EyeMags is a free app creation service that allows users to easily create magazine-style apps for all devices without technical knowledge. It has created over 11,000 apps that are downloaded over 13 million times across different device versions. Users can create apps with pages of pictures, text, and links. Paid licenses allow for custom branding and monetization options like paid content or links. EyeMags apps have been used by individuals to share photos, small businesses for brochures, publishers for magazines, and agencies for client work.

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EyeMags Overview
Aug 2014

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EyeMags is the largest App Factory in the world, we’ve had 11K
apps created already and we build each in 7 variants to cope
with different technologies for different handsets ( that’s 77K
apps with 13M downloads)
It’s totally free for non commercial use and license fees are low.
“Pro” license buyers can fully brand their apps with their own
branding.

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What are EyeMags apps?
It’s all about good content:
• Your Great content now works on every device
• No technical knowledge is needed to make apps
• Consists of Pages of pictures and text
• Contents List for quick access to a specific page
• Share apps with friends
• Define links to videos, maps, web pages, click to call and
click to sms (licensed versions only)
• Define your own branding element, colours etc (licensed
version only)

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Who uses EyeMags?
• Ordinary people
– for showing friends personal pictures and info and sharing
– Doctors in India use for treating skin diseases with examples
• Small Businesses/Organisations
– Creation of Small Business brochures in Africa
– Visit centre brochures in the USA
– Info brochures for students in colleges in the UK
• Professional App Creation Agencies/Developers
– Fast creation of apps for all devices using professional content
– Used worldwide particularly in middle east (NB we have right to
left language support)
• Professional Publishers
– Major Fashion blog network uses a whitelabel EyeMags

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Company
Incubated in previous startup – EyeMags was spun off in Oct 2009
During incubation there were over 5,000 apps created by users; now
we have more than 10,000 published apps
Oct 2009 EyeMags was re-born under spin off company
Nov 2009 support for iPhone and S60 touch and e-Links
Dec 2009 1st
whitelabel released with 360Fashion
Jan 2010 “Pro” option released
Feb 2010 credit card integration
Apr 2010 1st
iPad version released
May 2010 2nd
iPad/iPhone version release
May 2010 PayPal content selling added (content creator now have
an incentive to create content)
July 2010 Support for International character sets and right to left
languages
Sept 2010 Support for Contents List and Sound in pages
Dec 2010 Support for Java Touch
Jan 2011 Support for Android Native Applications
Aug 2014 New web user interface
Aug 2014 New lower pricing for premium and pro licenses

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Features/Options

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Full Whitelabel Option
for company X
• Your own product name eg MobileMags
• Integrate with your site design
• Free Apps created have your company X logo in them
• About text is about your company X
• Works on all your phones (Android coming soon)
Apps Fixed Web Mobile Web

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Environment Issues
• 30 tons of paper are
picked up by
Westminster
council every day
(mostly from free
news papers)
• We do not need
paper anymore to
see information

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Publisher Issues
• Publishers revenues are
plummeting as Publishers
failed to monetise the
Internet
• Mobile is providing new
monetisation capability
but mostly for iOS
currently
• EyeMags provides the
capability of support for
the devices user’s
currently have not just
iOS

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Content Adapted for each
device
• Works with all screen
sizes of all phones
• Not lowest common
denominator – special
versions created for
Android, iPad, iPhone,
Blackberry and Nokia
touch phones

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EyeMags is the largest App Factory in the world.
Publish to every phone in minutes.

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EyeMags Pro definable branding
Manta in the iPhone & Android
Icon can be
defined
Magazine
Cover is
defined
All branding
elements are
definable
About screen
text is
definable
Options for
sharing

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EyeMags Pro definable branding
Icon can be
defined
Magazine
Cover is
defined
All branding
elements are
definable
About screen
text is
definable
User experience shown for S60 Touch devices

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Manta in the iPad
Icon can be
defined
Magazine
Cover is
defined
All branding
elements are
definable
About screen
text is
definable
Contents
List
User experience shown on the iPad

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Java Client experience
Icon can be
defined
Magazine
Cover is
defined
All branding
elements are
definable
About screen
text is
definable
Options for
sharing
User experience shown on a 240x320 screen size
All Java phones are enabled for Touch as well as keyboard access
Special support for Blackberry large file support for license holders
(using Research in Motion COD file format)

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Web-site viewing & publishing

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Viewing content

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Viewing one magazine

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Creating a magazine

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What are e-Links?
• Up to 3 optional links
• publisher defines text and the action
• A the bottom of each story on iPhone
and S60 touch
• In the options menu on Java phones
(change as story changes)
• e-Links can be any of the following
• Link to web or mobile site
• Message sending via SMS for all phones
but iPhone and local e-mail on iPhone –
could be your premium sms number
• Click to call link (initiate your phone call
– could be a premium number)
• Google Maps search term –clicking takes
you to map
• Feedback via eyemags email server
• Competition answer via eyemags email
server
• Video link to Youtube video (dependent
on phones you-tube capabilities)
Publisher defines the
Text and action for each
e-link on each page
Thisisawayofdoing
Theuserintoacallto
E-commercetransaction

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e-Links – video example
• Example e-links shown
below for a video links
• When the link is clicked a
video thumb nail appears
below. Clicking that takes
user to video player
Videos work seemlessly
on the iPhone

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e-Links – maps example
• Example e-links shown
below for a map link
• When the link is clicked
the gmaps app is run with
the pre-defined search
term ie you can show the
user any location.

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e-Links – message example
• Example e-links shown
below for a map link
• When the link is clicked it
runs the email client on the
iPhone, the SMS client on
S60 touch and on Java
phones just sends an SMS.

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e-Links – click to call example
• Example e-links shown
below for a map link
• When the link is clicked it
runs the phone client on
devices which support this
functionality – this could
be used to call a “sales hot
line” for example.

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e-Links – feedback example
• Example e-links shown
below for a feedback link
• When the link is clicked it
runs a mobile web page on
our site which allows the
user to send an email to an
address defined by the
publisher

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Pro-Options Theme editor
• Professional option
allows publishers to
create their own
branding (graphics,
text and links) on the
phone in totality –
example shows a fake
brand called “Manta”.
• Once a theme is
created it can be re-
used for multiple mags

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Use Cases
Visitor guides
to your
attraction
Short stories
pre-installed phone brochures promoting
Sale of accessories
and 1000s of others
Fashion360 whitelabel

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Thank you
http://eyemags.com