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Business Plan

Karelli Event Planning, founded in March 2015 by Sindy Carela and Nayarith Villarreal, specializes in weddings and social events with a vision to become a leader in the industry through innovative services. The business is located in Obarrio, Panama, and employs four staff members, offering a variety of services while targeting high-income clients. Their marketing strategy focuses on quality services and social media promotion, along with a comprehensive SWOT analysis to navigate competition and market opportunities.

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UNIVERSIDAD INTERAMERICANA DE PANAMÁ - UIP FACULTAD DE HOTELERÍA Y TURISMO ESCUELA DE GASTRONOMIA Y HOTELERÍA UIP-GLION Food & Beverage Management Executive Summary of our Business of Event Planning Students: Sindy Carela ID. 8-896-144 Nayarith Villarreal ID. 8-905-322 Professor: Francisco Muñoz Date: Panama, April 2015
Basic Information Name: Karelli Event Planning Type of business:
Weddings and events planning Logo: Business card Slogan: “The events come true” Foundation date: March 15, 2015 Founders: Sindy Carela – Event Planner Nayarith Villarreal – Event Planner Number of Employees: 4 Location: Street 59 East Obarrio Street 50
Facing Credicorp Bank Premises Location Obarrio Rooms 8 m2 300 Lot size 410 Tiers 3 Parking 6 Benefits Near Traffic, Guest Parking, Storage, Air Conditioner, Furnished, Kitchenette, Reception Technical benefits Telephone Line, Lighting, Broadband Internet, Reserve Tank, Fire Detection System Our mean of transportation: Toyota Yaris Advance Full Extras Manual of 2010 Price: B/.10,250.00
Surveys Before starting our business, we wanted to make a small survey based on 20 people about how they see services event organization
54% 46% Do you know a company dedicated to organizingevents? Yes No 29% 49% 13% 9% Does the concept of event planners identifies it as? Expensive Necessary Not needed indifferent
13% 20% 11% 56% Age range 18-25 Years 26-40 Years 41-55 Years 50 or more 5% 11% 17% 56% 11% Usually that type of company hires for your events? Restaurants Events planner Hotels Others No one
40% 35% 25% Where to preferyour events? Hotels Tourist Attractions Resots 36% 22% 13% 21% 8% How much are you willing to pay for the organizationof your event? 20,000 15,000 10,000 More money less money
18% 82% Do you think that the event organizations offer good services and products? Yes No 40% 25% 35% For you than is more important in organizing the event? Quality Price Both
Mission Vision Our Services Our Customer Organization chart Mission
Karelli Event Planning works in the design of the events with which we commit to work creatively and responsibly to achieve compliance with the dreams of our customers, making unforgettable experience of your event. Vision Be a leader and innovator in organizing all kinds of social events company, achieving recognition of society through our effective, fast and complied with quality service work. Our Services: Our company is based on the organization and logistics of social events, with a committed, innovative and enthusiastic work that ensures uniqueness and originality of our services, each event is saved forever in the memory of our guests. Our Customers: Every business and people requiring our service This is a graphic into that level of economic income we are led Organization chart 49% 35% 16% What kind of market we are targeting? High Medium Low
General Director Business consultant Design consultant Events coordinator Executive secretary
4 P’s of Marketing This is our analysis of marketing our business:
4 P’s Of Marketing Product We are a company of organization and planning of events with first-class service, quality products and innovative service. Place We are located in one of the most urban areas of Panama City, with easy access roads and public transport. Price Our prices range according to the quality of our service. Promotion Through social media, fashion magazines, events weddings or fashion fairs.
SWOT Analysis This is our SWOT analysis: SWOT Analysis Strengths Weaknesses
 Exclusive design event  Highly qualified personnel in all areas  Advertising and promotions  We offer a variety of events, a variety of providers to provide services.  We have a wide variety of Suppliers to organize events.  As a company planning is required in many references to enter the market.  We are at a disadvantage with other companies who may have more experience in the subject.  Our company is closer to providing services to people with high purchasing power. We can not offer our services to all consumers. Opportunities Threats  We have a variety of contacts.  We manage in a growing market and uncompetitive. We have great opportunities for growth due to the large amount of demand.  We rely heavily on our suppliers and our image of them reflected on the other hand we must enforce discipline the service provided.  Competition from others with more experience and greater variety of contacts.
Strategies Strategies Short-term strategies  Be innovative and creative to provide a unique and different service.
 Improve the objectives or goals of the organization, establishing an overall strategy for achieving those goals and develop a complete hierarchy of plans to coordinate activities. Medium-term strategies  Having our own catering company that offer our customers various alternatives menus to choose from.  Expand our categories of events, offering our services to all types of, corporate, public or popular, sports, cultural and other social events. Long-term strategies  Expand our events nationwide, so that we get there to have suppliers in different provinces of Panama to realize the dreams of all Panamanians who require our services.  Perform tv programs in which offer important information consulting and event planning, for those who wish to make their own celebrations.
Our competitors Before mentioning our competitors, we did a study of our market position compared to the other event management companies
Our competitors These are some of the direct or indirect competitors we want to overcome in the market for event organization. 15% 85% Business Karelli Competitors
Protocolo D´Gala Eventos D & M EventsbyDecor More Blue TimesEvents Divine Events CarmenCastrejónBodasy Eventos. ReginaEvents JY Eventos Bodas yEventosPanamá EventosyMás Panamá Bodas yMás PlannerGroup Smile &Love AquamarinaEventos StyloPanama Events& Weddings
Our providers Our providers: We have a variety of suppliers of the highest range to ensure the success of any event:
Alcoholics Beverages  Felipe Motta  Canavaggio Wine Boutique  Fiesta Xpress  Bodega Mi Amiga  Global Brands  Spirits & Wine Boutique  Varela Hermanos Jewelry Store  Swarovski  DG Joyeros  Tiffany & Co.  Cartier  Imperiales Joyeros  Nat Méndez  Mercurios Joyeros  Joyeria Pataro  Balucchi Preziosi,S.A. Assembly  Rocco Productions  Festieventos  Protocolo  D’Gala Eventos  Chef 2 ChefPanama  PRP Events Makeup Artists  Gregorio Espinoza (Novo Salon & Spa)  George Lainz (Novo Salon & Spa)  Pedro Saldaña (PSV Studio)  Jerry Herrera  Axel Anderson (Hander Salon)  Itziak Gómez (Hander Salon) Balloon Decoration  Global Sunflower Floristería  Floristería y Curiosidades Emmanuel  Floristería Kampary  El Príncipe Azul  El Mundo de los Globos  Festilandia Plus Non – Alcoholics Beverage  Femsa Panamá  Cerveceria Nacional  .  .  . Beauty Salons  The Nail Bar Panama  Charlie Place  Hander Salon  Christian Salon  Sebastian Salon  Novo Salon & Spa  PSV Studio  Armandeus  Tony & Giovanni Pastry Shops  My Cute Cake  Dulcería Momi  Cake Pops La Dulcería  Seet Temptations By Mónica Levy  Lulu’s Cakes  Nicolina Sal y Dulce Catering Service  Cookita Cukita by Cukita Arias  La Cocina de Sofy by Sofy Guardia de Durán  De Tacones a Fogones  Delicias de la Abuela  Bocatto de Angel  Delyciosuras byDelyanne Arjona  Le Petite Cuisine Photograph ers  Lizzie Photografy  Textar  Shag  Tony Lindo  Rovetto  Luis Luck  Visage Churchs  Iglesia San Jose (Altar de Oro)  Iglesia del Carmen  Santuario Nacional  Catedral Metropolitana  Iglesia Don Bosco  Hossana Resorts (Beach Hotels)  Hotel JW Marriot  Hotel Sheraton Bijao  Hotel Westin Playa Bonita  Hotel Whyndham Playa Blanca  Hotel Royal Decameron  Hotel Playa Blanca Resort
Dance Classes  G&G  Academia Pro dance Panamá  Alina´s Dance Academy  Rene Alejandra Ritmo y Arte  Valerie´s Dande Studio  BalletAcademy  Fusión de Artes Security  Grupo Especializado de Seguridad e Investigaciones,S.A.  Millenium Security Service, S.A.  Blasco Seguridad S.A.  Servicios Panameños De Seguridad,S.A.  Federal Security Panama Agency  Alianza Security, S A Decoration  Alex Gaudiano  D & M Events By Decor More  Sr. Tenedor  PRP Events  Alquileres & Mas  Adornos y Fiestas,S.A. Shoes and Heels  Bellagio  Carmen Steffens  JimmyChoo  Entre Novias  Studio Moda  Internacionals orders Digital Animations  La Vision Studio  Sal y Pimienta Inc  Ram Media  HB Video  El Ajo, S.A. Social Publications  La Prensa  Mundo Social  La Estrella de Panamá  Revista Ellas  Selecta Magazine  4W Discotheque and Animations  Música y Eventos, S.A.  Dluxe Productions  Sound Master Production  Konexxion  Blue Mango Music Band  Virtual Audio  Possible artistic presentations Spa and Tanning Salons  Novo Salon & Spa  Imperium Spa  Mosaic Spa  Casa Bianca  Step Gym & Spa  The Tanning Studio  Fuzion Salon Fireworks and Pyrotechnic s  Pirotécnica Castro  Fuegos Artificiales Internacionales  Panama Show Time  Panama Fire Works  Pirotecnia y Bisutería El Dragón Rojo Stationery and Prints  Upside Down Design  Centro Litográfico  Impresiones yDiseños 507  No Limits Desing Group Inc  Total Graphix  PG Handmade Florists  Flores de Altura  Flower Ballons  Premium Florist  Lourdes Ikebana  Floristería y Curiosidades Emmanuel Tents and Structures  Tecni Eventos y Equipos  Protocolo  Toldas Cattan  Eventos Exclusivos  Eventos & Rilu,S.A.  La Tolda Ideal Gowns  Porta Romana  Coco´s  Entre Novias  Gaudi  Rosa Clara  Claires  Cancán de la Novia  Alquila Couture Tourist Attractions  Casco Viejo  Panama La Vieja  Portobelo  Mi Pueblito Afroantillano  Museo del Canal Interoceanico  Parque Metropolitano  Figali Convention Center  Atlapa  Teatro Nacional
Gyms  Power Club  Cross FitPTY  Sport Tek  Step Gym & Spa  Pilates Transport  Elegance Limusines  Safeguard Limusine  VIP Limusine Service  Marcelo Limusine & Tuxedos  The Boss Party Hair Stylists  Gregorio Espinoza (Novo Salon & Spa)  George Lainz (Novo Salon & Spa)  Pedro Saldaña (PSV Studio)  Jesús Alra (Novo Salon & Spa)  Tinito Silva (Velasquez Hair Dresser)  Axel Anderson (Hander Salon) Travel Agencies  Viajes Jazmin  Viajes Arco Iris  Grand Tours  L´ALianxa  Agencia de Viajes Tivoli  PesantezTours  Columbia  Agencia de Viajes Fidanque  Viajes Arco Iris  Gem´s 15  Allegro Tours  Viajes Regency Travel Hotels  Cadena Hoteles Marriot  Cadena Hoteles Hilton  Cadena Hoteles InterContinental  Cadena Hoteles Starwoods  Cadena Hoteles Wyndham  Cadena GHL  Cadenas Hoteles Bern  Hotel Hard Rock Café/ Radisson Decapolis  Hotel Trump Ocean Club Panama  Hotel Bristol Panama  Hotel Continental Panama  Hotel El Panamá  Hotel Riu Plaza Panama  Hotel Tryp  Hotel Riande  Hotel Las Clementinas  American Trade Hotel  Hacienda El Corcel Azul Travel, Flights and Cruises  Royal Caribbean  Copa Airlines  Pulmman Tours  Ferry Express  Air Panama  Avianca
Capacity and prices of tourist sites Capacity and prices of tourist sites If tourist atracttions are chosen as a venue for events, these are some of the prices and the amount of people that they can accommodate in some of them. Panama La Vieja Nave de La Catedral Capacity: 400 people seated at tables 700 people seated theater style For the use of the monument the Patronato requests a donation of B/.2,000.00
You must separate the date in the Promotion Department: 226-9364 / 8915/1757 with 25% of payment. The rest of the donation must be given one (1) month before the event. Convento de La Concepción Capacity: 200 people seated at tables 270 people seated theater style For the use of the monument the Patronato requests a donation of B/.2,500.00 You must separate the date in the Promotion Department: 226-9364 / 8915/1757 with 25% of payment. The rest of the donation must be given one (1) month before the event. Convento de La Companía de Jesús Capacity: 60 people seated at tables 90 people seated theater style For the use of the monument the Patronato requests a donation of B/.1,500.00 You must separate the date in the Promotion Department: 226-9364 / 8915/1757 with 25% of payment. The rest of the donation must be given one (1) month before the event. Museo del Canal Interoceánico Great Hall Its width can accommodate 230 people seated. Patio del Faro It has a capacity for 50 people standing and 40 people comfortably seated. Salon Gourmet This wonderful room, can accommodate a buffet for 70 people seated. Mi Pueblito All tenant must record a cash deposit in the amount of Three hundred dollars (B/.300.00) in order to ensure the health structures and further shall pay the sum of One Hundred dollars (B7:100.00) for the cleaning and maintenance: a) Pueblito Afroantillano pay at the rate of B/.500.00 per event. b) Mi Pueblito Interiorano paid at the rate of B/.500.00 per event c) Anfiteatro paid at the rate of B/.500.00 per event. In cases of leasing spaces described in points a, b and c of this section authorizes the assistance of a number of 400 people, up to three (3) hours. The hour or fraction pay B/.50.00
d) Gazebo located in Pueblito Afroantillano a rate of B/.125.00 per event e) Casa Miller B/.140.00 per event. Prior deposit B/.100.00 f) Logía B/150.00. Prior deposit of B/.100.00 g) Casa de Quincha B/.150.00. Prior deposit of B/.100.00 h) Casa Bocas del Toro (Ground Floor) B/.125.00. Prior tank B/.100.00 i) Guachapali House (Ground Floor) B/.150.00. Prior tank B/.100.00 In cases of leasing spaces described in points d, e, f, g, h, i, of this section authorizes the assistance of a number of 500 people with a minimum of 100 up to three (3) hours. The hour or fraction pay B/.25.00 In case of using the Capilla de Mi Pueblito Interiorano and the replica of the Iglesia Anglicana, B/.100.00 per event. Figali Convention Center B/.10,000 Parque Natural Metropolitano The capacity of the events rooms are: Salon Elena Guardía de Lombardo: 80 pax. Value B/.290.00 Salon Elena Guardía de Lombardo with Green Area: 120 pax. Value B/370.00 Salon Las Oropéndolas: 90 pax B/.280.00
Packages
Packages
We have special packages for every occasion, we can also adjust to your needs without any problem PACKAGES PREMIUM Menu • Cocktail Menu • Buffet Menu Beverages • Unlimited Mixers (includes regular soda, diet) • Wines • National Beer • Free Descorche Stationery Shop • Reserved table numbered • Printed menus, one per table • Sketch location of tables Mounting  Rental location chosen with six hours of actual service, but gauging half hour and half hour guest desaforo thereof.  Welcome cocktail, made margaritas or flavored waters.  Lounge for complimentary Civil Ceremony  Round tables for ten.  white or colored tablecloth.  Covers tablecloth various colors to choose, frayed, Versailles, roads or gauze.  Napkin cloth, various colors to choose from.  Chairs French sheath (white) and bow (color choice).  Main table boyfriends crescent or horseshoe.  Table for the cake.  imported Dish round basis.  Crockery White smooth round imported.  "free Uncorked" unlimited mixers for 5 hours  Makes glassware (glasses, shot glasses and cups horses).  Table service: ashtrays, salsa and salt shakers.  Free corkage for 7 hours (soft drinks, mixers and unlimited Ice)  Numbered tables.  Centerpiece choose from our catalog.  Arrangement main table cascade or minimalist.  Elegant tent with lighting and curtains (if gardens) or umbrellas Market.
Personal  Service Coordinator  Captain of Waiters  Waiters (one for every 20 people)  Chef and kitchen staff  Hostess (from 150 guests). Integral Event Organization:  Location Scouting  Personal attention for each partner or contracting  Planning and organizing the event.  Attractive payment plans.  Coordination during the event (reception of cake, placing memories (provided by customer) tables, delivering your guests memories (provided by the customer).  Beverage Control  Monitoring Program Diversion  Set of six musical elements, playing for 5 hours x 15 minute break, and gifts for your guests, background music during breaks offered.  D.J. with over 5,000 songs in repertoire, with lights. Offering gifts to your guests. Price: B/.17,500 PACKAGES LOUNGE Menu • Cocktail Menu • Buffet Menu Beverages • Unlimited Mixers (includes regular soda, diet) • Wines • National Beer • Free Descorche Stationery Shop • Reserved table numbered • Printed menus, one per table
• Sketch location of tables Mounting  Lounges in white for 10 people (Three puff, two double seats, a single chair, love seat and two light table).  Tables lighting.  Disposable napkin.  Round plate smooth.  Imported Glassware.  Table service: ashtrays.  Numbered tables.  Flower Arrangement Zen lounge or choose from our catalog.  Elegant tent with lighting and curtains (if gardens) Personal  Service Coordinator  Captain of Waiters  Waiters (one for every 20 people)  Chef and kitchen staff  Hostess (from 150 guests). Diversion  Set of six musical elements, playing for 5 hours x 15 minute break, and gifts for your guests, background music during breaks offered.  D.J. with over 5,000 songs in repertoire, with lights. Offering gifts to your guests. Price: B/.10,000 MENU Cocktail Type COCKTAIL 1  Assorted appetizers  Ham and cheese tray  Mini sandwiches assorted  Shrimp cocktail  Olives wrapped in mass of parmesan  Mini salmon with dill croissants  Chicken wrapped in bacon  Two ceviches to choose: corvina ceviche with green apple, octopus ceviche, shrimp ceviche , mixed ceviche.  Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.  Desserts: three milk,strawberry and lemonade cheescake.
COCKTAIL 2  Curry chicken burrito  Meat balls of wine  Trinchitos ham and cheese  Cheese empanadas  Stuffed mushrooms  Mini sausage quiche  Shrimp cocktail  Chicken skewers bbq sauce  Chicken breasts wrapped in bacon  Assorted mini little sandwiches  Vegetable croissants  Two ceviches to choose: corvina ceviche with green apple, octopus ceviche, shrimp ceviche, mixed ceviche.  Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.  Desserts: three milk, strawberry and lemonade cheescake, chocolate truffles. Buffet type BUFFET # 1  Waldorf salad  Caesar salad  Corvina steak with garlic  Chicken cheese sauce 3  Two rice to choose: parsley o culantro, guandules, fungi, plant and greek  Two ceviches to choose: corvina ceviche with green apple, al olio octopus ceviche, shrimp ceviche mixed ceviche.  Vegetables to grill  Bagels with butter  Drinks: juices, sodas, beer (sovereign, panama, atlas), wine and white wine.  Desserts: three milk, strawberry and lemonade cheescake. BUFFET # 2 • Broccoli salad with grapes  Mixed salad  Medallions res al green pepper  Chicken steak with almond cream white  Corvina steak with garlic  Two rice to choose: parsley o culantro, guandules, fungi, plant and greek  Two ceviches to choose: corvina ceviche with green apple, al olio octopus ceviche, shrimp ceviche mixed ceviche.  berengena parmesan  Two pasta to choose: a spaghetti bolognese, a three cheese spaghetti, penne a la carbonara  bagels with butter  Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.  Desserts: three milk, strawberry and lemonade cheescake, chocolate truffles.
PACKAGES BASED ORGANIZATION PACKAGES # 1 “Organization and complete coordination of your wedding” This package is ideal for couples who are starting with preparations for her wedding and have hired almost no service. (From one year to months before the wedding) Before the wedding:  Design and create complete wedding  Personalized service with boyfriends  Help in finding suppliers  Procedures religious ceremony and civil  Help with quote  Partnerships with suppliers  Confirmation guest During the wedding:  Complete coordination of the wedding day  Hosting providers deliver the wedding day  Organization religious ceremony and civil  count bottles  Logistics and monitor mounts  Personalized service with guests  Cast memories Package # 2 ”Monitoring and coordination of your wedding day” This package is ideal for the couple who already have most of its contracted services for the wedding but lack some, as well as organizing and coordinating the day of the event. (Months before the wedding) Before the wedding:  Confirmation and follow up with suppliers  Monitoring of religious and civil proceedings During the wedding:  Complete coordination of the wedding day  Hosting providers deliver the wedding day
 Organization religious ceremony and civil  count bottles  Logistics and monitor mounts  Personalized service with guests  Cast memories Package # 3 “Coordination of your wedding day” This package is ideal for the couple who already have all hired for their wedding day, but want the coordination of day. Before the wedding:  1 Travel and meeting with the couple to define spaces and event logistics  Delivery of documents to suppliers During the wedding:  Complete coordination of the wedding day  Delivery of providers deliver the wedding day  Organization religious ceremony and civil  Count bottles  Logistics and monitor mounts  Personalized attention with guests  Distribution of memories
Forms Form of first contact with our clients
Our contract with our clients
Municipal permits Municipal permits According to the Alcadía de Panamá these are some of the permissions we need for our business
Software for event organization Software for event organization We have chosen this software because it is user friendly and best suited to our needs.
Advertising Advertising Mundo Social Magazine
Lobby Magazine Mujer Magazine
Mia Magazine Ellas Magazine
Social media Social Media
Our Instagram page: Our Facebook page:
Our TwitterPage Our WebPage:
Our publicationinInEventos.com Our publicationinPaginasamarillas.com.pa
Financial information Financial Information
Line of Credit with Banco General de Panamá  Lines of Credit No-Rotary: allows you to request an amount of money that will be paid either in full or partially through an agreed time. With each payment to your line, availability of credit is reduced by that amount Uses of Line of Credit  Bridging changes in inventory  Avail discounts offered by their suppliers  Experiencing sudden cash needs  Finance projects and contracts Forms of payment of Line of Credit for Legal Person
Pago capital al vencimiento Cuotasmensuales
Where we like to take our business? Where we like to take our business? These are some of the goals in short, medium and long term we have planned for our business:  We want to be the first choice for our customers when conducting their events.  Be considered the best event management company of Panama.
 Expand our team and have a greater number of specialists in different areas related to the organization of events.  Add to our company, in addition to organizing events, a catering service; which offer quality food and beverages.
Annex Annex Our Location:
Map of our address Our office: Main facade Main entrance Inside the looby Stairsto 2nd floor Office Meeting room Our Car
Toyota YarisAdvance

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Business Plan

  • 1.
    UNIVERSIDAD INTERAMERICANA DEPANAMÁ - UIP FACULTAD DE HOTELERÍA Y TURISMO ESCUELA DE GASTRONOMIA Y HOTELERÍA UIP-GLION Food & Beverage Management Executive Summary of our Business of Event Planning Students: Sindy Carela ID. 8-896-144 Nayarith Villarreal ID. 8-905-322 Professor: Francisco Muñoz Date: Panama, April 2015
  • 2.
    Basic Information Name: Karelli EventPlanning Type of business:
  • 3.
    Weddings and eventsplanning Logo: Business card Slogan: “The events come true” Foundation date: March 15, 2015 Founders: Sindy Carela – Event Planner Nayarith Villarreal – Event Planner Number of Employees: 4 Location: Street 59 East Obarrio Street 50
  • 4.
    Facing Credicorp Bank Premises LocationObarrio Rooms 8 m2 300 Lot size 410 Tiers 3 Parking 6 Benefits Near Traffic, Guest Parking, Storage, Air Conditioner, Furnished, Kitchenette, Reception Technical benefits Telephone Line, Lighting, Broadband Internet, Reserve Tank, Fire Detection System Our mean of transportation: Toyota Yaris Advance Full Extras Manual of 2010 Price: B/.10,250.00
  • 5.
    Surveys Before starting ourbusiness, we wanted to make a small survey based on 20 people about how they see services event organization
  • 6.
    54% 46% Do you knowa company dedicated to organizingevents? Yes No 29% 49% 13% 9% Does the concept of event planners identifies it as? Expensive Necessary Not needed indifferent
  • 7.
    13% 20% 11% 56% Age range 18-25 Years 26-40Years 41-55 Years 50 or more 5% 11% 17% 56% 11% Usually that type of company hires for your events? Restaurants Events planner Hotels Others No one
  • 8.
    40% 35% 25% Where to preferyourevents? Hotels Tourist Attractions Resots 36% 22% 13% 21% 8% How much are you willing to pay for the organizationof your event? 20,000 15,000 10,000 More money less money
  • 9.
    18% 82% Do you thinkthat the event organizations offer good services and products? Yes No 40% 25% 35% For you than is more important in organizing the event? Quality Price Both
  • 10.
  • 11.
    Karelli Event Planningworks in the design of the events with which we commit to work creatively and responsibly to achieve compliance with the dreams of our customers, making unforgettable experience of your event. Vision Be a leader and innovator in organizing all kinds of social events company, achieving recognition of society through our effective, fast and complied with quality service work. Our Services: Our company is based on the organization and logistics of social events, with a committed, innovative and enthusiastic work that ensures uniqueness and originality of our services, each event is saved forever in the memory of our guests. Our Customers: Every business and people requiring our service This is a graphic into that level of economic income we are led Organization chart 49% 35% 16% What kind of market we are targeting? High Medium Low
  • 12.
  • 13.
    4 P’s of Marketing Thisis our analysis of marketing our business:
  • 14.
    4 P’s OfMarketing Product We are a company of organization and planning of events with first-class service, quality products and innovative service. Place We are located in one of the most urban areas of Panama City, with easy access roads and public transport. Price Our prices range according to the quality of our service. Promotion Through social media, fashion magazines, events weddings or fashion fairs.
  • 15.
    SWOT Analysis This isour SWOT analysis: SWOT Analysis Strengths Weaknesses
  • 16.
     Exclusive designevent  Highly qualified personnel in all areas  Advertising and promotions  We offer a variety of events, a variety of providers to provide services.  We have a wide variety of Suppliers to organize events.  As a company planning is required in many references to enter the market.  We are at a disadvantage with other companies who may have more experience in the subject.  Our company is closer to providing services to people with high purchasing power. We can not offer our services to all consumers. Opportunities Threats  We have a variety of contacts.  We manage in a growing market and uncompetitive. We have great opportunities for growth due to the large amount of demand.  We rely heavily on our suppliers and our image of them reflected on the other hand we must enforce discipline the service provided.  Competition from others with more experience and greater variety of contacts.
  • 17.
    Strategies Strategies Short-term strategies  Beinnovative and creative to provide a unique and different service.
  • 18.
     Improve theobjectives or goals of the organization, establishing an overall strategy for achieving those goals and develop a complete hierarchy of plans to coordinate activities. Medium-term strategies  Having our own catering company that offer our customers various alternatives menus to choose from.  Expand our categories of events, offering our services to all types of, corporate, public or popular, sports, cultural and other social events. Long-term strategies  Expand our events nationwide, so that we get there to have suppliers in different provinces of Panama to realize the dreams of all Panamanians who require our services.  Perform tv programs in which offer important information consulting and event planning, for those who wish to make their own celebrations.
  • 19.
    Our competitors Before mentioningour competitors, we did a study of our market position compared to the other event management companies
  • 20.
    Our competitors These aresome of the direct or indirect competitors we want to overcome in the market for event organization. 15% 85% Business Karelli Competitors
  • 21.
    Protocolo D´Gala Eventos D &M EventsbyDecor More Blue TimesEvents Divine Events CarmenCastrejónBodasy Eventos. ReginaEvents JY Eventos Bodas yEventosPanamá EventosyMás Panamá Bodas yMás PlannerGroup Smile &Love AquamarinaEventos StyloPanama Events& Weddings
  • 22.
    Our providers Our providers: Wehave a variety of suppliers of the highest range to ensure the success of any event:
  • 23.
    Alcoholics Beverages  Felipe Motta Canavaggio Wine Boutique  Fiesta Xpress  Bodega Mi Amiga  Global Brands  Spirits & Wine Boutique  Varela Hermanos Jewelry Store  Swarovski  DG Joyeros  Tiffany & Co.  Cartier  Imperiales Joyeros  Nat Méndez  Mercurios Joyeros  Joyeria Pataro  Balucchi Preziosi,S.A. Assembly  Rocco Productions  Festieventos  Protocolo  D’Gala Eventos  Chef 2 ChefPanama  PRP Events Makeup Artists  Gregorio Espinoza (Novo Salon & Spa)  George Lainz (Novo Salon & Spa)  Pedro Saldaña (PSV Studio)  Jerry Herrera  Axel Anderson (Hander Salon)  Itziak Gómez (Hander Salon) Balloon Decoration  Global Sunflower Floristería  Floristería y Curiosidades Emmanuel  Floristería Kampary  El Príncipe Azul  El Mundo de los Globos  Festilandia Plus Non – Alcoholics Beverage  Femsa Panamá  Cerveceria Nacional  .  .  . Beauty Salons  The Nail Bar Panama  Charlie Place  Hander Salon  Christian Salon  Sebastian Salon  Novo Salon & Spa  PSV Studio  Armandeus  Tony & Giovanni Pastry Shops  My Cute Cake  Dulcería Momi  Cake Pops La Dulcería  Seet Temptations By Mónica Levy  Lulu’s Cakes  Nicolina Sal y Dulce Catering Service  Cookita Cukita by Cukita Arias  La Cocina de Sofy by Sofy Guardia de Durán  De Tacones a Fogones  Delicias de la Abuela  Bocatto de Angel  Delyciosuras byDelyanne Arjona  Le Petite Cuisine Photograph ers  Lizzie Photografy  Textar  Shag  Tony Lindo  Rovetto  Luis Luck  Visage Churchs  Iglesia San Jose (Altar de Oro)  Iglesia del Carmen  Santuario Nacional  Catedral Metropolitana  Iglesia Don Bosco  Hossana Resorts (Beach Hotels)  Hotel JW Marriot  Hotel Sheraton Bijao  Hotel Westin Playa Bonita  Hotel Whyndham Playa Blanca  Hotel Royal Decameron  Hotel Playa Blanca Resort
  • 24.
    Dance Classes  G&G  AcademiaPro dance Panamá  Alina´s Dance Academy  Rene Alejandra Ritmo y Arte  Valerie´s Dande Studio  BalletAcademy  Fusión de Artes Security  Grupo Especializado de Seguridad e Investigaciones,S.A.  Millenium Security Service, S.A.  Blasco Seguridad S.A.  Servicios Panameños De Seguridad,S.A.  Federal Security Panama Agency  Alianza Security, S A Decoration  Alex Gaudiano  D & M Events By Decor More  Sr. Tenedor  PRP Events  Alquileres & Mas  Adornos y Fiestas,S.A. Shoes and Heels  Bellagio  Carmen Steffens  JimmyChoo  Entre Novias  Studio Moda  Internacionals orders Digital Animations  La Vision Studio  Sal y Pimienta Inc  Ram Media  HB Video  El Ajo, S.A. Social Publications  La Prensa  Mundo Social  La Estrella de Panamá  Revista Ellas  Selecta Magazine  4W Discotheque and Animations  Música y Eventos, S.A.  Dluxe Productions  Sound Master Production  Konexxion  Blue Mango Music Band  Virtual Audio  Possible artistic presentations Spa and Tanning Salons  Novo Salon & Spa  Imperium Spa  Mosaic Spa  Casa Bianca  Step Gym & Spa  The Tanning Studio  Fuzion Salon Fireworks and Pyrotechnic s  Pirotécnica Castro  Fuegos Artificiales Internacionales  Panama Show Time  Panama Fire Works  Pirotecnia y Bisutería El Dragón Rojo Stationery and Prints  Upside Down Design  Centro Litográfico  Impresiones yDiseños 507  No Limits Desing Group Inc  Total Graphix  PG Handmade Florists  Flores de Altura  Flower Ballons  Premium Florist  Lourdes Ikebana  Floristería y Curiosidades Emmanuel Tents and Structures  Tecni Eventos y Equipos  Protocolo  Toldas Cattan  Eventos Exclusivos  Eventos & Rilu,S.A.  La Tolda Ideal Gowns  Porta Romana  Coco´s  Entre Novias  Gaudi  Rosa Clara  Claires  Cancán de la Novia  Alquila Couture Tourist Attractions  Casco Viejo  Panama La Vieja  Portobelo  Mi Pueblito Afroantillano  Museo del Canal Interoceanico  Parque Metropolitano  Figali Convention Center  Atlapa  Teatro Nacional
  • 25.
    Gyms  Power Club Cross FitPTY  Sport Tek  Step Gym & Spa  Pilates Transport  Elegance Limusines  Safeguard Limusine  VIP Limusine Service  Marcelo Limusine & Tuxedos  The Boss Party Hair Stylists  Gregorio Espinoza (Novo Salon & Spa)  George Lainz (Novo Salon & Spa)  Pedro Saldaña (PSV Studio)  Jesús Alra (Novo Salon & Spa)  Tinito Silva (Velasquez Hair Dresser)  Axel Anderson (Hander Salon) Travel Agencies  Viajes Jazmin  Viajes Arco Iris  Grand Tours  L´ALianxa  Agencia de Viajes Tivoli  PesantezTours  Columbia  Agencia de Viajes Fidanque  Viajes Arco Iris  Gem´s 15  Allegro Tours  Viajes Regency Travel Hotels  Cadena Hoteles Marriot  Cadena Hoteles Hilton  Cadena Hoteles InterContinental  Cadena Hoteles Starwoods  Cadena Hoteles Wyndham  Cadena GHL  Cadenas Hoteles Bern  Hotel Hard Rock Café/ Radisson Decapolis  Hotel Trump Ocean Club Panama  Hotel Bristol Panama  Hotel Continental Panama  Hotel El Panamá  Hotel Riu Plaza Panama  Hotel Tryp  Hotel Riande  Hotel Las Clementinas  American Trade Hotel  Hacienda El Corcel Azul Travel, Flights and Cruises  Royal Caribbean  Copa Airlines  Pulmman Tours  Ferry Express  Air Panama  Avianca
  • 26.
    Capacity and prices oftourist sites Capacity and prices of tourist sites If tourist atracttions are chosen as a venue for events, these are some of the prices and the amount of people that they can accommodate in some of them. Panama La Vieja Nave de La Catedral Capacity: 400 people seated at tables 700 people seated theater style For the use of the monument the Patronato requests a donation of B/.2,000.00
  • 27.
    You must separatethe date in the Promotion Department: 226-9364 / 8915/1757 with 25% of payment. The rest of the donation must be given one (1) month before the event. Convento de La Concepción Capacity: 200 people seated at tables 270 people seated theater style For the use of the monument the Patronato requests a donation of B/.2,500.00 You must separate the date in the Promotion Department: 226-9364 / 8915/1757 with 25% of payment. The rest of the donation must be given one (1) month before the event. Convento de La Companía de Jesús Capacity: 60 people seated at tables 90 people seated theater style For the use of the monument the Patronato requests a donation of B/.1,500.00 You must separate the date in the Promotion Department: 226-9364 / 8915/1757 with 25% of payment. The rest of the donation must be given one (1) month before the event. Museo del Canal Interoceánico Great Hall Its width can accommodate 230 people seated. Patio del Faro It has a capacity for 50 people standing and 40 people comfortably seated. Salon Gourmet This wonderful room, can accommodate a buffet for 70 people seated. Mi Pueblito All tenant must record a cash deposit in the amount of Three hundred dollars (B/.300.00) in order to ensure the health structures and further shall pay the sum of One Hundred dollars (B7:100.00) for the cleaning and maintenance: a) Pueblito Afroantillano pay at the rate of B/.500.00 per event. b) Mi Pueblito Interiorano paid at the rate of B/.500.00 per event c) Anfiteatro paid at the rate of B/.500.00 per event. In cases of leasing spaces described in points a, b and c of this section authorizes the assistance of a number of 400 people, up to three (3) hours. The hour or fraction pay B/.50.00
  • 28.
    d) Gazebo locatedin Pueblito Afroantillano a rate of B/.125.00 per event e) Casa Miller B/.140.00 per event. Prior deposit B/.100.00 f) Logía B/150.00. Prior deposit of B/.100.00 g) Casa de Quincha B/.150.00. Prior deposit of B/.100.00 h) Casa Bocas del Toro (Ground Floor) B/.125.00. Prior tank B/.100.00 i) Guachapali House (Ground Floor) B/.150.00. Prior tank B/.100.00 In cases of leasing spaces described in points d, e, f, g, h, i, of this section authorizes the assistance of a number of 500 people with a minimum of 100 up to three (3) hours. The hour or fraction pay B/.25.00 In case of using the Capilla de Mi Pueblito Interiorano and the replica of the Iglesia Anglicana, B/.100.00 per event. Figali Convention Center B/.10,000 Parque Natural Metropolitano The capacity of the events rooms are: Salon Elena Guardía de Lombardo: 80 pax. Value B/.290.00 Salon Elena Guardía de Lombardo with Green Area: 120 pax. Value B/370.00 Salon Las Oropéndolas: 90 pax B/.280.00
  • 29.
  • 30.
  • 31.
    We have specialpackages for every occasion, we can also adjust to your needs without any problem PACKAGES PREMIUM Menu • Cocktail Menu • Buffet Menu Beverages • Unlimited Mixers (includes regular soda, diet) • Wines • National Beer • Free Descorche Stationery Shop • Reserved table numbered • Printed menus, one per table • Sketch location of tables Mounting  Rental location chosen with six hours of actual service, but gauging half hour and half hour guest desaforo thereof.  Welcome cocktail, made margaritas or flavored waters.  Lounge for complimentary Civil Ceremony  Round tables for ten.  white or colored tablecloth.  Covers tablecloth various colors to choose, frayed, Versailles, roads or gauze.  Napkin cloth, various colors to choose from.  Chairs French sheath (white) and bow (color choice).  Main table boyfriends crescent or horseshoe.  Table for the cake.  imported Dish round basis.  Crockery White smooth round imported.  "free Uncorked" unlimited mixers for 5 hours  Makes glassware (glasses, shot glasses and cups horses).  Table service: ashtrays, salsa and salt shakers.  Free corkage for 7 hours (soft drinks, mixers and unlimited Ice)  Numbered tables.  Centerpiece choose from our catalog.  Arrangement main table cascade or minimalist.  Elegant tent with lighting and curtains (if gardens) or umbrellas Market.
  • 32.
    Personal  Service Coordinator Captain of Waiters  Waiters (one for every 20 people)  Chef and kitchen staff  Hostess (from 150 guests). Integral Event Organization:  Location Scouting  Personal attention for each partner or contracting  Planning and organizing the event.  Attractive payment plans.  Coordination during the event (reception of cake, placing memories (provided by customer) tables, delivering your guests memories (provided by the customer).  Beverage Control  Monitoring Program Diversion  Set of six musical elements, playing for 5 hours x 15 minute break, and gifts for your guests, background music during breaks offered.  D.J. with over 5,000 songs in repertoire, with lights. Offering gifts to your guests. Price: B/.17,500 PACKAGES LOUNGE Menu • Cocktail Menu • Buffet Menu Beverages • Unlimited Mixers (includes regular soda, diet) • Wines • National Beer • Free Descorche Stationery Shop • Reserved table numbered • Printed menus, one per table
  • 33.
    • Sketch locationof tables Mounting  Lounges in white for 10 people (Three puff, two double seats, a single chair, love seat and two light table).  Tables lighting.  Disposable napkin.  Round plate smooth.  Imported Glassware.  Table service: ashtrays.  Numbered tables.  Flower Arrangement Zen lounge or choose from our catalog.  Elegant tent with lighting and curtains (if gardens) Personal  Service Coordinator  Captain of Waiters  Waiters (one for every 20 people)  Chef and kitchen staff  Hostess (from 150 guests). Diversion  Set of six musical elements, playing for 5 hours x 15 minute break, and gifts for your guests, background music during breaks offered.  D.J. with over 5,000 songs in repertoire, with lights. Offering gifts to your guests. Price: B/.10,000 MENU Cocktail Type COCKTAIL 1  Assorted appetizers  Ham and cheese tray  Mini sandwiches assorted  Shrimp cocktail  Olives wrapped in mass of parmesan  Mini salmon with dill croissants  Chicken wrapped in bacon  Two ceviches to choose: corvina ceviche with green apple, octopus ceviche, shrimp ceviche , mixed ceviche.  Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.  Desserts: three milk,strawberry and lemonade cheescake.
  • 34.
    COCKTAIL 2  Currychicken burrito  Meat balls of wine  Trinchitos ham and cheese  Cheese empanadas  Stuffed mushrooms  Mini sausage quiche  Shrimp cocktail  Chicken skewers bbq sauce  Chicken breasts wrapped in bacon  Assorted mini little sandwiches  Vegetable croissants  Two ceviches to choose: corvina ceviche with green apple, octopus ceviche, shrimp ceviche, mixed ceviche.  Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.  Desserts: three milk, strawberry and lemonade cheescake, chocolate truffles. Buffet type BUFFET # 1  Waldorf salad  Caesar salad  Corvina steak with garlic  Chicken cheese sauce 3  Two rice to choose: parsley o culantro, guandules, fungi, plant and greek  Two ceviches to choose: corvina ceviche with green apple, al olio octopus ceviche, shrimp ceviche mixed ceviche.  Vegetables to grill  Bagels with butter  Drinks: juices, sodas, beer (sovereign, panama, atlas), wine and white wine.  Desserts: three milk, strawberry and lemonade cheescake. BUFFET # 2 • Broccoli salad with grapes  Mixed salad  Medallions res al green pepper  Chicken steak with almond cream white  Corvina steak with garlic  Two rice to choose: parsley o culantro, guandules, fungi, plant and greek  Two ceviches to choose: corvina ceviche with green apple, al olio octopus ceviche, shrimp ceviche mixed ceviche.  berengena parmesan  Two pasta to choose: a spaghetti bolognese, a three cheese spaghetti, penne a la carbonara  bagels with butter  Drinks: juices, sodas, beer (soberana, panama, atlas), red and white wine.  Desserts: three milk, strawberry and lemonade cheescake, chocolate truffles.
  • 35.
    PACKAGES BASED ORGANIZATION PACKAGES# 1 “Organization and complete coordination of your wedding” This package is ideal for couples who are starting with preparations for her wedding and have hired almost no service. (From one year to months before the wedding) Before the wedding:  Design and create complete wedding  Personalized service with boyfriends  Help in finding suppliers  Procedures religious ceremony and civil  Help with quote  Partnerships with suppliers  Confirmation guest During the wedding:  Complete coordination of the wedding day  Hosting providers deliver the wedding day  Organization religious ceremony and civil  count bottles  Logistics and monitor mounts  Personalized service with guests  Cast memories Package # 2 ”Monitoring and coordination of your wedding day” This package is ideal for the couple who already have most of its contracted services for the wedding but lack some, as well as organizing and coordinating the day of the event. (Months before the wedding) Before the wedding:  Confirmation and follow up with suppliers  Monitoring of religious and civil proceedings During the wedding:  Complete coordination of the wedding day  Hosting providers deliver the wedding day
  • 36.
     Organization religiousceremony and civil  count bottles  Logistics and monitor mounts  Personalized service with guests  Cast memories Package # 3 “Coordination of your wedding day” This package is ideal for the couple who already have all hired for their wedding day, but want the coordination of day. Before the wedding:  1 Travel and meeting with the couple to define spaces and event logistics  Delivery of documents to suppliers During the wedding:  Complete coordination of the wedding day  Delivery of providers deliver the wedding day  Organization religious ceremony and civil  Count bottles  Logistics and monitor mounts  Personalized attention with guests  Distribution of memories
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    Forms Form of firstcontact with our clients
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    Our contract withour clients
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    Municipal permits Municipal permits Accordingto the Alcadía de Panamá these are some of the permissions we need for our business
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    Software for event organization Softwarefor event organization We have chosen this software because it is user friendly and best suited to our needs.
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    Line of Creditwith Banco General de Panamá  Lines of Credit No-Rotary: allows you to request an amount of money that will be paid either in full or partially through an agreed time. With each payment to your line, availability of credit is reduced by that amount Uses of Line of Credit  Bridging changes in inventory  Avail discounts offered by their suppliers  Experiencing sudden cash needs  Finance projects and contracts Forms of payment of Line of Credit for Legal Person
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    Pago capital alvencimiento Cuotasmensuales
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    Where we liketo take our business? Where we like to take our business? These are some of the goals in short, medium and long term we have planned for our business:  We want to be the first choice for our customers when conducting their events.  Be considered the best event management company of Panama.
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     Expand ourteam and have a greater number of specialists in different areas related to the organization of events.  Add to our company, in addition to organizing events, a catering service; which offer quality food and beverages.
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    Map of ouraddress Our office: Main facade Main entrance Inside the looby Stairsto 2nd floor Office Meeting room Our Car
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