This document summarizes research on mobile user experiences in emerging markets. It was written by Peter Sandberg and Cary-Anne Olsen, who have worked on apps for developing countries. They share lessons learned, including that bandwidth and data are unpredictable, merchants are ubiquitous payment methods, literacy varies significantly, building trust is important, and mobile behaviors differ from Western markets. The document aims to help agencies, corporations, startups, businesses, entrepreneurs, researchers and designers understand these user experiences.

1. Mobile’s Next Wave:
UX for Emerging Markets
Peter Sandberg
cary-anne olsen

2. There are 5 billion mobile subscriptions
in the developing world.

3. These users are changing
the way we do mobile.

4. We’ve spent the last year researching mobile
and designing for emerging markets.

5. Peter
● UX Director
● Mobile Wrangler
● Espresso Junkie
cary-anne
● Mobile UX Designer
● Bilingual Researcher
● Taco Addict

6. We’ve worked on apps for

7. In these places

8. We’ll share these lessons learned:
● Bandwidth and data are unpredictable
● Merchants are everywhere
● Literacy varies significantly
● Crossing the trust threshold
● Common mobile behaviors

9. Bandwidth and data

10. Merchants are everywhere

11. Merchants are everywhere

12. Literacy
In-person research
is key

13. Literacy

14. Crossing the trust threshold
From bottle caps and cash

15. Crossing the trust threshold
To mobile

16. Common mobile behaviors

17. This panel is for
● branding agencies
● major corporations
● startups
● small business owners
● entrepreneurs
● researchers
● designers

18. Thanks,
vote for us!