The document discusses trends in the Australian affiliate marketing landscape. It provides statistics on Australia's population, consumer behaviors, and key technologies. Some of the trends covered include the growth of mobile video, buy now pay later options, sustainability concerns, and wellness focus. The affiliate market has been shaped by successes in verticals like food/grocery delivery and travel. Marketplaces and card linking programs have also impacted the affiliate space. The presentation concludes by noting high growth areas and the importance of omni-channel and early adopter approaches.
The amazing smartphone is winning the war against the desktop for business supremacy. This infographic shows the usage stats in the UK for smartphone adoption.
Mobile users habits infographic by NeomobileNeomobile
Neomobile’s insight into ways mobile is changing our daily habits, focus on mobile shopping - See more at: http://www.neomobile-blog.com/neomobile-insight-shopping-mobile-users-habits-infographic/#sthash.s03pxS1b.dpuf
Digital Financial Services for Cocoa Farmers in Côte d'IvoireCGAP
Smallholder farmers, even those in structured value chains such as cocoa farmers in Côte d’Ivoire, are largely unable to access banks, microfinance institutions and other formal financial institutions. Providing meaningful financial services to these customers in an affordable and sustainable manner is a great challenge. In Côte d’Ivoire, transitioning from cash to digital payments may alleviate some of these challenges
This presentation details a digital financial services pilot project – implemented over 22 months by Advans Côte d'Ivoire with the support of CGAP – which has shown promising results.
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
COVID-19: Effects on Supplier Management, Supplier Standards and Human RightsUN SPHS
As the world is currently going through one of the most devastating pandemics, we are facing new challenges every day in health care supplier management, especially when it comes to human rights.
The global health sector’s unified concern today is to provide a cure for COVID-19. However, it is a fact that the delivery of prevention and treatment services can inadvertently contribute to major human rights problems. The COVID-19 outbreak is causing the biggest disruption in decades to economies and businesses across the world and deepening the human rights crisis especially for the vulnerable migrant workforce, women and children. Hence, implementing sustainable supplier management solutions and building relationships with suppliers for continuity of supply and managing performance at speed have never been more important. 12 years of global annual research, implemented by State of Flux, shows that most organizations are significantly exposed when it comes to supplier risk management and specifically pandemic risks.
Digital Transformation in Pakistan - Ecomm, Freelancing & Entrepreneurship.Mudassir Malik
Discussion & Statistics on the E-commerce, Freelancing and Entrepreneurship in Pakistan. Discussing the emerging startups; GharPar, DentalConnect & CodeWorking.
Mali Micro-insurance Project: Sini TononHFG Project
Presented at “Financial Protection and Improved Access to Health Care: Peer-to-Peer Learning Workshop Finding Solutions to Common Challenges” in Accra, Ghana, February 2016. To learn more, visit: https://www.hfgproject.org/ghana-uhc-workshop
The amazing smartphone is winning the war against the desktop for business supremacy. This infographic shows the usage stats in the UK for smartphone adoption.
Mobile users habits infographic by NeomobileNeomobile
Neomobile’s insight into ways mobile is changing our daily habits, focus on mobile shopping - See more at: http://www.neomobile-blog.com/neomobile-insight-shopping-mobile-users-habits-infographic/#sthash.s03pxS1b.dpuf
Digital Financial Services for Cocoa Farmers in Côte d'IvoireCGAP
Smallholder farmers, even those in structured value chains such as cocoa farmers in Côte d’Ivoire, are largely unable to access banks, microfinance institutions and other formal financial institutions. Providing meaningful financial services to these customers in an affordable and sustainable manner is a great challenge. In Côte d’Ivoire, transitioning from cash to digital payments may alleviate some of these challenges
This presentation details a digital financial services pilot project – implemented over 22 months by Advans Côte d'Ivoire with the support of CGAP – which has shown promising results.
Retail Mobility Statistics by RapidValue SolutionsRapidValue
Mobile technology is becoming very popular in the retail industry. This presentation gives a snap shot of where mobile apps can come in handy in Retailing and takes a look at the reasons behind this popularity. It focuses on the current mobile trends in retail and the ROI from retail apps. It also looks at the stats of the next big technologies in Retail like Augmented Reality (AR) and Internet of things and why retail companies are willing to go omnichannel.
COVID-19: Effects on Supplier Management, Supplier Standards and Human RightsUN SPHS
As the world is currently going through one of the most devastating pandemics, we are facing new challenges every day in health care supplier management, especially when it comes to human rights.
The global health sector’s unified concern today is to provide a cure for COVID-19. However, it is a fact that the delivery of prevention and treatment services can inadvertently contribute to major human rights problems. The COVID-19 outbreak is causing the biggest disruption in decades to economies and businesses across the world and deepening the human rights crisis especially for the vulnerable migrant workforce, women and children. Hence, implementing sustainable supplier management solutions and building relationships with suppliers for continuity of supply and managing performance at speed have never been more important. 12 years of global annual research, implemented by State of Flux, shows that most organizations are significantly exposed when it comes to supplier risk management and specifically pandemic risks.
Digital Transformation in Pakistan - Ecomm, Freelancing & Entrepreneurship.Mudassir Malik
Discussion & Statistics on the E-commerce, Freelancing and Entrepreneurship in Pakistan. Discussing the emerging startups; GharPar, DentalConnect & CodeWorking.
Mali Micro-insurance Project: Sini TononHFG Project
Presented at “Financial Protection and Improved Access to Health Care: Peer-to-Peer Learning Workshop Finding Solutions to Common Challenges” in Accra, Ghana, February 2016. To learn more, visit: https://www.hfgproject.org/ghana-uhc-workshop
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
Africa is championing innovation the African way. And there is a lot we can learn from our continent's pioneers. We took a look at how innovators are connecting true African problems with simple and effective technology.
If you would like the full presentation in your inbox, please email hello@jupiterct.co.za.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam.
The transformation of Vietnam between 2005 and 2015 demonstrates the rapidly changing consumer marketing environment. The report highlights the ten Vietnam consumer market trends in 2016, impacting the purchase priorities of consumers in Vietnam
High income households double in 10 years in Vietnam.
Life stages in Vietnam are maturing. Kids are less influential in determining purchase priorities.
The rise of new retail chasing share before profits in Vietnam.
The rise beer clubs, cafes and casual fast service restaurant chains grow in Vietnam.
Health consciousness in Vietnam translates into action and spend.
Conspicuous consumption has always been mobile in Vietnam.
Keeping up with the Nguyen’s with consumer finance in Vietnam.
Self expression immediacy in Vietnam.
Mobile drives internet penetration and habits in Vietnam.
Consumers in Vietnam shift from brand ownership to new experiences.
The crisis associated with COVID-19 is changing the e-commerce market. In just a few weeks, we have found ourselves in a completely new reality. For some, the pandemic is a chance for business development and gaining new market segments; for others, it has become a dramatic struggle for survival.
That's why our Codest experts dived into the market, analyzed available data, and prepared our own analysis and tips for all e-commerce companies which are struggling to win the battle with COVID-19. We released the report that is must-read for the whole industry (and not only!). It will help you understand better the current situation on the market and inspire you how to turn a threat into a success.
GfK - The future of insurance: Hong Kong perspectiveGfK
Ronald Leung outlines what the future of insurance in this lucrative market might look like. It discusses the effects of technology on personalization and asks why insurance providers are being left behind.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
The Digital Revolution Down Under
1. 1 | Awin & Commission Factory – Working in partnership
Working in Partnership
2. 2 | Awin & Commission Factory – Working in partnership
Agenda
01
Australia in
Stats
02
Market
Context
03
Technology
04
Consumer
Trends and
Habits
05
How has the affiliate
landscape been
shaped?
06
Take Aways
2 | Awin & Commission Factory – Working in partnership
3. 3 | Awin & Commission Factory – Working in partnership
Australia in Stats
4. 4 | Awin & Commission Factory – Working in partnership
Australian Values
5. 5 | Awin & Commission Factory – Working in partnership
Population
Australian
population is
22.5M
Median
age is 37.3
1 in 4
Australians
born
oversees. 1 in
2 have at least
one parent
born over
seas
90% of the
population live
on coast. 78%
on the East
coast
More gen
Y, Z and
Alpha for
first time
6th largest
country, largest
island
85.7% of the
population is
urban
22% of the
population own
over half of the
nations private
wealth
6. 6 | Awin & Commission Factory – Working in partnership
Consumer
4th
Largest users of
mobile phones
globally
24.2M
Mobile handsets in
Australia. 4th
largest user of
mobile phones
globally.
Facebook
Preferred social
platform
1 in 10
Items will be
bought online by
2020
50%
of Australians still
prefer in store
(baby boomers)
53%
of all ad spend is
digital
61%
Of all access
connections come
from mobiles
85%
of Australians are
connected to the
internet
18M
active social media
users
1/4
of digital ad spend
is on mobile
73%
of households are
buying online
7. 7 | Awin & Commission Factory – Working in partnership
Market Context
8. 8 | Awin & Commission Factory – Working in partnership
Market Context
Independent Business Early Adopters HousingDigital Divide
1 2 3 4 5
Offline
9. 9 | Awin & Commission Factory – Working in partnership
Technology
10. 10 | Awin & Commission Factory – Working in partnership
Payment Methods
ContactlessBPay
Apps EWalles
Payment
gateways
12. 12 | Awin & Commission Factory – Working in partnership
Drone Delivery
13. 13 | Awin & Commission Factory – Working in partnership
Consumer Trends And Habits
14. 14 | Awin & Commission Factory – Working in partnership
BNPL
Instant gratification
which resonates with a
younger audience
Delay pay mechanism
Transforms conversion
rates
15. 15 | Awin & Commission Factory – Working in partnership
Sustainability
16. 16 | Awin & Commission Factory – Working in partnership
Wellbeing
17. 17 | Awin & Commission Factory – Working in partnership
Mobile Video
18. 18 | Awin & Commission Factory – Working in partnership
How Has The Affiliate Landscape Been Shaped?
19. 19 | Awin & Commission Factory – Working in partnership
Vertical Successes
Food delivery Health and nutrition TravelHomeware
20. 20 | Awin & Commission Factory – Working in partnership
Self Created Shopping Events
21. 21 | Awin & Commission Factory – Working in partnership
Marketplaces
22. 22 | Awin & Commission Factory – Working in partnership
Card Linking
Card linked to associated offer online
Customer goes in store to purchase
POS notifies the offer provider to add offer to customer card
Enough information to securely identify a transaction is transferred back to the networks to
manually batch into the network UI
Network
Dashboard
23. 23 | Awin & Commission Factory – Working in partnership
Frequent flyer portals
And loyalty shopping
24. 24 | Awin & Commission Factory – Working in partnership
Take Aways
25. 25 | Awin & Commission Factory – Working in partnership
Take Aways
High Growth Omni-ChannelEarly Adopters Marketplaces
26. 26 | Awin & Commission Factory – Working in partnership
Questions?
Editor's Notes
ZANE
Like any market it’s important to understand the values of the people that live there and get under the skin of what is important to them.
Australians are very easy going, so constant chasing/follow ups tends to grate in a business context
There’s a very outdoorsy culture because the country obviously is very beautiful and the weather supports an outdoor lifestyle, therefore well being and a work/life balance are important. People want to finish work and go to a fitness class, play a sport or go for a swim/surf or walk.
Aussie’s are fiercely competitive more so in a sporting capacity, sport is like a religion and is taken very seriously. Not great losers some might say…
There’s a real respect for the land, agriculture is very important
The Fair Go is part of the fabric of Australian society, and an official term used to describe fairness to all, and every Australians entitlement to it
Australians are big on relationships, which translates into business, the interaction with your contact is important
Aussie’s have a bit of a soft spot for an underdog or a ‘battler’, the little guy triumphing over the big guy, the average joe coming out on top. This relates to the fact that, despite their size and being a very developed country, Australia arguably is perceived as the underdog amongst the other large English speaking countries. Historically Aussies have favoured local independents over large chains.
ZANE
22.5 M people in Oz
6th largest island in the world
1 in 2 are from migrant heritage
90% of the population live by the coast, 78% of them on the east coast and over 5 main cities really – making most of the population urban too
Median age is 37.3
Historically Australia has had an ageing population, but for the first time in 2019 there are more gen X, Y and Alpha for the first time, which is significant
ZANE
On to consumers
Here’s a load of stats describing Australian consumers, combined the build a picture of what consumers look like in Oz and how they shop
24.2M handsets in AU, so that’s more than people
They’re the 4th largest user of mobile phones globally – ¼ of digital ad spend is on mobile
85% of Australians are connected to the internet, 61% of that is via a mobile connection
1 in 10 items will be bought online by 2020
However 50% of Australians prefer in store – that survey found that the majority there was Baby Boomers, or an older audience
18M are active on social media – Facebook being the preferred social platform
53% of ad spend is digital, this has grown over 50% in the last year. Rapidly growing.
https://internetretailing.com.au/mobile-common-way-australians-access-internet/
https://mumbrella.com.au/digital-continues-to-take-over-australias-ad-spend-reports-iab-578164
SOPHIE
SOPHIE
Digital Divide
Sheer size of the country means that piecing together an infrastructure to offer a consistent internet offering is difficult. NBN – National Broadband Network is currently the proposition positioned as the best in market, which was built by the government and the franchised off to the private sector. The NBN is the replacement of the old copper wires with new fibre based technology. Fibre based connections on offer are fibre optic, which is what most developed nations would be used to as standard, fibre to the node – so to a fixed contact point in the area near the house, or fibre to the building. NBN is currently being rolled out, but is not available everywhere, so the connectivity and type of access to the internet varies wildly depending on where in the country you live. Some areas in Australia still use dial up! This has resulted in a large portion of mobile only households existing in Australia, although this number is decreasing with the introduction of the NBN.
Independent retailers
Australia’s independent retailers are among the best performing in the world second only to North America. Technology such as cloud based retail management solutions have enabled smaller local retailers to thrive and punch above their weight alongside global counterparts. Revenue from independent retailers was 18% above the global average. The appeal for Australians is the personal, local touch and their sense of Australian pride to be supporting home grown. SME sector is large.
https://insidesmallbusiness.com.au/featured/australias-independent-retail-sector-among-the-best-in-the-world
https://www.kochiesbusinessbuilders.com.au/australias-independent-retailers-outperforming-the-rest-of-the-world/
Early Adopters
There’s a new era of consumer in Australia, with the 18-36 demographic having increased by half a million in the last few years, and now representing 26% of the population with this brings the early adoption of technology and ahead of the curve services.
Smartphone stats in terms of adoption
http://www.roymorgan.com/findings/6947-technology-early-adopters-are-pioneers-for-many-things-june-2016-201609011503
Housing
Housing in Australia has grown dramatically over the last five years, There are more properties on the market now that at any other time since 2012, however not everyone is buying due to the high prices and the failure of wages to move with the higher cost of living. This has meant two things, new apartment blocks springing up in the major cities (particularly Sydney, Melbourne and Brisbane) predominantly for renters, and also an increase in buyers looking and moving to what are dubbed ‘satellite’ towns sitting further out from the main urban sprawl. It is these that have seen the biggest online purchasing growth, with Point Cook in Melbourne driving the most online shopping for the second year running according to a report form Startrack, and the biggest YoY increase (21%) coming from Baulkham hills in Sydney’s far North West.
https://acquire.startrack.com.au/pdf/Inside%20Australian%20Online%20Shopping%202017.pdf
Offline
Offline media is still a highly consumed medium in contrast to the rest of the world, likely down to a more ‘outdoorsy’ lifestyle. Twice as many generation xers in Australia are influenced by tv ads over ones served on social media. Therefore billboards, print, TV and radio are still formats invested in by retailers. Whilst nearly all major reports show an overall decline in favour online, TV in particular remains critical to discover, building awareness and to long term brand association.
This means the marriage of online and offline strategies is important to Australian consumers. Even pureplay propositions advertise offline – to drive customers online, for example pureplay fashion retailer Hello Molly ran their debut TV advertising campaign during the latest season of Love Island.
ZANE
Australian society is most definitely becoming cashless but also increasingly becoming cardless. More Aussies than ever now use digital payment solutions, 14.5 million Australians aged 14+ (71.7%) use Digital Payment Solutions in a 12 month period.
https://internetretailing.com.au/mobile-common-way-australians-access-internet/
Bpay
A Bill Payment (or BPAY for short) is a fast, convenient and easy way to pay your bills. It is Australia’s most widely used bill payment service which enables bill payers to transfer funds electronically from their bank accounts to billers. It is offered as a payment channel by over 170 financial institutions through their phone and Internet banking services. The service requires the payment recipient to give the aye a biller code and customer reference number which the are then used to set up the secure and automated payment from an online bank account or banking app.
Contactless options include:
Apple Pay - Westpac doesn't have this yet
Samsung Pay
Google pay
tap and pay
Fitbit pay
Pay wave
Banking apps
All major banks have their own, very well executed apps which allow payment to a mobile phone number. Great as most restaurants in Australia do not allow split bills.
EWallet
Many available to Australians across the usual providers, Apple, Android and Google, however only one major bank has created their own so far.
CommBank has created an app to let you pay anyone at anytime and anywhere. You can also pay your friends using your mobile, email or Facebook contacts and make contactless payments if the facilities allow you to. Contactless payments are also available with an enabled device.
Payment gateways
Used generally by consumers requiring more peace of mind when shopping online
Paypal
POLi is owned by Australia Post, Australia’s national postal carrier, and facilitates payment to a retailer via the shopper’s internet banking. The shopper simply selects POLi as their payment option, and their bank from a list and enters their internet banking login details securely.
AI has been a bit of a buzzword for a while now, however the main ways in which Australian ecommerce has digested AI are:
Smart speakers
Australians are adopting smart speakers like Alexa or Google Home at a faster rate than the US currently, with 5.7 million Australians currently owning one. 1.35 million Australians now have a smart speaker and use voice activated assistants to help navigate their daily lives. Australian consumers (16%) predicted to use their smart speakers for shopping in 2019.
https://voicebot.ai/2019/03/19/australia-leaps-past-u-s-in-smart-speaker-adoption-google-home-establishes-dominant-market-share/
Supply chain automation
Particularly inventory management and fulfilment, important to both independent business, which we know are prominent in Australia and also marketplaces, again also prominent in Australia.
More on that in a second.
Chat bots
Increasingly being adopted globally by business, Australia is no exception with government agencies like the Australian Taxation Office and IP Australia.
Bundling
Of which we’re all familiar with the concept and the business that are able to provide these services, but increasingly used by mu
Australia was the first country in the world to test Google’s Project Wing drone delivery across North Canberra. This has also been adopted by The Iconic and is being promised by Amazon to offer 30 minute delivery timeframes.
There have however been noise complaints, so whilst the initial testing has been overall positive, there may be some regulation to come that will slow down adoption longer term.brocolli
https://www.insideretail.com.au/news/amazon-to-introduce-30-minute-drone-delivery-within-months-201906
https://www.theguardian.com/australia-news/2019/apr/09/googles-world-first-drone-delivery-business-wins-approval-in-canberra
SOPHIE
Buy now pay later providers or delay pay mechanisms that have dominated retail in Australia in the last few years. This concept allows customers to buy online, and pay in instalments, thus delaying the overall cost whilst satisfying instant gratification.
In the 12 months to January 2019, 1.59 million Australians used one of the latest 'buy-now-pay-later' digital payment methods and has had a profound affect on online conversion rates, predominantly from the younger demographic.
Millennials and Generation Z account for the lions share of users, with Millennials accounting for 40% and the Gen Z 35%,.
http://www.roymorgan.com/findings/7907-buy-now-pay-later-201903150700
Afterpay and Zip pay currently are the most popular in Australia, with Afterpay having launched recently in the UK(under a different name). Visa has announced the launch of it’s own later this year.
Afterpay have created several online shopping events to boost usage throughout the year (AfterYAY) which have become new marks on the Australian retail calendar.
Aussie consumers feel like the brands they purchase from are an indirect reflection of their own values and beliefs. Therefore they want to purchase from brands that share the same standard of ethics they do,
The environment is of particular importance to Australians, with the Barrier Reef coral damage and decline, and widespread, regular drought devastating agriculture and the farming industry over the last five years the environment has a very personal pull on Australian consumers.
Six in ten (58%) Australians believe businesses have a responsibility to ensure their supply chain does not harm the environment. 57% believe businesses have a responsibility to ensure that their supply chain is free from harmful practices such as forced labour, the second highest figures in the APAC region.
https://au.yougov.com/news/2018/01/04/businesses-and-environmental-damage/
31% of shoppers admit to not purchasing a product because of unaligned brand values and ethics. This number is on the rise, and its important that retailers selling to Australians can communicate their ethical stance, and demonstrate it within their product or proposition.
https://www.marketingmag.com.au/news-c/news-salmat-csr-ethics-brand-purpose/
Also remember our population is getting younger, and it’s this generation than have the biggest concern for the environment.
Physical and mental well being is part of Australian lifestyle, we touched on it earlier.
But it does factor into so many aspects of shopping and lifestyle, and where people spend their money.
Globally the demand for video is increasing. Australia is among the countries with the highest penetration of online video on mobile globally – 43% of online videos are being consumed on mobile devices. With the recent introduction of 5G mobile networks, we expect this figure to continue to grow.
This is demand is reflected in the continued increase in video advertising. Video now represent 40% of display inventory and video ad spend has increased by 26% cumulatively
https://www.iabaustralia.com.au/news-and-updates/iab-press-releases/item/22-iab-press-releases/2660-video-and-native-underpin-continued-revenue-growth-for-digital-advertising
Most mobile video consumption happens through social media platforms, in particular in Australia, Facebook. Because of the context of the video consumption, it’s important to strike the balance between engaging content and communicating a sales proposition so consumers don’t feel their personal digital space has been invaded by retailers.
ZANE
All of these things have had a direct effect on how the affiliate landscape now looks.
ZANE
Food delivery services have boomed globally, but particularly resonates in Australia due to the number of independent food businesses that exist, and this becomes a convenient way for them to reach a wider audience than they would usually have access to. Revenue from this sector reached 1,681M USD last year, and 35% of that was via that growing population segment of 25-35 year olds.
https://www.statista.com/outlook/374/107/online-food-delivery/australia#market-revenue
Health and nutrition, as we’ve spoken about is a huge an ongoing consumer trend in Australia. This category is expanding rapidly, and includes supplements, pills, and vitamins. And also speciality food categories such as vegan (Australia ranks number one in the world for online vegan searches), gluten free, and dairy free. There’s a link between nutrition and the environment too, as plant based goods (no dairy or meat) are associated with a more sustainable and environmentally friendly food source and supply chain, a topic which we know is also important to Australian consumers.
https://www.peta.org.au/news/australia-ranks-number-one-in-the-world-for-vegan-searches-in-2018/
Activewear is also a big one, lots of local independent activewear brands, a lot are less fashion led general sports stores and more specific to particular sports. So for examples, a running store, or a yoga store.
Homeware is popular, $2B annually is spent on it for a few reasons: almost all rental properties come unfurnished, so there’s a demand for furniture, soft furnishings, bedding etc. This has also supported the growth of marketplaces, as people will often buy second hand on market places like gumtree, facebook marketplace. There’s also obviously a direct correlation with the housing market, which remains strong.
Travel – Australians love to travel, the most popular destinations for Aussies are: Bali, Indonesia and Thailand. 7.6% of an average Aussie income goes on travel. Also, the country is vast, and so getting to another city often requires a flight rather than a train (trainlines aren’t particularly plentiful) or driving, which can take days.
https://www.budgetdirect.com.au/travel-insurance/research/average-holiday-cost-statistics-2019.html
ZANE
Australia has always had a unique retail calendar, with reversed seasons to other English speaking nations. It has back to school in December and a major sales period in June to mark the end of the Australian financial year where most other financial years end in April.
What’s been interesting though is the increase in self-made shopping events. The main one unique to Australia being Click Frenzy, which happens on or close to the 15th November, and so directly pre cursers Cyber weekend. The event was created by one particular publisher called Click Frenzy who started the event. However this has become a nationwide on and offline flashsale shopping event in it’s own right as a direct halo effect from the main one.
Its become so successful that Click Frenzy have trademarked the term ‘click frenzy’ to prevent people monetizing it’s usage. The frenzy-related events have since expanded into specific verticals, with Travel Frenzy also running in February and August.
Also, peppered throughout the year are sales relating to BNPL providers, namely Afterpays AfterYAY events. They provide a boost in retail during historically slower months such as March and August. Whether Afterpay competitors will follow suit remains to be seen, however there’s no doubt these events have heightened the profile of the brands, and also pushed a lot more revenue through the service both on and offline.
ZANE
Marketplaces in Australia grew nearly 75% per cent in the past year alone, according to data from Australia Post, and almost 70% of Australians visiting an online marketplace every single month
https://www.netohq.com/blog/top-online-marketplaces-comparison
Amazon isn’t as dominant as other markets, which has allowed for competition to thrive.
Department stores are also dipping their toe in, with Myer recently launching their own too.
Another reason for the popularity of marketThe level of independent businesses in Australia also lends itself to marketplaces as they look to leverage the unified commerce advantages of selling at scale and utilising their operational advantages.
https://marketplacer.com/why-a-marketplace/
SOPHIE
Numerous publishers have put forward card linking propositions in the last 24 months to close the online and offline loop with Australian consumers. It’s an important and growing trend given Australians tendency to still shop in store as a region.
Usually the proposition is cashback or point based, and enables the appropriate reward for offline purchases influenced by an online source.
This works by linking a card to an offer online, a purchase being made in store, the POS notifying the offer provider, the offer provider then applying the rewards and providing enough information securely to identify transactions to the networks who manually batch this in as commissionable to the UI.
This concept is still evolving and being adopted, however it’s being steadily adopted by large local retailers such as David Jones and Adairs.
SOPHIE
Most widely spent currency in AU besides the AUD currency itself.
ZANE AND SOPHIE
High Growth
• 53% of ad spend is digital, this has grown over 50% in the last year. Rapidly growing.
• Spend on other channels means there is still much more growth left for digital
Omni Channel
• offline still popular / good weather / lifestyle
• multiple touch points
Early Adopters
• payment methods
• smart device adoption
Marketplaces
• supports independent
• no amazon domination