The document discusses how Heroku leveraged Apache Kafka to realize the vision of an enterprise service bus (ESB). It defines what an ESB is according to analysts and vendors. Heroku defined the API as its ESB but faced bottlenecks and reliability issues. It transitioned to using Kafka with a pull-based architecture for independent development, scalability, and avoiding single points of failure. Heroku now uses Kafka for operational data pipelines and metrics aggregation. It provides examples of using Kafka topics and discusses next steps of implementing a schema registry and security.