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The evolution of Netflix- Pecha Kucha.pdf
- 1. The Evolution of Netflix
- 2. Introduction Netflix is a app/website where you can watch hundreds of TV shows and movies anywhere around the world.
- 5. nEtflix Slogan “Watch anywhere. Cancel anytime.”
- 6. Netflix Icon ● This icon is emblemed in 2016 ● The icon did not replace the logo ● Use to show that the content is Original Light and dark Red font (gives the illusion of overlapping in the 3 strokes of the “N”
- 7. Netflix Original Logo - 1997 ● The NET and FLIX are separated ● Kind of complicated ● Not recognizable
- 8. Logo - 2000-2001 ● The i have a tv screen instead of a dot ● Words are curved ● Yellow and black
- 9. Logo - 2001-2014 ● Low arch ● Heavy shadows ● The words stand out
- 10. Netflix current logo ● Words format similar from 2014 ● Simple ● Basic ● Easily recognizable
- 11. Original contents vs licensed contents
- 14. 1997 Website
- 15. 2004 WEBSITE
- 16. 2008 WEBSITE
- 17. 2009 WEBSITE
- 18. 2010 WEBSITE
- 19. 2012 WEBSITE
- 20. 2013 WEBSITE
- 21. 2016 WEBSITE
- 22. 2017 TILL NOW
- 23. Citation Gogolan, D. (2021), “Netflix’s Social Media Strategy”, Socialinsider Blog: Social Media Marketing Insights and Industry Tips , 11 March, available at: https://www.socialinsider.io/blog/netflix-social-media-strategy/ (accessed 22 September 2022). Clark, T. (2022), “You won’t recognize Netflix’s very first logo from 25 years ago — take a look”, Insider, 29 August, available at: https://www.businessinsider.com/netflix-original-logo-looked-nothing-like-current-design-2022-8#:~:text= Netflix%20debuted%20its%20current%20logo,mobile%20app%2C%20to%20better%20fit. (accessed 22 September 2022). Menghani, T. (2020), “A Case Study on Netflix’s Marketing Strategies & Tactics”, 20 April, available at: https://www.themarcomavenue.com/blog/a-case-study-on-netflixs-marketing-strategies-tactics/#:~:text=S ocial%20Media%20Channels%3A%20Netflix%20also,customers%20and%20enhance%20customer%20 base. (accessed 22 September 2022). McAlone, N. and Lynch, J. (2018), “Netflix’s website in 1999 looked nothing like it does today — here’s how it has evolved over the years”, Insider, 21 February, available at: https://www.businessinsider.com/how-netflix-has-looked-over-the-years-2016-4#there-wasnt-much-chan ge-from-2012-to-2013-but-the-style-of-the-web-page-became-sleeker-8 (accessed 22 September 2022).
- 24. The end In short, netflix has come a long way, making countless amounts of money and making changes to further improve their system and aesthetics. Netflix started off as a dvd rental sales site with only 30 employees, and has evolved into one of the most popular streaming sites with 151.6 million subscribers worldwide. Their marketing strategies and layouts are worth studying, and their progress over the years is deeply admirable. Thank you for your attention.