The document discusses the evolution of advertising, particularly the shift from traditional methods to programmatic advertising, emphasizing real-time optimization and data-driven decision making. It highlights significant growth figures in online advertising and contrasts the outcomes of traditional versus programmatic recruitment advertising. The author provides case studies demonstrating lower costs and improved results through programmatic strategies.

2. 2
The revolution will not be televised.
Christian Forman
Appcast, Founder & CEO

3. 3
1998 2015
US GDP
DOW
Hit TV Show
US Government Debt
% of Americans uninsured for Health
Amazon Revenue
Smart Phones In Use
Facebook Users
Music Streamed (Songs)
Netflix Streamed (Hours)
$9.1 Trillion
$5,526,193,008,897
9,181
Friends, Seinfeld
0
$610,000,000
16.3%
0
0
0
$18.1 Trillion
$19,401,002,590,00
17,425
Game of Thrones, Empire, NCIS
1,900,000,000
$107,000,000,000
11.9%
1,440,000,000 (MAU)
317,000,000,000
42,500,000,000

4. 4
We’ve lived through a ‘kitty hawk’ moment.

5. 5
2015
$59.6B
1998
$1.9B
Online Advertising Dollars
Mobile
Social
Search

6. 6
The rise of the machines.

7. 7
1998
Manual | Latent Decision Making & Evaluation
Limited Distribution | Slow Optimization.

8. 8
2015
Automated | Real-Time Decision Making & Evaluation
Un-limited Distribution | Fast Optimization.
Programmatic
Engine

9. 9
Programmatic advertising: The quiet revolution.
1. ’Real-time’ optimization
2. Data driven placement
3. Better targeting
4. Transparency
5. Competition

10. 10
67% of digital will be programmatic in 2016.
(IT’S ACTUALLY A LOT HIGHER).

11. 11
Online Recruitment Ad Dollars
2015
$3.4B
1998
$105M
Social
Aggreagtion
Job Boards

12. 12
All we have done is take this.

13. 13
And move it here.

14. 14
These guys are still in charge.

15. 15
No Terminator. Just Goats.
Less than 1% of recruit ad spend is programmatic.

16. 16
We are ‘jack of
all trades,
master of none’
Interviewing
Limited budget
Multi disciplinary
Competing priorities
Sourcing
Analyzing
Many bosses
Hiring

17. 17
The cadre is forming.

18. 18
Case Study 1: Spread the peanut butter
Traditional Approach Programmatic

19. 19
Lower costs & more applies on the right jobs.
Clicks
Spent
Applications
Apply Rate
CPA
Applies on HTF
Applies on ETF
Programmatic
40,986
$25,056
3,696
9.02%
$6.78
32%
7%
Traditional
47,461
$30,039
3,964
8.35%
$7.58
16%
21%

20. 20
Case Study 2: Save pennies to invest dollars
$39.38
$23.01
$21.26 $20.37 $20.08 $19.54
$17.95
$15.02
$10.25
$9.26
CPC Site 1 CPC Site 2 CPC Site 3 CPC Site 4 CPC Site 5 CPC Site 6 CPC Site 7 CPC Site 8 CPC Site 9 Programmatic

21. 21
Same/better quality; significantly lower cost.
$1.16
$1.32
$1.42
$0.00
$0.50
$1.00
$1.50
$0
$5,000
$10,000
$15,000
$20,000
January February March
Spend
Sponsored Clicks
CPC
$1.51
$0.76
$0.36
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$0
$5,000
$10,000
$15,000
$20,000
May June July
Spend
Sponsored Clicks
CPC
$20.52
$ 4.05
Traditional
Limited Sites
’No Rules’
No Programmatic Bidding
Programmatic
Many Sites
‘Apply Rules’
Programmatic Bidding

22. 22
http://www.appcast.io/resources
chris.forman@appcast.io
The revolution is in a white paper.