SlideShare a Scribd company logo
A Case Study: TOMS tomorrow
simple design + comfort
It’s not about the shoes.
ONE FOR ONE
Tomorrow has come and gone.
ONE FOR ONE
AND THEN
WHAT?
HOW MIGHT WE
TRANSLATE THIS
OPPORTUNITY TO
SOMETHING SMALLER
SCALE FOR THE
AVERAGE CUSTOMER?
TOMS LEARNED:
“Children grow out of shoes fast! We aim to
give repeatedly whenever possible. Repeat
giving allows us to learn more about the
needs of the community so we can continue
to improve the way we give.”
TRANSPARENCY +
REPEAT GIVING +
DATA GATHERING
SHOES FOR TOMORROW
HOW MIGHT TOMS INSPIRE
SUSTAINED GENEROSITY
AND STRENGTHEN THE CAUSE IN THE EYES
OF THEIR CONSUMERS?
Mobile barcode scanning (including
traditional UPC barcodes and QR codes)
increased 1,600% globally during 2010.
(Source: Scanlife, December 2010)
Fill your soul sole.
Your shoes
will go to
____________
would you like to follow them?
yes no yes no
____________
turned four today but her shoes
were lost in a monsoon. Would you
like to help her secure another pair?
of your friends
scanned your TOMS
code! You’ve helped
contribute
$42
to the
__________________
village this month.
8
go barefoot: let others
scan & spread the word
build resources for
partners with existing
purchasing habits (other
1-for-1 deals)
watch your
contribution grow
(custowners)
opt in to follow
me-tail: personalized
experience
24/7 experience
available after
purchase
instant gratificaiton +
repeat giving
crowd sourcing:
ask friends to help
unlock access to
special events /
videocasts from
your town
repeat purchase
TOMs Concept Work

More Related Content

What's hot

Toms case study
Toms case studyToms case study
Toms case study
parshuram2455
 
TOMS Club Brochure
TOMS Club BrochureTOMS Club Brochure
Toms
TomsToms
Toms
razz123
 
Toms company presentation, slide share
Toms company presentation, slide shareToms company presentation, slide share
Toms company presentation, slide share
RakshithM23
 
Blake Mycoskie
Blake MycoskieBlake Mycoskie
Blake Mycoskie
Sonali Dhasmana
 
TOMS Shoes
TOMS ShoesTOMS Shoes
TOMS Shoes
budajmic
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
Lady Ortiz
 
If yo eay billig herren burberry jeans
If yo eay billig herren burberry jeansIf yo eay billig herren burberry jeans
If yo eay billig herren burberry jeans
Cerca Moala
 
Toms Sesego Cares partnership South Africa
Toms Sesego Cares partnership South AfricaToms Sesego Cares partnership South Africa
Toms Sesego Cares partnership South Africa
rotaryeclubsa9400
 
(youthlab indo) How converse are marketing with youth
(youthlab indo) How converse are marketing with youth(youthlab indo) How converse are marketing with youth
(youthlab indo) How converse are marketing with youth
youth laboratory indonesia
 
Ashley O. Senior Project Research Paper
Ashley O. Senior Project Research PaperAshley O. Senior Project Research Paper
Ashley O. Senior Project Research Paper
olson126
 
MEX 2008 - Is Fashion a Stronger Motivator than Functionality?
MEX 2008 - Is Fashion a Stronger Motivator than Functionality?MEX 2008 - Is Fashion a Stronger Motivator than Functionality?
MEX 2008 - Is Fashion a Stronger Motivator than Functionality?
Bryan Rieger
 
Blake mycoskie
Blake mycoskieBlake mycoskie
Blake mycoskie
Mukesh Bhavsar
 
TOMS+FASHION+CHAIRTY
TOMS+FASHION+CHAIRTYTOMS+FASHION+CHAIRTY
TOMS+FASHION+CHAIRTY
Cadie Cochran
 
Toms shoes
Toms shoesToms shoes
Toms shoes
babafemiekundayo
 
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
Dreammachine
 
The Empowered Kids of Generation Z
The Empowered Kids of Generation ZThe Empowered Kids of Generation Z
The Empowered Kids of Generation Z
Dreammachine
 
Marketing Brochure
Marketing BrochureMarketing Brochure
Marketing Brochure
kmachicek
 
Zambezi 2014 Trend Forecast
Zambezi 2014 Trend ForecastZambezi 2014 Trend Forecast
Zambezi 2014 Trend Forecast
Zambezi
 

What's hot (19)

Toms case study
Toms case studyToms case study
Toms case study
 
TOMS Club Brochure
TOMS Club BrochureTOMS Club Brochure
TOMS Club Brochure
 
Toms
TomsToms
Toms
 
Toms company presentation, slide share
Toms company presentation, slide shareToms company presentation, slide share
Toms company presentation, slide share
 
Blake Mycoskie
Blake MycoskieBlake Mycoskie
Blake Mycoskie
 
TOMS Shoes
TOMS ShoesTOMS Shoes
TOMS Shoes
 
SWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT Analysis
 
If yo eay billig herren burberry jeans
If yo eay billig herren burberry jeansIf yo eay billig herren burberry jeans
If yo eay billig herren burberry jeans
 
Toms Sesego Cares partnership South Africa
Toms Sesego Cares partnership South AfricaToms Sesego Cares partnership South Africa
Toms Sesego Cares partnership South Africa
 
(youthlab indo) How converse are marketing with youth
(youthlab indo) How converse are marketing with youth(youthlab indo) How converse are marketing with youth
(youthlab indo) How converse are marketing with youth
 
Ashley O. Senior Project Research Paper
Ashley O. Senior Project Research PaperAshley O. Senior Project Research Paper
Ashley O. Senior Project Research Paper
 
MEX 2008 - Is Fashion a Stronger Motivator than Functionality?
MEX 2008 - Is Fashion a Stronger Motivator than Functionality?MEX 2008 - Is Fashion a Stronger Motivator than Functionality?
MEX 2008 - Is Fashion a Stronger Motivator than Functionality?
 
Blake mycoskie
Blake mycoskieBlake mycoskie
Blake mycoskie
 
TOMS+FASHION+CHAIRTY
TOMS+FASHION+CHAIRTYTOMS+FASHION+CHAIRTY
TOMS+FASHION+CHAIRTY
 
Toms shoes
Toms shoesToms shoes
Toms shoes
 
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
'Generation SpongeBob' or Generation Z. Who these kids are and how to reach t...
 
The Empowered Kids of Generation Z
The Empowered Kids of Generation ZThe Empowered Kids of Generation Z
The Empowered Kids of Generation Z
 
Marketing Brochure
Marketing BrochureMarketing Brochure
Marketing Brochure
 
Zambezi 2014 Trend Forecast
Zambezi 2014 Trend ForecastZambezi 2014 Trend Forecast
Zambezi 2014 Trend Forecast
 

Similar to TOMs Concept Work

SEU Strategic Management for TOMS Shoes Company Case Study.docx
SEU Strategic Management for TOMS Shoes Company Case Study.docxSEU Strategic Management for TOMS Shoes Company Case Study.docx
SEU Strategic Management for TOMS Shoes Company Case Study.docx
write5
 
SEU TOMS shoes Company Case study.docx
SEU TOMS shoes Company Case study.docxSEU TOMS shoes Company Case study.docx
SEU TOMS shoes Company Case study.docx
write5
 
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docx
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docxCase 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docx
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docx
zebadiahsummers
 
MGT 401 Saudi Electronic University Strategic Management Case Study.docx
MGT 401 Saudi Electronic University Strategic Management Case Study.docxMGT 401 Saudi Electronic University Strategic Management Case Study.docx
MGT 401 Saudi Electronic University Strategic Management Case Study.docx
4934bk
 
Postcards from SXSW 3.12.13
Postcards from SXSW 3.12.13Postcards from SXSW 3.12.13
Postcards from SXSW 3.12.13
Cramer-Krasselt
 
Case study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docxCase study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docx
write12
 
Case study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docxCase study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docx
studywriters
 
Social media blog post
Social media blog postSocial media blog post
Social media blog post
Matthew Porteous
 
Tomsshoes
TomsshoesTomsshoes
Tomsshoes
wooswoo
 
TOMsMKTG 434 Group ProjectSpring 2015R.docx
TOMsMKTG 434 Group ProjectSpring 2015R.docxTOMsMKTG 434 Group ProjectSpring 2015R.docx
TOMsMKTG 434 Group ProjectSpring 2015R.docx
edwardmarivel
 
Lessons from one of the most successful Facebook campaigns
Lessons from one of the most successful Facebook campaignsLessons from one of the most successful Facebook campaigns
Lessons from one of the most successful Facebook campaigns
titofavino
 
TOMS-ONE FOR ONE
TOMS-ONE FOR ONETOMS-ONE FOR ONE
TOMS-ONE FOR ONE
丽娜 谢
 
2014zambezitrendforecast 140205182732-phpapp02
2014zambezitrendforecast 140205182732-phpapp022014zambezitrendforecast 140205182732-phpapp02
2014zambezitrendforecast 140205182732-phpapp02
Frank Striefler
 
Presentation on the Podcasting Community of Practice
Presentation on the Podcasting Community of PracticePresentation on the Podcasting Community of Practice
Presentation on the Podcasting Community of Practice
Mike Qaissaunee
 
Using Social Media to Tell the Story of TOMS TOMS offers more than a.pdf
Using Social Media to Tell the Story of TOMS TOMS offers more than a.pdfUsing Social Media to Tell the Story of TOMS TOMS offers more than a.pdf
Using Social Media to Tell the Story of TOMS TOMS offers more than a.pdf
irshadkumar3
 
UCT Upstarts 2015 Week 15: Digital Innovation with Jonathan Mackenzie
UCT Upstarts 2015 Week 15: Digital Innovation with Jonathan MackenzieUCT Upstarts 2015 Week 15: Digital Innovation with Jonathan Mackenzie
UCT Upstarts 2015 Week 15: Digital Innovation with Jonathan Mackenzie
UCT Upstarts
 
Confessions of an Adapative Marketer Final PDF
Confessions of an Adapative Marketer Final PDFConfessions of an Adapative Marketer Final PDF
Confessions of an Adapative Marketer Final PDF
cengizc
 
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docx
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docxCASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docx
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docx
annandleola
 
Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011
BFG Communications
 
UX Week 2013: The New Me Generation: Behavior Change as Value Proposition
UX Week 2013: The New Me Generation: Behavior Change as Value PropositionUX Week 2013: The New Me Generation: Behavior Change as Value Proposition
UX Week 2013: The New Me Generation: Behavior Change as Value Proposition
Chris Risdon
 

Similar to TOMs Concept Work (20)

SEU Strategic Management for TOMS Shoes Company Case Study.docx
SEU Strategic Management for TOMS Shoes Company Case Study.docxSEU Strategic Management for TOMS Shoes Company Case Study.docx
SEU Strategic Management for TOMS Shoes Company Case Study.docx
 
SEU TOMS shoes Company Case study.docx
SEU TOMS shoes Company Case study.docxSEU TOMS shoes Company Case study.docx
SEU TOMS shoes Company Case study.docx
 
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docx
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docxCase 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docx
Case 4.2 TOMS’ One-for-One Business Model Is it Sustainable for t.docx
 
MGT 401 Saudi Electronic University Strategic Management Case Study.docx
MGT 401 Saudi Electronic University Strategic Management Case Study.docxMGT 401 Saudi Electronic University Strategic Management Case Study.docx
MGT 401 Saudi Electronic University Strategic Management Case Study.docx
 
Postcards from SXSW 3.12.13
Postcards from SXSW 3.12.13Postcards from SXSW 3.12.13
Postcards from SXSW 3.12.13
 
Case study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docxCase study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docx
 
Case study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docxCase study of TOMS Shoes Company.docx
Case study of TOMS Shoes Company.docx
 
Social media blog post
Social media blog postSocial media blog post
Social media blog post
 
Tomsshoes
TomsshoesTomsshoes
Tomsshoes
 
TOMsMKTG 434 Group ProjectSpring 2015R.docx
TOMsMKTG 434 Group ProjectSpring 2015R.docxTOMsMKTG 434 Group ProjectSpring 2015R.docx
TOMsMKTG 434 Group ProjectSpring 2015R.docx
 
Lessons from one of the most successful Facebook campaigns
Lessons from one of the most successful Facebook campaignsLessons from one of the most successful Facebook campaigns
Lessons from one of the most successful Facebook campaigns
 
TOMS-ONE FOR ONE
TOMS-ONE FOR ONETOMS-ONE FOR ONE
TOMS-ONE FOR ONE
 
2014zambezitrendforecast 140205182732-phpapp02
2014zambezitrendforecast 140205182732-phpapp022014zambezitrendforecast 140205182732-phpapp02
2014zambezitrendforecast 140205182732-phpapp02
 
Presentation on the Podcasting Community of Practice
Presentation on the Podcasting Community of PracticePresentation on the Podcasting Community of Practice
Presentation on the Podcasting Community of Practice
 
Using Social Media to Tell the Story of TOMS TOMS offers more than a.pdf
Using Social Media to Tell the Story of TOMS TOMS offers more than a.pdfUsing Social Media to Tell the Story of TOMS TOMS offers more than a.pdf
Using Social Media to Tell the Story of TOMS TOMS offers more than a.pdf
 
UCT Upstarts 2015 Week 15: Digital Innovation with Jonathan Mackenzie
UCT Upstarts 2015 Week 15: Digital Innovation with Jonathan MackenzieUCT Upstarts 2015 Week 15: Digital Innovation with Jonathan Mackenzie
UCT Upstarts 2015 Week 15: Digital Innovation with Jonathan Mackenzie
 
Confessions of an Adapative Marketer Final PDF
Confessions of an Adapative Marketer Final PDFConfessions of an Adapative Marketer Final PDF
Confessions of an Adapative Marketer Final PDF
 
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docx
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docxCASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docx
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docx
 
Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011Digital Trendspotting Fourth Quarter 2011
Digital Trendspotting Fourth Quarter 2011
 
UX Week 2013: The New Me Generation: Behavior Change as Value Proposition
UX Week 2013: The New Me Generation: Behavior Change as Value PropositionUX Week 2013: The New Me Generation: Behavior Change as Value Proposition
UX Week 2013: The New Me Generation: Behavior Change as Value Proposition
 

More from Sarah Anne White

DMBA venture studio introduction
DMBA venture studio introductionDMBA venture studio introduction
DMBA venture studio introduction
Sarah Anne White
 
Fitwell - Experience Design
Fitwell - Experience DesignFitwell - Experience Design
Fitwell - Experience Design
Sarah Anne White
 
Brick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technologyBrick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technology
Sarah Anne White
 
Tellason Market Insight Research
Tellason Market Insight ResearchTellason Market Insight Research
Tellason Market Insight Research
Sarah Anne White
 
Crave brand development
Crave brand developmentCrave brand development
Crave brand development
Sarah Anne White
 
SPOT by MOR (a conceptual experience)
SPOT by MOR (a conceptual experience)SPOT by MOR (a conceptual experience)
SPOT by MOR (a conceptual experience)
Sarah Anne White
 
Thesis Proposal
Thesis ProposalThesis Proposal
Thesis Proposal
Sarah Anne White
 
Thesis_MidtermConversation
Thesis_MidtermConversationThesis_MidtermConversation
Thesis_MidtermConversation
Sarah Anne White
 
Topic Studio: In Motion
Topic Studio: In MotionTopic Studio: In Motion
Topic Studio: In Motion
Sarah Anne White
 
Thesis R & D: One Week Thesis
Thesis R & D: One Week ThesisThesis R & D: One Week Thesis
Thesis R & D: One Week Thesis
Sarah Anne White
 

More from Sarah Anne White (10)

DMBA venture studio introduction
DMBA venture studio introductionDMBA venture studio introduction
DMBA venture studio introduction
 
Fitwell - Experience Design
Fitwell - Experience DesignFitwell - Experience Design
Fitwell - Experience Design
 
Brick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technologyBrick & Pixel: Designing for future retail technology
Brick & Pixel: Designing for future retail technology
 
Tellason Market Insight Research
Tellason Market Insight ResearchTellason Market Insight Research
Tellason Market Insight Research
 
Crave brand development
Crave brand developmentCrave brand development
Crave brand development
 
SPOT by MOR (a conceptual experience)
SPOT by MOR (a conceptual experience)SPOT by MOR (a conceptual experience)
SPOT by MOR (a conceptual experience)
 
Thesis Proposal
Thesis ProposalThesis Proposal
Thesis Proposal
 
Thesis_MidtermConversation
Thesis_MidtermConversationThesis_MidtermConversation
Thesis_MidtermConversation
 
Topic Studio: In Motion
Topic Studio: In MotionTopic Studio: In Motion
Topic Studio: In Motion
 
Thesis R & D: One Week Thesis
Thesis R & D: One Week ThesisThesis R & D: One Week Thesis
Thesis R & D: One Week Thesis
 

Recently uploaded

一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理
一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理
一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理
9lq7ultg
 
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
yk5hdsnr
 
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
bel9p89b
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
bz42w9z0
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
bljeremy734
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
sf3cfttw
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
21uul8se
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
wkip62b
 
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTWorld trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
deekshithmaroli666
 
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
ka3y2ukz
 
Value based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docxValue based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docx
JIT KUMAR GUPTA
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
zv943dhb
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
kmzsy4kn
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
p74xokfq
 
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
i990go7o
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
qbydc
 
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
batchelorerbm45967
 

Recently uploaded (20)

一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理
一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理
一比一原版(curtin毕业证)澳洲科廷科技大学毕业证如何办理
 
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
一比一原版(UofM毕业证)美国密歇根大学毕业证如何办理
 
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
一比一原版(UofT毕业证)加拿大多伦多大学毕业证如何办理
 
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
一比一原版澳洲科廷科技大学毕业证(Curtin毕业证)如何办理
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
一比一原版(NU毕业证书)诺森比亚大学毕业证如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
 
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTWorld trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORT
 
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
一比一原版(Brunel毕业证)英国布鲁内尔大学毕业证如何办理
 
Value based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docxValue based approach to heritae conservation -.docx
Value based approach to heritae conservation -.docx
 
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)英国伯明翰大学毕业证如何办理
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
一比一原版(USQ毕业证书)南昆士兰大学毕业证如何办理
 
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
 
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
欧洲杯足彩-欧洲杯足彩买球软件-欧洲杯足彩买球软件下载|【​网址​🎉ac123.net🎉​】
 

TOMs Concept Work

  • 1. A Case Study: TOMS tomorrow
  • 2. simple design + comfort
  • 3. It’s not about the shoes.
  • 5.
  • 6. Tomorrow has come and gone.
  • 7. ONE FOR ONE AND THEN WHAT?
  • 8. HOW MIGHT WE TRANSLATE THIS OPPORTUNITY TO SOMETHING SMALLER SCALE FOR THE AVERAGE CUSTOMER?
  • 9. TOMS LEARNED: “Children grow out of shoes fast! We aim to give repeatedly whenever possible. Repeat giving allows us to learn more about the needs of the community so we can continue to improve the way we give.”
  • 10. TRANSPARENCY + REPEAT GIVING + DATA GATHERING SHOES FOR TOMORROW
  • 11. HOW MIGHT TOMS INSPIRE SUSTAINED GENEROSITY AND STRENGTHEN THE CAUSE IN THE EYES OF THEIR CONSUMERS?
  • 12.
  • 13. Mobile barcode scanning (including traditional UPC barcodes and QR codes) increased 1,600% globally during 2010. (Source: Scanlife, December 2010)
  • 14.
  • 15. Fill your soul sole.
  • 16.
  • 17. Your shoes will go to ____________ would you like to follow them? yes no yes no ____________ turned four today but her shoes were lost in a monsoon. Would you like to help her secure another pair? of your friends scanned your TOMS code! You’ve helped contribute $42 to the __________________ village this month. 8 go barefoot: let others scan & spread the word build resources for partners with existing purchasing habits (other 1-for-1 deals) watch your contribution grow (custowners) opt in to follow me-tail: personalized experience 24/7 experience available after purchase instant gratificaiton + repeat giving crowd sourcing: ask friends to help unlock access to special events / videocasts from your town repeat purchase