The Future of Music: mobile, social... paid?
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The pdf from my presentation at the CMC Dublin, June 11, 2010 see http://www.cmc.ie/future-of-music/, on the topic of The Future of Music: from copy to access, from protecting to engaging, from closed to open, from proprietary to public license. Also be sure to read www.musicfutures.com
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The Future of Music: mobile, social... paid?
- 1. The Future of Music: Mobile, Video, Social, and...Paid? by Gerd Leonhard www.mediafuturist.com www.twitter.com/gleonhard
- 2. IFPI
- 3. What’s important *in this order Talent & Merit Building an Audience Getting Recognition Generating Income
- 5. Connect with Fans, Offer Value, Give Reason to Buy = Money Control ≠ Money
- 6. Does Protection really make Money...?
- 7. Music is already in the Cloud 300+ ways to share Music!
- 9. Tomorrow Cheap, ubiquitous, mobile, social Connectivity Today
- 10. A connected world is a different world New Behaviors New Standards New Social Contracts New Ways of Remuneration Ars Electronica 2008
- 11. Copy Economy Access | Usage | ‘Cloud’ Economy
- 12. The Future of Music ‘Consumption’
- 13. It’s all about this, first (and then... to own!)
- 14. The Toll-Booth Challenge how to monetize access rather than copies Source: istockphoto
- 15. Copy Economy License Access Economy
- 16. A collective, compulsory blanket license for Music on the Internet
- 17. Hat tip to Jim Griffin • Standardized, public licensing terms * • Transparent system of how income is distributed (*initially by country, or region) • One-stop licenses for all rights, collectively • No differentiation between streaming or downloading (instead, it’s all just ‘use’) • License fees per user / month, or a percentage of revenues • License fees can generated in many localized variations (“I pay, you pay, they pay...”)
- 18. We have been here before D ! S E EN L I C
- 19. Just imagine: If 900 Million people could generate only £ 10 per year / per person, £ 9 Billion would be available for paying artists. •••• If a blanket license for digital music was available, the license fees per user could be entirely funded by advertisers, brands, telecoms, device makers and others!
- 20. Hat tip to Jim Griffin per week
- 21. Could Advertising help to pay for Music?
- 22. Advertising will continue to fund a lot of ‘free’ content
- 23. Because Data is the new Oil $1 Trillion
- 24. Hat tip to Shelly Palmer Paid Content I pay You pay They pay Free Content
- 25. I pay, you pay, they pay *Inspired by Shelly Palmer Subscriptions Micro-Payments Bundles Applications Social Payments Flat Rates Telcos & ISPs Advertisers Device Makers Taxes Patronage
- 27. Music 2.0: the pricing logic flips Price Users 100 75 50 25 0 Was Will be
- 28. People pay when they see value, when the price is right, and when it’s easy
- 29. Free + + + ++ +
- 30. This is the new model Acceptance of new Reality Permission / License Fair Collection & Distribution Develop New Generatives
- 31. The other 3 Billion (O3B) are coming
- 32. Governments Telecoms Authors & Creators Search Engines Advertisers Publishers Consumers We were able to sell copies ‘on our own’, but Device Makers we can’t ‘Sell Access’ on our own!
- 33. Music 2.0: the inevitable Shift to Open Open licenses Open innovation Open distribution Open competition Open partnerships Open technologies Open data standards
- 34. The 3 most important tools for success Hat tip to Mike Mesnick / Techdirt
- 36. Summary License Control ≠ Money
- 37. Thanks for your attention! email me at gerd@mediafuturist.com twitter.com/gleonhard facebook: gleonhard