The document discusses the evolution of marketing from traditional advertising to more modern inbound marketing techniques. It notes that consumers now rely on trust and research multiple sources before purchases. Effective modern marketing approaches focus on transparency, reliability, user generated content, social/local/mobile strategies, and thought leadership through high-quality website content, SEO, snackable social media posts, and educational events.

1. E V O L U T I O N
O F
M A R K E T I N G
E V O L U T I O N o f
M A R K E T I N G
W E B S I T E / S E O
I N B O U N D
M A R K E T I N G
S N A C K A B L E
C O N T E N T
E V E N T S
w w w . B e N o t i c e d M a r k e t i n g . c a

2. EVOLUTION of MARKETING

3. A d v e r t i s i n g &
M a r k e t i n g h a s c h a n g e d .
G o n e a r e t h e d a y s o f
D e B e e r s w h o c h a n g e d e n t i r e
s o c i e t i e s b y i n t r o d u c i n g t h e
e n g a g e m e n t r i n g a s w e k n o w
t o d a y .

4. A d v e r t i s i n g &
M a r k e t i n g h a s c h a n g e d .
C o n s u m e r s n o l o n g e r t r u s t
w h a t c o m p a n i e s s a y a b o u t
t h e i r p r o d u c t b y a s i n g l e a d .
I n f a c t , c o n s u m e r s r e s e a r c h
l e a s t 7 s o u r c e s b e f o r e
p u r c h a s i n g a p r o d u c t , w h e n
c o m e s t o t e c h n o l o g y t h a t
n u m b e r i s t r i p l e d .

5. WHAT IS A BRAND
A b r a n d i s n ’ t a l o g o , a n i d e n t i t y, o r a p r o d u c t & s e r v i c e .
A B R A N D I S :
A G U T F E E L I N G f r o m A C O N S U M E R o n a
c o m p a n i e s P R O D U C T , S E R V I C E o r
O R A N G A N I Z A T I O N

6. IT ’S NOT WHAT YOU SAY IT IS

7. IT ’S WHAT THEY SAY IT IS

8. 1 . Pe o p l e h a v e t o o m a n y c h o i c e s
a n d t o o l i t t l e t i m e
2 . M o s t of f e r i n g s h a v e s i m i l a r
q u a l i t y a n d f e a t u r e s
3 . We t e n d t o b a s e o u r b u y i n g
c h o i c e s o n TRUST

9. T
R
U
S
T
eliability
ransparency
oLoMo ( S o c i a l , L o c a l , M o b i l e )
GC ( U s e r G e n e r a t e d C o n t e n t )
oLoMo ( S o c i a l . L o c a l . M o b i l e )
hought Leadership

10. T R A N S P A R E N C Y
W e b s i t e
E a s y C o n t a c t
C u s t o m e r S e r v i c e
S a l e s R e p r e s e n t a t i v e s
P o l i c i e s & S e c u r i t y

11. R E L I A B I L I T Y
B l o g s
K n o w l e d g e ( w e b s i t e )
R e v i e w s
2 4 / 7 S e r v i c e
F r e e E d u c a t i o n a l e B o o k s
R e s e a r c h

12. U S E R G E N E R A T E D C O N T E N T
Te s t i m o n i a l s
R e v i e w s
G u e s t B l o g g e r s
C a s e S t u d i e s
R e c o m m e n d a t i o n s
W o r d o f M o u t h

13. S o L o M o ( S o c i a l , L o c a l , M o b i l e )
A c t i v e o n S o c i a l M e d i a
C o r r e c t U s e o f S o c i a l M e d i a
K e e p i n g C o n t a c t C e n t r e s L o c a l
M o b i l e F r i e n d l y W e b s i t e
M o b i l e F r i e n d l y S u p p o r t

14. T h o u g h t L e a d e r s h i p
I n d u s t r y E x p e r t s
C o n t e n t C r e a t i o n
W e b E x S e m i n a r s
Q & A s a t M B O T
E d u c a t i o n a l E v e n t s
S p o n s o r s h i p s

15. No More 4 P’s of Marketing
Product
Price
Promotion
Place

16. Welcome 4 C’s of Marketing
Consumer (needs & values)
Convenience
Cost (to the user)
Communication/Content

17. WEBSITE/SEO
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the
amount of visitors to a website by obtaining a high-ranking placement in the search results page of a
search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

18. INBOUND MARKETING
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to
go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the
company easy to be found, and draws customers to the website by producing interesting content.

19. SNACKABLE CONTENT
Snackable content is defined as bite size nuggets of information that can quickly be consumed,
understood and shared, like blogs, video, infographics and infograms that are posted on social media.

20. EVENTS
Educational free events that provide useful information to potential customers to help fulfil their
business goals. Sponsorship, Webinars, & Educational events.

21. THANK YOU.