The emaar mgf newsmagazine horizons

HORIZONS
HORIZONS
The Emaar MGF Newsmagazine | April 2014
touching lives

hen was the last time you were able to step back from your
daily madness and look at the lives that you touch along
Wtheway?
Can you look back at your work, your passion and your presence in this
world and see, with clarity and definition, the positive influence you’ve
had on the people around you? As a Company that builds communities
we are fortunate to help many people build their dreams. We may not
have met each one of you but are glad for the opportunity to make a
differenceinyourlivesthroughtheworkwedo.
This edition of Horizons will give you a view into the lives of the people
we touch as a Company. Consumers drive our business, which is focused
on delighting the people we serve - from the moment they hear about our
projects up until the time they join the Emaar MGF family. We are
humbled by the faith our loyal consumers repose in us as we become a
trustedandoftenintimatepartoftheirlives.
As we take our readers into the world of Emaar MGF and let them
experience what it feels like to associate with the Company, read this
news magazine to unfold the stories of the lives we touch. Read what our
customers, employees, partners and stakeholders say about working
with us as we stride towards our vision to being the ‘most admired and
respectedcompanyinrealestate’.
TOUCHING
LIVES
1

DearFriends,
In my last address I shared with you our strategic vision and streamlining of our
organizational processes in keeping with our ambitious goals to build mega communities
which support the building of a ‘New India’. As we move forward to take Emaar MGF
towards higher business competitiveness and sustained market leadership, we move a
step closer to our vision of being ‘the most admired and respected real estate Company in
India’.
To quote Jim Collins: “Great vision without great people is irrelevant.” It is critical that
the people you work with share the same core values as the business. An important thing
to understand about core values is that they can’t be taught – you can’t force someone to
change their behavior to correspond to the values of your organization – therefore it’s not
a stretch to suggest that an organization has a greater chance of achieving success when it
employs the right people. The right people possess the ability to be the best of breed in
their positions simply because they understand the difference between “having a job and
holdingaresponsibility.”
However it’s not just important to have that vision. It’s even more important that we
understand the attributes that lie behind being respected and admired. We have
determined that it is the reservoir of trust that you build with your people, your
customers, the communities you serve, your shareholders and multiple constituencies
that remains the most important attribute of any Company. We continue our best efforts
to build upon this trust in a very unique way: not through marketing, not through
advertising but really quintessentially through everyday experiences and through the
positive difference we make in the lives of the audiences that bestow their trust in us as a
Company.
What defines the DNA of our Company? We are powered by people not cement and
stones and bricks. It’s about the lives we touch and the trust we move forward with. With
the decisions we’ve made this year, the strategy we’ve put in place, the organization we’ve
designed, the world-class talent we have, and the communities we are creating, we are
well-positionedtodelivergrowthandworld-changinglivinglongintothefuture.
We have seen incredible results in the past decade, a thrilling experience — but I know
ourbestdaysarestillaheadandtogetherwewillbuildthefuture.
Thankyouforyoursupport.
ShravanGupta
2 3
SHRAVAN GUPTA
Executive Vice Chairman and Managing Director
Shravan Gupta has been a Director at Emaar MGF since February 2005 and became the
Managing Director in November 2005. With a Bachelor of Commerce degree from
Shriram College of Commerce, Delhi University, Mr. Gupta has over 15 years of
experience in the real estate and financial services sectors.
We are powered by people,
not cement and stones and
bricks. It’s about the lives
we touch and the trust we
moveforwardwith.
Touching Lives | April 2014

HUMAN CAPITAL:
The Creative Core of Our Strategy
Making human capital the creative core of strategy
execution is today an imperative for business leaders if
we want to build organizational capabilities that support
innovation, flexibility, collaboration and continuous
learning.
In the face of intense competition and rapidly changing market requirements, we must
continually calculate how to achieve ambitious goals. We must confront economic
uncertainty, environmental risk, social change and other volatile forces. To execute
successfully in this difficult environment, we must embrace a new way of thinking – one
that makes human capital the center piece of our business strategy. Our imperative is to
build organizational capabilities that support the innovation, collaboration and
continuouslearningessentialforsuccessinacomplex,fast-changingenvironment.
At Emaar MGF we recognize the value-chain proposition that HR brings to the business.
The last decade or so has been crucial in the evolution of HR from a transactional to a
strategic partnership focus. The HR function is continuing its evolutionary journey,
transforming from pure strategic partnership to being a strategic player who can enable
theorganizationtotakeleapsinawaythatcreatesanunfairadvantageovercompetitors.
OurPeopleandPolicies
At Emaar MGF people are our most important asset and our open work culture
encourages free interaction and a cross sharing of ideas. Our HR policies, corporate
culture and physical infrastructure promote cultural interventions backed by the latest
unified communication systems that foster a healthy work environment. Driven by
disruptive innovation, our employees are encouraged to do things differently without
worryingabouttheconsequences.
Our plans are ambitious with a keen eye to achieve exponential growth year on year and
we recognize the need to have the right HR strategy and structure to supplement that
growth. We are focused on building a strong leadership team and are heavily invested in
leadership development, so that in the next 5 years we have a strong leadership team that
canguideourCompanytonewerheights.
MeasurementandRewards
Our performance measurement matrix ‘Pinnacle’ has been developed in association with
the Hay Group, a world leader in performance management systems. We also have a
Competency Framework in place, which highlights various competencies that our
employees need to develop at various levels and in various functions. This helps our
peopletogotothenextlevelwhiletakingcalculatedsteps.
Further our reward programmes such as ‘Pat on the Back’, ‘Smiling Faces Program’,
‘Long Service Awards’, ‘Employee of the Quarter’ and ‘Employee of the Year’ awards are
putinplacetorecognizeandincreasethemoraleofourpeople.
IT’S ALL
ABOUT
‘WE THE PEOPLE’.
5
4

RAJNISH BHARDWAJ
Asst. Vice President, Projects, Palm Terrace Select
aving been with the Company right from the start, I have grown
tremendously in terms of experience and exposure. I have had the good
Hfortune of working on a wide range of projects ranging from malls to hotels
to an entire township. I have also worked on and successfully delivered a variety of
residential and commercial projects. The Company has provided me endless
opportunities for professional growth and has recognized my hard work and
commitment. Emaar MGF takes great care of its employees and gives due recognition
toitsperformers.
The projects we work on are both challenging and satisfying. Withahighlycommitted
team the day to day challenges seem to fade into oblivion. Our focus remains on
quality and timely delivery which brings with it a huge sense of accomplishment and
pride each time a project is successfully completed and delivered. I am excited to
workonthedeliveryofPalmTerraceSelect,whichisonscheduleandprogressingwell.
AVNISH JOSHI
Senior GM - Projects Mohali
EMGF is one of the most professional
organizations to work for in the real estate
sector. My experience with the Company
has been memorable due to the constant
support from various teams in the
organization, their warmth and the
enormous learning opportunities that the
Company has provided me. Camaraderie,
team work and a strong leadership have
been the major driving forces behind my
achievementsatEmaarMGF.
I joined the Company in December 2007
and the many years spent here have not
diminished either my passion or my
commitment. It is incredible how we have
evolved as a Company and have created
new benchmarks for others to follow. We
have learnt from our failures and today the
entire team feels a sense of achievement
and pride, having successfully overcome
anylimitationsthatwefacedearlier.
MOHIT KAURA
GM - Sales & Customer Services
Emaar MGF offered me a challenging
role which has been critical for me from a
learning and growth point of view. Some
of the key drivers for my growth within
the Company have been the constant
support from senior management,
freedom to take decisions and a positive
work culture. As Head of Projects, I am
excited to lead the operations at Mohali
Hills and drive the delivery of the project.
Every day brings with it new challenges
but I enjoy the challenge. Driven by our
work ethos to be conscious of quality,
design and timely delivery it has been an
immensely satisfying experience. It is
particularly rewarding when you see a
happy customer. It makes all the hard
workworththeeffort.
EMPLOYEE
SPEAK
7
6

he fast growth of the Company is what attracted me to Emaar MGF. HR
played a big role in helping me chart my career path for the long run. The
TCompany has provided me ample opportunities to grow, enhance my skills
and develop into a better IT professional. Moreover, the Company does not look at
IT purely as a support function but understands the value proposition of IT, its
benefitsandtheneedfortechnologyadvancementstostayaheadofthegame.
The work environment has been very congenial and flexible and has encouraged
me to go that extra mile to achieve desired results. It has been a transformational
journey for me as a professional. I have moved from managing backend IT
operations to looking after facility management, automating the business processes
and helping the Company design and define business processes. It has been a very
gratifyingexperience.
SHIVANK BANSAL
Senior Manager – IT
hat brought me to
Emaar MGF was the
Wcredibility, reputation
and the knowledge of the leadership
team, which is unmatched in the real
estate sector. What sets Emaar MGF
apart from other real estate companies
is a flexible and positive work culture,
its organizational structure and the
capabilityoftheleadershipteam.
The HR team has played a crucial role
in my growth within the Company,
right from the induction period to
training & development to long-term
career planning. Frequent training and
development sessions have helped me
immensely to enhance my skill sets
andgrowasaprofessional.
SUNITA GUPTA
AGM - Internal Audit
have been with Emaar MGF for 7 years now
and have had the privilege to work on some
Iprestigious projects. Professionally I have
grown with the organization and have delivered and
completed some reputed projects such as Business
Park, Palm Springs and am now working to
completeanddeliverPalmDrive.
We at Emaar MGF are very focused on quality and
our constant effort is to find creative solutions to
the various issues and problems that we face while
ensuring that the end product is of high quality.
The complexity of coordinating with multiple
contractors is challenging but working within a
supportive environment brings out the best in a
project.
RADHA KRISHNAN
DGM – Projects, The Palm Drive
IT'S ALL
ABOUT
WE THE PEOPLE.
EMPLOYEE
SPEAK
9
8

BUILDING A BETTER
TOMORROW
At Emaar MGF we look to collaborate with partners who share our vision of building a
New India, of creating living and work spaces that facilitate healthier and happier lives.
We have worked and continue to work with some very talented and committed people
from highly reputed global Companies with whom shared priorities and common goals
help build very strong partnerships. We would like to share with you some insights from
some of our Partners who have worked very closely with us and who share our passion and
commitmenttocreatebetterandhealthierlivingspacesforthefuture.
Q. Tell us about your experience of working with Emaar MGF. Does the thinking and
approachmatch?
Emaar MGF is a highly progressive developer in the landscape of Indian Real Estate.
Each of their projects attempts to capture unique features that bring about a new
experience in the way we live, shop, eat, play, work and in so doing, this experience
compels us to revive and refresh our perspectives on how we could function as a family
unit; or the way we interact with our work-colleagues; or the way we recharge and
reconnect with the great outdoors; or the way we indulge in retail therapy; or the way we
bondoverfoodwithfamiliesandoverdrinkswithfriends!
In conversation with
JEREMY TAN
Director, D.P Architects, Singapore
This approach of anticipating the new, designing for the life of tomorrow, creating
blueprints to shape our environment for the future is refreshing. It encourages us
to be on our toes, to be at the forefront, to be anticipatory, to be ahead of the
competition. In short, every project with Emaar MGF is an opportunity for
creating a new environment that will shape the inhabitants of tomorrow, who
maypossiblyshapetheworldofthefuture!
Just as Emaar MGF seeks to create developments that will shape the future, we at
DP, seek to imbue each and every project with our firm’s philosophy of, ‘having a
deep concern for the built environment and the need for a conscious effort towards creating
architecture of excellence, where the enrichment of the human experience and spirit are
reflectedinbothitsplanningandarchitecturalwork’.
Q. What do you look for in a business partner? How do you choose the clients you
wouldliketoworkwith?
We look for a business partner that works with a true spirit of partnership.
Through the years, we have always enjoyed a wonderful working partnership with
EmaarMGFasthereisagreatmatchinourthinkingandapproach.
We listen to our client’s objectives and study their brief, following which we
illustrate our response and maintain a dialogue with the client and work towards
the achievement of the projects objectives, goals and deliverables. As such, the
clientsthatwechooseenableustocometogetherandcreateanewideaorproduct
thatwoulddelighttheinhabitantsortheusersofthebuildings.
In our rendering of service to Emaar MGF, we do not just deliver a proposal
comprising of blueprints. We deliver the vision of how software could be
intertwined with the hardware. In short, our vision coupled with the vision of our
business partner works to develop and deliver a product which sets new
benchmarks.
Q.TellushowyouwouldliketoengagewiththeCompanyinthefuture.
India has great potential. It is a large nation with great resources, in her people
and her natural produce. It is an aspirational country that will speed towards the
futurewithtechnologyandintegrationwiththeworld.
Opportunities will abound in new developments of every genre and we look
forward to working ‘hand in hand’ and be a partner to Emaar MGF in developing
Partners
for a
better
tomorrow
11
10

new architectural experiences that will bring joy, delight, and pleasure to the occupants
and inhabitants of the townships, buildings, apartments, hospitals, malls, hotels,
schools,villas,offices,restaurants,recreationcentresthataretocome.
In our business partners we look for mutual
trust and respect that goes beyond the bounds
of contracts.
13
12
ARCOP has a long standing partnership
with Emaar MGF. In fact, we were the
architects for their flagship residential
project called “The Palm Springs”. We are
one of the most respected architectural
firms in India, however, some of our best
work has emerged while working under the
visionary leadership of Mr. Shravan Gupta
which has inspired us to be more creative as we visualise designs and architectural
layouts. We are delighted to be part of the Emaar MGF extended team and it’s been a
veryfruitfulassociation.
ARCOP’s vision is to create homes and communities which are environmentally
friendly, safe and with great visual appeal. We are fortunate in partnering with Emaar
MGF since the partnership brings to our credit some wonderful projects and mini
communities. When we choose our partners we seek vision and commitment to the
environment both of which we have found in our long standing partnership with Emaar
MGF. The ARCOP and Emaar MGF partnership makes a great team and not
surprisinglywedelivergreatworktogether.
ANOOP SHARMA
Director, ARCOP Associated Pvt. Ltd.
When we choose our partners
we seek vision and commitment
to the environment both of
which we have found in our
long standing partnership
with Emaar MGF.
RSA + R204 Design has been working with Emaar MGF since the joint-venture with
Emaar (Dubai) and MGF (India) took shape in 2004-2005. Our vision to create world
class, high quality projects was similar to that of Emaar MGFs and over the last 10 years we
have been on Emaar MGF's list of preferred architects. Being an international Company
we are bound by strict management protocols especially when we work in emerging
markets. We look for partners who understand and respect this while getting quality
serviceinreturn.
We clearly understand that working in the real estate sector in India is a difficult task, both
for the developer and the architect. With constantly changing regulations, business
practices have to evolve constantly. Hence, in our business partners we look for mutual
trust and respect that goes beyond the bounds of contracts. With Emaar MGF we have
builtthismutualtrustwhereourvisionisone–tobeabletodeliverqualityprojects.
Our large international presence and experience of working on projects across various
global geographies/cities in South East Asia (China & India), Middle-East and North
America, brings a diverse design approach. We see huge potential for a long-term
relationship with Emaar MGF. India has a long way to go in terms of real estate
development, and once it overcomes its short-term challenges the potential for growth for
a company like Emaar MGF is exponential. We see this as an important strategic alliance
forourfirm,andlooktowardscontinuingtobepreferredpartnerswithEmaarMGF.
JAGANATH RATH
Executive Partner in RSA R204 Architects

15
14
OurConstructionPartners
Emaar MGF awards its contracts to strong partners, who
are committed to jointly deliver a quality product in time.
At the centre of our partnerships lies an appreciation for
shared priorities and it is through the pursuit of common
goals that we intend to mutually grow. Through this
period of progress for Emaar MGF India, we intend to
build and preserve robust partnerships that evolve with
us to provide a product that is in keeping with our
internationalstandards.
IL&FS ENGINEERING AND CONSTRUCTION
COMPANYLTD.
Infrastructure Leasing & Financial Services Limited
(IL&FS) is one of India’s leading infrastructure
development and finance companies. It has a distinct
mandate of catalyzing the development of infrastructure
in the country. From concept to execution, IL&FS houses
the expertise to provide the full range of services
necessary for successful project completion. IL&FS is
currently working with Emaar MGF on three projects –
Marbella,PalmTerraceSelect,andPalmGardens.
We are delighted to partner with Emaar MGF across its projects. Our
priority is to deliver as per the quality requirements of the project, with respect
to timelines, health and safety. This is imperative to both Emaar MGF and
IL&FStoensuretimelydeliverywiththehighestqualityofconstruction.
Our partnership with Emaar MGF has been long standing. The successful
realization of projects has led to more joint ventures with Emaar MGF and
has further strengthened our relationship. We value synergy and intend to
move forward to deliver a great product through our pool of institutionalised
resources and functional expertise in project management which will benefit
bothCompanies.
Even though profits are important, Emaar MGF and IL&FS are not
focusing on the price aspect but on delivery and the quality of projects. We find
ourselves in sync with Emaar MGF and look forward to working in a
harmoniouswaytogether.
S.C.Shachdeva
SrVPEngineering,IL&FS
“Emaar MGF and IL&FS are
focussed on timely delivery and
quality of projects.”

ur business interactions with Emaar MGF
have been at the corporate level and we
Ohave found the interactions to be
extremely professional and of a very high quality.
Emaar MGF has created the organizational depth
and breadth which is commensurate with the size of
its operations and above its peer group. With a set of
competent professionals and leaders at the helm of its
business operations the teams at Emaar MGF work
seamlessly across divisions and we have found them
committed and efficient in their dealings, which is a
pleasure in a relatively tough and unstructured
industryenvironment.
We look forward to a very bright collaborative future
with the Emaar MGF team. We not only expect the
level of interactions to increase we also intend to do
morebusinesswiththeCompany.
ShyamMaheshwari
Partner,SSGCapitalManagement(HK)Ltd.
Emaar MGF has been a good
partner with us on investments.
It has been a robust and long
partnership, where we have seen
the Company rapidly evolve into a professional Company
with the right management team at its helm. The systems
and processes are robust and the team is dedicated and
motivated which works to meet our requirements of
disclosure and continuous information. Our interactions
have been across finance, marketing, operation and
construction. They have a good set of professionals who
areresultorientedandthoroughintheirrespectivefields.
While the Company may have faced challenging times
in the past, I believe that Emaar MGF has
substantially overcome most of these challenges. The
future is promising and the team at Emaar will make it
happen and I look forward to a fruitful partnership with
them.
S.Sriniwasan
CEO,KotakRealtyFund,KotakInvestmentAdvisorsLtd.
KOTAK
REALTY
FUND
SSG
CAPITAL
“Teams at
Emaar MGF
work seamlessly
across divisions.”
17
6
16

DESIGN MATTERS
Does Design Matter? Interior spaces are an ongoing conversation with the people
who live in those spaces. Homes, especially, are constantly evolving in accordance
withwhatwesee,loveandabsorb.Designisoneofthemostpowerfulforcesinour
lives, which influences the outcome of almost everything we do, often without our
beingawarethatithasdoneso.
Fundamentally, design is about asking: ‘Is there a better way of doing this?’ The
best design occurs when you frame this question in the widest possible context.
So, better design must ultimately be about creating a world where people are
healthier and safer, one which functions more effectively for them and in which
theycantakedelight.
We approach design holistically as it is about both
inside and outside space. We understand that we are
giving people a space to live in, so our first priority is
the internal planning. The second priority then is
external design.
Adrian Hardwick Jones, Chief of Design, Emaar MGF
Designs
for a
better
tomorrow
18 19

In conversation with
ADRIAN HARDWICK JONES
Chief of Design, Emaar MGF
Q. Can you explain the kind of briefs
Emaar MGF shares with architects and
whatyoulookforinarchitecturefirms?
It is about setting the business objectives
and turning it into a technical design brief.
First, we conduct in depth market
research and observe the trends in the
industry to benchmark ourselves against
both internal and external projects. While
we firmly state our requirements when we
appoint the architects, we also expect
themtochallengeeverylineofthebrief,so
that they can help us validate and help
ensurethebestcreativesolutionsemerge.
Now when it comes to architectural firms,
we want our partners to go an extra mile
with us. We ask them to not just challenge
our concept brief but also the design so
that together we can produce the best
designs. We are looking for partners who
and apply them to the design process.
Even in the case of engineering
solutions, we consider the cost and time
implication before we move forward.
We ensure that we get things right in the
first place itself by preparing a detailed
progress schedule of targets and their
respective timelines. We approach our
work with a keen eye for detail and it
shows in the beautiful buildings we
construct.
Q. Design plays such an important role in your buildings. Can you
elaborateonwhatdesignmeanstoEmaarMGF?
Let me explain with an example. We have recently designed some
villas. As I explained earlier, our first task is to gauge the industry
standard of a villa. While selecting the consultants, we brief them
that we do not want a “four walls banquet” in the name of a villa. Now
it comes down to architects, as they have a better understanding of
the design. They are ones who have the expertise of getting into finer
details of the textures of building products, importance of light and
shade in design and the aspects of the internal spaces in terms of
size,dimensionsofrooms,etc.
We look for architects who speak and understand the language of
buildings. Our spaces and homes should stand unique and distinct.
When someone drives past our villas they should recognize it as the
workofEmaarMGF.
Q. How do you ensure that both internal and external design are given
equal importance and relevance while creating spaces for people to live
in?
We approach design holistically as it is about both inside and outside
spaces. We understand that we are giving people a space to live in, so
our first priority is the internal planning while the second priority is
external design. Architects quite often approach it the other way
round but we approach it this way because for us, the function of
spaceismostimportant.
are confident enough in their own abilities
and are able to not just ask the right
questions but also be willing to engage in
findingsolutions
Most architects will solve your problem
foryouinaneconomicalfashion.However
that is not all that we want at Emaar MGF.
We look for architects who can not just
provide solutions to problems but infact
help us avoid the problems in the first
place.
Q. From concept boards to drawings boards
to final products, what are the key steps
undertaken before proof of concept is
developed?
At Emaar MGF, we follow best
international practices. We have to be
certain of the ground we stand on before
we move forward with design. We keep the
requirementsoftheendcustomerinmind
20 21

At Emaar MGF, design is driven by an
understanding of what people want from
the space. For example, while designing a
club within a residential complex, we are
interested in questions like what does a
community club mean to its inhabitants,
will they be able to see the outside view
from the window, how they would like to
usetheopenspacesetc.
Wefocusonhowpeopleliveandwhatthey
do to help us decide on how we treat
spacesbothinternallyaswellasexternally.
Q. What does the term ‘luxury’ mean to
EmaarMGF?
Luxury is the hidden surprise and the
extra value that the end users get when
they buy an Emaar MGF property. We
want our customers to be delighted with
our product and want them to feel pride in
their home and the space which they own
and live in. We find that customers have a
certain expectation of quality, design,
exclusivityandmaybeevenluxuryfromus.
CUSTOMER SPEAK
y decision to invest in Palm Terrace Select
was based on location, design, layout and
Mthe kind of neighbours and community it
would house. Palm Terrace Select appealed for reasons of
being a select small community with like minded
residents. It has 262 apartments which are large and
spacious. I like the layout and particularly like the way the
whole project has been designed around a resort styled
club house, which is a very interesting concept. Being
centrally air-conditioned – which given our climatic
conditions is now a must and no longer a luxury – is an
addedadvantageforhomebuyers.
Emaar MGF has been focused on delivering their
projects on time plus the fact that this project has
external financial investors like Kotak Realty and IL&FS
asacontractorgavemegreatconfidence.
What our
Customers
have to say
NILESH KOTHARI
Customer
Nilesh has invested in
Palm Terrace Select,
Emaar MGF.
For us, luxury is that extra value we can
give to our customers because we have
given a bit more thought to how people
usetheirspaces.
At Emaar MGF the design drives the
business and this is our hallmark and makes
usdifferentfromeverybodyelse.
11
23
22

The construction has been fantastic and I’ve
been told that it’s on schedule. The fact that
it is backed by a builder of repute with well
designed communities to its credit, made it a
relativelysimplechoiceforme.
I do want to add that the ease of doing
transactions has improved with automated
accounting and billing. The fact that I can
view my statements at any given time is a first
which some of the larger developers don’t
offer.
was based in Dubai and when the
Dubai government announced free
Ihold properties, I started investing
with Emaar. I have been investing with
Emaar since 2002 and have found the finish
of theirhomestobe ofveryhighquality. The
attention they give to the location, layout
and design has been par excellence both in
DubaiandinIndiaaswell.
It is amazing how Emaar MGF embodies the quality of Emaar in Dubai. Despite
having a few homes with Emaar MGF I would still invest with them since I trust their
eye for detail, their quality and customer care. Their staff is very well trained and always
proactive to respond to any query you may have. When you invest in a property with
Emaar MGF, you can be rest assured that you have not only made a wise investment but
have also put to rest any concerns around quality, service, finish, design and layout. Ihave
been delighted with not just the product but the entire experience and trust them as my
builderofchoice.
NISHA NAGAR | Customer
Nisha has invested in several properties with Emaar MGF,
including The Palm Drive and Marbella.
You know you did a job right when you have happy
customers. That's when a job is fully complete.
Dr. K. Ramamurthy, CEO – Projects, Emaar MGF
he Golf Course Extension Road and the location of this particular property is
what attracted us to Palm Terrace Select. This area is going to be the next South
TDelhi and given the quality and exclusivity of this project we are keenly looking
forwardtomovingin.
Choosing the right builder is driven by trust and reputation. Trusting your future home
tobegivenontimeasperspecificationandwithnohiddenchargesisararityandEmaar
MGFhasbeenatrustedbuilderforus.
It’s a very cozy complex – well landscaped and with good use of space, light and design.
I’ve seen that a lot of other building projects end up being concrete jungles but here the
buildings are built around a large park. I really like the layout and the interesting nooks
andcornersinthehomewhichcanbedecoratedinmanyinterestingways.
MRS. RAJUL KOTHARI
24 25

ewerelivinginHamiltonCourtinGurgaonwhenwesawthelayoutofPalm
Springs. Having lived overseas for a large part of our lives, especially
WDubai, my wife and I were impressed by the layout, design, broad roads
and landscape in this complex. It allowed us to breathe, see open skies and walk in a
green environment. It was easy for us to make up our minds that this is where we want to
live.
Now that we live here the enchantment continues. We go for a walk every day. We have a
walk group, a gym group, a yoga group, a theatre group. It’s so wonderful to live with like
minded people who you can spend time with. The club and the pool make our evenings
lively and enjoyable. Our quality of life is great and our children enjoy their annual visit
homeasmuchasweenjoylivinghere. Ourhouseissimplyperfect.
For me experience and lifestyle was important. This is a very
beautiful and spacious complex. It is not crammed with
buildings like you see in other residential complexes in
Gurgaon.The difference inthis society andothers is thatthis
has broad roads, is spacious and has a feeling of openness to
it.Ithasanunderstatedeleganceandfeelsmorelikearesort.
PROF. VIKRAM S. TYAGI | Customer
Mr. Tyagi lives in Emaar MGF's The Palm Springs,
on Golf Course Road, Gurgaon
KUSUM TYAGI
House proud
Prof. Tyagi says that
‘their home is perfect’.
27
26

he green cover, wide roads and security were the three main features that
attracted me to Mohali Hills. Having lived in an army accommodation all my
Tlife I was keen on moving into a congestion-free, serene area. Since my
grandsons are still little, I wanted a house close to open spaces and parks. My home at
EmaarMGF’sMohaliHillsisperfectinthisregard.
The surroundings and landscaping are beautiful and we are delighted to have three well
designed and well maintained parks that are within walking distance from our home. In
addition to the green cover, I am delighted with the security that has been provided
aroundmyhouse.
I was told that other than the outer faccade I could design the house according to my
convenience. However, I really liked the layout of the villas that were being constructed in
Mohali Hills and decided to replicate it. I have made two bedrooms on the ground floor
and three on the first floor. Since there is ample space on the first floor I am planning to
purchase a billiards table soon. It would not be an understatement to say that I am living
inmydreamhome.
COL. UDAI SINGH | Customer
Col. Udai Singh recently moved into his new home
built on a 500 sq yards plot at Mohali Hills
DR. DINESH SACHDEV | Customer
Dr. Dinesh Sachdev recently moved into his new
home in Mohali Hills built on a 400 sq. yds. plot.
s our children got older we began to look for a bigger
home. Emaar MGF was a clear choice for us and upon
Avisiting the township we were delighted to see the
layout and the development work being undertaken. The wide
roads, parks, spacious layout, peaceful and serene environs all
madeusdecidetoinvestinMohaliHills.
We were looking to build our ideal home in a spacious place away
from the madding crowd and our home is a true blessing for us.
My day begins with a cup of tea on the front porch where we have
a lovely view of the hills. Further, our 5-bedroom home which my
wife has done up with great love and an eye for detail, provides
ample space to each member of the family. The green cover only
addstothecharmofthetownship.
Inspired by us, one of our relatives has also invested in a plot at
Mohali Hills and they plan to commence construction of their
homesoon.
“I love the green
environ of our home
in Mohali Hills.”
29
28

hen I saw Palm Springs, I was struck by the
way it had been designed and developed
Wand made up my mind to invest with Emaar
MGF. Being a project engineer myself, I recognize good
engineering, workmanship and quality and Emaar MGF
has done a fabulous job across all the communities they
have developed. Not only is it well designed, with great
use of space and landscaping, the quality of construction
isgoodandthepropertiesaregreatinvestments.
The layout plan of Emerald Floors is fabulous, design is
excellent and it is a place where I would like to live in. I
like the fact that Emerald Floors is low level. All the
colonies around Emerald Estate appear to be high rise
buildings. Such tremendous detail is seen in the
development – the roads are wide, lighting poles are all
fixed in a straight line and the landscaping is delightful. It
is a pleasure seeing their concern for design and their eye
fordetail.
Emerald Floors, in Emerald Estate, where I have invested,
is a goldmine. My investment has increased multifold and
has shot beyond all market predictions and expectations.
The construction going on in Emerald Estate is making
goodprogressandisofhighquality.
Inspired by me, my brother has also bought an office
spaceinEmeraldPlaza.
CHARANJIT PAL CHOPRA | Customer
A former engineer in the Indian Navy and the real estate sector,
Mr. Chopra owns 8 properties of Emaar MGF, including Emerald
Floors and Emerald Plaza.
Such tremendous detail is seen in the
development in Emerald Floors. The roads
are wide, lighting poles are all fixed in a
straight line and the landscaping is
delightful.
31
30

PALM SPRINGS PLAZA: Commercial
MARBELLA: Residential / Township
PALM TERRACES SELECT: Residential
PALM SQUARE: Commercial
PALM GARDENS: Residential
Creating spaces for a new India.
PROJECTS
32 33

PALMGARDENS
Location:
Architect:
Contractor:
Delivery Schedule:
StatusasonDate:
Palm Gardens is a residential integrated community built
across 21.90 acres. There are 12 apartment towers which have
been planned around open landscaped spaces, with a total of
1026 apartments, including 3 bedroom and 5 bedroom duplex
plans.
Experience luxury living in this exclusive gated master-planned
community.Withfree-standingfour-sideopentowers,cohesive
urban design, smart street furniture, signage, well lit roads, segregation of pedestrian and
vehicular traffic, environment friendly planning with green areas and tree lined streets,
this is an ideal residential option for families. The Palm Gardens apartment towers have
been planned around open landscaped spaces allowing utmost privacy yet unrestricted
views of the vast open Central Greens spread over almost 8 Acres. Every duplex
apartment on ground floor has a private garden, and every duplex penthouse gives you
thechoicetolivealifeofluxuryatanotherlevel.
The complex includes a Golf putting range, 2 schools and EWS. In close proximity to
Gurgaon’s Business District and Delhi, Palm Gardens is located at the important
junction of NH8 and Dwarka Expressway, close to a prominent 5 star hotel, with
proposedMetroconnectivityandastationwithinwalkingdistance.
Planned with a Clubhouse with modern amenities, a health club, a swimming pool with
splash pool, a 3 km jogging track, tennis, badminton and basketball courts, it’s the open
landscape that is the uniqueness of Palm Gardens. Aesthetically designed water bodies
addtothebeautyofthecomplex.
Sector83,NH8,Gurgaon
DFI
IL&FSConstructionCompany
Construction commenced in June 2012 and is progressing as per
schedule.Expecteddeliveryis4thQuarter,2015.
Constructionworkinprogress.Structurenearingcompletion.
21.90 acres
12 apartment towers
1026 apartments
PREMIUM
RESIDENTIAL
34 35

12 towers
262 apartments
16 penthouses
PALMTERRACESSELECT
Location:
Architect:
Contractor:
DeliverySchedule:
Status as on Date:
Palm Terraces Select, a part of the Palm Drive development, is
spread over a plot area of 7.665 acres. The project comprises of
12 Towers and a total of 262 Apartments and 16 Pent Houses.
With only 2 apartments per floor and 2 dedicated lifts, it gives a
sense of exclusivity and privacy. Ideally located, off the Golf
Course Extension Road, with easy access from the main road, it
is surrounded by residential neighbourhoods that have
excellent infrastructure and access to the city’s commercial
sectors. Palm Terraces Select enjoys wide open spaces and a fresh, green, natural
environment.
Palm Terraces Select will have extensive recreational facilities that celebrate the
outdoors, such as landscaped public areas, parks, jogging trails, walkways and an
exclusiveclubhouse.Theclubhouseincludesaswimmingpool,ababysplashwithindoor
heated pool and a bowling alley. The sports facilities at the complex include tennis,
badminton and basketball courts, 24 hour running filter, shower and changing areas, a
partyareaandabilliards/poolroom.Thehealthclubfacilityhasaunisexgymandadance
&aerobicsstudio.
The Palm Terraces Select offers luxury 4 & 5 bedroom homes, garden facing apartments
with efficient layouts of two apartments to a floor with two dedicated elevators, modular
kitchens, VRV air conditioned apartments and basement car parking along with 100%
power back-up. With perimeter security and CCTV in the basement and the main
entrancelobby,ThePalmTerracesSelectisawellsecuredandprotectedcommunity.
Sector66,GolfCourseExtensionRoad,PalmDriveComplex,Gurgaon
CrispDesign
PhasedhandoverstartingJune2015
Structures are nearing completion and construction is going on as per
schedule. All the other activities of the MEP and finishing are already underway. Work is
goingonatafastpace,nightandday.
EXCLUSIVE
RESIDENTIAL
37
36

109 acres
Spanish villas
MARBELLA
Location:
Architect:
Contractor:
DeliverySchedule:
StatusasonDate:
A grand, ultra lavish and impeccably planned exclusive villa
community, Marbella sprawls across over 100 acres of land, just
off the Golf Course Extension Road in Gurgaon. Apart from
the villas, Marbella has its own clubhouse for its residents
offering various recreational activities. The complex also has a
multi-specialty polyclinic by a leading chain, primary / nursery
school and convenience shopping. Marbella is designed for an
unmatched lifestyle – both within the luxury of your homes and
out in the open spaces. Exclusive Spanish style villas in a
refreshing colour palette create lavish indoor spaces while the outdoors offers planned
walkways, scenic parks and leisure and recreational facilities, completing the experience
ofvillalife.
Fitted with a burglar alarm system, smart card access for residents and intercom linking
the main gate to each residence, this Wi-Fi community has high quality electrical wiring,
provision for cable tv and modular switches. It is also well equipped with a Spa facility,
Health club with a unisex gym, a Jacuzzi, a dance and aerobics studio. The complex also
boasts of varied sports facilities which include tennis courts and a swimming pool with a
baby splash pool. The Club has a lounge, a billiards room, a card room, a cigar lounge,
multipurpose hall/function lounge with a bar and a multi-cuisine restaurant. It also has a
mini club cineplex and a kids play area with tot-lots, see-saws, baby slides, a sand pit and
partyarea.
Sector65-66,Gurgaon
ARCOPAssociatesPvt.Ltd.
Expecteddeliveryforfirstphaseis3rdQuarter,2016
Workhasbegunonsite.
LUXURY
RESIDENTIAL
38 39

2,93,000 sq. ft.
Superior design
PALMSPRINGSPLAZA
Palm Springs Plaza is a state-of-the-art commercial complex,
strategically located on the Golf Course Road, Gurgaon’s most
desirable address. Designed to meet the most stringent
demands of business in a globalized world, the offices at the
Palm Springs Plaza provide an environment built to nurture
excellenceandproductivity.
The entire complex boasts of international quality
specifications and craftsmanship. Large floor plates, open span
design and central corridors ensure maximum utilization of the
available space. Locational advantages and the captive catchment area provided by the
integrated residential community makes the retail complex of the Palm Springs Plaza an
excellent business proposition for supermarkets, fashion and garment stores, banks,
restaurants and even boutiques. The Palm Springs Plaza will be home to some of the
finest corporate offices and most sought after retail brands set across 51,000 square feet
ofretailspace,overtwofloors.
The Palm Springs Plaza sets standards for environmentally sensitive development
practices that are designed to minimise environmental damage and maximise energy
efficiency. Rain water harvesting, solar panelled external lighting, energy efficient
lighting, extensive use of natural light and proper insulation are some of the ways we
ensurethatwemakeourmarkonenvironmentconservation.
GolfCourseRoad,Sector54,Gurgaon
Central air-conditioning, high-speed elevators | 100% fully
automatic back-up provided for lighting, power and AC | State-of-the-art
communication, video surveillance and life safety equipment | Well-finished lobbies and
common areas | Separate entrances for office and retail sections | Fully furnished public
restrooms | 3-level basement for parking and adequate surface parking (approx. 285
cars)|Provisionforaccesscontrolandvideosurveillance.
R204
MAASArchitects
BhayanaBuildersPvt.Ltd.
3rdQuarter2014,Readyforoccupation
Readyforfit-outs
Location:
Facilities & Amenities:
Architect(ConceptualDesign):
Architect(Execution):
Contractor:
DeliverySchedule:
StatusasonDate:
PREMIUM
COMMERCIAL
40 41

3.475 acres
3,07,200 sq. ft.
THEPALMSQUARE
Location:
Facilities & Amenities:
Architect:
Contractor:
DeliverySchedule:
StatusasonDate:
The Palm Square is an integrated corporate office cum retail
complex set on 3.475 acres that forms a gateway to The Palm
Drive. It offers a world-class office environment – a two-level
retail arcade which will set new standards in design, quality and
operational management. Strategically located on the Golf
Course Extension Road, The Palm Square is just 20 minutes
from Delhi’s International Airport and a stone’s throw from
theproposedMetroline.
With large floor plates, open span design and a central corridor,
every square foot at The Palm Square seems spacious The entire complex has stringent
quality specifications that match highest international standards. With over 80,000
square feet of retail space spread over two floors, The Palm Square offers you the perfect
opportunitytomixbusinesswithpleasure.
GolfCourseExtensionRoad,Sector66,Gurgaon
Video surveillance and all life-safety equipment | High-speed
elevators | Environmentally sensitive development | 100% fully automatic backup
provided for lighting, power and AC | Central air-conditioning with 100% power back-up
State-of-the-art communication system | Sophisticated building management system |
3-level basement for parking and services | Adequate surface parking with provision for
accesscontrolandvideosurveillance.
MAASArchitects
ModernConstructionCompany
OccupationCertificatesby3rdQuarter2014
Readyforfit-outs
HIGH-END
OFFICE cum
RETAIL
42 43

SPOTLIGHT
Our CSR Initiatives
CorporateSocialResponsibilityatEmaarMGF
The monumental expansion of Emaar MGF’s projects pan-India was
accompanied by the need for a commitment to search for new and
permanent horizons in the area of responsibility towards the well-being
of the societies in which it operates. This led to the defining of our vision:
Under our campaign emCare initiative, we believe that care begins at
home and we run a series of initiatives to help improve the lives of our
workers at our construction sites and their children. We believe that it is
imperative for an organization to give back a humble part of what it takes
from society. We continuously strive to be an entity that is socially
committed by bringing together all our existing processes under the
ambitofcorporatesocialresponsibilitythroughpro-activeinitiatives.
We work towards minimising the environmental effects and utilising
resources towards the development of a sustainable society that is in
harmony with the environment. We are committed to the construction
of high performance buildings in accordance with LEED India, the Green
BuildingratingsystemcertifiedbytheIndiaGreenBuildingCouncil.
“As a leading real estate player Emaar MGF is committed to
improving the social, environmental and economic capital of
ourstakeholdersandthecommunitieswetouch.”
OurCSRInitiatives
The first month of the New Year saw Emaar MGF distribute
12,000 blankets to its construction workers. This is not a one off effort but part of a
continuing process. In October 2013, the Company donated over 20,000 blankets to
survivorsoftheOrissafloodsinitseffortstospreadwarmthandcare.
Emaar MGF runs a day care centre for children of construction workers
at The Palm Drive in Gurgaon through Mobile Créches, an organization which provides
education,nutritionandhealthtochildrenthroughtheday.
This New Year, 650
children of construction workers in Gurgaon and Mohali got New Year Gifts under the
‘Gift a Smile’ campaign. These are children of construction workers employed at the
Company’s projects in Gurgaon and Mohali. The gift distribution is a part of Company’s
‘EmCare’ campaign through which it conducts various activities for welfare of deprived
sectionsofsociety.
Emaar MGF is involved in CSR campaigns like donation to various
relief funds, donation to NGOs working in the field of disability, education and
healthcare. Last year, in the month of July, when the state of Uttarakhand witnessed one
of the worst disasters, Emaar MGF contributed Rs. 1 crore towards relief and
rehabilitationalongwithRs.3lakhswhichemployeescontributedseparately.
Distribution of blankets:
Mobile Créches:
Gift a Smile Campaign gathers momentum at Emaar MGF:
Other Activities:
45
44

46 47

EmaarMGFLandLimitedisajointventurebetweenEmaarPropertiesPJSC(‘Emaar’)of
Dubai and MGF Development Limited (‘MGF’) of India. Emaar MGF is a real estate
construction and development Company with a pan-India presence. Its operations span
key segments of real estate construction and development, including residential,
commercial, retail and hospitality sectors. At present, its focus is on the construction and
development of residential projects in Delhi, NCR (Gurgaon), Mohali, Chennai,
Hyderabad,andotherkeyIndiancities.
Headquartered in New Delhi, the Company started operations in India in mid-2005. It is
driven by its mission to develop and deliver unique integrated lifestyle and work place
environments through its focus on high quality architecture, strong project execution
and customer centric approach. Emaar MGF aims to develop ‘integrated master planned
communities’ which comprises of residential projects along with one or more community
facilities, including retail and commercial developments, schools and hospitals, enabling a
‘live, work and play’ theme within the same development. Emaar MGF is presently
developing 54 projects (including project phases), 45 residential projects and 9
commercial/retail projects with an aggregate saleable area of 42.5 mn. square feet, spread
across 8 cities. Some of Emaar MGF’s completed projects include The Palm Springs in
Gurgaon,TheCommonwealthGamesVillageinDelhiandEsplanadeinChennai.
About Emaar: Emaar, Properties PJSC, a Dubai-based Public Joint Stock Company listed
on the Dubai Financial Market, is one of the world’s leading real estate developers. Emaar, a
provider of premier lifestyles, has been shaping landscapes and lives in the Emirate since
the company’s inception in 1997. Specialising in creating value-added, master-planned
communities that meet the full spectrum of lifestyle needs, a highlight of Emaar’s
approach to developing integrated lifestyle destinations is Downtown Dubai, the 500-acre
mega-project, home of Burj Khalifa – the world’s tallest building and The Dubai Mall – the
world'slargestshoppingandentertainmentdestination.
About MGF: MGF, incorporated in 1996, is engaged in the field of retail real estate
development in northern India. It is currently one of the leading shopping mall developers
in northern India, with approximately 2.5 mn. square feet of retail space delivered and
approximately 2 mn square feet of retail space and above 1 mn. square feet of residential
space under development. Some of MGF’s completed projects include The Metropolitan,
Megacity Mall, Metropolis and The Villas in Gurgaon, the City Square Mall in West Delhi,
MGFMetropolitanMallinSouthDelhiandMGFMetropolitanMallinJaipur.
PROUD OF OUR LINEAGE
42.5 mn
square feet
across 8 cities
in India
48 49

Contact Us:
For Sales Queries in India:
Call (Toll-Free): 1800-102-3643* or E-mail: enquiries@emaarmgf.com
For International (outside India) Sales Queries:
Call +91-124-4416304* or E-mail: enquiries@emaarmgf.com
(Standard ISD rates apply as this is not a toll free service)
For an Existing Domestic (India) Customer:
Call (Toll-Free): 1800-103-3643* or E-mail: feedback@emaarmgf.com
For an Existing International (outside India) Customer:
Call +91-124-4416306* or E-mail: feedback@emaarmgf.com
(Standard ISD rates apply as this is not a toll free service)
*Business Timings (IST):
Monday to Friday: 10:00 hours to 18:00 hours
Weekends and National Holidays: 10:00 hours to 17:00 hours
You may contact us at the following addresses:
Sales Office:
Emaar MGF Business Park
Mehrauli-Gurgaon Road, Sikandarpur Chowk
Sector 28, Gurgaon 122002, Haryana.
Email: enquiries @emaarmgf.com
Toll Free: 1800-102-3643
Corporate Office:
Emaar MGF Land Limited
ECE House, 28 Kasturba Gandhi Marg
New Delhi - 110 001.
Tel.: 011-4152 1155/4120 3444
50

Emaar MGF Land Limited
ECE House, 28 Kasturba Gandhi Marg
New Delhi - 110 001.
Tel.: 011-4152 1155/4120 3444
www.emaarmgf.com
CREATING A NEW INDIA

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