Why Partner with Dun & Bradstreet? In my last post, "No Company Can Go It Alone", I wrote about tips for building successful business partnerships. What I didn’t talk about is what that has to do with my employer, Dun and Bradstreet. So I thought I’d take a moment to connect the dots, and describe what your company can get out of a strategic alliance with D&B. I boiled it down to 5 ways D&B can help you expand your capabilities and grow your business. I’d love to hear your comments or reactions to these.

1. WHY PARTNER
WITH D&B?
I will give you 5 good reasons!
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2. 1. You need data.
◦ We’ve got data and plenty of it.
◦ With more than 225 million records on businesses from
around the world, we have more data and insight about
businesses than any other information company on the
planet.
◦ Our Global Database is the largest single source of local
and global business information and actionable insight.
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3. 2. You need data that is accurate,
relevant and intelligently
interconnected.
◦ We own the D-U-N-S Number. Created in 1962, the Data
Universal Numbering System is D&B’s copyrighted,
proprietary means of identifying business entities on a
location-specific basis. Assigned and maintained solely by
D&B, this unique nine-digit identification number has been
assigned to over 225 million businesses worldwide.
◦ We own the DUNSRight process, a comprehensive and
rigorous patented process that transforms business
information — yours and ours — into decision-ready
insight.
◦ The uniqueness of our D-U-N-S Number and DUNSRight
process enables us to provide you a corporation’s linkage,
so you can see the complete and accurate picture of a
business’ family tree.
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4. 3. You need data delivered in your
environment where and when you need
it.
◦ D&B offers:
◦ a selection of Sales Solutions
◦ a selection of Marketing Solutions
◦ a selection of Risk and Finance Solutions
◦ a selection of Operations and Supply Solutions
◦ new and niche data sets through the D&B Data Exchange
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5. 4. You need more than just raw
data. You need insight.
◦ D&B has the experience and expertise to show you how
to turn big data into big Insight.
◦ D&B has the tools that will allow you to leverage big data
analytics for a competitive edge.
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6. 5. You need an alliance or partner
you can trust.
◦ For the sixth consecutive year, D&B has
been named among the World’s Most Ethical
Companies by theEthisphere Institute
◦ As Peter Simoons tells us, a strategic alliance or
partnership must be mutually beneficial to be
successful. If you see the benefit for your
organization, please contact us. Let’s start the
conversation about how a partnership
could work for us — and our customers.
◦ Read my preceding publication on this particular subject here
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7. Appendix
◦ Read the publications here:
◦ http://www.dnbpartner.com/no-company-can-go-it-alone/
◦ http://www.dnbpartner.com/why-partner-with-dnb/