- Only 18% of Americans speak a second language despite 70% of parents believing it's important for their children's success. - While most US students choose a foreign language in high school, only 7 states actually require one. - Both public education and language learning programs like Rosetta Stone and Berlitz have failed to teach languages effectively in the US due to outdated materials, lack of cultural training, and non-native English speaking teachers. - The document proposes a solution of "blendTech" that combines online and in-person learning with interactive modern content and native Chinese teachers to revolutionize foreign language education in America.

1. © 2014 BRIC Language Systems
The Evolution From “Ignorant American” To “American Polyglot”

2. © 2014 BRIC Language Systems
ONLY 18% OF AMERICANS SPEAK A
SECOND LANGUAGE OTHER THAN ENGLISH
• UK: 39%
• Ireland: 40%
• European Union: 54%
• Dutch and Swedish: 90%
WHY? LACK OF INTEREST OR ABILITY?
• Failure of US Public Education, Rosetta Stone,
and other large language training companies
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3. © 2014 BRIC Language Systems
DISPELLING A MYTH: LACK OF INTEREST
• 70% of American parents agree that their children need
a 2nd language to succeed
• Only 7 States have a foreign language requirement
• Yet 44% of US students choose a language as an elective
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4. © 2014 BRIC Language Systems
AMERICA
INC.
• US Business needs multi-lingual employees
• UK loses 3.5% of GDP to language deficit
• Larger US deficit = Larger GDP loss
• Reasons: Increased efficiency, better
cooperation with staff and local partners
• Respect from employees and colleagues
• Multilingual employees paid 5-20% more
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5. © 2014 BRIC Language Systems
US GOVERNMENT
Government Need for Foreign Language Speakers
•Embassy, Consulate, Military
•Restoring America’s image
•Bolstering diplomatic relations
Government Failure
•Early 2000’s US Government begins spending on foreign language programs
•2012: Government cut spending on language programs by 40%
•Other Failures:
- Outdated material
- Poor teaching quality
- Inadequate classroom time
Proof of Failure: 75% of Americans have studied a foreign language in school;
18% of us speak that language today
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6. © 2014 BRIC Language Systems
US Public Education & Berlitz Have Failed
• Not customizable
• Outdated non-interactive material
• Non-native speakers
• Lack of cultural training
• No schedule flexibility
Rosetta and Pimsleur Have Failed
• No teacher
• Not customizable to student
• Not customizable to language
• No cultural training
• Not interactive
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7. © 2014 BRIC Language Systems
SOLUTION
Technology
• 81% of Americans own laptop
• 65% own smartphone
• 48% own tablets
• 32% of students have taken online courses
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8. © 2014 BRIC Language Systems
TECHNOLOGY ALONE WON’T SOLVE THE PROBLEM: SOLUTION
Blended Technological Learning of “blendTech”
•Combines traditional face-to-face with advanced technology
•Chinese teachers from China to students in the US
•On-screen interactive modern content
•Customizable courses to increase interest
•Cultural training
This will lead to the language revolution in the US,
transforming the “Ignorant American” into the “American Polyglot”
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9. © 2014 BRIC Language Systems
THANK YOU! www.briclanguage.com