The demographics of social media users
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This document summarizes a study on the demographics of social media users. It discusses how personality traits like extroversion and openness impact social media use, with extroverts and those open to new experiences being more likely to use social media. It also overviewed different types of specialized social networking sites for different races, ethnic groups, and interests. Major social networks like LinkedIn, Facebook, and Twitter were examined along with their target demographics. The study was conducted through an online survey of 3,000 participants and analyzed 340,000 online friendships and 200,000 interpersonal messages.
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The document summarizes several studies from the Pew Internet & American Life Project on teens' use of social media and the internet. Some key findings include:
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LINK: http://sched.co/7G5N
Johnson INUSE Seminar May 16, 2013
Developer-user social distance changes over time as a social media service evolves. Early on, the distance between developers and users of Habbo was small, as developers actively participated in the service. But as Habbo grew with more features, users, and geographic expansion, differences increased between developers and younger users. Developer participation in communities decreased as volunteer user participation in development declined. Fansites also changed roles as forums allowed more direct discussion between developers and users. The relationship shifted from close involvement to requiring more bridging activities as uncertainty between the groups grew with the service's success and complexity.
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The demographics of social media users
- 1. The Demographics of Social Media Users By Thomas Roe
- 2. Introduction Why was the study conducted? How will the study be conducted
- 3. Personality Traits • Impact on social media • Which traits impact? • Extroverts • Openness • More likely to be men
- 4. Dating Websites o Extremely popular o Match.com vs. Friendster o Friends-of-friends o Strangers with similar interests o Restrictions o Type of people o Today
- 5. Speciality Sites Small Study Urban vs. Rural Race 3’000 participants Ethnic Groups 340’000 online BlackPlanet friendships AsianAvenue 200’000 interpersonal MiGente messages Single Site Different Gender Distributions Friends: Fewer/More
- 6. Major Social Networks Site Demographic target LinkedIn Business Professionals YouTube Video Enthusiasts Facebook Anyone over 13 Google+ Anyone over 13 Twitter Micro bloggers Flickr Photograph Enthusiasts Xbox Live Video Game Enthusiasts PlayStation Network Video Game Enthusiasts
- 9. Refrences Boyd, D. M. & Ellison, N. B., 2007. Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), pp. 210-230. Correa, T., Willard Hinsley, A. & Gil de Zuniga, H., 2009. Who interacts on the Web?: The intersection of users’ personality and social media use. 26(2), pp. 247-253. Gilbert, E., Karahalios, K. & Sandvig, C., 2008. The network in the garden: an empirical analysis of social media in rural life. Google, 2011. Google Scholar. [Online] Available at: scholar.google.com/ [Accessed 07 12 2011]. Roe, T., 2011. Social Media Use Survey. Leinster: s.n. Wikipedia, 2011. Wikipedia. [Online] Available at: www.wikipedia.org [Accessed 7 12 2011].