The document discusses the growth of digital culture and how cultural institutions have struggled to adapt. It notes that while the digital world is full of culture created by users, traditional cultural institutions have been slow to embrace new technologies and social media. Few institutions in Germany have their own active social media presences or see digital skills as a core competence. As a result, many cultural institutions are still operating as if it were 2006 instead of the present in terms of engaging with digital culture.

1. The digital world: a world full of culture but without cultural institutions?

3. The digital world – a world full of options...

4. „ Virtual vs. Reality“ and „Cultural Identity“

5. The Future: 2020 8,5 years from now...

6. The Past: 2003 8,5 years from now...

7. „ Google has become a verb...“ („The Cluetrain Manifesto“)

8. „ We built the world's greatest encyclopedia in our spare time“ („The Cluetrain Manifesto“)

9. If Facebook is a country it would the 3 rd largest country in the world...

10. ...and Facebook started in 2004

11. All played hours of „World of Warcraft“:

12. 5.930.000 Years (Source: Jane McGonigal „Reality is broken“)

13. „ World of Warcraft“ started in 2004

14. „ Twitter“ started in 2006

15. The Internet is human...

16. Technology vs. Culture

17. Interaction Cooperation Sharing Transparency Openness Trust Innovation Try and Fail

18. Creativity!

19. Social Adhesive:-)

20. The loss of interpretative authority (did we ever have it?) The chance to start a dialogue at eye level (did we ever really try it?)

21. Play – it's your nature...

22. What if Gutenberg...

23. ...would have invented Computergames?

24. But..

25. Only 15% of the children and young adults in germany are using the computer at school daily (Source: Bitkom)

26. Social-Media and Gaming (and all the other important topics) are still not accepted as a core-competence and are not taught at the most german universities

27. The culture of cultural institutions, the way they think, work and communicate is often not compatible with the culture of the digital world

28. Only a small number of cultural institutions in germany and europe started with own social-media-activities

29. There are a lot of institutions (and even enterprises) that still do not have free access to the internet and/or are not allowed to become a part of the Web 2.0

30. Concerning the digital world most of the cultural institutions are living in the year 2006

31. Culture is Innovation

32. Thank You!!!!!