Social Media Week's mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.
Red Scarf Equestrian bags. Luxury boot bags, totes and travel. Presented in Cannes at the StyleshopUSA Luxury Lounge and in Monaco at the Monaco Grand Prix Fashion Event 2009.
www.styleshopusa.com
Social Media Week's mission is to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.
Red Scarf Equestrian bags. Luxury boot bags, totes and travel. Presented in Cannes at the StyleshopUSA Luxury Lounge and in Monaco at the Monaco Grand Prix Fashion Event 2009.
www.styleshopusa.com
In this presentation we explore ideas related to improving the usefulness of project Stakeholder Analysis by augmenting it with the neuroscience based SCARF model. http://www.proficiencysystems.com/
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent. The IAB hopes that all players in the Social Media space will coalesce around these metrics to encourage growth through consistency.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
New York Social Media Meetup - 2/20/12 presentation
by AppAddictive, email questions to sasha@appaddictive.com
As Social Media evolves rapidly, marketers and businesses struggle with producing concrete results despite the hype. Devising insights from the massive amount of data that will ‘move the needle’ can be a challenge on its own. We will discuss a simple framework to measure success and help optimize your performance in Social Media Channels.
Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
In this presentation we explore ideas related to improving the usefulness of project Stakeholder Analysis by augmenting it with the neuroscience based SCARF model. http://www.proficiencysystems.com/
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent. The IAB hopes that all players in the Social Media space will coalesce around these metrics to encourage growth through consistency.
PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
Presentation on "Measuring ROI + KPIs for Your Digital PR Efforts" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- presented as part of panel session October 7, 2010 at the PR News Digital Next Practices Summit in New York City.
New York Social Media Meetup - 2/20/12 presentation
by AppAddictive, email questions to sasha@appaddictive.com
As Social Media evolves rapidly, marketers and businesses struggle with producing concrete results despite the hype. Devising insights from the massive amount of data that will ‘move the needle’ can be a challenge on its own. We will discuss a simple framework to measure success and help optimize your performance in Social Media Channels.
Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for AgricultureLeslie Bradshaw
This is a deck that I put together with a colleague of mine at New Media Strategies, Alex Redmond, to present to the DC Ag Communicators -- a group of professional communicators who work on behalf of various agriculture organizations in Washington, DC.
The content is a combination of my personal experience as a digital strategist executing dozens of social media campaigns, as well as my specific experience using social media with my family and their vineyard in Oregon (Bradshaw Vineyards | Willamette Valley, OR).
Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
This was my professional development presentation on "Evaluating & Measuring Online Media Coverage," presented April 12, 2010 to the travel PR and marketing leaders at Canada Media Marketplace in San Francisco, hosted by the Canadian Tourism Commission (Weber Shandwick client)
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
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The Connected Economy John Horsley - etourism forum
1. Travel 2.0 & The New
Connected Economy
19th Feb 2008
John Horsley
Client Services Director
Econsultancy
2. Fragmentation of media
| 2 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
3. Media consumption
Source: Metrica Nov 2008
| 3 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
4. Increase in ‘social’ activities
Source: Synovate
| 4 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
5. The Social Media Landscape
| 5 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
6. Blogosphere
Blogosphere is a collective term encompassing all blogs and their
interconnections. It is the perception that blogs exist together as a
connected community (or as a collection of connected communities)
or as a social network.
The term resembles the older word logosphere (from Greek logos
meaning word, and sphere, interpreted as world), the "the world of
words”. Reference Wikipedia
By June of 2008 blog aggregator Technorati had indexed 133,000,000
blog records. Reference Technorati
7. What is a Blog? The Lines Continue To Blur
Wikipedia defines blogs as:
* A Blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual
with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Entries are commonly displayed in reverse-chronological order.
* The Blogosphere is the collective community of all blogs. Since all blogs are on the Internet by
definition, they may be seen as interconnected and socially networked. Discussions "in the Blogosphere”
have been used by the media as a gauge of public opinion on various issues.
95% of the top 100 US newspapers have reporter blogs
13. How do you compare?
Tags: cyprus vs. Sicily vs. tenerife vs. Tunisia
14. Microblogging
| 14 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
15. Microblogging
| 15 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
16. Wikis
invoices
| 16 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
17. Travel Review Sites
Travel-focused social media allows consumers to “get the scoop” ab
facilities and service of hotels they don’t know, from other trave
in real time.
4 million reviews, covering 200,000+ hotels and attractions
TripAdvisor reports an estimated 80% of all comments are positive.
18. The power of a review
78% believe that consumer recommendations are the most credible form of advertising.
(Nielsen, “word of mouth the Most Powerful Selling Tool, 2007).
Online social network users were three times more likely to trust their peers' opinions over advertising
when making purchase decisions.
("Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape," JupiterResearch, March 2007)
19. JupiterResearch, found that Online social network users
were three times more likely to trust their peers' opinions over
advertising when making purchase decisions.
comScore found consumers were willing to pay between 20 to 99%
more for a 5-star rated product than for a 4-star rated product,
depending on the product category. (comScore/Kelsey, October 2007)
Nielson concluded that 81% of online holiday shoppers
read online customer reviews..
35. Engagement Strategy
Plan how you will
Monitor the online communicate
- What are your objectives
environment - How you will achieve coverage/
- Set up tools to research blogs, engagement
UGC, social media, other online media - How to monitor it effectively
- ID key commentators and - How to measure it effectively
influencers and their Connections - What will success look like?
Evaluate - Review as a part of an
- What metrics integrated strategy
will you use?
-Measure
analytics / ‘Buzz’
monitoring
Engage -What worked,
- Supply content to influential bloggers what didn’t
- Supply content to journalists - Evolve Tactics
- Engage in leaving comments and tools
- Linking strategy - Review tools and consider tactics
- Form influential connections on social sites to suit your objectives
- Build groups around content - What is your social currency
- Post articles - Who are your conversationalists
- Post optimised press releases - Integrate with marketing/PR
- Post video and image content plans
- Adopt social features to sites
| 35 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
36. Measurement
• Some examples of online measurements:
• Influence – mentions, links etc from high authority sources
• Engagement – friends, video/podcast downloads, webchat participants, whitepaper
subscriptions, RSS subscribes, tweets, diggs
• Sentiment analysis – positive/negative/neutral article, blog comments, bookmarking
meta data
• Increase in referral URL links, visits to site from media, blogs, forums, social networks
– track impact on sales/quotes/acquisitional behaviour
• Increase in site visits, page impressions, times on site
• Effect on organic search ranking – in-links, positioning against campaign keywords etc
• Effect on Google Page Rank
| 36 | 19th Feb 2008 | Presentation : John Horsley, Client Services Director, Econsultancy
37. Some ideas to leave you with
• Use blog content to your improve web sites
performance
• Leave comments on key travel sites and influential
blogs
• Add comments to your site
• Have guest make comments on review sites
• Build connections on social media sites
• Join or create groups on social sites
• Post videos to sites like YouTube and to your own
• Post Images to photo sharing site
• Measure buzz and reach out to influencers
• Create & Distribute Content