Beyond ebusiness readiness in tourism, how digital brings opportunities for planning in etourism by Petros Mavros

1. Beyond E- Business
Readiness
From information to network
collaboration and business
development in Travel

2. [exp] Travel

3. Renovated examples
Utah.travel

4. Renovated examples
canada.travel

5. Renovated examples
slovakia.travel

6. Renovated examples
newzealand.travel

7. What’s the idea behind travel?
www.spain.com www.spain.travel

8. What is demanded of your web?
• Identity, to connect with
• Belong, to authentic world
• Value, well articulated
• Utility, that’s relevant

9. How do we understand the web?
Clients that have all the power (in the service)
WOM – word of mouth
Customization
Speed
Mobility
“No fear” (to share information in public)

10. Where are the industry leaders ??
• Hotels
• Hotel Associations
• Hotel Chains
• Incoming Agents
• Special product specialists
• New products and activities
If you are un industry leader google
yourself as if you were a potential
customer

11. Where does our customer land?
Hotels in Paphos Small hotels in Rivera Maya - Mexico

12. What leaders look like ??

14. Who talks about you and what do
they say ?

15. What hasn’t Changed

16. There exists no simple manner to cover
all needs
• What has not changed?......you need to be found!
• Search engines are more effective but unable to
categorize effectively millions of webs
• SEO and content, are fundamental pillars of online

17. Who drives traffic to Cyprus ?

18. What customers look for

20. Effective engagement strategy
is effective in Search Marketing

21. cyprus scuba 299
cyprus homes 289
cyprus estates direct 288
Wordtracker Keyword Researcher cheap flight to cyprus 279
cyprus villas with private pool 556
properties for sale in cyprus 278
cheap flights to cyprus 498 northern cyprus 267
Keyword Searches car cyprus hire 471 weddings in cyprus 265
cyprus luxury villas 457 cyprus web design 262
cyprus 2981 property for sale in cyprus 428 holiday villas cyprus 251
cyprus property for rent 426 cheap flights cyprus 250
cyprus villas 1875
cyprus property for sale 246
cyprus airways 1483 property cyprus 401
cyprus holiday apartments 244
car hire cyprus 1326 cyprus properties for rent 393
cyprus web hosting 242
rent villa in cyprus 393
cyprus holiday villas 1256 cyprus self catering villas 239
cyprus car rentals 381 cyprus land developers 234
cyprus holidays 1198
cyprus vacational villas 381 cyprus accommodation 229
cyprus villas for rent 1152 holiday villa in cyprus 380 villas for sale in cyprus 229
There being lots of search
villas for rent in cyprus 1073 cyprus car rental 378 cyprus developers 228
cyprus property 1072 cyprus real estate 226
cyprus holiday rentals 372
cyprus real estates 222
‘demand’ for Cyprus keywords
cyprus weather 995 weather in cyprus 368
holidays cyprus 222
villas in cyprus 966 cyprus hotels 363
holiday villas for rent in cyprus 220
cyprus holiday 940 airway cyprus 359 cyprus villas for sale 219
for the last six months
cyprus holiday accommodation 813 cyprus villa 353 holidays in cyprus 219
bank of cyprus 339 map of cyprus 219
flights to cyprus 801
cyprus weddings 335 cyprus turkish airlines 216
cyprus properties 759 buying property cyprus 215
rent holiday villa in cyprus 332
cyprus mail 746 cyprus property developers 331
accommodation in cyprus 213
cyprus car hire 740 cyprus graphic design 211
villa for rent in cyprus 319
cyprus hotel 211
cyprus flights 724 north cyprus property 319 cyprus map 210
cyprus apartments 691 properties in cyprus 318 cyprus property rent 207
property in cyprus 658 larnaca cyprus 313 cyprus daily mail 205
holiday villas in cyprus 657 holidays to cyprus 312 cyprus housing 201
north cyprus 312 cyprus restaurants 199
car cyprus 587 villas cyprus 199
cyprus scuba diving 311
cyprus properties for sale 583 cyprus property sale 198
diving on cyprus 305
cyprus estate agents 556 buy property cyprus 196
scuba diving on cyprus 305 cyprus airline 195
dive cyprus 303 cyprus holiday homes 195
scuba holiday on cyprus 301 property in north cyprus 194
hotels in cyprus 191
holiday accomodation in cyprus 189

22. Quality Content is Spiders’ Food
Search
Wiki
Engine
SEO
SEM
Web

23. Wordtracker Search Results
Districts Greek name Turkish name
Famagusta 381 Ammochostos 1 Gazimagusa 1
Kyrenia 604 Keryneia 0 Girne 145
Larnaca 2042 Larnaka 89 Larnaka/Iskele 19
Limassol 887 Lemesos 34 139
Limasol/Leymosun 0
Nicosia 469 Lefkosia 18 Lefkosa 29
Paphos 9731 Pafos 2554 Baf -
Troodos 231 “Larnica” 58

24. Wordtracker Search Results
Districts Greek name Turkish name
Famagusta 381 Ammochostos 1 Gazimagusa 1
Kyrenia 604 Keryneia 0 Girne 145
More demand (on search
Larnaca 2042 Larnaka 89 Larnaka/Iskele
engines) for the old 19
regional terms not for 139
Limassol 887 Lemesos 34 Limasol/Leymosun 0
the new official ones
Nicosia 469 Lefkosia 18 Lefkosa 29
Paphos 9731 Pafos 2554 Baf -
Troodos 231 “Larnica” 58

25. Wordtracker Search Results
North Cyprus 4040 Northern Cyprus 2847
1.north cyprus property 1. northern cyprus
2.north cyprus 2. northern cyprus property
3.property in north cyprus 3. cyprus flight northern
4.north cyprus properties 4. northern cyprus villas
5.cheap cyprus holiday north
5. cyprus properties northern
6.north cyprus holidays
7.property for sale in north cyprus 6. northern cyprus holidays
8.north cyprus villas 7. northern cyprus property sale
9.north cyprus property for sale 8. northern cyprus properties
10.homes for sale in north cyprus 9. buy a property in northern
cyprus
10. buying property in northern
cyprus
South Cyprus 120 Southern Cyprus 168
25

26. Wordtracker Search Results
North Cyprus 4040 Northern Cyprus 2847
1.north cyprus property 1. northern cyprus
2.north cyprus 2. northern cyprus property
3.property in north cyprus 3. cyprus flight northern
4.north cyprus properties
More demand (on northern cyprus villas
5.cheap cyprus holiday north
4. search
5. cyprus properties northern
engines) for ‘North/erncyprus holidays
6.north cyprus holidays
6. northern
7.property for sale in north cyprus
Cyprus’ than any northern cyprus property sale
8.north cyprus villas 7. other
9.north cyprus property for sale term 8. northern cyprus properties
regional except
10.homes for sale in north cyprus 9. buy a property in northern
‘Paphos’ cyprus
10. buying property in northern
cyprus
South Cyprus 120 Southern Cyprus 168
26

27. Thank you for your time
Petros Mavros
Business Development Director
Avantless ltd
Zappeiou 1 Street
P.O.Box 60379
8102 Pafos – Cyprus
petros@avantless.com
www.avantless.com