the case study of clubhous

1. Innoclub members: Chaofan Ji, Wei Xiao
Yumeng Lu, You Zhao

2. Social Innovation refers to
• New ideas that work hard to achieve social goals.
• Another relatively narrow definition, 'Innovative activities and
services that meet the needs of society, primarily through the
development and dissemination of social organizations.'
(Mulgan et al, 2007)

3.  Offer innovative, design led flexible places
 Promote innovative office models to improve the use of space
in society
COMPANY PROFILE

4. 4

5. Investigation
I. Existing Stakeholder Map
II.Existing Innovation Matrix
III.Existing Co-creation Framework

6. 6

7. 4 PARTS OF PROBLEM
OF THE CLUBHOUSE
7
 The growth and expasion
 Building brand and increasing
awareness
 Meeting with membership,
event, key account team
 Small time on dedicated team to
go the extra mile

8. 8
Innovation Matrix

9. 9
Innovation Matrix

10. 10

11. 11

12. 12
OUR LIMITATION
• Information is almost entirely from the
network
• Lack of evaluation of the solution
• In the early stages of the course, we do not
have enough understanding of social
innovation and service design.

13. ABOUT US
13
We are Innoclub.
The name comes from our project 'Design Innovation',
and we chose 'The ClubHouse' as our case study.
So we combined the two names.
It also means that we are an innovative team.
We hope that our works as playing the interesting
game in the club.

14. THANKS!
ANY QUESTIONS?

15. 15
REFERENCES
Mulgan, G., Tucker, S., Ali, R. and Sanders, B. (2007). Social innovation. London:
Young Foundation.
Newcombe, R. (2003). From client to project stakeholders: a stakeholder mapping
approach. Construction Management and Economics, 21(8), pp.841-848.
Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith,A. (2014). Value proposition
design. JohnWiley& Sons, Inc., Hoboken, New Jersey in Canada.
Roster, T., Season, A. and Humphreys, P. (2009). Co-creation : new pathways to
value: an overview. [Online] Available at:
http://www.portugalglobal.pt/PT/RoadShow/Documents/2016/GuimaraesCo_creatio
nNewPathways_to_value_An_overview.pdf [Accessed 26 Feb 2019].
Transitionproject.eu. (2019). [online] Available at: http://transitionproject.eu/wp-
content/uploads/2013/11/SIJ-TOOLS.pdf [Accessed 26 Feb. 2019].