The dark knight
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The marketing campaign for The Dark Knight utilized extensive viral marketing techniques including fake websites and online scavenger hunts to generate interest without revealing the actual plot. After Heath Ledger's death, the campaign shifted focus to promoting his performance as the Joker. Warner Bros. also partnered with Burger King for promotional meals and toys. Overall, the campaign was highly successful in building massive hype and awareness for the film.
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The Dark Knight is a 2008 superhero film directed by Christopher Nolan. It was filmed in Chicago and other locations and had a budget of $185 million. Heath Ledger's performance as the Joker was highly praised. The film set box office records and had successful toy and game marketing tie-ins. It explores the themes of chaos, morality, and what it means to be a hero through the relationship between Batman and the Joker.
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The document discusses film distribution and strategies for marketing a new thriller film. It considers major studio distributors like 20th Century Fox and Warner Bros. that may be interested given they previously distributed similar films like Taken and The Sixth Sense. The film could appeal to UK and US audiences but may not transfer as well to Europe. Marketing strategies discussed include placing trailers before similar genre films, displaying posters in town centers and on billboards nationwide, and online marketing. Self-distribution is mentioned but not recommended for the media product.
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The Dark Knight Case Study
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The Dark Knight was a major Hollywood blockbuster production by Warner Bros. that utilized both traditional and viral marketing techniques. An extensive viral marketing campaign that resembled an alternate reality game was launched 18 months before the film's release and involved puzzles, websites, and real-world activities that engaged fans. The film had massive commercial success due to this multifaceted marketing approach along with its wide theatrical distribution to over 4,300 theaters domestically, breaking previous records.
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The Dark Knight had an elaborate viral marketing campaign to promote the film. Warner Bros. created fake websites related to the plot and characters that fans could interact with online. They also held real-world scavenger hunts where fans searched cities for clues. This generated buzz and encouraged fans to share information about the film through word-of-mouth and online discussions. The viral campaign helped The Dark Knight become a box office success and one of the most profitable superhero films ever made.
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The Dark Knight was the most successful film in the Batman franchise. To promote it, the studio used an extensive online viral marketing campaign including websites and scavenger hunts that unlocked trailers and photos. They also partnered with Burger King to promote the film through toys and ads, and released merchandise across many platforms. Posters were distributed widely as well, with some designed to look vandalized by the Joker.
Film campaigns 2
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers, posters, television interviews, viral videos, merchandise, and word-of-mouth on social media. The Dark Knight film campaign used a fake Gotham Times newspaper, viral websites, scavenger hunts in cities, and tie-ins with Burger King featuring a "Dark Whopper" burger to promote the film. The world premiere featured a black carpet in honor of Heath Ledger and props from the film on display.
Film campaigns
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers in cinemas and online, posters, interviews, viral videos, merchandise, and building word-of-mouth on social media. The Dark Knight film campaign used a fake newspaper, viral websites with puzzles, merchandise with Burger King, a dark-themed premiere in honor of Heath Ledger, and teaser trailers to generate hype for over a year before release.
The Dark Knight – Marketing Campaign
The viral marketing campaign for The Dark Knight included creating fake newspapers and websites to promote the film and its characters like the Joker, sending fans on scavenger hunts to uncover clues and content online and in cities, and partnering with Burger King for a "Dark Whopper" promotion to bring out fans' "dark side." The world premiere featured a black carpet in honor of Heath Ledger and aspects of the film on display, while the teaser trailer consisted of the breaking bat logo with the words "coming soon." Warner Bros also capitalized on the film's popularity through an extensive line of official merchandise available for online purchase.
Promotional Tools for Films
There are many different methods film companies use to promote films, including trailers, posters, websites, interviews, and promotional tours. Websites for films like The Blair Witch Project and The Hunger Games provided interactive content and additional information to generate interest. Posters for films such as The Hunger Games and Spectre use symbolic imagery and minimalist designs that allow viewers to infer the genre and tone. Promotional tours for movies like Suicide Squad and The Avengers involve interviews that help audiences learn about the film's characters and story without revealing too much, building anticipation.
Why So Serious? Marketing Campaign
The Dark Knight's viral marketing campaign called "Why So Serious?" encouraged users to interact with websites and receive messages from either The Joker or Harvey Dent to uncover clues about the film. The campaign spanned the real world and online, making users feel personally involved in the story. It was effective due its large scale worldwide reach, appealing to comic fans and younger audiences who wanted to take a side, and the interest surrounding Heath Ledger's death in his role as The Joker.
Dark knight powerpoint[1]
Warner Bros began viral marketing for The Dark Knight in May 2007 through websites like IBelieveInHarveyDent.com, which revealed clues about the Joker. They launched a massive viral campaign including a scavenger hunt and distributing $1 bills at Comic-Con with instructions to visit the viral marketing website. The film's trailers and opening sequences were shown before blockbusters like I Am Legend to expand its audience. After Heath Ledger's death, the campaign focused more on promoting the Joker, though plans went ahead. The film premiered in New York on July 14th and made $2.3 million on its first day of wide release on July 16th.
Marketing the hobbit
The Hobbit: An Unexpected Journey had a massive marketing campaign beginning in 2011 that engaged fans throughout production. It utilized traditional techniques like posters, trailers and magazine coverage as well as new methods like online videos and social media. The film was also promoted through tie-ins with video games, apps and merchandise. It had a huge opening weekend worldwide and went on to become one of the highest grossing films ever.
Marketing the hobbit
The Hobbit: An Unexpected Journey had a massive marketing campaign beginning in 2011. It promoted the film through traditional avenues like posters, trailers and magazine articles as well as new techniques like YouTube videos, social media and live streaming events. The film stars Ian McKellen, Martin Freeman, and other beloved Lord of the Rings actors. It utilizes new technologies like 48 frames per second and advanced sound systems. The marketing campaign successfully drove early ticket sales and broke viewership records, demonstrating the power of an extensive, multi-channel approach.
WarnerBros
The document provides information about the production of the film The Dark Knight Rises, directed by Christopher Nolan. It details the main cast including Christian Bale as Batman, Tom Hardy as Bane, and Anne Hathaway as Catwoman. Information is given about filming locations in India, England, Scotland, Pennsylvania, and Italy. The overall budget for the film was $250 million. The film was distributed worldwide by Warner Bros. and heavily marketed using posters, TV spots, magazines, websites and social media.
Movie Marketing Campaigns
The document discusses marketing strategies for films leading up to their release. It begins by outlining typical marketing timelines, including releasing teaser trailers a year in advance, full trailers 6 months out, and TV spots and widespread marketing in the last 2 months. Alternative techniques like viral marketing stunts are also mentioned. A case study of The Dark Knight Rises' successful marketing campaign is then described in detail, including an encrypted website launch and viral graffiti campaign to release the trailer. The campaign broke viewership records and effectively built excitement for the highly anticipated film.
Warner bros and hp presentation
Warner Bros distributed Harry Potter and the Deathly Hallows Part 2, the final film in the Harry Potter series based on the books by J.K. Rowling. Directed by David Yates with a budget of $250 million, the film used extensive CGI effects and was also released in 3D. It was widely promoted and became the highest-grossing film in the Harry Potter franchise, making over $1.3 billion worldwide.
Media Case Studies Presentation
Warner Bros. is a global entertainment company founded in the early 1900s by four brothers who began as travelling exhibitors. They grew to produce many famous franchises and have a parent company in Warner Media. Belstone Pictures is a smaller, independent British film company founded more recently by Finn Bruce who has experience in the film industry. Both companies were discussed in detail through their histories, productions, successes and failures. Warner Bros' biggest hit is The Dark Knight while some of its biggest losses came from films like Pluto Nash. Belstone's main released film so far is the low-budget thriller Tank 432.
The Dark Knight Presentation
The Dark Knight is a 2008 superhero film directed by Christopher Nolan, based on the DC Comics character Batman. It was filmed primarily in Chicago and other locations to capture Nolan's vision inspired by Batman comic books and graphic novels. The film had a large budget and broke box office records, grossing over $1 billion worldwide. It was both a critical and commercial success, praised for its dark tone and Heath Ledger's performance as the Joker.
The hobbit case study
This document provides details about the production, marketing, distribution, and box office performance of the 2013 film "The Hobbit: The Desolation of Smaug." It discusses that the film had a $250 million production budget and was produced by New Line Cinema, WingNut Films, and Metro-Goldwyn Mayer. Traditional and viral marketing campaigns began in March 2013 with details from director Peter Jackson and trailers were released in June and November. The film was distributed by Warner Bros. and had strong opening weekend box office returns.
Blockbuster film research
Fantastic Beasts and Where to Find Them was released in November 2016. It was directed by David Yates with a budget of $180 million. The film is set in 1920s New York and stars Eddie Redmayne as Newt Scamander. It earned $19.15 million on its opening weekend in the UK and Ireland, setting a new record. The film was distributed by Warner Bros Pictures and produced by Heyday Films, the same companies involved in the Harry Potter films. It was marketed heavily using trailers, posters, merchandise and interviews to promote it as an expansion of the Wizarding World franchise.
The Hobbit: the desolation of smaug (2013) case study
The document provides details about the production, marketing, and distribution of the 2013 film "The Hobbit: The Desolation of Smaug". It discusses that Peter Jackson directed the film with a $250 million budget. Extensive marketing included trailers, viral videos, toys, and a press tour. The film was distributed widely in theaters and made $833 million worldwide, aided by its connection to the popular Lord of the Rings franchise and star-studded cast.
The Dark Knight Rises Case Study
The Dark Knight Rises was the final film in Christopher Nolan's Batman trilogy. It had an immense budget of $250 million and starred Christian Bale as Batman alongside Anne Hathaway as Catwoman and Tom Hardy as Bane. The film was both a critical and commercial success, grossing over $1 billion at the box office and being nominated for several awards. It concluded Nolan's darker, grittier reimagining of the Batman franchise.
The Hunger Games Case Study Industry and Audience
Production, Distibrution and Exhibition, Industry and Audience MS4, WJEC, Media studies, A2, The Hunger Games, Case Study
Dark knight rises
The Dark Knight Rises was the third film in Christopher Nolan's Batman trilogy. It had an all-star cast including Christian Bale, Tom Hardy, Gary Oldman, and Anne Hathaway. With a $250 million budget, the film was shot on location in India, Pittsburgh, New York, and other locations. It was distributed by Warner Bros and had a massive marketing campaign. The Dark Knight Rises grossed over $1 billion worldwide, making it a major box office success.
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The Hobbit: the desolation of smaug (2013) case study
The Hobbit: the desolation of smaug (2013) case study
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Production for trailer
The document discusses the process of creating and editing a trailer for a film project in Premiere Pro. Scenes were captured, arranged in order, and then rearranged by jumping between "her normal life" and "her life when she was captured" to intrigue audiences. Effects like lighting adjustments and cross dissolves between scenes were added to create an uneasy feeling. Sound effects were also layered in to enhance some scenes. Finally, the trailer was exported in the correct format for uploading to YouTube.
Planning
The document outlines the student's plans for organizing their schedule and timetable for upcoming coursework deadlines over the next few months. This includes filling in a calendar with all deadlines to help plan time and avoid getting overloaded or passing deadlines. Organizing the schedule in this way will help the student manage their time well.
Planning
The document discusses the student's plans for creating a thriller film trailer. It includes drafting a storyboard with scenes and shots. Locations are considered, such as using a dark garage. Costumes and props like a wooden chair and fake blood are discussed. Communicating with the actress by phone, social media, and adjusting plans is mentioned. Research on thriller genre conventions and film theories to apply to the trailer is also summarized.
Production of poster
The document describes the process of designing a movie poster. It discusses editing a photo in Photoshop, experimenting with different color schemes and fonts for the title, receiving feedback, and creating a new design with a centered black and white image and painted eyes. Audience feedback indicated the second poster with the centered image and eyes was more impactful and conveyed thriller genre better. The creator chose the second poster as the final design to advertise their film.
Target audience
This document discusses target audiences for different thriller genres and provides demographic information about cinema audiences. It notes that chick flicks target young teenage girls, political thrillers target both men and women who are older, and action thrillers target older men. Romance thrillers target young adults. The largest cinema-going demographic in 2008 was the 7-34 age group, with teenagers and young adults being the most frequent moviegoers. The document concludes that the target audience for the author's thriller will be younger people aged 16-20, with a main focus on girls, though boys could also be interested due to teenage main characters.
Film trailers
The trailer summarizes the key elements of the film Transformers: Dark of the Moon. It begins by establishing the film as part of the Transformers science fiction franchise directed by Michael Bay. Footage of astronauts landing on the moon builds tension, as they discover a giant robot. Shots of the robot's inner workings build more intrigue, culminating in the reveal of the Transformers title. The trailer focuses on teasing the robot elements to generate audience interest in the sci-fi action film.
Production of poster
The document describes the process of creating a poster for a thriller film. It discusses editing the original photo in Photoshop to make it scarier, including adding faded white writing behind the image that says "The Watcher." It details the challenges of choosing a font color that stands out against the black and white theme. Feedback suggested removing either the writing or the title, and the creator decided to make multiple posters, one with just the title and one with just the writing, to follow film marketing conventions.
Evaluation 4
The document discusses the use of various media technologies during the research, planning, and production stages of a coursework project. During research, the individual explored websites like YouTube and used search engines to find existing media products. Planning involved creating a storyboard using Post-It notes and using Google Calendar to organize filming. Production utilized a DSLR camera, video camera, Photoshop, InDesign, and Premiere Pro to capture and edit images, film footage, and create a poster, magazine, and trailer.
Production of magazine
The document discusses the process of designing the front cover of a film magazine. It describes testing different layouts, images, fonts and elements before settling on the final design. The designer experimented with different masthead names and images before choosing "VIEW" as the masthead in white bold font. They emphasized the film title at the bottom due to using a close-up image. Convention from research influenced design choices like using white font and including 3 subheadings. The end result included additional tweaks like a plug to look professional.
Planning
The document outlines someone's process for planning their schedule over the next few months as they work towards an approaching coursework deadline. It details how they recorded all upcoming deadlines on a calendar to structure their time and avoid getting overwhelmed with assignments or submitting anything
Questionnaire analyse
This document summarizes the results of a questionnaire about preferences for horror and thriller films among a target audience. Key findings include that the target age group is 16-19 year olds, the audience has a slight female preference, word of mouth and trailers are most important for generating interest, plots with tension are appealing, supernatural and psychological thrillers are preferred genres, and either woodland, house/cabin, or haunted house locations would be suitable.
Target audience
This document discusses target audiences for different thriller genres and provides demographic information about cinema audiences. It notes that chick flicks target young teenage girls, political thrillers target both men and women who are older, and action thrillers target older men. Romance thrillers target young adults. The largest cinema-going demographic in 2008 was the 7-34 age group, with teenagers and young adults being the most frequent moviegoers. The document concludes that targeting females aged 16-20 as the main audience would be effective since the protagonist could be a teenager of the same gender.
Research into film companies
Some film production companies specialize in certain genres, with DreamWorks Animation focusing on animation films like Shrek and Madagascar, 20th Century Fox known for action movies such as X-Men, Die Hard, and Independence Day, and Warner Bros producing a variety of film types.
Target audience
The document discusses target audiences for different thriller genres and demographics of cinema audiences. It notes that chick flicks target teenage girls, political thrillers target both men and women who are older, and action thrillers target older men. Romance thrillers target young adults. Cinema audiences in 2008 were predominantly young people ages 7-34, especially teenagers and young adults. Having a female protagonist can help target female viewers. The author's target audience for their thriller is ages 16-20, focusing on teenagers, and mainly girls though boys could also be interested.
Research into film posters
This film poster contains many stylistic elements that provide context and insight into the film's plot and characters. The positioning of the characters indicates there is a main protagonist and hints of good vs evil dynamics between them. Costumes suggest identities are hidden. Bright colors draw attention to the title while font and placement of tag lines connote rebellion. Imagery of a shattered mirror and clenched fists portray conflict while facial expressions and lighting reveal vulnerability and tension between characters. Mysterious backgrounds and weather add to the film's ominous tone.
Research into film magazine front covers
The document provides analysis of various film magazine covers. It examines the visual elements used such as images, colors, fonts and layout. It discusses how these elements are used to represent the genre of the featured film, appeal to intended audiences, and promote the film. Key details like stars, themes and plot points are also emphasized to associate the magazine directly with the movie. The document concludes by noting how one cover fails to adequately advertise its featured film through a lack of clear connections between the image and its subject.
Questionnaire analyse
This document summarizes the results of a questionnaire about preferences for horror and thriller films among a target audience. Key findings include that the target age group is 16-18 year olds, the audience has a slight preference for female leads or mixed gender casts, and supernatural or psychological thrillers in settings like woodlands or houses would be most appealing. Locations and lead character gender were found to be less important than other elements like plot, tension, and scare factor.
Film trailers
The trailer summarizes the key elements of the film Transformers: Dark of the Moon. It begins by establishing the film as part of the Transformers science fiction franchise directed by Michael Bay. Footage of astronauts landing on the moon builds tension, as they discover a giant robot. Shots of the robot's inner workings build more intrigue, culminating in the reveal of the Transformers title. The trailer focuses on teasing the robot elements to generate audience interest in the sci-fi action film.
Film trailers
The trailer summarizes the key elements of the film Transformers: Dark of the Moon. It begins by establishing the film as part of the Transformers science fiction franchise. Scenes of astronauts landing on the moon build tension, as they discover a giant robot. Intense music and sounds create a feeling of unease and suspense for the audience as more of the robot is revealed. The trailer focuses on the robots as its unique selling point, without revealing much of the story or characters.
The dark knight
The viral marketing campaign for The Dark Knight included:
1) Setting up fake websites like "I Believe in Harvey Dent" and "The Gotham Times" newspaper to build the film's story world.
2) Online scavenger hunts that revealed clues and new footage when solved.
3) Partnering with Burger King for a promotional meal and toys.
4) Releasing teasers and trailers online and with other films to generate buzz.
5) Leveraging Heath Ledger's death by focusing promotion on his iconic Joker role after he passed away.
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The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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The dark knight
- 1. The Dark Knight Marketing Campaign
- 2. 42 Entertainment • 42 Entertainment began a viral marketing campaign utilizing the films “Why So Serious?” tagline with the launch of a website featuring the fictional political campaign of Harvey Dent, with the caption “I Believe In Harvey Dent.” • Aim to interest fans by having them try to earn what they wanted to see • 42 Entertainment also established a vandalized version of I Believe In Harvey Dent • Replaced with many “Haha”s and a hidden message that said “see you in December”
- 3. • The Dark Knight centred around teasing the film • Warner has a well-known franchise, an established fan base and a built in trailer in ‘Batman Begins’ • Advertising The Dark Knight gave little of the actual story away, focusing instead on other aspects of the movie. • Warner devoted a much bugger chunk of it efforts to developing supplementary online material that could be spread virally, building on the storylines, the Gotham City setting and characters such as the Joker and Harvey Dent
- 4. Posters
- 5. Viral Marketing • In 2007 Warner Bro set up a viral marketing campaign by setting up a fake newspaper called ‘The Gotham Times’. • An online document made to look real but also had hard copies of this newspaper to help promote the film. • The site aimed to interest fans by having them earn what they want to see (emails sent by fans slowly removed pixels, revealing the first official image of the joker). • http://www.thegothamtimes.co m/
- 6. Viral Marketing • San-Diego Comic-Con International, 42 Entertainment launched WhySoSerious.com, sending fans on a scavenger hunt to unlock a teaser trailer and a new photo of the Joker. • 31 October 2007, the films website did another scavenger hunt with hidden messages, instructing fans to uncover clues at certain locations in major cities throughout the USA and to take photographs of their discoveries. • The clues combined to reveal a new photo of the Joker and an audio clip of him from the film saying “And tonight, you’re gonna break your one rule.”
- 7. Viral Marketing • Completing the scavenger hunt led to another website called Rory’s Death Kiss, where fans could submit photographs of themselves costumed as the joker. • Those who sent photos were mailed a copy of a fictional newspaper called ‘The Gotham Times’, whose electronic version led to the discovery of numerous other websites.
- 8. Merchandise – Burger King • Fast food franchise, ‘Burger King’ lined up with ‘The Dark Knight’ to produce a burger called the ‘Dark Whooper’ • Followed with a series of adverts of Berger King customers doing bad things branding the words ‘bring out your dark side’ to go with the films name. • Burger King franchise also designed a kids menu which came wit ha free toy of different characters from The Dark Knight.
- 9. Merchandise • The film in line with Warner Bros released a range of official merchandise so fans could purchase from their online website • This ranged from mugs to costumes/clothing.
- 10. Heath Ledger • After the death of Heath Ledger (22 January 2008) Warner Bros adjusted its promotional focus to the joker • Dedicated to promoting the film and posting memorial tribute to Ledger on the film’s official website and overlaying a black memorial ribbon on the photo collage in WhySoSerious.com
- 11. Heath Ledger • Warner Bros. delivered a stronger PR effort for The Dark Knight. This was illustrated most visibly in the final 3 weeks build up to the weekend release • Successive waves of stories about the film helped to build buzz and create demand for the important weekend • Started off with news of record advance tickets sales, followed by speculations about Heath Ledger being nominated for an Oscar. • The Dark Knight managed the unexpected death of Heath Ledger with a high degree of tact and skill. • Insiders at the studio comment that his tragic passing became a big boost for the film’s awareness levels • The awareness of the film reached extraordinary levels and interest in seeing the film increased roughly 20%
- 12. Film Premiere • The world premier of The Dark Knight was not a traditional red carpet, it was black in honour of the late Heath Ledger • The cast also dressed in dark colours • Inside the premier an orchestra preformed extracts from the films score, complete with a light show of Batman signal. • Outside the premier, the iconic ‘Batmobile’ was shown
- 13. Teaser Trailer • A theatrical teaser was also released with non-IMAX showings of I Am Legend • The sequence was released on the Blu-Ray Disc edition of Batman Begins on 8 July 2008 • The teaser trailer was no longer than a minute and consisted of the batman logo in front of a bright light • http://www.youtube.com/watch?v=U Ww0ov-cAUg
- 14. The Dark Knight - Official Trailer