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66	 The Demographic Cliff: How It Will Impact Asia’s Steel Demand Dr. Chung, Cheol-Ho
78	 Restructuring of the Chinese Steel Industry: Retrospects and Prospects Frank Zhong
88	 Myanmar, the Last Frontier in the ASEAN, Will See High Growth of its Steel Industry Dr. Cho, Dae-Hyun
66 Asian Steel Watch
Amid a prolonged slow-
down of the global econ-
omy after the financial
crisis of 2008-09, many
people accept low growth
as the new normal. What
is the root cause of this slow growth that has
lasted for an unprecedentedly long time? Many
experts blame weak global demand, industrial
overcapacity, and the world’s alarmingly high debt.
However, there is one thing they often overlook:
demographic changes that determine economic
fundamentals.
Many renowned economists have referred
to the importance of population: Peter Drucker,
Harry Dent, Bill Gross, and Ruchir Sharma, to
name a few. Management guru Peter Drucker
emphasized the importance of population, say-
ing that demographics is the most precise way to
forecast the future.
Ruchir Sharma, Head of Emerging Markets
and Chief Global Strategist at Morgan Stanley
Investment Management, said in his report
Population
determines economic
fundamentals
The Demographic Cliff:
How It Will Impact Asia’s Steel Demand
Dr. Chung, Cheol-Ho
Senior Principal Researcher
POSCO Research Institute
chchung@posri.re.kr
Featured Articles
Source: UN
Source: UN
Global GDP Growth and Working-age Population
Global GDP growth Annual Change in Working-age population
(millions)
(millions)
6%
4%
2%
0%
80
70
60
50
Global Population by Age Group
0-14 15-64 65 or over
'50 '60 '70 '90'80 '00 '10 '14
8000
7000
6000
5000
4000
3000
2000
1000
0
'80 '90 '00 '10 '14
Vol.02 October 2016 67
The Demographic Cliff: How It Will Impact Asia’s Steel Demand
to Foreign Affairs in March that demographic
changes are the root cause of weak global eco-
nomic growth, and a 1%p decline in population
growth leads to a 0.5%p decline in economic
growth. In economic terms, potential economic
growth is comprised of increased input of labor
and capital, as well as residual growth of total
factor productivity. If there is no specific change
in capital input or technological advancement,
labor input determines potential economic
growth.
In fact, the annual change in the global work-
ing-age population has a strong correlation with
the global economic growth rate. Global popula-
tion has continued to grow, and it will maintain
an upward trend until 2100. However, the demo-
graphic structure is changing significantly, as evi-
denced by a rapid rise in the aged population and
a stagnant young population. The annual change
in the global working-age population peaked in
the mid-2000s, and has declined since.
Changes in working-age
population influence
economic growth. They
are also presumed to
have a direct impact
on steel consumption,
because the working-age population is the main
consumer group of houses and vehicles, the key
sources of steel demand. For example, home and
car ownership statistics by age group in Korea
show that people in their 40s and 50s account
for 50-60% of total ownership. When people in
their 30s are included, this figure even rises to
70-80%. This is in line with Harry Dent’s asser-
tion that household consumption usually peaks
in people’s mid to late 40s and demographic
changes in this age group determine the future
of the economy.
By industry, construction accounts for the
lion’s share of steel consumption in most coun-
tries. In India, Russia, and China, construction
accounts for about 60% of steel consumption. In
the USA, Japan, and other advanced countries,
the share of construction is lower than that in
developing countries, but is still high at around
40%.
The automotive industry’s share of steel con-
sumption varies significantly by country: 25-
30% in the USA and Japan, and 7.0% and 9.0%
in China and India, respectively. This variation
seems to be caused by differences in economic
development phase and income levels. Like auto-
mobiles, home appliances are consumed mostly by
people in their 30s-50s. The shipbuilding industry
is expected to be directly affected by changes in
the global economy and global shipping volume,
Working-age popula-
tion directly related
to steel demand
Home and Car Ownership by Age Group in Korea
Source:Statistics of Individual Home Ownership, Statistics Korea;Report on Vehicle Registration,
Ministry of Land, Infrastructure and Transport
~20s 30s 40s 50s 60s 70s 80s~
Apartment ownership (2014) 1.9% 18.0% 31.2% 27.2% 13.6% 6.6% 1.6%
Number of registered vehicles
(As of Dec.2015)
3.0% 18.7% 29.1% 29.1% 14.9% 4.4% 0.9%
Source: worldsteel
Korea Japan China India Brazil Russia USA
Construction 42.4 36.6 57.3 62.0 37.3 64.2 38.0
Domestic appliances 6.5 1.7 1.5 5.0 2.1 3.5 4.0
Electrical equipment - 5.2 3.2 - 3.0 1.1 2.0
Mechanical machinery 7.6 12.0 18.2 15.0 23.4 5.7 14.0
Metal products 6.5 8.3 8.0 6.0 9.3 13.7 16.0
Automotive 18.5 28.9 7.0 9.0 22.9 1.7 24.0
Other transportation 18.5 7.3 4.8 3.0 2.0 10.1 2.0
Share of Industry in Steel Consumption by Country (2015)
68 Asian Steel Watch
which have a strong correlation with changes in
working-age population.
As stated earlier, the
global population is
projected to increase
until 2100.
However, the annual
change in the work-
ing-age population
will continue to decline, after having peaked in
2004. Considering strong correlations among
working-age population, economic growth, and
steel consumption, global steel consumption
does not have a bright future in the medium to
long term.
How does the situation differ by country?
Which countries will see an increase in work-
ing-age population, and which countries will see a
decrease?
With chronic low birth rates and aging popula-
tions, countries including Korea have already be-
come an “aging society,” in which 7% or more of
Featured Articles
Impacts of
a changing working-
age population:
Lessons from
advanced countries
Population Aging by Region (2015)
Region Super-aged societies Aged societies Aging societies
Asia Japan Hong Kong
South Korea, Singapore, China, Thailand,
North Korea, Sri Lanka, Macau
Europe
Germany, Italy, Greece, Portugal,
Finland, Bulgaria
Sweden, Latvia, Malta, France, Denmark,
Croatia, Lithuania, Spain, Estonia, Austria,
Netherlands, Belgium, Czech Republic,
Switzerland, Slovenia, Hungary, UK,
Romania, Serbia, Norway, Poland, Bosnia
Luxembourg, Slovakia, Iceland,
Montenegro, Ireland, Albania, Turkey,
Colombia, El Salvador, Moldova
Americas USA, Canada, Uruguay
Chile, Argentina, Cuba, Jamaica,
Costa Rica, Brazil, Panama, Bahamas,
Trinidad and Tobago, Guam
Oceania Australia, New Zealand
CIS Ukraine, Georgia Russia, Belarus, Armenia
Middle East Israel, Lebanon, Cyprus
Africa Mauritius, Tunisia
the population is 65 years old or older, and most
advanced countries, including the USA, Japan,
and European countries, have already reached
an “aged society,” in which 14% or more of the
population is 65 years old or older. In particular,
Japan, Germany, Italy, Greece, and Portugal have
“super-aged societies,” in which 20% or more of
the population is 65 years old or older. France
Source:World Population Prospects, the 2015 Revision, UN
Source: UNCTAD
40%
35%
30%
25%
20%
15%
10%
5%
0%
Share of Manufacturing to GDP (1970-2014)
'70 '80 '10'00'90 '14
Japan
UK
USA
Italy
France
Vol.02 October 2016 69
The Demographic Cliff: How It Will Impact Asia’s Steel Demand
participation by women. In the case of Europe,
the variation is attributed to the launch of the
EU, which has promoted economic integration
and free movement of persons. In addition, coun-
tries’ different industrial structures (i.e. share of
manufacturing) and dependence on investment
or trade can cause differences in the relationship
between steel consumption and working-age
population.
Pace of Population Aging
Country
The year reached to Years taken
Aging Society
(7%)
Aged Society
(14%)
Super-aged Society
(20%)
7→14% 14→20%
Germany 1932 1972 2008 40 36
UK 1929 1975 2027 46 52
France 1864 1979 2018 115 39
Italy 1927 1987 2006 60 19
Portugal 1950 1990 2012 40 22
Greece 1953 1990 2012 37 22
Spain 1947 1991 2018 44 27
Japan 1970 1994 2005 24 11
Canada 1945 2008 2023 63 15
USA 1942 2014 2028 72 14
Source: Japan National Institute of Population and Social Security Research;Population Statistics (2016), UN
and Spain will have super-aged societies in 2018,
while the UK and the USA will have super-aged
societies in 2027 and 2028, respectively. These
advanced countries have already experienced var-
ious economic and social problems caused by low
birth rates and aging populations. In Europe, the
aging workforce in the steel sector has become a
major issue.
In Germany, 35.3% of the workforce (302,133)
in the steel and non-ferrous metal industries is 50
years old or older, and 19.4% is 55 years old or old-
er in 2013. The work load, safety, and health prob-
lems of aged workers are key issues in Germany.
It is hard to generalize the experience of pop-
ulation aging in advanced countries, but there
are some characteristics in common: the share of
manufacturing shrinks in the economic structure,
while the share of service increases; and steel con-
sumption declines after a peak.
However, the peak of steel consumption does
not match the peak of the working-age popu-
lation in some countries. This is attributed to
differences in immigration policies and economic
Working-age Population and Steel Consumption Peaks
Country
Working-age
population peak
Steel consumption peak
Population Share
Total
consumption
Per capita
consumption
USA Not arrived 2008 1973 1973
Japan 1995 1992 1991 1973
Germany 1998 1986 2007 1970
France 2010 1986 1973 1973
UK 2013 2008 1970 1970
Source: worldsteel, UN
70 Asian Steel Watch
How is working-age
population changing in
Asia, which is leading
the growth of the glob-
al steel industry? What
influences do these
changes have on each country’s steel industry?
Japan is the world’s most aged society, and
its population will continue to age. Japan’s work-
ing-age population began to decline in 1996,
and its total population began to fall in 2010. In
2005, the percentage of people aged 65 years or
over reached 20%, the threshold for a super-aged
society. In 2015, it reached 26.3%, the highest in
the world. This percentage will continue to rise,
reaching 30.4% in 2030, and 36.3% in 2050.
Both economic growth rate and steel con-
sumption in Japan have a strong correlation
with changes in working-age population. From
1950 to 2015, the correlation between economic
growth rate and annual increase in working-age
population was quite strong with a coefficient of
0.79, and the correlation between steel consump-
Declining working-
age population:
Lessons from Japan
Japan’s GDP Growth and Working-age Population
Annual change in working-age population GDP growth
(thousands)
15%
10%
5%
0
-5%
-10%
2000
1500
1000
500
0
-500
-1000
-1500
Source: IMF, UN
Featured Articles
Source: worldsteel, UN
'50 '60 '90'80'70 '00 '10 '15
'15'10'50 '80'60 '70 '90 '00
Japan's Working-age Population and Crude Steel Consumption
120
100
80
60
40
20
0
72%
70%
68%
66%
64%
62%
60%
58%
56%
54%
(Mt)
Crude steel consumption
Proportion of working-age population
Japan’s Demographic Change Forecast (2016~2050)
Proportion of working-age population
15-64
Under 14
140
120
100
80
60
40
20
0
62%
60%
58%
56%
54%
52%
50%
48%
46%
Japan’s Demographic Change (1950~2015)
Source: UN
140
120
100
80
60
40
20
0
65 or over
65 or over
Proportion of working-age population
72%
70%
68%
66%
64%
62%
60%
58%
56%
52%
'50 '90'70 '10'60 '00'80 '15 '16 '30 '40'20 '50
(millions) (millions)
15-64
Under 14
Vol.02 October 2016 71
The Demographic Cliff: How It Will Impact Asia’s Steel Demand
Japan’s Construction Demand and Working-age Population
Source: Japan Iron and Steel Federation (JISF), UN
Proportion of working-age population
Number of construction starts of dwellings
Japan’s Automobile Demand and Working-age Population
Proportion of working-age population
Number of automobiles registered
tion and proportion of working-age population
was also strong with a coefficient of 0.68. The
proportion of working-age population peaked
first in 1969, and then in 1992. Finished steel
consumption also had first and second peaks at
similar times in 1970 and 1991.
Changes in the construction and automotive
industries—Japan’s major steel-consuming in-
dustries—have a strong correlation with changes
in the working-age population. First, the correla-
tion between the number of construction starts
of dwellings and proportion of working-age popu-
lation was high with a coefficient of 0.68 in 1965-
2014, and these two variables had similar peaks.
The correlation between the number of automo-
biles registered and proportion of working-age
population was relatively low with a coefficient of
0.2, but the peak in number of automobiles reg-
Changes in working-age population influence economic growth.
They are also presumed to have a direct impact on steel consumption.
72%
70%
68%
66%
64%
62%
60%
58%
56%
2.5
2.0
1.5
1.0
0.5
0
'13'65 '10'70 '80 '00'90 '13'65 '10'70 '80 '00'90
Source: Japan Iron and Steel Federation (JISF), UN
9
8
7
6
5
4
3
2
1
0
72%
70%
68%
66%
64%
62%
60%
58%
56%
(millions) (millions)
72 Asian Steel Watch
istered in 1990 nearly coincided with the peak in
working-age population in 1992.
Just like Japan, Korea
and China have rapid-
ly aging populations.
This trend will last for a
while. In 2015, Korea’s
total fertility rate stood
at 1.24 persons, among
the lowest in the world. The number of births was
439,000 in 2015, down 50% compared to 1980.
The number of births declined especially rapidly
after the 1998 financial crisis. Korea’s working-age
population is expected to shrink from 2017, and
its total population is projected to decline in 2031.
In 1998, Korea became an aging society, and in
2016 it is projected to become an aged society. Ko-
rea will likely become a super-aged society in 2025.
Like Japan, Korea has a strong correlation be-
tween economic growth rate and annual change
in working-age population, and between steel
consumption and proportion of working-age
population. The projected decline in working-age
Featured Articles
Korea and China’s
working-agepopulation
decline, a threat to
the steel industry
Source: IMF, UN Source: worldsteel, UN
Crude steel consumption
Proportion of working-age population
(Mt)
70
60
50
40
30
20
10
0
75%
70%
65%
60%
55%
50%
'50 '90'70 '10'60 '00'80 '20 '30
Korea’s Working-age Population and Crude Steel ConsumptionKorea’s GDP Growth and Working-age Population
'51 '80'70 '00'60 '90 '10 '20 '30
Annual change in working-age population
GDP growth
800
600
400
200
0
-200
-400
-600
20%
15%
10%
5%
0%
-5%
-10%
Korea’s Total Fertility Rate and Number of Births
(ten thousands)
(thousands)
(people)
Number of births (L) Total fertility rate (R)
1,200
1,000
800
600
400
200
0
5.0
4.0
3.0
2.0
1.0
0.0
'15'10'70 '90'80 '00
Number & Percentage of Senior Citizens in Korea
Number of senior citizens (L) 65 or over (R)
'15'10'70 '90'80 '00
7
6
5
4
3
2
1
0
14
12
10
8
6
4
2
0
Source:Population Census, Korea Statistics 	
Source:Population Census, Korea Statistics 	
(millions) (%)
Vol.02 October 2016 73
The Demographic Cliff: How It Will Impact Asia’s Steel Demand
population in 2017 and the acceleration of decline
thereafter, will have a negative impact on eco-
nomic growth and steel consumption. The future
is not bright for the construction and automotive
industries. Korea’s home ownership rate exceeded
100% in 2008. Domestic automotive production
remained stagnant after recording 4.657 million
units in 2011, standing at 4.556 million units in
2015. Korea’s urbanization rate is already con-
siderably high at 85%, and its infrastructure rate,
including railroads, roads, and airports, is also
high. Therefore, these factors have little room for
growth. The decline in the number of consumers
of houses and vehicles caused by the shrinking
working-age population will negatively impact
steel demand.
China also has bleak forecast for steel damand
given demographic trends. China’s working-age
population peaked in 2014. It has fallen since,
and will maintain a downward trend. China’s total
population is also expected to decline, after peak-
ing at 1.416 billion in 2027. The proportion of
working-age population peaked at 74.4% in 2011,
Source: Excerpt from a presentation by Jiang li at a worldsteel Economic Committee meeting
Infrastructure Comparison Between China and G7
China (A) G7 (B) A/B
Road mileage (km/1,000 people) 330 1,390 24%
Railway mileage (km/1,000 people) 8.2 53 15%
Pipeline length (km/1,000 people) 7.7 86.3 9%
Airport density (per 1,000km²) 2.1 95.1 2%
Internet bandwidth per capita (kb/s) 5 163 3%
Electricity consumption per capita (KWh) 3,475 8,826 39%
China’s GDP Growth and Anuual Change in Working-age Population
Annual change in working-age population GDP growth
25000
20000
15000
10000
2000
0
-5000
-10000
Source: IMF, UN
'79 '20'80 '90 '00 '10 '30
16%
14%
12%
10%
8%
6%
4%
2%
0%
China’s Working-age Population and Crude Steel Consumption
900
800
700
600
500
400
300
200
100
0
80%
75%
70%
65%
60%
55%
50%
Crude steel consumption Proportion of working-age population
Source: worldsteel, UN
(Mt)
'50 '10'80 '30'00'60 '20'90'70
(thousands)
74 Asian Steel Watch
Featured Articles
and has declined since, while steel consumption
peaked in 2013 and declined in 2014 and 2015.
According to worldsteel, China’s steel consump-
tion is also expected to decline in 2016 and 2017.
The continuous decline in the proportion of work-
ing-age population warns of a bleak future for
China’s steel consumption in the medium to long
term.
However, China’s urbanization rate is relatively
low, and its infrastructure is less developed than
that of advanced countries. There is the possibility
that new steel demand will emerge if current se-
vere overcapacity is relieved.
Fortunately, unlike Ko-
rea, China, and Japan,
the steel demand fore-
cast for India and the
ASEAN is bright, given
current demographic
trends.
By 2022, India will eclipse China to become
the world’s most populous country, reaching
1.418 billion people, and it will surpass China
in terms of working-age population in 2025.
India’s working-age population is projected to
increase until 2052, peaking at 1.145 billion,
and gradually decline thereafter. The proportion
of working-age population in total population is
expected to peak at 68% in 2040 and fall gradu-
ally thereafter. Therefore, India is anticipated to
offset the shock of China’s falling working-age
population to an extent, and to maintain higher
growth in steel demand than other countries.
India’s finished steel demand surged after the
2000s, standing at 91 Mt as of 2015. For refer-
ence, India’s annual average growth rate of steel
consumption was 7.6% from 2000 to 2015.
Taking into account the upward trend in popu-
lation, steel demand is expected to grow at least
5% by 2030, and steel consumption is expected
to reach almost 200 Mt by 2030.
The ASEAN countries, except for a few aging
countries, including Thailand and Singapore,
also have bright futures for steel demand, given
current demographic trends. Thailand and Sin-
India and the
ASEAN with advan-
tageous demographic
structures
India’s Working-age Population and Crude Steel Consumption
Crude steel consumption Proportion of working-age population
China and India’s Working-age Population
India China
100
90
80
70
60
50
40
30
20
10
0
70%
68%
66%
64%
62%
60%
58%
56%
54%
52%
'50 '20 '30'90'70 '00'60 '80 '10
1200
1000
800
600
400
200
0
Source: UN
'50 '90'70 '10'60 '00'80 '20 '30
(millions)
(Mt)
Vol.02 October 2016 75
The Demographic Cliff: How It Will Impact Asia’s Steel Demand
ASEAN’s Working-age Population
600
500
400
300
200
100
0
Source: UN
ASEAN’s Working-age Population Change (2015 vs. 2030)
gapore’s working-age populations are projected
to peak in 2017 and 2021, respectively. The
projected peak is much later for other countries:
2036-2038 for Brunei and Vietnam, around 2050
for Malaysia, Myanmar, and Laos, and as late
as 2060-2080 for Indonesia, Cambodia, and the
Philippines.
The total working-age population of the ASE-
AN-10 stood at 427 million people in 2015. It
is projected to grow to 486.84 million people in
2030, an increase of about 60 million people.
Indonesia will be the largest contributor to this
increase, followed by the Philippines, Myanmar,
Vietnam, Malaysia, and Cambodia.
In 2015, finished steel consumption in the
ASEAN-7 (excluding Brunei, Cambodia, and
Laos) reached 70 Mt, which is higher than in Ko-
rea (56 Mt) and Japan (62.94 Mt). Assuming that
steel consumption will increase by at least 5% on
average each year, steel consumption is expected
to reach 145 Mt in 2030.
Indonesia, the Philippines, Vietnam, and
The ASEAN countries, except for a few aging countries, including Thailand
and Singapore, also have bright futures for steel demand, given current
demographic trends.
'50 '80 '90 '10 '20'70 '00'60 '30
28.2
3.6
5.6
1.4 00
16.4
2.5
5.4
-3.4
Laos
Indonesia
Philippines
Myanmar
Vietnam
Malaysia
Cambodia
Brunei
Singapore
Thailand
(millions) (millions)
76 Asian Steel Watch
Featured Articles
India and the ASEAN in 2015. This means that
if demand in Korea, China, and Japan declines
by 5%, demand in India and the ASEAN must in-
crease by as much as 25% for total steel demand
to remain constant. It is unlikely that India and
the ASEAN’s demand will grow fast enough to
offset the decline in steel demand in the three
East Asian countries.
This suggests that the Asian steel industry
will not escape its bind any time soon, making it
all the more necessary to address overcapacity.
Even if supply declines in proportion to falling
demand, overcapacity will remain the same.
How should steelmakers in countries on the
brink of the demographic cliff respond to this
situation? Conditions may vary by country, but
there are some common solutions: developing
high value-added products through technological
innovation, improving labor productivity, saving
costs, adopting solution marketing, distributing
risks through globalization, diversifying busi-
nesses, and preparing for the aging workforce.
The fourth Industrial Revolution, which is
Myanmar, which have rapidly growing work-
ing-age populations, are expected to see their
steel consumption grow significantly.
In particular, Vietnam, Myanmar, and the
Philippines have per capita incomes of less than
USD 3,000, and low urbanization rates, 30-50%.
Therefore, steel consumption in these countries
will grow especially quickly.
The decrease in work-
ing-age population in
Korea, China, and Japan,
which have led growth
of the global steel indus-
try until now, will have
a negative impact on
global steel demand in the medium to long term.
However, India and the ASEAN, whose work-
ing-age populations continue to grow, will buffer
the shock from the demographic cliff in the three
East Asian countries.
Korea, China, and Japan’s total finished steel
demand was five times the total steel demand of
Increasing
productivity and
globalization to
mitigate effects
of population decline
ASEAN’s Population Aging and Key Economic and Steel Indicators
Country
The year reached to Economic & steel indicators (2015)
Aging society
(7%)
Aged society
(14%)
Super-aged
society (20%)
Per capita GDP Urbanization rate Nominal steel
consumption
Singapore 1997 2018 2026 52,888 100.0 4.02
Thailand 2000 2021 2031 5,742 50.4 16.75
Vietnam 2001 2033 2047 2,088 33.6 18.49
Malaysia 2018 2043 2056 9,557 74.7 10.14
Brunei 2021 2034 2043 28,237 77.2 -
Myanmar 2021 2051 2081 1,292 34.1 2.32*
Indonesia 2023 2048 2081 3,362 53.7 11.37
Cambodia 2029 2052 2070 1,168 20.7 -
Philippines 2029 2068 2098 2,858 44.4 8.75
Laos 2038 2059 2074 1,779 38.6 -
Note: *Myanmar’s nominal steel consumption is based on 2014 data
Source: UN, IMF, worldsteel, SEAISI
Vol.02 October 2016 77
The Demographic Cliff: How It Will Impact Asia’s Steel Demand
It is unlikely that India and the ASEAN’s demand will grow fast enough to
offset the decline in steel demand in the three East Asian countries.
This suggests that the Asian steel industry will not escape its bind
any time soon, making it all the more necessary to address overcapacity.
the gloomy forecast diversifying their busi-
nesses into promising industries, such as silver
and bio industries, that benefit from an aging
population. Steel companies in countries with
rapidly aging workforces can learn lessons from
European and Japanese steelmakers that have
already experienced this phenomenon.
The fates will be quite different for companies
that are prepared for the silent but massive wave
of demographic changes and those that are not.
characterized by the integration of manufactur-
ing and IoT, and smart factories, will provide
the steel industry with a new growth engine
that will mitigate the effects of population de-
cline. Companies seeking global expansion to
overcome the limitations of domestic markets
must consider the demographic trends of the
countries they wish to enter, because demo-
graphic changes determine the fundamentals of
steel demand. In addition, taking into account

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The Demographic Cliff: How It Will Impact Asia’s Steel Demand (Cheol-Ho Chung)

  • 1.
  • 2. 66 The Demographic Cliff: How It Will Impact Asia’s Steel Demand Dr. Chung, Cheol-Ho 78 Restructuring of the Chinese Steel Industry: Retrospects and Prospects Frank Zhong 88 Myanmar, the Last Frontier in the ASEAN, Will See High Growth of its Steel Industry Dr. Cho, Dae-Hyun
  • 3. 66 Asian Steel Watch Amid a prolonged slow- down of the global econ- omy after the financial crisis of 2008-09, many people accept low growth as the new normal. What is the root cause of this slow growth that has lasted for an unprecedentedly long time? Many experts blame weak global demand, industrial overcapacity, and the world’s alarmingly high debt. However, there is one thing they often overlook: demographic changes that determine economic fundamentals. Many renowned economists have referred to the importance of population: Peter Drucker, Harry Dent, Bill Gross, and Ruchir Sharma, to name a few. Management guru Peter Drucker emphasized the importance of population, say- ing that demographics is the most precise way to forecast the future. Ruchir Sharma, Head of Emerging Markets and Chief Global Strategist at Morgan Stanley Investment Management, said in his report Population determines economic fundamentals The Demographic Cliff: How It Will Impact Asia’s Steel Demand Dr. Chung, Cheol-Ho Senior Principal Researcher POSCO Research Institute chchung@posri.re.kr Featured Articles Source: UN Source: UN Global GDP Growth and Working-age Population Global GDP growth Annual Change in Working-age population (millions) (millions) 6% 4% 2% 0% 80 70 60 50 Global Population by Age Group 0-14 15-64 65 or over '50 '60 '70 '90'80 '00 '10 '14 8000 7000 6000 5000 4000 3000 2000 1000 0 '80 '90 '00 '10 '14
  • 4. Vol.02 October 2016 67 The Demographic Cliff: How It Will Impact Asia’s Steel Demand to Foreign Affairs in March that demographic changes are the root cause of weak global eco- nomic growth, and a 1%p decline in population growth leads to a 0.5%p decline in economic growth. In economic terms, potential economic growth is comprised of increased input of labor and capital, as well as residual growth of total factor productivity. If there is no specific change in capital input or technological advancement, labor input determines potential economic growth. In fact, the annual change in the global work- ing-age population has a strong correlation with the global economic growth rate. Global popula- tion has continued to grow, and it will maintain an upward trend until 2100. However, the demo- graphic structure is changing significantly, as evi- denced by a rapid rise in the aged population and a stagnant young population. The annual change in the global working-age population peaked in the mid-2000s, and has declined since. Changes in working-age population influence economic growth. They are also presumed to have a direct impact on steel consumption, because the working-age population is the main consumer group of houses and vehicles, the key sources of steel demand. For example, home and car ownership statistics by age group in Korea show that people in their 40s and 50s account for 50-60% of total ownership. When people in their 30s are included, this figure even rises to 70-80%. This is in line with Harry Dent’s asser- tion that household consumption usually peaks in people’s mid to late 40s and demographic changes in this age group determine the future of the economy. By industry, construction accounts for the lion’s share of steel consumption in most coun- tries. In India, Russia, and China, construction accounts for about 60% of steel consumption. In the USA, Japan, and other advanced countries, the share of construction is lower than that in developing countries, but is still high at around 40%. The automotive industry’s share of steel con- sumption varies significantly by country: 25- 30% in the USA and Japan, and 7.0% and 9.0% in China and India, respectively. This variation seems to be caused by differences in economic development phase and income levels. Like auto- mobiles, home appliances are consumed mostly by people in their 30s-50s. The shipbuilding industry is expected to be directly affected by changes in the global economy and global shipping volume, Working-age popula- tion directly related to steel demand Home and Car Ownership by Age Group in Korea Source:Statistics of Individual Home Ownership, Statistics Korea;Report on Vehicle Registration, Ministry of Land, Infrastructure and Transport ~20s 30s 40s 50s 60s 70s 80s~ Apartment ownership (2014) 1.9% 18.0% 31.2% 27.2% 13.6% 6.6% 1.6% Number of registered vehicles (As of Dec.2015) 3.0% 18.7% 29.1% 29.1% 14.9% 4.4% 0.9% Source: worldsteel Korea Japan China India Brazil Russia USA Construction 42.4 36.6 57.3 62.0 37.3 64.2 38.0 Domestic appliances 6.5 1.7 1.5 5.0 2.1 3.5 4.0 Electrical equipment - 5.2 3.2 - 3.0 1.1 2.0 Mechanical machinery 7.6 12.0 18.2 15.0 23.4 5.7 14.0 Metal products 6.5 8.3 8.0 6.0 9.3 13.7 16.0 Automotive 18.5 28.9 7.0 9.0 22.9 1.7 24.0 Other transportation 18.5 7.3 4.8 3.0 2.0 10.1 2.0 Share of Industry in Steel Consumption by Country (2015)
  • 5. 68 Asian Steel Watch which have a strong correlation with changes in working-age population. As stated earlier, the global population is projected to increase until 2100. However, the annual change in the work- ing-age population will continue to decline, after having peaked in 2004. Considering strong correlations among working-age population, economic growth, and steel consumption, global steel consumption does not have a bright future in the medium to long term. How does the situation differ by country? Which countries will see an increase in work- ing-age population, and which countries will see a decrease? With chronic low birth rates and aging popula- tions, countries including Korea have already be- come an “aging society,” in which 7% or more of Featured Articles Impacts of a changing working- age population: Lessons from advanced countries Population Aging by Region (2015) Region Super-aged societies Aged societies Aging societies Asia Japan Hong Kong South Korea, Singapore, China, Thailand, North Korea, Sri Lanka, Macau Europe Germany, Italy, Greece, Portugal, Finland, Bulgaria Sweden, Latvia, Malta, France, Denmark, Croatia, Lithuania, Spain, Estonia, Austria, Netherlands, Belgium, Czech Republic, Switzerland, Slovenia, Hungary, UK, Romania, Serbia, Norway, Poland, Bosnia Luxembourg, Slovakia, Iceland, Montenegro, Ireland, Albania, Turkey, Colombia, El Salvador, Moldova Americas USA, Canada, Uruguay Chile, Argentina, Cuba, Jamaica, Costa Rica, Brazil, Panama, Bahamas, Trinidad and Tobago, Guam Oceania Australia, New Zealand CIS Ukraine, Georgia Russia, Belarus, Armenia Middle East Israel, Lebanon, Cyprus Africa Mauritius, Tunisia the population is 65 years old or older, and most advanced countries, including the USA, Japan, and European countries, have already reached an “aged society,” in which 14% or more of the population is 65 years old or older. In particular, Japan, Germany, Italy, Greece, and Portugal have “super-aged societies,” in which 20% or more of the population is 65 years old or older. France Source:World Population Prospects, the 2015 Revision, UN Source: UNCTAD 40% 35% 30% 25% 20% 15% 10% 5% 0% Share of Manufacturing to GDP (1970-2014) '70 '80 '10'00'90 '14 Japan UK USA Italy France
  • 6. Vol.02 October 2016 69 The Demographic Cliff: How It Will Impact Asia’s Steel Demand participation by women. In the case of Europe, the variation is attributed to the launch of the EU, which has promoted economic integration and free movement of persons. In addition, coun- tries’ different industrial structures (i.e. share of manufacturing) and dependence on investment or trade can cause differences in the relationship between steel consumption and working-age population. Pace of Population Aging Country The year reached to Years taken Aging Society (7%) Aged Society (14%) Super-aged Society (20%) 7→14% 14→20% Germany 1932 1972 2008 40 36 UK 1929 1975 2027 46 52 France 1864 1979 2018 115 39 Italy 1927 1987 2006 60 19 Portugal 1950 1990 2012 40 22 Greece 1953 1990 2012 37 22 Spain 1947 1991 2018 44 27 Japan 1970 1994 2005 24 11 Canada 1945 2008 2023 63 15 USA 1942 2014 2028 72 14 Source: Japan National Institute of Population and Social Security Research;Population Statistics (2016), UN and Spain will have super-aged societies in 2018, while the UK and the USA will have super-aged societies in 2027 and 2028, respectively. These advanced countries have already experienced var- ious economic and social problems caused by low birth rates and aging populations. In Europe, the aging workforce in the steel sector has become a major issue. In Germany, 35.3% of the workforce (302,133) in the steel and non-ferrous metal industries is 50 years old or older, and 19.4% is 55 years old or old- er in 2013. The work load, safety, and health prob- lems of aged workers are key issues in Germany. It is hard to generalize the experience of pop- ulation aging in advanced countries, but there are some characteristics in common: the share of manufacturing shrinks in the economic structure, while the share of service increases; and steel con- sumption declines after a peak. However, the peak of steel consumption does not match the peak of the working-age popu- lation in some countries. This is attributed to differences in immigration policies and economic Working-age Population and Steel Consumption Peaks Country Working-age population peak Steel consumption peak Population Share Total consumption Per capita consumption USA Not arrived 2008 1973 1973 Japan 1995 1992 1991 1973 Germany 1998 1986 2007 1970 France 2010 1986 1973 1973 UK 2013 2008 1970 1970 Source: worldsteel, UN
  • 7. 70 Asian Steel Watch How is working-age population changing in Asia, which is leading the growth of the glob- al steel industry? What influences do these changes have on each country’s steel industry? Japan is the world’s most aged society, and its population will continue to age. Japan’s work- ing-age population began to decline in 1996, and its total population began to fall in 2010. In 2005, the percentage of people aged 65 years or over reached 20%, the threshold for a super-aged society. In 2015, it reached 26.3%, the highest in the world. This percentage will continue to rise, reaching 30.4% in 2030, and 36.3% in 2050. Both economic growth rate and steel con- sumption in Japan have a strong correlation with changes in working-age population. From 1950 to 2015, the correlation between economic growth rate and annual increase in working-age population was quite strong with a coefficient of 0.79, and the correlation between steel consump- Declining working- age population: Lessons from Japan Japan’s GDP Growth and Working-age Population Annual change in working-age population GDP growth (thousands) 15% 10% 5% 0 -5% -10% 2000 1500 1000 500 0 -500 -1000 -1500 Source: IMF, UN Featured Articles Source: worldsteel, UN '50 '60 '90'80'70 '00 '10 '15 '15'10'50 '80'60 '70 '90 '00 Japan's Working-age Population and Crude Steel Consumption 120 100 80 60 40 20 0 72% 70% 68% 66% 64% 62% 60% 58% 56% 54% (Mt) Crude steel consumption Proportion of working-age population Japan’s Demographic Change Forecast (2016~2050) Proportion of working-age population 15-64 Under 14 140 120 100 80 60 40 20 0 62% 60% 58% 56% 54% 52% 50% 48% 46% Japan’s Demographic Change (1950~2015) Source: UN 140 120 100 80 60 40 20 0 65 or over 65 or over Proportion of working-age population 72% 70% 68% 66% 64% 62% 60% 58% 56% 52% '50 '90'70 '10'60 '00'80 '15 '16 '30 '40'20 '50 (millions) (millions) 15-64 Under 14
  • 8. Vol.02 October 2016 71 The Demographic Cliff: How It Will Impact Asia’s Steel Demand Japan’s Construction Demand and Working-age Population Source: Japan Iron and Steel Federation (JISF), UN Proportion of working-age population Number of construction starts of dwellings Japan’s Automobile Demand and Working-age Population Proportion of working-age population Number of automobiles registered tion and proportion of working-age population was also strong with a coefficient of 0.68. The proportion of working-age population peaked first in 1969, and then in 1992. Finished steel consumption also had first and second peaks at similar times in 1970 and 1991. Changes in the construction and automotive industries—Japan’s major steel-consuming in- dustries—have a strong correlation with changes in the working-age population. First, the correla- tion between the number of construction starts of dwellings and proportion of working-age popu- lation was high with a coefficient of 0.68 in 1965- 2014, and these two variables had similar peaks. The correlation between the number of automo- biles registered and proportion of working-age population was relatively low with a coefficient of 0.2, but the peak in number of automobiles reg- Changes in working-age population influence economic growth. They are also presumed to have a direct impact on steel consumption. 72% 70% 68% 66% 64% 62% 60% 58% 56% 2.5 2.0 1.5 1.0 0.5 0 '13'65 '10'70 '80 '00'90 '13'65 '10'70 '80 '00'90 Source: Japan Iron and Steel Federation (JISF), UN 9 8 7 6 5 4 3 2 1 0 72% 70% 68% 66% 64% 62% 60% 58% 56% (millions) (millions)
  • 9. 72 Asian Steel Watch istered in 1990 nearly coincided with the peak in working-age population in 1992. Just like Japan, Korea and China have rapid- ly aging populations. This trend will last for a while. In 2015, Korea’s total fertility rate stood at 1.24 persons, among the lowest in the world. The number of births was 439,000 in 2015, down 50% compared to 1980. The number of births declined especially rapidly after the 1998 financial crisis. Korea’s working-age population is expected to shrink from 2017, and its total population is projected to decline in 2031. In 1998, Korea became an aging society, and in 2016 it is projected to become an aged society. Ko- rea will likely become a super-aged society in 2025. Like Japan, Korea has a strong correlation be- tween economic growth rate and annual change in working-age population, and between steel consumption and proportion of working-age population. The projected decline in working-age Featured Articles Korea and China’s working-agepopulation decline, a threat to the steel industry Source: IMF, UN Source: worldsteel, UN Crude steel consumption Proportion of working-age population (Mt) 70 60 50 40 30 20 10 0 75% 70% 65% 60% 55% 50% '50 '90'70 '10'60 '00'80 '20 '30 Korea’s Working-age Population and Crude Steel ConsumptionKorea’s GDP Growth and Working-age Population '51 '80'70 '00'60 '90 '10 '20 '30 Annual change in working-age population GDP growth 800 600 400 200 0 -200 -400 -600 20% 15% 10% 5% 0% -5% -10% Korea’s Total Fertility Rate and Number of Births (ten thousands) (thousands) (people) Number of births (L) Total fertility rate (R) 1,200 1,000 800 600 400 200 0 5.0 4.0 3.0 2.0 1.0 0.0 '15'10'70 '90'80 '00 Number & Percentage of Senior Citizens in Korea Number of senior citizens (L) 65 or over (R) '15'10'70 '90'80 '00 7 6 5 4 3 2 1 0 14 12 10 8 6 4 2 0 Source:Population Census, Korea Statistics Source:Population Census, Korea Statistics (millions) (%)
  • 10. Vol.02 October 2016 73 The Demographic Cliff: How It Will Impact Asia’s Steel Demand population in 2017 and the acceleration of decline thereafter, will have a negative impact on eco- nomic growth and steel consumption. The future is not bright for the construction and automotive industries. Korea’s home ownership rate exceeded 100% in 2008. Domestic automotive production remained stagnant after recording 4.657 million units in 2011, standing at 4.556 million units in 2015. Korea’s urbanization rate is already con- siderably high at 85%, and its infrastructure rate, including railroads, roads, and airports, is also high. Therefore, these factors have little room for growth. The decline in the number of consumers of houses and vehicles caused by the shrinking working-age population will negatively impact steel demand. China also has bleak forecast for steel damand given demographic trends. China’s working-age population peaked in 2014. It has fallen since, and will maintain a downward trend. China’s total population is also expected to decline, after peak- ing at 1.416 billion in 2027. The proportion of working-age population peaked at 74.4% in 2011, Source: Excerpt from a presentation by Jiang li at a worldsteel Economic Committee meeting Infrastructure Comparison Between China and G7 China (A) G7 (B) A/B Road mileage (km/1,000 people) 330 1,390 24% Railway mileage (km/1,000 people) 8.2 53 15% Pipeline length (km/1,000 people) 7.7 86.3 9% Airport density (per 1,000km²) 2.1 95.1 2% Internet bandwidth per capita (kb/s) 5 163 3% Electricity consumption per capita (KWh) 3,475 8,826 39% China’s GDP Growth and Anuual Change in Working-age Population Annual change in working-age population GDP growth 25000 20000 15000 10000 2000 0 -5000 -10000 Source: IMF, UN '79 '20'80 '90 '00 '10 '30 16% 14% 12% 10% 8% 6% 4% 2% 0% China’s Working-age Population and Crude Steel Consumption 900 800 700 600 500 400 300 200 100 0 80% 75% 70% 65% 60% 55% 50% Crude steel consumption Proportion of working-age population Source: worldsteel, UN (Mt) '50 '10'80 '30'00'60 '20'90'70 (thousands)
  • 11. 74 Asian Steel Watch Featured Articles and has declined since, while steel consumption peaked in 2013 and declined in 2014 and 2015. According to worldsteel, China’s steel consump- tion is also expected to decline in 2016 and 2017. The continuous decline in the proportion of work- ing-age population warns of a bleak future for China’s steel consumption in the medium to long term. However, China’s urbanization rate is relatively low, and its infrastructure is less developed than that of advanced countries. There is the possibility that new steel demand will emerge if current se- vere overcapacity is relieved. Fortunately, unlike Ko- rea, China, and Japan, the steel demand fore- cast for India and the ASEAN is bright, given current demographic trends. By 2022, India will eclipse China to become the world’s most populous country, reaching 1.418 billion people, and it will surpass China in terms of working-age population in 2025. India’s working-age population is projected to increase until 2052, peaking at 1.145 billion, and gradually decline thereafter. The proportion of working-age population in total population is expected to peak at 68% in 2040 and fall gradu- ally thereafter. Therefore, India is anticipated to offset the shock of China’s falling working-age population to an extent, and to maintain higher growth in steel demand than other countries. India’s finished steel demand surged after the 2000s, standing at 91 Mt as of 2015. For refer- ence, India’s annual average growth rate of steel consumption was 7.6% from 2000 to 2015. Taking into account the upward trend in popu- lation, steel demand is expected to grow at least 5% by 2030, and steel consumption is expected to reach almost 200 Mt by 2030. The ASEAN countries, except for a few aging countries, including Thailand and Singapore, also have bright futures for steel demand, given current demographic trends. Thailand and Sin- India and the ASEAN with advan- tageous demographic structures India’s Working-age Population and Crude Steel Consumption Crude steel consumption Proportion of working-age population China and India’s Working-age Population India China 100 90 80 70 60 50 40 30 20 10 0 70% 68% 66% 64% 62% 60% 58% 56% 54% 52% '50 '20 '30'90'70 '00'60 '80 '10 1200 1000 800 600 400 200 0 Source: UN '50 '90'70 '10'60 '00'80 '20 '30 (millions) (Mt)
  • 12. Vol.02 October 2016 75 The Demographic Cliff: How It Will Impact Asia’s Steel Demand ASEAN’s Working-age Population 600 500 400 300 200 100 0 Source: UN ASEAN’s Working-age Population Change (2015 vs. 2030) gapore’s working-age populations are projected to peak in 2017 and 2021, respectively. The projected peak is much later for other countries: 2036-2038 for Brunei and Vietnam, around 2050 for Malaysia, Myanmar, and Laos, and as late as 2060-2080 for Indonesia, Cambodia, and the Philippines. The total working-age population of the ASE- AN-10 stood at 427 million people in 2015. It is projected to grow to 486.84 million people in 2030, an increase of about 60 million people. Indonesia will be the largest contributor to this increase, followed by the Philippines, Myanmar, Vietnam, Malaysia, and Cambodia. In 2015, finished steel consumption in the ASEAN-7 (excluding Brunei, Cambodia, and Laos) reached 70 Mt, which is higher than in Ko- rea (56 Mt) and Japan (62.94 Mt). Assuming that steel consumption will increase by at least 5% on average each year, steel consumption is expected to reach 145 Mt in 2030. Indonesia, the Philippines, Vietnam, and The ASEAN countries, except for a few aging countries, including Thailand and Singapore, also have bright futures for steel demand, given current demographic trends. '50 '80 '90 '10 '20'70 '00'60 '30 28.2 3.6 5.6 1.4 00 16.4 2.5 5.4 -3.4 Laos Indonesia Philippines Myanmar Vietnam Malaysia Cambodia Brunei Singapore Thailand (millions) (millions)
  • 13. 76 Asian Steel Watch Featured Articles India and the ASEAN in 2015. This means that if demand in Korea, China, and Japan declines by 5%, demand in India and the ASEAN must in- crease by as much as 25% for total steel demand to remain constant. It is unlikely that India and the ASEAN’s demand will grow fast enough to offset the decline in steel demand in the three East Asian countries. This suggests that the Asian steel industry will not escape its bind any time soon, making it all the more necessary to address overcapacity. Even if supply declines in proportion to falling demand, overcapacity will remain the same. How should steelmakers in countries on the brink of the demographic cliff respond to this situation? Conditions may vary by country, but there are some common solutions: developing high value-added products through technological innovation, improving labor productivity, saving costs, adopting solution marketing, distributing risks through globalization, diversifying busi- nesses, and preparing for the aging workforce. The fourth Industrial Revolution, which is Myanmar, which have rapidly growing work- ing-age populations, are expected to see their steel consumption grow significantly. In particular, Vietnam, Myanmar, and the Philippines have per capita incomes of less than USD 3,000, and low urbanization rates, 30-50%. Therefore, steel consumption in these countries will grow especially quickly. The decrease in work- ing-age population in Korea, China, and Japan, which have led growth of the global steel indus- try until now, will have a negative impact on global steel demand in the medium to long term. However, India and the ASEAN, whose work- ing-age populations continue to grow, will buffer the shock from the demographic cliff in the three East Asian countries. Korea, China, and Japan’s total finished steel demand was five times the total steel demand of Increasing productivity and globalization to mitigate effects of population decline ASEAN’s Population Aging and Key Economic and Steel Indicators Country The year reached to Economic & steel indicators (2015) Aging society (7%) Aged society (14%) Super-aged society (20%) Per capita GDP Urbanization rate Nominal steel consumption Singapore 1997 2018 2026 52,888 100.0 4.02 Thailand 2000 2021 2031 5,742 50.4 16.75 Vietnam 2001 2033 2047 2,088 33.6 18.49 Malaysia 2018 2043 2056 9,557 74.7 10.14 Brunei 2021 2034 2043 28,237 77.2 - Myanmar 2021 2051 2081 1,292 34.1 2.32* Indonesia 2023 2048 2081 3,362 53.7 11.37 Cambodia 2029 2052 2070 1,168 20.7 - Philippines 2029 2068 2098 2,858 44.4 8.75 Laos 2038 2059 2074 1,779 38.6 - Note: *Myanmar’s nominal steel consumption is based on 2014 data Source: UN, IMF, worldsteel, SEAISI
  • 14. Vol.02 October 2016 77 The Demographic Cliff: How It Will Impact Asia’s Steel Demand It is unlikely that India and the ASEAN’s demand will grow fast enough to offset the decline in steel demand in the three East Asian countries. This suggests that the Asian steel industry will not escape its bind any time soon, making it all the more necessary to address overcapacity. the gloomy forecast diversifying their busi- nesses into promising industries, such as silver and bio industries, that benefit from an aging population. Steel companies in countries with rapidly aging workforces can learn lessons from European and Japanese steelmakers that have already experienced this phenomenon. The fates will be quite different for companies that are prepared for the silent but massive wave of demographic changes and those that are not. characterized by the integration of manufactur- ing and IoT, and smart factories, will provide the steel industry with a new growth engine that will mitigate the effects of population de- cline. Companies seeking global expansion to overcome the limitations of domestic markets must consider the demographic trends of the countries they wish to enter, because demo- graphic changes determine the fundamentals of steel demand. In addition, taking into account