The document discusses how e-commerce companies can secure a sustainable competitive advantage through data-driven online marketing. It explores strategies over 21 pages, explaining how analyzing customer data can provide insights to optimize marketing activities and strengthen customer relationships.

1. Data-driven Online Marketing
Wie sich E-Commerce Category Killer einen nachhaltigen
Wettbewerbsvorteil sichern

2. Profit Driven Marketing 26 January 2012 page 2

3. Profit Driven Marketing 26 January 2012 page 3

4. Profit Driven Marketing 26 January 2012 page 4

5. Profit Driven Marketing 26 January 2012 page 5

6. Profit Driven Marketing 26 January 2012 page 6

7. Profit Driven Marketing 26 January 2012 page 7

8. Profit Driven Marketing 26 January 2012 page 8

9. Profit Driven Marketing 26 January 2012 page 9

10. Profit Driven Marketing 26 January 2012 page 10

11. Profit Driven Marketing 26 January 2012 page 11

12. Profit Driven Marketing 26 January 2012 page 12

13. Profit Driven Marketing 26 January 2012 page 13

14. Profit Driven Marketing 26 January 2012 page 14

15. Profit Driven Marketing 26 January 2012 page 15

16. Profit Driven Marketing 26 January 2012 page 16

17. Profit Driven Marketing 26 January 2012 page 17

18. Profit Driven Marketing 26 January 2012 page 18

19. Profit Driven Marketing 26 January 2012 page 19

20. Profit Driven Marketing 26 January 2012 page 20

21. Profit Driven Marketing 26 January 2012 page 21