who are pushing the boundaries of emotional engagement.
We need to move on !! Build seamless experiences that recognize the user and ...Eirik Norman Hansen
We need to build seamless experiences that recognize the user and an organisation that supports this goal. Focus on what we can do first and than move on. Do not aim to high and remember to do something with the organisation as well.
No matter what business you're, a quality communication with your customers can bring success for you. Unified communication has changed the world of business communication.
We need to move on! Build Seamless Experiences that Recognize the User and an...creuna_fi
The document discusses building seamless customer experiences by recognizing the user. It advocates for organizations to:
1. Build seamless experiences for users across devices.
2. Leverage data and knowledge about users to improve experiences.
3. Allow customer and user experiences to drive organizational development.
The document emphasizes that customer experience should be the focus and organizations need a culture that supports seamless experiences.
Corporate responsibility is evolving into corporate purpose as expectations of businesses change and younger generations demand companies play a meaningful role in society. Some solutions for companies include putting purpose at the heart of consumer brands, solving real-world problems, reframing corporate responsibility to show how it adds value, and redefining a company's purpose. While purpose presents challenges in staying true to principles and meeting rising expectations, it is seen as necessary for businesses going forward.
Optus, one of Australia's largest telcos, recently deployed the IntelliResponse Virtual Agent. The case study outlines the success Optus had in allowing the customers to self-serve online.
In the digital age, custimer service means far more than answering a phone call or replying to a mail or handlinga complaint.
It is going beyond these basics and enabling a great purchase & usage journey for the customer.
This presentation hopefullt helps you think, what are the pain points for customers & how can we ease them? what are teh pleasure points and how can we enhance them and most importantly how can we value add beyond what they expect and digitally delight them.
Happy reading...may it provoke you!
https://www.talkdesk.com/resources/webinars/
Ring in the new year with great customer service!
In this slideshow you will find:
- The top 10 customer service trends according to industry leaders.
- Research and data to support these trends.
- Actionable tips of how you can stay on top of the competition.
CocoaConf Austin 2014 | Demystifying Security Best PracticesMutual Mobile
This document provides 14 security best practices for building secure mobile software:
1. Limit logging to prevent leaking sensitive data.
2. Hide sensitive data when the app enters the background.
3. Use SSL pinning to prevent man-in-the-middle attacks.
4. Leverage features like ARC and PIE to prevent memory attacks.
5. Use the keychain instead of NSUserDefaults to store sensitive data.
6. Be careful when collecting and storing sensitive information in text fields, pasteboards, and local storage.
7. Ask for permissions politely and explain why they are needed.
8. Consider encryption, whitelisting domains, and other techniques when using technologies
UX Design for Wearables: BMW i8 INNOVATION LIVE. for Google GlassVectorform
This document summarizes a presentation about using augmented reality on Google Glass to showcase features of the BMW i8. Vectorform, a design and technology firm, created an experience where users could walk around the BMW i8 and access information about its features by looking at specific points triggered in augmented reality on Google Glass. The experience aimed to allow users to explore the vehicle in an innovative way. It was displayed at several airports and BMW World in Germany.
This presentation is made by five student of Military Institute of Science and Technology (MIST) CSE-14 Batch namely Afsana,Tasfia,Asif,Mosaddek,Mehedi and at last but not the least Asif Sanjary. Dedicated to Asif Sanjary and thanks to all of five members ie blezing five.
This document discusses the technical specifications, setup instructions, and features of the Chromecast streaming device. Chromecast is a small HDMI dongle that plugs into a smart TV and allows users to cast or "mirror" web content, videos, and media from mobile devices or computers onto the TV via WiFi. The document covers how Chromecast works, the supported operating systems, popular apps that are compatible with Chromecast like YouTube and Netflix, and how to cast web browser tabs to a TV. Both pros and cons of Chromecast are provided.
Hotspots allow linking parts of a presentation to other slides. To create a hotspot:
1. Insert a shape like a circle on the image where the hotspot should be.
2. Add a hyperlink to the shape to link it to another slide.
3. Add a screen tip to describe what the hotspot is when the user hovers over it.
4. Add an action button to allow users to return easily to the starting "home" slide from slides with hotspots.
Wi-Fi hotspots provide wireless Internet access in public locations using wireless access points. A hotspot allows devices like laptops and smartphones to connect to the Internet without cables. Hotspots are increasingly found in places like cafes, airports, hotels and more to provide guest access. Connecting involves having a Wi-Fi adapter, knowing the hotspot's network name, and potentially subscribing to paid services. Both computers and dedicated devices can scan to detect nearby hotspots for connection. While convenient for users, hotspots also provide benefits to businesses in attracting customers and enabling new services.
This presentation gives brief description of Wi-Fi Technolgy, standards, applications,topologies, how Wi-Fi network works, security,advantages and innovations.
What can NOT making a profit teach us! – Lessons for us all from the non-prof...Adestra
What if you’re in business to NOT make a profit? No, I am not talking about losing business or operating in the red, but what if you’re a non-profit organization? How do you do more with less and still innovate to attract and retain donors? More communication, less communication, demographic focused or still working with direct mail, there’s a lot to think of …but going digital can really add value to your existing channels and help you discover and maximize new ones. Yet, the one connection non-profits have is authenticity and a story. For everyone else, are there things we can learn in the Retail, Travel and other industries from the non-profit space? By taking a wider vertical focus you can always learn more, especially from organizations where ROI is under even more intensive scrutiny than usual.
Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space. You’ll walk away with:
Clear examples of engagement campaigns in email from some of the top non-profit organizations
Challenges facing the NFP sector and tips to overcome them
How to take advantage of the unpredictable donation
The top things the for-profit space can learn from non-profits
Maximization of foundational email programs can help any marketer
Top Take Outs from Europe's Customer FestivalCharlie Hills
Inspired by great speakers like Deborah Meaden of Dragon's Den, Nina Bibby of O2 & Matthew Barwell of Britvic, we created our Top 10 Take-Outs for marketers everywhere.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Digital analytics has evolved from simply acquiring customers to engaging and delighting them. To achieve this, analytics must move from vanity metrics to actionability by understanding user tasks, defining success metrics, de-averaging data, benchmarking performance, and tying metrics to business outcomes like revenue and advocacy. Great actionability also requires de-averaging data and testing optimizations to ensure the digital experience is useful, usable and delightful for all customer segments.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Zuora CEO, Tien Tzuo, kicks off Subscribed 2015 with a powerful keynote addressing the global impact Subscriptions are making on businesses, consumers and technology. He sites leaders in the industry as Disruptors (Box), Mavericks (Xplornet), Change-Agents (Fairfax Media), and Reinventors (Adobe). And lastly, a focus on the Industry that is the poster-child for digital transformation, IoT.
This document summarizes a presentation on reinventing direct marketing for 2013 and beyond. The key points are:
1) The presentation discusses evolving direct marketing to meet changing customer and technological needs, including moving towards more personalized, real-time communications.
2) It proposes a new vision and value proposition around "1 to 1 to millions communication" - using one-to-one engagement to effectively reach large audiences.
3) The document outlines plans to deliver this value through thought leadership, innovation, connecting members, and more.
The presentation provides an overview of reinventing an industry association to support modern direct marketing practices.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
This document provides an introduction to Evolution Bureau (EVB), an agency that specializes in digital, social, and mobile marketing. EVB was founded in 1999 with a vision of blending advertising, entertainment, and technology. The agency advocates for the power of digital and social media to connect brands with consumers. EVB believes the future of brands lies in digital and social networks, where marketing should allow people to participate with brands. The agency aims to give influencers content to spread ideas and campaigns across various online platforms.
Customer centric innovations - the Swedish wayZélia Sakhi
This document discusses customer-centric innovation in Sweden and provides examples from Virtusize. Some key points:
1) Customer-centric innovations focus on understanding customer needs and iteratively developing products/services to meet those needs based on data about customer behaviors.
2) Success involves products/services that launch and remain relevant by adapting to changes through sustainable teams.
3) Sweden promotes cultures centered around agility, diversity of thought, and work-life flexibility, which fosters innovative thinking. Companies like Virtusize capitalize on talent, promote modern practices, and start small with innovations.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
CocoaConf Austin 2014 | Demystifying Security Best PracticesMutual Mobile
This document provides 14 security best practices for building secure mobile software:
1. Limit logging to prevent leaking sensitive data.
2. Hide sensitive data when the app enters the background.
3. Use SSL pinning to prevent man-in-the-middle attacks.
4. Leverage features like ARC and PIE to prevent memory attacks.
5. Use the keychain instead of NSUserDefaults to store sensitive data.
6. Be careful when collecting and storing sensitive information in text fields, pasteboards, and local storage.
7. Ask for permissions politely and explain why they are needed.
8. Consider encryption, whitelisting domains, and other techniques when using technologies
UX Design for Wearables: BMW i8 INNOVATION LIVE. for Google GlassVectorform
This document summarizes a presentation about using augmented reality on Google Glass to showcase features of the BMW i8. Vectorform, a design and technology firm, created an experience where users could walk around the BMW i8 and access information about its features by looking at specific points triggered in augmented reality on Google Glass. The experience aimed to allow users to explore the vehicle in an innovative way. It was displayed at several airports and BMW World in Germany.
This presentation is made by five student of Military Institute of Science and Technology (MIST) CSE-14 Batch namely Afsana,Tasfia,Asif,Mosaddek,Mehedi and at last but not the least Asif Sanjary. Dedicated to Asif Sanjary and thanks to all of five members ie blezing five.
This document discusses the technical specifications, setup instructions, and features of the Chromecast streaming device. Chromecast is a small HDMI dongle that plugs into a smart TV and allows users to cast or "mirror" web content, videos, and media from mobile devices or computers onto the TV via WiFi. The document covers how Chromecast works, the supported operating systems, popular apps that are compatible with Chromecast like YouTube and Netflix, and how to cast web browser tabs to a TV. Both pros and cons of Chromecast are provided.
Hotspots allow linking parts of a presentation to other slides. To create a hotspot:
1. Insert a shape like a circle on the image where the hotspot should be.
2. Add a hyperlink to the shape to link it to another slide.
3. Add a screen tip to describe what the hotspot is when the user hovers over it.
4. Add an action button to allow users to return easily to the starting "home" slide from slides with hotspots.
Wi-Fi hotspots provide wireless Internet access in public locations using wireless access points. A hotspot allows devices like laptops and smartphones to connect to the Internet without cables. Hotspots are increasingly found in places like cafes, airports, hotels and more to provide guest access. Connecting involves having a Wi-Fi adapter, knowing the hotspot's network name, and potentially subscribing to paid services. Both computers and dedicated devices can scan to detect nearby hotspots for connection. While convenient for users, hotspots also provide benefits to businesses in attracting customers and enabling new services.
This presentation gives brief description of Wi-Fi Technolgy, standards, applications,topologies, how Wi-Fi network works, security,advantages and innovations.
What can NOT making a profit teach us! – Lessons for us all from the non-prof...Adestra
What if you’re in business to NOT make a profit? No, I am not talking about losing business or operating in the red, but what if you’re a non-profit organization? How do you do more with less and still innovate to attract and retain donors? More communication, less communication, demographic focused or still working with direct mail, there’s a lot to think of …but going digital can really add value to your existing channels and help you discover and maximize new ones. Yet, the one connection non-profits have is authenticity and a story. For everyone else, are there things we can learn in the Retail, Travel and other industries from the non-profit space? By taking a wider vertical focus you can always learn more, especially from organizations where ROI is under even more intensive scrutiny than usual.
Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space. You’ll walk away with:
Clear examples of engagement campaigns in email from some of the top non-profit organizations
Challenges facing the NFP sector and tips to overcome them
How to take advantage of the unpredictable donation
The top things the for-profit space can learn from non-profits
Maximization of foundational email programs can help any marketer
Top Take Outs from Europe's Customer FestivalCharlie Hills
Inspired by great speakers like Deborah Meaden of Dragon's Den, Nina Bibby of O2 & Matthew Barwell of Britvic, we created our Top 10 Take-Outs for marketers everywhere.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Digital analytics has evolved from simply acquiring customers to engaging and delighting them. To achieve this, analytics must move from vanity metrics to actionability by understanding user tasks, defining success metrics, de-averaging data, benchmarking performance, and tying metrics to business outcomes like revenue and advocacy. Great actionability also requires de-averaging data and testing optimizations to ensure the digital experience is useful, usable and delightful for all customer segments.
The TMI team played host to a group of customer experience professionals. The purpose was to get together to discuss key trends, share best practice and identify any emerging needs
over the next 12 months.
Zuora CEO, Tien Tzuo, kicks off Subscribed 2015 with a powerful keynote addressing the global impact Subscriptions are making on businesses, consumers and technology. He sites leaders in the industry as Disruptors (Box), Mavericks (Xplornet), Change-Agents (Fairfax Media), and Reinventors (Adobe). And lastly, a focus on the Industry that is the poster-child for digital transformation, IoT.
This document summarizes a presentation on reinventing direct marketing for 2013 and beyond. The key points are:
1) The presentation discusses evolving direct marketing to meet changing customer and technological needs, including moving towards more personalized, real-time communications.
2) It proposes a new vision and value proposition around "1 to 1 to millions communication" - using one-to-one engagement to effectively reach large audiences.
3) The document outlines plans to deliver this value through thought leadership, innovation, connecting members, and more.
The presentation provides an overview of reinventing an industry association to support modern direct marketing practices.
Skills for the customer centered economy, st. louis oct 15 2014Blair Forlaw
Trends and challenges facing business and talent in the Age of the Customer. Background for panel discussion with HR leaders from five customer-centric firms. St. Louis Oct 15.
This document provides an introduction to Evolution Bureau (EVB), an agency that specializes in digital, social, and mobile marketing. EVB was founded in 1999 with a vision of blending advertising, entertainment, and technology. The agency advocates for the power of digital and social media to connect brands with consumers. EVB believes the future of brands lies in digital and social networks, where marketing should allow people to participate with brands. The agency aims to give influencers content to spread ideas and campaigns across various online platforms.
Customer centric innovations - the Swedish wayZélia Sakhi
This document discusses customer-centric innovation in Sweden and provides examples from Virtusize. Some key points:
1) Customer-centric innovations focus on understanding customer needs and iteratively developing products/services to meet those needs based on data about customer behaviors.
2) Success involves products/services that launch and remain relevant by adapting to changes through sustainable teams.
3) Sweden promotes cultures centered around agility, diversity of thought, and work-life flexibility, which fosters innovative thinking. Companies like Virtusize capitalize on talent, promote modern practices, and start small with innovations.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
"Operating in a Platform World" with Michelle Killebrew, IBMRenoTahoeAMA
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
To maintain relevance in the digital age, Accounting Firms must undergo a digital transformation – an evolution the firm must go through to add digital dimensions to not only client experiences but for the firm itself.
This document provides information about the 11th Annual Customer Experience Conference taking place March 25-27, 2015 in New York City. The conference will focus on using analytics and culture to deliver excellent customer experiences. It will feature keynote speeches and panels from top customer experience practitioners. Attendees will learn how to transform their companies and achieve customer experience excellence. The pre-conference on March 25th will focus on understanding factors that build customer loyalty. The conference is aimed at professionals responsible for customer experience, satisfaction, and related areas at their companies.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
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With Regards
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
23. 2. Higher customer expectations
Source: Zendesk Study: The omnichannel customer service gap
24. ‘Brand Butlers’
“With pragmatic, convenience-loving consumers
enjoying instant access to an ever-growing number of
supporting services and tools (both offline and online),
brands urgently need to hone their 'butlering skills'*,
focusing on assisting consumers to make the most of
their daily lives, versus the old model of selling them a
lifestyle if not identity.”
Trendwatching, 2014
25. So what’s the pay off for brands?
Increased influence in the customer
journey
Increased loyalty
Increased revenue
26. So what do the
new faces of
service look like?
37. So what’s the role
for content with
these new faces
of service?
38. 1. Being useful – provide content that helps customers
make better buying decisions
2. Being enriching – provide value added services that they
don’t expect and make their lives better
3. Providing consistency - through a consistent editorial
purpose and regular drumbeat of content
4. Showing your brand’s EQ – understand your customers’
emotional as well as functional needs
39. Trendwatching, 2014
“Too few brands understand that
amid all this rapid change, the
fundamentals of great service
remain the same. It's about the
feeling of being recognised.
Listened to. Valued and cared for.
Smart brands will find new ways to
serve those age-old imperatives.”
42. Trendwatching, 2014
“Too few brands understand that
amid all this rapid change, the
fundamentals of great service
remain the same. It's about the
feeling of being recognised.
Listened to. Valued and cared for.
Smart brands will find new ways to
serve those age-old imperatives.”
51. 4
To our customers,
At Apple, we strive to make world-class
products that deliver the best experience
possible to our customers. With the launch of
our new Maps last week, we fell short on this
commitment. We are extremely sorry for the
frustration this has caused our customers and
we are doing everything we can to make Maps
better.
Tim Cook, Apple’s CEO
59. 1. Leave a good impression.
2. Be careful who gets the car keys.
3. Don’t lie. Ever.
4. Apologise as if it were for a
friend.
5. Keep your promises.
6. Remember the little things.
7. Do this in everything you do.
Marketing as service is one of the biggest trends out there – content plays a key role within this
Have you ever noticed on Tripadvisor that often the most highly rated accommodation are small b&bs that are not that flash but have superb service?
Good service is important. People really value it.
American Express research in 2013 When 1,620 consumers were tested under laboratory conditions, 63% said they felt their heart rate increase when they thought about receiving great customer service.
For 53% of those tested, receiving great service triggered the same cerebral reactions as feeling loved.*
Econsultancy recently did a survey last year amongst B2B and B2C marketers and the customer experience came out as the single most exciting opportunity for their organisation
So why has the digital age made service so important
The increase in channels has made customer journeys more complex. Customers now have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.
In JL’s recent retail report, they identify 4 different journeys based on whether they started instore or online and ended in store and online. Out of these journeys, half were blended journeys between instore and online.
McKinsey forecast that during the next five years or so, we’re likely to see a radical integration of the consumer experience across physical and virtual environments. By 2016, the web will influence more than half of all retail transactions, representing a potential sales opportunity of almost $2 trillion.2
You can see from these stats here that 87% of customers think brands need to work harder to create a seamless experience for customers and 69% think expectations for customer service are increasing year on year.
So what’s this driven by?
Consumer expectations set by pure play digital retailers like Amazon who pride themselves on friction free experiences and quick deliveries.
Consumers also have a need for instant gratification set off by busier, more urban based lifestyles
There’s also a greater sense of consumer power with more choices and more ways to have their voice heard.
Trendwatching, a trend consultancy as the name suggests, have named a trend for this new approach to service
So service is as much about usefulness and meeting and pre-empting needs and putting the customer in control, more than it is about former brand led marketing behaviour.
In fact TW say the ideal is ‘BRAND BUTLER OMNIPRESENCE' which is a mix of (discreetly) being there when customers want you to be there, and pleasantly surprising them with your presence when they least expect it.
You can talk to customers much earlier in the purchase journey – before they are considering their next purchase or after the purchase has already happened.
Increased loyalty – bad service increases likelihood customers will switch. Trendwatching says Globally in 2013, 66% of consumers switched brands or business due to poor customer service, a 4% increase on the previous year. Some 82% of those who switched said the brand could have done something to stop them.
McKinsey say that effective customer journeys increase revenue by 15%. They go on to talk about effective journeys are consistent journeys – that great customer experience isn’t about a one off experience at a certain touchpoint but the culmulative experience across all the touchpoints.
I am now going to talk to you about 2 ways that service is being manifested in the digital age
Service that helps customers enjoy a smoother buying process (a nod to Amazon) and make better buying decisions
Fitbay helps customers make better fashion buying decisions relevant to their body type. Anyone who has worked on any fashion brand, like we do on Tu or Bonmarche, knows that consumers biggest gripe with brands and media is using models who are too skinny and too young and don’t represent average women’s figures.
Fitbay overcomes this by enabling shoppers to find and follow their "body doubles" to see what clothes work well on people with similar proportions to them. There is a fashion community who have different sizes where you can use them to find clothes to fit and fashion inspiration by what they buy
You can see what your body doubles are wearing to get fashion inspiration
You can collect clothes you love in your online wardrobe and share about your favorite styles to get more fashion inspiration
You can discover new brands for your body type based on existing brands and sizes in your wardrobe – brands make the suggestions
Zappos – one of the leading US online shoe and clothes retailers enables customers to find what they are looking for more quickly, opening up more sales opportunities. You send a photo of something you are looking for and zappos will find it for free. Originally this was a 24 hour service but it has become so popular the lead times are now a little longer.
Virgin helps customers enjoy a smoother checkin experience and whole airport experience much smoother using wearable tech – the focus of our last Future Think.
In Heathrow, Copenhagen and Edinburgh tests, concierge staff used Glass to identify passengers, initiate check-in automatically and provide updates on weather and local events at flight destinations. Virgin say the service may alert staff to passengers’ personal preferences, such as dietary requirements, in future.
In Copenhagen Airport, passenger services staff used Glass to access to gate, baggage and flight information and benefit from real-time language translation.
An example closer to home for us at Seven, Experian have been trying to move from just being seen as competent to being seen as caring. They also tend to be used when people are worried about their credit score rather than greater financial planning.
Seven have been developing content that help people plan their credit alongside their greater financial planning and life events making Experian a destination for Financial planning. The content has also been moved before the paywall providing a genuine service to all UK consumers not just those signed up to the service. This has greater brand benefits as well as benefits for SEO.
Seven is using content to help them become competent AND caring. We haven't built an app or a platform as such, but we are pushing helpful guidance via socially-driven content and micro sites to help consumers better adage their money and their credit rating. This is helping them achieve more of the things they want in life. Content has been brought in front of the paywall and advice an guidance is now helping people manage their credit on an ongoing basis, rather than just when they have a problem.
There are benefits for Experian too:
Having an "always on" relationship with customers, rather than them dipping in just when they have a problem
Providing helpful guidance around credit builds brand affiliation
Traffic to the site will improve, aiding conversion
Over time, Experian can become a "go to" destination for credit guidance
Offering something for nothing means that when customers do need credit help, they are more likely to use Experian.
Service that enriches the customer experience by going over and above in ways the customer wouldn’t expect
Often these services help customers feel in the know and part of a lifestyle, making them feel special.
Strong believers in linking the instore and online experiences to create a strong customer experience
Celebrating retirement renaissance – rather than their usual bright young things campaign
Have a Bright old things boutique instore and online – exclusive products for Selfridges
Driving instore and online visits and PR, plus positioning Selfridges as a thought leader and destination beyond retail.
I first saw this mentioned the other night on the BBC – a great achievement for any campaign I’m sure you’d agree
Another example is Four Seaons who are using Pinterest to help guests plan their holiday, once they have booked.
Here Four Seasons influence their customers before they even get to the hotel by providing a value added service around holiday planning. Guests start a board on Pinterest to plan their upcoming holiday and Four Seasons staff pin other ideas to that board to help guests to plan their itinerary and get excited about their stay
A B2B example: Delta partners with Linked In to take advantage of 2 things: plane journeys are seen as dead time plus they realised that they are flying some influential business people in innovation.
Delta creates networking opportunities for business after realising that they were flying lots of influential business leaders in innovation. They partnered with linked in to offer opportunities for you to sit next to one of the leaders when they are flying next to an event, giving you one to one access and mentoring opportunities you might not otherwise get. Examples of innovators are Eric Migicovsky, the creator of the Pebble smartwatch, the most successfully crowd-funded Kickstarter project to date
Opening business hubs in conjunction with Regus for mobile and home workers within their stores. Together they aim to provide ‘A-Z of office supplies and services under one roof.”
The drop-in facilities will offer on-the-go workers a professional business space to work from, whilst incorporated meeting areas will allow homeworkers to meet with clients and suppliers close to their home, whilst maintaining a professional environment.
The hubs will offer a drop-in business lounge featuring secure wifi access, comfortable seating with laptop stands, as well as a co-working space and private screened "Think Pod" desks, a range of meeting rooms, and administrative support services including printing and copying.
Content is very important:
McKinsey think that The companies that ultimately succeed in omnichannel marketing and sales will likely resemble tech companies and, interestingly, publishers—effectively using big data and digital touchpoints to drive growth and reduce costs, while producing and managing a variety of content… in real time across multiple platforms to create breakthrough customer experiences.
So for one of the world’s leading management consultancies, a content marketing approach is correlated to a great customer experience
And to bring me back to the start when I was referring to Amex’s research and the link between great customer service and being in love, I leave with another great quote from Trendwatching…
We live in a culture where it seems everyone is trying to strike up a conversation with us online. As a result, as the barriers to creating online content have come down so too has the value of online conversation. It’s time to turn ‘content’ into an action or a verb so to speak. Content has to work harder and really ‘do’ something. Here’s why creating content so valuable it’s a service will not only catapault you into the centre of the conversation but will also impact how much people trust you.
Seven truths about
Service starts with the first interaction
Conversations impacted by content are in yellow. Make sure your conversations touch both the offline and online world in a positive way.
Service is impacted by every interaction. More than ever, you’re one bad experience away from a crumbling reputation. Make sure all your staff – in all departments – follow a social media policy that you implement.
Is the customer always right? No. But they’re still the customer. Great service puts honesty, respect and truth at the forefront. Be a brand that reflects the actual experience someone will have when they buy your product or service. Make sure the conversations you have tell the truth about what you do.
Apologies are an art and a competitive advantage.
Great service is about keeping promises and setting clear policies.
The little things go a long way. This is also how you can turn great service into a conversation starter
Service never ends
There’s a reason we’re talking so much about service through meaningful connections. And it’s because connecting with someone makes us feel something and it’s not just the warm and fuzzies. Connecting with people alters our brains by flooding them with chemicals. Trust is a biological movement that happens through our bodies. Experiments have proved that we can measure trust biologically by paying close attention to oxytocin levels. Things that increase oxytocin levels: hugging, dancing, praying, and engaging on social networks.
Giving people oxytocin increases generosity in unilateral monetary transfers by 80%. Researchers have also showed that it increases donations to charity by 50%. So the knock-on effect of raising oxytocin levels is that people open up their wallets and share their money with strangers.
For every piece of content you produce, think if this was the first time someone was coming across my brand would this leave a great impression?