Facts and figures on mobile usage and engagement in Quebec as compared with the rest of Canada.

1. 71%of Quebecois have
a mobile phone
[ Cossette Communications Mobindex, June 2012 ]
80%of these users are
18 to 34 years old
[ Cossette Communications Mobindex, June 2012 ]
ONTARIO
13,538,000
QUEBEC
8,155,300
REST OF CANADA
13,319,000
49.8%
REST OF CANADA
62.7%
QUEBECOIS
54.5%
REST OF CANADA
60%
QUEBECOIS
Prefer brands that deliver simple, short and
sweet solutions
Prefer when brands cater to the preferences
of the individual
Prefer to purchase from companies
that cater to region
49%
REST OF CANADA
67.4%
QUEBECOIS
[ HeadSpace Marketing,“What Quebec Wants” May 2013 ]
[ Statistics Canada, Canadian population as of July 1, 2013 ]
BRAND LOYALTY
60%
QUEBECOIS
44.3%
REST OF CANADA
Next to
Ontario, Quebec
has the largest
population.
[ CEFRIO report titled “Le Commerce Electronique en Pleine Croissance au Quebec.” April 2014 ]
[ Rogers Innovation Report by Harris Decima, December 2013. ] [ Rogers Innovation Report by
Harris Decima, December 2013. ] [Cossette Communications “Mobility in the beauty and retail
industry” October 2011 ]
ENGAGEMENT
21.8%
of Quebec
smartphone
users between
18 & 34 click
on mobile ads
MOBILE
USESIN2013:
Used a location based app
Researched products
Made a financial transaction
Made a mobile purchase
THE QUEBEC MOBILE MARKET
FACTS & FIGURES
[ HeadSpace Marketing,“What Quebec Wants” May 2013 ]

2. contactus@juicemobile.com @JUICE_Mobile
MAKE YOUR FRENCH
CONTENT ENGAGING
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ad formats – standard display, rich media, tablet, video
and enhanced targeting to deliver engaging exeriences.
SOCIAL
SOLUTIONS
Social ad
campaigns with
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monitoring and
reporting.
RICH CUSTOM
AD UNITS
Creative and front
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JUICE has exclusive and preferred relationships with Canada’s most premium French language publishers, such as:
Our French language ads have a
60% higher CTR than mobile ads
served through other exchanges. The
top 4 categories are automotive,
food, lifestyle and travel.
TENS OF MILLIONS
of French standard and rich impressions available at JUICE Mobile