This is ours project based in a events planning company.
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The Mission Statement – This explains what your business is all about. It should be between several sentences and a paragraph.
Company Information – Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s).
Growth Highlights – Include examples of company growth, such as financial or market highlights (for example, “XYZ Firm increased profit margins and market share year-over-year since its foundation). Graphs and charts can be helpful in this section.
Your Products/Services -- Briefly describe the products or services you provide.
Financial Information – If you are seeking financing, include any information about your current bank and investors.
Summarize future plans – Explain where you would like to take your business
1. UNIVERSIDAD INTERAMERICANA DE PANAMÁ - UIP
FACULTAD DE HOTELERÍA Y TURISMO
ESCUELA DE GASTRONOMIA Y HOTELERÍA UIP-GLION
Food & Beverage Management
Executive Summary of our Business of Event Planning
Students:
Sindy Carela ID. 8-896-144
Nayarith Villarreal ID. 8-905-322
Professor:
Francisco Muñoz
Date:
Panama, April 2015
3. Weddings and events planning
Logo:
Business card
Slogan:
“The events come true”
Foundation date:
March 15, 2015
Founders:
Sindy Carela – Event Planner
Nayarith Villarreal – Event Planner
Number of Employees:
4
Location:
Street 59 East
Obarrio Street 50
4. Facing Credicorp Bank
Premises
Location Obarrio
Rooms 8
m2 300
Lot size 410
Tiers 3
Parking 6
Benefits
Near Traffic, Guest Parking, Storage, Air Conditioner,
Furnished, Kitchenette, Reception
Technical
benefits
Telephone Line, Lighting, Broadband Internet, Reserve Tank,
Fire Detection System
Our mean of transportation:
Toyota Yaris Advance
Full Extras
Manual of 2010
Price: B/.10,250.00
5. Surveys
Before starting our business, we wanted to make a small survey based on 20
people about how they see services event organization
6. 54%
46%
Do you know a company dedicated to
organizingevents?
Yes
No
29%
49%
13%
9%
Does the concept of event planners
identifies it as?
Expensive
Necessary
Not needed
indifferent
7. 13%
20%
11%
56%
Age range
18-25 Years
26-40 Years
41-55 Years
50 or more
5%
11%
17%
56%
11%
Usually that type of company hires for your
events?
Restaurants
Events planner
Hotels
Others
No one
8. 40%
35%
25%
Where to preferyour events?
Hotels
Tourist Attractions
Resots
36%
22%
13%
21%
8%
How much are you willing to pay for the
organizationof your event?
20,000
15,000
10,000
More money
less money
9. 18%
82%
Do you think that the event organizations
offer good services and products?
Yes
No
40%
25%
35%
For you than is more important in
organizing the event?
Quality
Price
Both
11. Karelli Event Planning works in the design of the events with which we commit to
work creatively and responsibly to achieve compliance with the dreams of our
customers, making unforgettable experience of your event.
Vision
Be a leader and innovator in organizing all kinds of social events company,
achieving recognition of society through our effective, fast and complied with
quality service work.
Our Services:
Our company is based on the organization and logistics of social events, with a
committed, innovative and enthusiastic work that ensures uniqueness and
originality of our services, each event is saved forever in the memory of our
guests.
Our Customers:
Every business and people requiring our service
This is a graphic into that level of economic income we are led
Organization chart
49%
35%
16%
What kind of market we are targeting?
High
Medium
Low
14. 4 P’s Of Marketing
Product
We are a company of organization and planning of events
with first-class service, quality products and innovative
service.
Place
We are located in one of the most urban areas of Panama
City, with easy access roads and public transport.
Price
Our prices range according to the quality of our service.
Promotion
Through social media, fashion magazines, events
weddings or fashion fairs.
16. Exclusive design event
Highly qualified personnel in all
areas
Advertising and promotions
We offer a variety of events, a
variety of providers to provide
services.
We have a wide variety of
Suppliers to organize events.
As a company planning is
required in many references to
enter the market.
We are at a disadvantage with
other companies who may
have more experience in the
subject.
Our company is closer to
providing services to people
with high purchasing power.
We can not offer our services to
all consumers.
Opportunities Threats
We have a variety of contacts.
We manage in a growing
market and uncompetitive. We
have great opportunities for
growth due to the large amount
of demand.
We rely heavily on our
suppliers and our image of
them reflected on the other
hand we must enforce
discipline the service provided.
Competition from others with
more experience and greater
variety of contacts.
18. Improve the objectives or goals of the organization, establishing an overall
strategy for achieving those goals and develop a complete hierarchy of
plans to coordinate activities.
Medium-term strategies
Having our own catering company that offer our customers various
alternatives menus to choose from.
Expand our categories of events, offering our services to all types of,
corporate, public or popular, sports, cultural and other social events.
Long-term strategies
Expand our events nationwide, so that we get there to have suppliers in
different provinces of Panama to realize the dreams of all Panamanians
who require our services.
Perform tv programs in which offer important information consulting and
event planning, for those who wish to make their own celebrations.
19. Our competitors
Before mentioning our competitors, we did a study of our market position
compared to the other event management companies
20. Our competitors
These are some of the direct or indirect competitors we want to overcome in the
market for event organization.
15%
85%
Business
Karelli
Competitors
21. Protocolo
D´Gala Eventos
D & M EventsbyDecor More
Blue TimesEvents
Divine Events
CarmenCastrejónBodasy Eventos.
ReginaEvents
JY Eventos
Bodas yEventosPanamá
EventosyMás Panamá
Bodas yMás
PlannerGroup
Smile &Love
AquamarinaEventos
StyloPanama
Events& Weddings
23. Alcoholics
Beverages
Felipe Motta
Canavaggio Wine
Boutique
Fiesta Xpress
Bodega Mi Amiga
Global Brands
Spirits & Wine Boutique
Varela Hermanos
Jewelry
Store
Swarovski
DG Joyeros
Tiffany & Co.
Cartier
Imperiales Joyeros
Nat Méndez
Mercurios Joyeros
Joyeria Pataro
Balucchi Preziosi,S.A.
Assembly
Rocco Productions
Festieventos
Protocolo
D’Gala Eventos
Chef 2 ChefPanama
PRP Events
Makeup
Artists
Gregorio Espinoza (Novo
Salon & Spa)
George Lainz (Novo Salon
& Spa)
Pedro Saldaña (PSV Studio)
Jerry Herrera
Axel Anderson (Hander
Salon)
Itziak Gómez (Hander
Salon)
Balloon
Decoration
Global Sunflower
Floristería
Floristería y Curiosidades
Emmanuel
Floristería Kampary
El Príncipe Azul
El Mundo de los Globos
Festilandia Plus
Non –
Alcoholics
Beverage
Femsa Panamá
Cerveceria Nacional
.
.
.
Beauty
Salons
The Nail Bar Panama
Charlie Place
Hander Salon
Christian Salon
Sebastian Salon
Novo Salon & Spa
PSV Studio
Armandeus
Tony & Giovanni
Pastry
Shops
My Cute Cake
Dulcería Momi
Cake Pops La Dulcería
Seet Temptations By
Mónica Levy
Lulu’s Cakes
Nicolina Sal y Dulce
Catering
Service
Cookita Cukita by Cukita
Arias
La Cocina de Sofy by
Sofy Guardia de Durán
De Tacones a Fogones
Delicias de la Abuela
Bocatto de Angel
Delyciosuras byDelyanne
Arjona
Le Petite Cuisine
Photograph
ers
Lizzie Photografy
Textar
Shag
Tony Lindo
Rovetto
Luis Luck
Visage
Churchs
Iglesia San Jose (Altar de
Oro)
Iglesia del Carmen
Santuario Nacional
Catedral Metropolitana
Iglesia Don Bosco
Hossana
Resorts
(Beach
Hotels)
Hotel JW Marriot
Hotel Sheraton Bijao
Hotel Westin Playa Bonita
Hotel Whyndham Playa
Blanca
Hotel Royal Decameron
Hotel Playa Blanca Resort
24. Dance
Classes
G&G
Academia Pro dance
Panamá
Alina´s Dance Academy
Rene Alejandra Ritmo y
Arte
Valerie´s Dande Studio
BalletAcademy
Fusión de Artes
Security
Grupo Especializado de
Seguridad e
Investigaciones,S.A.
Millenium Security Service,
S.A.
Blasco Seguridad S.A.
Servicios Panameños De
Seguridad,S.A.
Federal Security Panama
Agency
Alianza Security, S A
Decoration
Alex Gaudiano
D & M Events By Decor
More
Sr. Tenedor
PRP Events
Alquileres & Mas
Adornos y Fiestas,S.A.
Shoes and
Heels
Bellagio
Carmen Steffens
JimmyChoo
Entre Novias
Studio Moda
Internacionals orders
Digital
Animations
La Vision Studio
Sal y Pimienta Inc
Ram Media
HB Video
El Ajo, S.A.
Social
Publications
La Prensa
Mundo Social
La Estrella de Panamá
Revista Ellas
Selecta Magazine
4W
Discotheque
and
Animations
Música y Eventos, S.A.
Dluxe Productions
Sound Master Production
Konexxion
Blue Mango Music Band
Virtual Audio
Possible artistic
presentations
Spa and
Tanning
Salons
Novo Salon & Spa
Imperium Spa
Mosaic Spa
Casa Bianca
Step Gym & Spa
The Tanning Studio
Fuzion Salon
Fireworks
and
Pyrotechnic
s
Pirotécnica Castro
Fuegos Artificiales
Internacionales
Panama Show Time
Panama Fire Works
Pirotecnia y Bisutería El
Dragón Rojo
Stationery
and Prints
Upside Down Design
Centro Litográfico
Impresiones yDiseños 507
No Limits Desing Group Inc
Total Graphix
PG Handmade
Florists
Flores de Altura
Flower Ballons
Premium Florist
Lourdes Ikebana
Floristería y Curiosidades
Emmanuel
Tents and
Structures
Tecni Eventos y Equipos
Protocolo
Toldas Cattan
Eventos Exclusivos
Eventos & Rilu,S.A.
La Tolda Ideal
Gowns
Porta Romana
Coco´s
Entre Novias
Gaudi
Rosa Clara
Claires
Cancán de la Novia
Alquila Couture
Tourist
Attractions
Casco Viejo
Panama La Vieja
Portobelo
Mi Pueblito Afroantillano
Museo del Canal
Interoceanico
Parque Metropolitano
Figali Convention Center
Atlapa
Teatro Nacional
25. Gyms
Power Club
Cross FitPTY
Sport Tek
Step Gym & Spa
Pilates
Transport
Elegance Limusines
Safeguard Limusine
VIP Limusine Service
Marcelo Limusine &
Tuxedos
The Boss Party
Hair Stylists
Gregorio Espinoza (Novo
Salon & Spa)
George Lainz (Novo
Salon & Spa)
Pedro Saldaña (PSV
Studio)
Jesús Alra (Novo Salon &
Spa)
Tinito Silva (Velasquez
Hair Dresser)
Axel Anderson (Hander
Salon)
Travel
Agencies
Viajes Jazmin
Viajes Arco Iris
Grand Tours
L´ALianxa
Agencia de Viajes Tivoli
PesantezTours
Columbia
Agencia de Viajes Fidanque
Viajes Arco Iris
Gem´s 15
Allegro Tours
Viajes Regency Travel
Hotels
Cadena Hoteles Marriot
Cadena Hoteles Hilton
Cadena Hoteles
InterContinental
Cadena Hoteles
Starwoods
Cadena Hoteles
Wyndham
Cadena GHL
Cadenas Hoteles Bern
Hotel Hard Rock Café/
Radisson Decapolis
Hotel Trump Ocean Club
Panama
Hotel Bristol Panama
Hotel Continental Panama
Hotel El Panamá
Hotel Riu Plaza Panama
Hotel Tryp
Hotel Riande
Hotel Las Clementinas
American Trade Hotel
Hacienda El Corcel Azul
Travel,
Flights and
Cruises
Royal Caribbean
Copa Airlines
Pulmman Tours
Ferry Express
Air Panama
Avianca
26. Capacity and prices
of tourist sites
Capacity and prices of tourist sites
If tourist atracttions are chosen as a venue for events, these are some of the
prices and the amount of people that they can accommodate in some of them.
Panama La Vieja
Nave de La Catedral
Capacity:
400 people seated at tables
700 people seated theater style
For the use of the monument the Patronato requests a donation of B/.2,000.00
27. You must separate the date in the Promotion Department: 226-9364 / 8915/1757
with 25% of payment. The rest of the donation must be given one (1) month
before the event.
Convento de La Concepción
Capacity:
200 people seated at tables
270 people seated theater style
For the use of the monument the Patronato requests a donation of B/.2,500.00
You must separate the date in the Promotion Department: 226-9364 / 8915/1757
with 25% of payment. The rest of the donation must be given one (1) month
before the event.
Convento de La Companía de Jesús
Capacity:
60 people seated at tables
90 people seated theater style
For the use of the monument the Patronato requests a donation of B/.1,500.00
You must separate the date in the Promotion Department: 226-9364 / 8915/1757
with 25% of payment. The rest of the donation must be given one (1) month
before the event.
Museo del Canal Interoceánico
Great Hall
Its width can accommodate 230 people seated.
Patio del Faro
It has a capacity for 50 people standing and 40 people comfortably seated.
Salon Gourmet
This wonderful room, can accommodate a buffet for 70 people seated.
Mi Pueblito
All tenant must record a cash deposit in the amount of Three hundred dollars
(B/.300.00) in order to ensure the health structures and further shall pay the sum
of One Hundred dollars (B7:100.00) for the cleaning and maintenance:
a) Pueblito Afroantillano pay at the rate of B/.500.00 per event.
b) Mi Pueblito Interiorano paid at the rate of B/.500.00 per event
c) Anfiteatro paid at the rate of B/.500.00 per event.
In cases of leasing spaces described in points a, b and c of this section authorizes
the assistance of a number of 400 people, up to three (3) hours. The hour or
fraction pay B/.50.00
28. d) Gazebo located in Pueblito Afroantillano a rate of B/.125.00 per event
e) Casa Miller B/.140.00 per event. Prior deposit B/.100.00
f) Logía B/150.00. Prior deposit of B/.100.00
g) Casa de Quincha B/.150.00. Prior deposit of B/.100.00
h) Casa Bocas del Toro (Ground Floor) B/.125.00. Prior tank B/.100.00
i) Guachapali House (Ground Floor) B/.150.00. Prior tank B/.100.00
In cases of leasing spaces described in points d, e, f, g, h, i, of this section
authorizes the assistance of a number of 500 people with a minimum of 100 up
to three (3) hours. The hour or fraction pay B/.25.00
In case of using the Capilla de Mi Pueblito Interiorano and the replica of the Iglesia
Anglicana, B/.100.00 per event.
Figali Convention Center
B/.10,000
Parque Natural Metropolitano
The capacity of the events rooms are:
Salon Elena Guardía de Lombardo: 80 pax. Value B/.290.00
Salon Elena Guardía de Lombardo with Green Area: 120 pax. Value B/370.00
Salon Las Oropéndolas: 90 pax B/.280.00
31. We have special packages for every occasion, we can also adjust to your
needs without any problem
PACKAGES PREMIUM
Menu
• Cocktail Menu
• Buffet Menu
Beverages
• Unlimited Mixers (includes regular soda, diet)
• Wines
• National Beer
• Free Descorche
Stationery Shop
• Reserved table numbered
• Printed menus, one per table
• Sketch location of tables
Mounting
Rental location chosen with six hours of actual service, but gauging half
hour and half hour guest desaforo thereof.
Welcome cocktail, made margaritas or flavored waters.
Lounge for complimentary Civil Ceremony
Round tables for ten.
white or colored tablecloth.
Covers tablecloth various colors to choose, frayed, Versailles, roads or
gauze.
Napkin cloth, various colors to choose from.
Chairs French sheath (white) and bow (color choice).
Main table boyfriends crescent or horseshoe.
Table for the cake.
imported Dish round basis.
Crockery White smooth round imported.
"free Uncorked" unlimited mixers for 5 hours
Makes glassware (glasses, shot glasses and cups horses).
Table service: ashtrays, salsa and salt shakers.
Free corkage for 7 hours (soft drinks, mixers and unlimited Ice)
Numbered tables.
Centerpiece choose from our catalog.
Arrangement main table cascade or minimalist.
Elegant tent with lighting and curtains (if gardens) or umbrellas Market.
32. Personal
Service Coordinator
Captain of Waiters
Waiters (one for every 20 people)
Chef and kitchen staff
Hostess (from 150 guests).
Integral Event Organization:
Location Scouting
Personal attention for each partner or contracting
Planning and organizing the event.
Attractive payment plans.
Coordination during the event (reception of cake, placing memories
(provided by customer) tables, delivering your guests memories
(provided by the customer).
Beverage Control
Monitoring Program
Diversion
Set of six musical elements, playing for 5 hours x 15 minute break, and
gifts for your guests, background music during breaks offered.
D.J. with over 5,000 songs in repertoire, with lights. Offering gifts to your
guests.
Price: B/.17,500
PACKAGES LOUNGE
Menu
• Cocktail Menu
• Buffet Menu
Beverages
• Unlimited Mixers (includes regular soda, diet)
• Wines
• National Beer
• Free Descorche
Stationery Shop
• Reserved table numbered
• Printed menus, one per table
33. • Sketch location of tables
Mounting
Lounges in white for 10 people (Three puff, two double seats, a single
chair, love seat and two light table).
Tables lighting.
Disposable napkin.
Round plate smooth.
Imported Glassware.
Table service: ashtrays.
Numbered tables.
Flower Arrangement Zen lounge or choose from our catalog.
Elegant tent with lighting and curtains (if gardens)
Personal
Service Coordinator
Captain of Waiters
Waiters (one for every 20 people)
Chef and kitchen staff
Hostess (from 150 guests).
Diversion
Set of six musical elements, playing for 5 hours x 15 minute break, and
gifts for your guests, background music during breaks offered.
D.J. with over 5,000 songs in repertoire, with lights. Offering gifts to your
guests.
Price: B/.10,000
MENU
Cocktail Type
COCKTAIL 1
Assorted appetizers
Ham and cheese tray
Mini sandwiches assorted
Shrimp cocktail
Olives wrapped in mass of parmesan
Mini salmon with dill croissants
Chicken wrapped in bacon
Two ceviches to choose: corvina ceviche with green apple, octopus ceviche,
shrimp ceviche , mixed ceviche.
Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.
Desserts: three milk,strawberry and lemonade cheescake.
34. COCKTAIL 2
Curry chicken burrito
Meat balls of wine
Trinchitos ham and cheese
Cheese empanadas
Stuffed mushrooms
Mini sausage quiche
Shrimp cocktail
Chicken skewers bbq sauce
Chicken breasts wrapped in bacon
Assorted mini little sandwiches
Vegetable croissants
Two ceviches to choose: corvina ceviche with green apple, octopus ceviche,
shrimp ceviche, mixed ceviche.
Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.
Desserts: three milk, strawberry and lemonade cheescake, chocolate truffles.
Buffet type
BUFFET # 1
Waldorf salad
Caesar salad
Corvina steak with garlic
Chicken cheese sauce 3
Two rice to choose: parsley o culantro, guandules, fungi, plant and greek
Two ceviches to choose: corvina ceviche with green apple, al olio octopus
ceviche, shrimp ceviche mixed ceviche.
Vegetables to grill
Bagels with butter
Drinks: juices, sodas, beer (sovereign, panama, atlas), wine and white wine.
Desserts: three milk, strawberry and lemonade cheescake.
BUFFET # 2
• Broccoli salad with grapes
Mixed salad
Medallions res al green pepper
Chicken steak with almond cream white
Corvina steak with garlic
Two rice to choose: parsley o culantro, guandules, fungi, plant and greek
Two ceviches to choose: corvina ceviche with green apple, al olio octopus
ceviche, shrimp ceviche mixed ceviche.
berengena parmesan
Two pasta to choose: a spaghetti bolognese, a three cheese spaghetti, penne a
la carbonara
bagels with butter
Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.
Desserts: three milk, strawberry and lemonade cheescake, chocolate truffles.
35. PACKAGES BASED ORGANIZATION
PACKAGES # 1
“Organization and complete coordination of your wedding”
This package is ideal for couples who are starting with preparations for her
wedding and have hired almost no service. (From one year to months before the
wedding)
Before the wedding:
Design and create complete wedding
Personalized service with boyfriends
Help in finding suppliers
Procedures religious ceremony and civil
Help with quote
Partnerships with suppliers
Confirmation guest
During the wedding:
Complete coordination of the wedding day
Hosting providers deliver the wedding day
Organization religious ceremony and civil
count bottles
Logistics and monitor mounts
Personalized service with guests
Cast memories
Package # 2
”Monitoring and coordination of your wedding day”
This package is ideal for the couple who already have most of its contracted
services for the wedding but lack some, as well as organizing and coordinating
the day of the event. (Months before the wedding)
Before the wedding:
Confirmation and follow up with suppliers
Monitoring of religious and civil proceedings
During the wedding:
Complete coordination of the wedding day
Hosting providers deliver the wedding day
36. Organization religious ceremony and civil
count bottles
Logistics and monitor mounts
Personalized service with guests
Cast memories
Package # 3
“Coordination of your wedding day”
This package is ideal for the couple who already have all hired for their wedding
day, but want the coordination of day.
Before the wedding:
1 Travel and meeting with the couple to define spaces and event logistics
Delivery of documents to suppliers
During the wedding:
Complete coordination of the wedding day
Delivery of providers deliver the wedding day
Organization religious ceremony and civil
Count bottles
Logistics and monitor mounts
Personalized attention with guests
Distribution of memories
55. Line of Credit with Banco General de Panamá
Lines of Credit No-Rotary: allows you to request an amount of money that
will be paid either in full or partially through an agreed time. With each
payment to your line, availability of credit is reduced by that amount
Uses of Line of Credit
Bridging changes in inventory
Avail discounts offered by their suppliers
Experiencing sudden cash needs
Finance projects and contracts
Forms of payment of Line of Credit for Legal Person
58. Where we like to
take our business?
Where we like to take our business?
These are some of the goals in short, medium and long term we have planned
for our business:
We want to be the first choice for our customers when conducting their
events.
Be considered the best event management company of Panama.
59. Expand our team and have a greater number of specialists in different
areas related to the organization of events.
Add to our company, in addition to organizing events, a catering service;
which offer quality food and beverages.