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The future of bots and how to use them to drive sustainable growth
- 1. http://simplywall.st Al Bentley CEO/ Co-founder Adam Hejl Chief Growth/ Experience Officer
- 2. http://simplywall.stAl Bentley CEO/ Co-founder @simplywallst Fairfax House, Sydney CAR AFSL 456663
- 4. LSE NYSE + Nasdaq ASX
- 6. - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 26 Jul 14 25 Nov 14 27 Mar 15 27 Jul 15 26 Nov 15 27 Mar 16 27 Jul 16 Public Launch 35,000 Accounts 9,000 Portfolios $600k raise Team of 3 9,000 users 50% Users in US
- 7. Peter
- 8. 66% off for Growth Hackers until Sunday: http://bit.do/sws-growth-syd
- 10. • Warren is loved by tens of thousands of investors on different platforms • Some of them actually think he is a person • Most of them know he is a bot but they like him anyway • Host platform really like him too
- 11. Let’s quickly talk about the current hype – chat bots!
- 14. • SmarterChild chatbot by Active Buddy • 30 million users • Accounted for 5% of global instant messenger traffic • Chat on any topic but info on weather, stocks, movie listings, and more. • Interaction was scripted and required an enormous staff as it grew • No public APIs – complicated bureaucratic partnerships to access data (described by the CEO as “living hell”)
- 17. • Silicon Valley’s decades-old fantasy of a true digital assistant • Assistants powered by voice in your pocket and on your table – Siri, Cortana, Alexa, new VIV
- 20. • Users are ok with typing/text interface • WhatsApp, Messenger, Snapchat,Telegram, Slack • WeChat, QQ, Kakao - already evolved behind just chatting • Slack inspired by IRC – history of heavy use of bots
- 21. • App store environment is polluted – it is becoming really hard find useful things through search • Every app fights for attention, lot of notifications – becoming hard to navigate • Lot of the apps just basic functions – location, text, image, payment • Ask – do you REALLY need an app for that?
- 23. • It’s like the National Park of people’s online experience • Messaging seen as a fresh opportunity • Interacting with a corporation in the same personal space you’d normally interact with a friend • Facebook bot platform – way to compete with the OS/voice assistants • It is about creating a common interface for distribution of services.
- 24. • Advances in natural language processing & machine learning • Still not there yet, but starting to be able to provide some basic useful level of service (check out VIV) • You don’t need to hardcode everything anymore - intents • Makes it cheap to build a bot (unlike SmarterChild you don’t need a huge team of developers)
- 27. • Big success of Asian messaging platforms – WeChat, QQ, Kakao • But are they successful because of chatbots? • No, they actually evolved into a meta OS to overcome flaws of the current OS • Apps are big, no centralized payment / notification system • In reality: webviews, mini apps • It is still much quicker for most actions to be done inside an webview/app than by typing
- 29. Menu on the Guangzhou Metro’s official account, by Dan Grover
- 31. • Not all apps will be replaced but some certainly will • A lot of apps are just a streams of news, notifications, confirmations and basic functions • Instead of standalone apps as destinations – apps working in background and pushing content into a “central stream of experience" • Discovery - contextually relevant • Important: consistent concept of identity, payments
- 32. • Think of your service as of an eco-system of objects • Units of content are reassembled based on context • Uber, Facebook
- 33. • Interacting with businesses the same way as we do with humans • You don’t need to learn how to use new apps • Extremely personalized, remembers things about you • Always in context and will travel with you across devices • It is about creating a common interface/distribution for services • Payment mechanism inside the ecosystem
- 34. Machine learning/Hybrid approach – Operator, fb M, Magic, Fin,VIV
- 35. • But can be even very basic: • Vinyl Store - do you want this record for $20? • Made over $1 mil in sales in 8 months • 68% subscribers purchased • Various apps like this
- 37. Data sources (pretty much anything): • HTML pages • JSON API’s • Emails Example: • Annoying app review emails • In-demand content finder Tools: • iMacros, Casper.js, Import.io, Excel + VBA
- 38. • Scan and respond to a specific event • Can be triggered via a web hook Example: • GoCatch response bot upon an Uber complaint Tools: IFTTT, Zapier, Google Alerts RSS, Email
- 39. • There are things which are easier to do through a chat bot: “cancel the shirt and get me the green bag instead of the grey one” • Chat bot doesn’t have to be easier to use but must be more convenient • Super low cost to serve per customer
- 40. Bots can automatically participate in: • Social media • Forums • Commenting on articles • Chat • SMS • App interaction
- 42. Potential uses: • Information providers • Customer support • Entertainment/ Advertisement Examples: • Quartz/ WSJ Tools: • MS Bot framework, FB bot framework,Wix.ai • Simple NLG/ NLP frameworks
- 44. • Make a bot to grow a product no one likes • Make a bot for the sake of making a bot • Make a bot without manual testing first • Make a bot that does not provide any real value • Outsource your bot (or anything to do with growth)
- 45. Money is no object! I’d love to talk to you about outsourcing All finished in a month you say? Let’s connect on Linkedin
- 46. • Excel + VBA/ Google Sheets • IFTTT • Zapier • iMacros • Import.io/ Diffbot/ Portia • Casper.js/ Phantom.js • Node.js + various frameworks (e.g. wix.ai) • Your own software!!
- 48. http://simplywall.st | @simplywallst 66% off until Sunday: http://bit.do/sws-growth-syd