The document discusses how AI and automation can improve job marketing and recruiting. It notes that while the number of job vacancies has risen, the working population has decreased. It also states that most job seekers are passive and not actively looking. The document proposes using social media and mobile phones to recruit talent where they are already active, and using AI to hyper-target ads to the hardest to find quality talent based on their passions, as well as using AI to help continuously improve job ads through testing and finding the best performing ads.

1. The future of job marketing:
AI & fully automated
Laurent Scholten - CEO @ Wonderkind

2. Job ad genius

3. The amount of vacancies
has risen by 36%
Though the European working population
has fallen by 4,5 million people
within the last 7 years

4. 81% of all job seekers
are passive
So why do we only target active job seekers?

5. We spend 2 hours per
day on social media
And check our phones 312 times, daily!

6. Why don’t we recruit where talent is active?

7. Attract talent, even when they’re not
actively looking for a job
Day 1
Awareness
Day 2 - 8
Consideration
Day 9
Apply!
1 THE CANDIDATE JOURNEY

8. 3 HYPER-TARGETING
Whoever they are and
wherever they’re from.
You can attract
talent based
on their passion.

9. 4 ARTIFICIAL INTELLIGENCE
Our job ads
learn from their
performance to
engage the hardest-to-
find
quality talent.

10. 3 HYPER-TARGETING
Create winning job ads
through A/B testing and AI-
powered technologies
Find your next
hire with genius
job ads

11. Questions?
Ask them all.