The Fresh Connection is a Web based Business Simulation in the area of Supply Chain Management and Organisation Wide Collaboration used for Experiential Learning. Learn Supply Chain Management, Supply Chain Performance and Analysis, Sales and Operations Planning, Inventory Management, Supply Chain Strategy, Demand Planning, Collaboration, Risk Management in Supply Chains with in-house workshops at your company

1. Do You Face Challenges In Any Of The Following?
Supply Chain Strategy
Demand Planning and
Inventory Management
Supply Chain
Performance
Sales & Operations
Planning (S&OP)

2. Presents
Int egrat e . C ollaborat e . Improve
World‟s Best Supply Chain Skill Development Platform
Now in India

3. Program Agenda
What is The Fresh Connection
• Fortune Global 500: 40 of top 100 Manufacturing Businesses are using TFC.
• Gartner‟s Supply Chain Top 25: Over 50% are using TFC
• Global Top 10 of 3rd Party Logistics Providers: 40% are using TFC.
• World leading firms and Universities like Apple ,Unilever, IBM ,IKEA , KPMG, DuPont,
Accenture ,Philips, DHL, LG, Toyota, Shell, MIT, IIM Ahmedabad have used TFC
• Companies who have experienced The Fresh Connection find it is not only highly
effective but has a lasting impact on participants, delivering Long-Term Benefits and
making it the World‟s Best Value Chain Management Learning Experience.
• Highly interactive web-based Business Simulation
• Sophisticated Experiential Learning Tool
• Rewarding Team Building Opportunity
• Advanced way to make Collaboration measurable
• Proven Method to initiate change
• Opportunity to increase cross-functional awareness
• Leading Tool to optimize S&OP
The Fresh Connection Is a Global Experience now in :
Experienced by 10,000+ Professionals from 750 + Companies
across 25 Countries

4. Companies who have experienced TFC in India
“An excellent learning to get a complete overview of how the different element of the supply chain impact the
performance of the business. The process followed- Rounds interspersed with knowledge on how things could
be done better was a very good approach and it helped assigning the learning and put it to practice in the next
round”.
Business Development Leader - DPT India, DuPont
“This was an excellent exercise. Realization of how various departments are link to overall goals of the business.
The PPT's were very good it would be great of you could share it. The steps to realize the ultimate goal is very
good”
General Manager - Supply Chain Functional Excellence, Cummins
Testimonials
“Definitely the most exciting program I have ever participated, excellent way of conducting. I strongly suggest
you should have more and more live scenario and case studies to advice the derived result try and break down
the elements of SCM (end to end) and conduct these live workshops. Thanks a lot for this wonderful
experience”.
Senior Manager - Solution Design, Mahindra Logistics

5. Testimonials
“Excellent Program. Brain storming. Feels like real life situation, encouraging team work,
creating leader, learning cross functional skills, learning from past mistakes, learn to take
more risks”
Deputy General Manager - Custom Clearance , DB Schenker
“It was a great brainstorming session. I got an expose on managing and balancing all
variables, permutation & combination of department”
Deputy General Manager - Logistics , Landmark Group - Home Center
“Was great to play the simulation. Helped me in understanding the business trade off.
These are a lot of decisions that should be considered from the organization point of view
and not solely from functional lens”.
National Distribution Manager , Castrol
“Very Interesting engaging session. Elements of strategy and operations well integrated.
Good team building exercise for us”
Assistant General Manager Strategic Planning, Pernod Ricard
It is a very practical and realistic training program on how & why systems & functions work
together to bring the best for the business Very helpful & informative. Appreciate the
learning process”
Assistant Manager, Projects, ITC Agriculture Division
“This was an exciting insightful and good learning experience specially for people doing a
regular day to day job. The interface was easy to use & very powerful report make it an
exciting exercise to participant in.”
Supply Chain Excellence Manager, Unilever
“A great experience to try and come up with a optimum supply chain solution. The user
interface is very detailed and yet easy to understand. It would be even better if we had a
forecasting section also included in the game”.
Business Leadership Associate : TVS Logistics
Supply Chain
Purchase
Operations
Sales

6. one
consensus
plan
Learning Themes 1 & 2
• Understand difference between Strategic & Fire-fighting approach
• Understand how to segment Supply Chains
• Arrive at the appropriate Supply Chain Strategy for each segment
• Decide on most optimal product and Customer portfolio
• Align Supply Chain Strategy to Business and Customer Strategy
• Learn how to put Strategy into action across all functions
Supply Chain Strategy
• Gain knowledge of how to put Strategy into action through a robust Sales &
Operations Planning process
• Experience the power of true alignment between different plans
• Understand how to use collaborative 5 step approach to S&OP
• Learn how to effectively manage Trade-offs for decision making
• Build KPI framework to drive operational improvements
Sales & Operations Planning (S&OP)

7. Learning Themes 3 & 4
• Use new products introduction, portfolio management and promotions to create
a feasible demand plan
• Align Demand and Supply plans to the Customer service promise
• Understand drivers of Inventory Management and its impact on Company‟s ROI
• Manage Trade-offs in Supply Chain to define appropriate levels of inventory in
the Supply Chain
Demand Planning and Inventory Management
Demand
Plan
Product
Portfolio
New
Products
Promotion
Plans
Past
Trends
Variations What should
be the lead
time & order
quantity.?
How much inventory
required at each
location?
What inventory plan
gives best of service
& cash?
What should be
frequency of
changeovers
• Define appropriate Supply Chain Performance measures
• Align the measures and targets across Supply Chain
• Establish cause and effect linkages across various measures
• Identify root causes of the problem using structured problem solving techniques
• Create and implement recommendations to see the impact on the performance
Supply Chain Performance Analysis & Problem Solving

8. Benefits of TFC for The Organizations
A Cross-functional Business Simulation that helps your Organization to:
 Replace Functional Silos with Collaborative Approach
 Increase Cross-Functional Knowledge and Awareness
 Develop Advance Decision Making Skills
 Learn to Effectively Manage Trade-Offs
 Gain Knowledge of how to put Strategy into action through Robust Integrated
Business Planning Process
TFC : A
Simulation
that mirrors
Real-World
situations
Declining
Profits
Demanding
Customers
Limited Shelf
Life
The Fresh Connection engages Participants in making Strategic and Tactical
Decisions to save the fictional company – The Fresh Connection – from financial
ruin .
Working in Teams of four, Participants represent the Functional roles of Operations,
Purchasing, Sales and Supply Chain as they are challenged to consider Corporate
Strategy and Business objectives , means to effectively put Strategy into action,
Contemporary Business issues and Trade-offs and the need for structured decision
making processes such as Sales and Operations Planning (S&OP), Sustainability
etc. Based on the training requirement, the Simulation can be Customized into
different levels to suits the Organizational need.
The Mechanics

9. • Business Heads responsible for formulating and implementing strategy for
their Business units
• Functional Heads (Sales, Marketing, Finance, Supply Chain, Operations,
Sourcing and Procurement) responsible for Planning, Controlling and
Decision making in accordance with the business strategy
• Analysts and Business Excellence Managers responsible for improving
Business performance
• S&OP Leads and Demand & Supply Planners responsible for tactical planning
• Consultants responsible for designing Supply Chain solutions and problem
solving
Who Should Attend
Why The Fresh Connection is Different
For a subject as vital as Value Chain Management, it is not enough
to tell people what needs to be done. They must experience it. The
Fresh Connection is a different way of learning that puts participants
at the heart of a lifelike Simulation so they can experience the impact
of every decision they make, not just in their own „silo‟ but across the
Business.
By Team experience, participants measure their own performance
against others and receive constant feedback from the Professional
Trainers leading the Simulation. Between Rounds, Participants reflect
on what just happened, are introduced to new concepts and then go
back to put what they have learned into practice in the next round. It is
this Magic Circle that makes The Fresh Connection so powerful.
Companies who have experienced The Fresh Connection find it is
not only highly effective but has a lasting impact on Participants
delivering long term benefits and making it the World's Best Value
Chain Management Learning Experience.

10. Delivery Options
Plan a Series of Learning Workshops
Based on
Learning Themes
Plan Customized In-House Skill Development Workshops
Dependent upon Organizational Requirements and desired Learning outcomes The
Fresh Connection provides Companies with numerous learning formats to ensure
Business objectives are met.
Programs can be structured between half a day or periods spanning months whilst
including Learning Interventions to support the use of the simulation.
Typically engaging a Cross-
Functional group of Key
members of the Value Chain
some of the Key Learning‟s
include Strategy into Action,
Structured Communication
(S&OP), the need for
Collaboration, and Trade-
Offs. It is an excellent Tool
to engage Management,
teach core competencies,
build partnerships, improve
collaboration, Manage
Change, and Drive Company
Profitability through
achieving a shared vision
and alignment through the
Organization.

11. Learning Themes

12. Option 1
Option 2
Option 3
Option 4
Delivery Options
Pick One
Learning Theme
Pick Multiple
Learning Themes
Pick Multiple
Learning Themes
1 Day Learning Workshop
Play 3 Rounds of TFC
Pick Two
Learning Themes
Play 4 Rounds of TFC
2 Days Learning Workshop
Play 6-8 Rounds of TFC
2 or 3 Days Continuous Learning Workshops
Play 6-8 Rounds of TFC
3 or 4 Single Day Learning Workshops with Gap

13. Trainer‟s Profile
Program Leader
Saurabh Goyal
Saurabh is the Founder and Chief Executive at
ThinkLink Supply Chain Services (ThinkLink)
he specializes in the fields of Supply Chain &
Logistics Management.
His Consulting and Management Development
career has included working with a number of
globally renowned and leading Indian
organizations like DHL, PepsiCo, Shoppers‟
Stop, Heidelberg, Dell, Nike, DB Schenker,
Unilever, Solectron, Maxtor, Intel, Safexpress,
TransCare, MJ Logistic, Ceva Logistics,
Fosroc, Agro Tech Foods ,Coca Cola, VW,
Nokia, Mc Donalds, Armstrong etc.
In his Supply Chain and Logistics work roles
Saurabh has worked with Senior Management
at several major firms to design, develop and
deliver Supply Chain and Logistics Strategy,
Build- Out, and Reengineering projects
especially in the fields of Supply Chain
Network Evaluation, Distribution Operations
and Aftermarket Services.
Previously Saurabh has work experience with
DHL in various roles across Sales, Consulting,
Solutions, and Project Management both in
India and across Asia Pacific.
He completed a Bachelors Degree in
Technology from the Indian Institute of
Technology, Delhi, India
Ashish Mendiratta is Co-Founder,
Director at ThinkLink Learning
His 20+ years of Career includes working
with a number of globally renowned and
leading Indian organizations like
Gillette, Nestle, BILT, Philips & Kohler.
He has handled varied roles in various
Supply Chain Management like Demand
and Supply Planning, Materials
Management, Sourcing, Manufacturing
Planning and Customer Service.
He has keen interest and strengths in
Supply Chain Strategy & Design, Supply
Chain Processes, SCOR, Planning Tools
and Training. He had played an
instrumental role in implementing and
driving the S&OP process in Nestle and
Philips.
In his previous roles Ashish was
Director-Supply Chain, Asia Pacific at
Kohler and Director-Supply Chain, India
& Pakistan at Philips.
He has delivered guest lectures at MDI
and been a visiting faculty at IILM. He
completed Masters in Industrial
Engineering from NITIE in 1989 and
holds a Bachelor of Technology degree
from IIT Roorkee, 1988.
Program Leader
Ashish Mendiratta

14. Credentials
175+ Client Relationships in Five Years
OTHERS
OTHERS
300 + Clients Relationships in Eight Years

15. Contact Us
To Register Contact :
Dr. Manvi Goyal,
Co-Founder & Director
+91- 9873924539
manvi.goyal@thinklink-scs.com