This executive summary proposes the development of a multi-destination tourism project in the Greater Tumen Region (GTR) of Northeast Asia to capitalize on the region's growing tourism markets. The GTR has great natural, cultural and urban resources that could appeal to domestic Chinese, outbound Chinese, and international travelers. Developing cross-border tourism routes could attract over $4 billion annually from the Chinese market alone by offering travelers experiences across multiple countries. However, obstacles like low tourism services quality and difficulties obtaining visas between countries must first be addressed. Cross-border tourism has potential to strengthen regional cooperation and appeal to travelers seeking multicultural experiences.
Setting A New Stage In China's Luxury Market Mark Opao
In this publication, ZenithOptimedia examines the changing landscape of China's luxury market through the driving forces that set the new stage of the industry now and in the future-- the millennials, the emerging growth cities and key trends in luxury communications.
The document discusses Chinese outbound tourism, providing information on current demand, the evolution of Chinese tourism, and opportunities for Spain. Some key points:
- China is now the number 1 source market for outbound tourism in Asia, spending over $48 billion in 2010.
- Chinese outbound trips and spending have grown significantly since 2000 and are expected to continue rising quickly.
- Chinese tourists are becoming more sophisticated and are traveling for prestige, soft power projection, and to learn wealthy behaviors.
- Spain has opportunities but must understand Chinese tourists have a decade of experience and are segmented between mass and upper-end markets. Customization and Chinese-language services are important.
India Outbound Tourism Market and Forecast to 2018iGATE RESEARCH
The document provides an overview and analysis of the Indian outbound tourism market. It finds that despite economic issues, outbound tourism from India has continued to grow rapidly, making India the second largest outbound tourism market after China. Thailand is the most popular destination for Indian travelers, followed by Singapore, the United States, and China. The document then provides detailed analysis of tourist visits, spending, purposes of visits, and forecasts for the top 15 destination countries as well as emerging countries. It identifies low cost carriers and countries opening visa policies as key drivers of continued growth in Indian outbound tourism.
A market overview including trends in the leisure and business travel market in India, as well as information on the most relevant Indian operators.
Presentation prepared for the Master of Science Strategic Event Management and Tourism Management, Skema Business School, 2012
- Affinity China aims to provide Chinese luxury consumers with influence and access to luxury goods and experiences abroad through their exclusive membership network and partnerships.
- Their target audience includes wealthy Chinese individuals looking to travel, shop, invest, and build business connections overseas.
- The company offers high-end lifestyle packages, travel experiences, sports/entertainment events, access to clubs and conferences to influence this affluent Chinese demographic.
The document discusses online travel in China, which is growing three times as fast as the total travel market. By 2012, close to 25% of travel in China will be booked online, up from just 5% five years ago. This year, 80 million Chinese will travel abroad, increasing to 100 million by 2015. It provides an overview of China's growing middle class and new wealthy class, their spending habits abroad including an average of $5,200 spent per tourist, and differences between regions in China. The workshop covered China's digital landscape for travel, differences between social media in China and the West, distribution channels, and strategies for brands to build an online presence and enter the Chinese market.
This executive summary proposes the development of a multi-destination tourism project in the Greater Tumen Region (GTR) of Northeast Asia to capitalize on the region's growing tourism markets. The GTR has great natural, cultural and urban resources that could appeal to domestic Chinese, outbound Chinese, and international travelers. Developing cross-border tourism routes could attract over $4 billion annually from the Chinese market alone by offering travelers experiences across multiple countries. However, obstacles like low tourism services quality and difficulties obtaining visas between countries must first be addressed. Cross-border tourism has potential to strengthen regional cooperation and appeal to travelers seeking multicultural experiences.
Setting A New Stage In China's Luxury Market Mark Opao
In this publication, ZenithOptimedia examines the changing landscape of China's luxury market through the driving forces that set the new stage of the industry now and in the future-- the millennials, the emerging growth cities and key trends in luxury communications.
The document discusses Chinese outbound tourism, providing information on current demand, the evolution of Chinese tourism, and opportunities for Spain. Some key points:
- China is now the number 1 source market for outbound tourism in Asia, spending over $48 billion in 2010.
- Chinese outbound trips and spending have grown significantly since 2000 and are expected to continue rising quickly.
- Chinese tourists are becoming more sophisticated and are traveling for prestige, soft power projection, and to learn wealthy behaviors.
- Spain has opportunities but must understand Chinese tourists have a decade of experience and are segmented between mass and upper-end markets. Customization and Chinese-language services are important.
India Outbound Tourism Market and Forecast to 2018iGATE RESEARCH
The document provides an overview and analysis of the Indian outbound tourism market. It finds that despite economic issues, outbound tourism from India has continued to grow rapidly, making India the second largest outbound tourism market after China. Thailand is the most popular destination for Indian travelers, followed by Singapore, the United States, and China. The document then provides detailed analysis of tourist visits, spending, purposes of visits, and forecasts for the top 15 destination countries as well as emerging countries. It identifies low cost carriers and countries opening visa policies as key drivers of continued growth in Indian outbound tourism.
A market overview including trends in the leisure and business travel market in India, as well as information on the most relevant Indian operators.
Presentation prepared for the Master of Science Strategic Event Management and Tourism Management, Skema Business School, 2012
- Affinity China aims to provide Chinese luxury consumers with influence and access to luxury goods and experiences abroad through their exclusive membership network and partnerships.
- Their target audience includes wealthy Chinese individuals looking to travel, shop, invest, and build business connections overseas.
- The company offers high-end lifestyle packages, travel experiences, sports/entertainment events, access to clubs and conferences to influence this affluent Chinese demographic.
The document discusses online travel in China, which is growing three times as fast as the total travel market. By 2012, close to 25% of travel in China will be booked online, up from just 5% five years ago. This year, 80 million Chinese will travel abroad, increasing to 100 million by 2015. It provides an overview of China's growing middle class and new wealthy class, their spending habits abroad including an average of $5,200 spent per tourist, and differences between regions in China. The workshop covered China's digital landscape for travel, differences between social media in China and the West, distribution channels, and strategies for brands to build an online presence and enter the Chinese market.
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
- China has traditionally been a major market for luxury goods, but its growth is slowing as economic growth declines and an anti-corruption campaign discourages "gifting luxury" goods.
- However, Chinese consumers continue to be the world's biggest spenders on luxury goods. They are increasingly purchasing luxury items overseas where prices are lower due to taxes in China.
- Chinese tastes are also becoming more sophisticated, preferring understated luxury brands, and relaxed visa rules make overseas shopping more convenient. While domestic sales cool, Chinese demand remains strong though changing in nature.
This document provides an introduction to tourism, travel, hospitality, and the hotel industry. It discusses the origins and evolution of these industries from ancient times to the present. Key points include:
- Hospitality has its roots in ancient civilizations where travelers needed food and shelter. Various forms of inns and lodging houses developed over time.
- Tourism involves the movement of people away from their home for leisure or business purposes. It is defined as travel for over 24 hours but less than a year. Related industries like transportation, food, retail, and events have grown alongside tourism.
- The tourism industry contributes over $4 trillion annually to the global economy and is one of the largest industries in many countries.
Business Idea to Tousitify a city_Round I entryRohit Rohan
This document proposes a marketing plan to promote affordable jewelry from Johari Bazaar in Jaipur, India to tourists, particularly from Belgium. The plan leverages the bazaar's reputation for diamond craftsmanship and affordable prices to attract tourists online and on the ground. Various promotional campaigns are outlined, including contests, a virtual tour app, and QR code scavenger hunts in India, to entice European tourists to visit the bazaar both before and during their trips. The plan aims to capitalize on Belgium's prominence in the global diamond industry and Indians' growing internet and mobile usage to connect buyers and sellers across borders.
The document discusses trends in China's luxury goods market. It notes that China is the third largest luxury market in the world, with Chinese consumers spending $233 billion on luxury goods in 2014. The market is driven by rising incomes and urbanization. While Chinese consumers do significant luxury shopping overseas, the document sees potential for growth in cross-border e-commerce if brands address issues of trust and service. It advocates for an "offline to online" strategy using social media to provide the total luxury experience to Chinese consumers.
A Study of the Factors Influencing Cultural Tourists’ Perception and Its Meas...laxmi2804
The major growth of the Indian tourism sector is contributed by domestic tourism
which tends to be more focused on cultural destinations. Travel and tourism for fun,
pleasure and recreation is still considered an elite ‘five star’ activity by a majority of
the Indians. At the same time, travel and tourism for cultural purposes forms an integral
part of the Indian population, where people from all ages, religions and income groups
often manage time and resources for cultural tourism. Tourism has a huge potential for
poverty alleviation by increasing job opportunities and spending by tourists. Most
important from India's point of view is the fact that these employment opportunities
are created in the small and medium segments of the economy and disperse throughout
the country. When people of a country visit such sites and experience their culture, they
understand ‘who they are and where they have come from’ (Palmer, 1999). Since viewing
of such sites by domestic tourists offers glimpses of a nation's past, their promotion
becomes vital in the construction of national identity (Johnson, 1995). The
measurement of perception of tourists and thereby identifying gaps in the current
service-good composition and customizing pro-tourist product mix, becomes crucially
important for all the stakeholders of the tourism industry. This paper primarily studies
those crucial factors which have a direct impact on the perception of tourists in the
heritage city of Agra.
MCKINSEY | Chinese tourists Dispelling the myths | Sept 2018BTO Educational
McKinsey&Company
Chinese tourists:
Dispelling the myths
An in-depth look at China’s outbound tourist market
Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists, we have uncovered new insights on China tourism trends, tourist behavior, and customer segments. The archetypes defined through this research will be of interest to travel agencies, retailers, and hotel brands as they try to capture a share of the growing Chinese outbound tourist market.
www.mckinseychina.com
NIELSEN 2019 | 2018 trends for mobile payment in chinese outbound tourismBTO Educational
PERSPECTIVES FROM MERCHANTS AND CONSUMERS:
2018 TRENDS FOR MOBILE PAYMENT IN CHINESE OUTBOUND TOURISM
Traveling abroad is no longer a luxury for many Chinese citizens as they are now enjoying rising incomes and better living standards.
According to the latest statistics from the China Tourism Academy, Chinese tourists made 140 million outbound trips in 2018, up 13.5 percentage points yearon-year.
This robust growth gave rise to a new barometer with which to gauge China’s economy and its ever-changing consumer market, especially in regard to heated discussions on whether Chinese consumption is upgrading or downgrading, a topic that have made headlines across China in 2018.
Based on a survey of 2,800-plus outbound Chinese tourists, this whitepaper represents the latest trends and consumption habits of these travelers in overseas markets. It covers a variety of perspectives including the number of foreign countries visited, tourists’ consumption amounts and habits in overseas destinations, and their evolving demands.
This survey also provides an alternative lens for observing China’s consumer and tourism market.
This eBook was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
This document discusses India's inbound tourism potential and opportunities for growth. It notes that India has emerged as a tourism powerhouse in recent years as the 8th largest country in terms of travel and tourism GDP contributions. Inbound tourism involves people traveling to a country other than their own for tourism purposes, and many countries rely on it. India is rich in religious sites, culture, heritage sites for Hinduism, Buddhism, and Jainism that attract religious pilgrims. Inbound tourism is important for India's development as it generates government revenue, improves infrastructure, and provides employment. It is also an opportunity for growth as it spreads tourism spending throughout the year and exposes India's offerings to a global audience through marketing networks. States like Raj
This document provides 5 strategies for using LinkedIn and Pinterest effectively for marketing purposes. Strategy 1 is to increase social reach on each platform. On Pinterest, this involves creating boards with relevant pins and keywords and encouraging users to pin and repin items. On LinkedIn, it involves promoting the company page across employee profiles and groups. Examples are given of companies that successfully grew their reach, such as a retailer encouraging users to pin wish list items and a nonprofit creating an active discussion group.
European Tourism Q3/12 Trends&ProspectsCEGOS Turismo
Informe de la European Travel Commission correspondiente al tercer cuatrimestre de 2012, con análisis de tendencias y perspectivas.
http://www.visionesdelturismo.com/turismo-europeo-en-2012-tendencias-y-previsiones-q312/
The document outlines Tourism Australia's strategic plan for 2020 to grow tourism from China and achieve $7-9 billion in annual spending by Chinese visitors. It discusses China as Australia's most valuable tourism market and Tourism Australia's efforts since 1999 to build distribution networks and drive over 3 million online users to promote Australian tourism. The plan focuses on increasing direct marketing, deepening customer understanding, expanding geographic reach within China, enhancing the travel experience, and building industry and government partnerships to achieve the 2020 tourism spending goal from China.
Germany welcomed 26.9 million international arrivals in 2010, an 11% increase over 2009. Germany was the second most popular travel destination for Europeans in 2010, behind Spain. On a global scale, Germany ranks highly in terms of tourism competitiveness and cultural image. The top source markets for tourism to Germany are European countries, with a market share of 76% in 2010. Non-European markets like Asia, the Americas, and others are growing in importance as well.
O documento descreve a trajetória de um relacionamento adolescente que inicialmente tinha companheirismo e aceitação familiar, mas depois se deteriorou com brigas com os pais, notas ruins na escola e uma gravidez na adolescência, concluindo que namoros só fazem bem quando são benéficos para todos os envolvidos.
O documento discute os desafios da adolescência e juventude no que se refere a namoro, noivado e sexualidade. Aborda temas como a comunicação entre gerações, o papel do prazer versus o desafio de contribuir para uma geração melhor, os erros cometidos pelos jovens e os limites adequados para relacionamentos nessa fase da vida.
O documento discute os conceitos de namoro cristão na Bíblia e nos dias atuais. Ele explica que o namoro cristão tem como objetivo preparar o casal para o casamento segundo a vontade de Deus. Também apresenta algumas diretrizes para escolher com quem namorar e quando começar o namoro, enfatizando a importância da oração e da Palavra de Deus nessas decisões.
O documento discute os desafios do namoro na adolescência, incluindo a descoberta de sentimentos e atração, a imaturidade emocional, e a importância da comunicação entre pais e filhos.
Pr. Paulo Rabello - Estabelecendo Limites no NamoroPaulo Rabello
O documento discute estratégias para estabelecer limites no namoro e evitar situações de risco, incluindo a importância de conversar com os pais sobre o relacionamento, ter cautela em situações onde há pouca supervisão e participar de atividades em grupo.
China's Luxury Market - Losing Sheen? | Articles and PublicationsAranca
- China has traditionally been a major market for luxury goods, but its growth is slowing as economic growth declines and an anti-corruption campaign discourages "gifting luxury" goods.
- However, Chinese consumers continue to be the world's biggest spenders on luxury goods. They are increasingly purchasing luxury items overseas where prices are lower due to taxes in China.
- Chinese tastes are also becoming more sophisticated, preferring understated luxury brands, and relaxed visa rules make overseas shopping more convenient. While domestic sales cool, Chinese demand remains strong though changing in nature.
This document provides an introduction to tourism, travel, hospitality, and the hotel industry. It discusses the origins and evolution of these industries from ancient times to the present. Key points include:
- Hospitality has its roots in ancient civilizations where travelers needed food and shelter. Various forms of inns and lodging houses developed over time.
- Tourism involves the movement of people away from their home for leisure or business purposes. It is defined as travel for over 24 hours but less than a year. Related industries like transportation, food, retail, and events have grown alongside tourism.
- The tourism industry contributes over $4 trillion annually to the global economy and is one of the largest industries in many countries.
Business Idea to Tousitify a city_Round I entryRohit Rohan
This document proposes a marketing plan to promote affordable jewelry from Johari Bazaar in Jaipur, India to tourists, particularly from Belgium. The plan leverages the bazaar's reputation for diamond craftsmanship and affordable prices to attract tourists online and on the ground. Various promotional campaigns are outlined, including contests, a virtual tour app, and QR code scavenger hunts in India, to entice European tourists to visit the bazaar both before and during their trips. The plan aims to capitalize on Belgium's prominence in the global diamond industry and Indians' growing internet and mobile usage to connect buyers and sellers across borders.
The document discusses trends in China's luxury goods market. It notes that China is the third largest luxury market in the world, with Chinese consumers spending $233 billion on luxury goods in 2014. The market is driven by rising incomes and urbanization. While Chinese consumers do significant luxury shopping overseas, the document sees potential for growth in cross-border e-commerce if brands address issues of trust and service. It advocates for an "offline to online" strategy using social media to provide the total luxury experience to Chinese consumers.
A Study of the Factors Influencing Cultural Tourists’ Perception and Its Meas...laxmi2804
The major growth of the Indian tourism sector is contributed by domestic tourism
which tends to be more focused on cultural destinations. Travel and tourism for fun,
pleasure and recreation is still considered an elite ‘five star’ activity by a majority of
the Indians. At the same time, travel and tourism for cultural purposes forms an integral
part of the Indian population, where people from all ages, religions and income groups
often manage time and resources for cultural tourism. Tourism has a huge potential for
poverty alleviation by increasing job opportunities and spending by tourists. Most
important from India's point of view is the fact that these employment opportunities
are created in the small and medium segments of the economy and disperse throughout
the country. When people of a country visit such sites and experience their culture, they
understand ‘who they are and where they have come from’ (Palmer, 1999). Since viewing
of such sites by domestic tourists offers glimpses of a nation's past, their promotion
becomes vital in the construction of national identity (Johnson, 1995). The
measurement of perception of tourists and thereby identifying gaps in the current
service-good composition and customizing pro-tourist product mix, becomes crucially
important for all the stakeholders of the tourism industry. This paper primarily studies
those crucial factors which have a direct impact on the perception of tourists in the
heritage city of Agra.
MCKINSEY | Chinese tourists Dispelling the myths | Sept 2018BTO Educational
McKinsey&Company
Chinese tourists:
Dispelling the myths
An in-depth look at China’s outbound tourist market
Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists, we have uncovered new insights on China tourism trends, tourist behavior, and customer segments. The archetypes defined through this research will be of interest to travel agencies, retailers, and hotel brands as they try to capture a share of the growing Chinese outbound tourist market.
www.mckinseychina.com
NIELSEN 2019 | 2018 trends for mobile payment in chinese outbound tourismBTO Educational
PERSPECTIVES FROM MERCHANTS AND CONSUMERS:
2018 TRENDS FOR MOBILE PAYMENT IN CHINESE OUTBOUND TOURISM
Traveling abroad is no longer a luxury for many Chinese citizens as they are now enjoying rising incomes and better living standards.
According to the latest statistics from the China Tourism Academy, Chinese tourists made 140 million outbound trips in 2018, up 13.5 percentage points yearon-year.
This robust growth gave rise to a new barometer with which to gauge China’s economy and its ever-changing consumer market, especially in regard to heated discussions on whether Chinese consumption is upgrading or downgrading, a topic that have made headlines across China in 2018.
Based on a survey of 2,800-plus outbound Chinese tourists, this whitepaper represents the latest trends and consumption habits of these travelers in overseas markets. It covers a variety of perspectives including the number of foreign countries visited, tourists’ consumption amounts and habits in overseas destinations, and their evolving demands.
This survey also provides an alternative lens for observing China’s consumer and tourism market.
This eBook was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
This document discusses India's inbound tourism potential and opportunities for growth. It notes that India has emerged as a tourism powerhouse in recent years as the 8th largest country in terms of travel and tourism GDP contributions. Inbound tourism involves people traveling to a country other than their own for tourism purposes, and many countries rely on it. India is rich in religious sites, culture, heritage sites for Hinduism, Buddhism, and Jainism that attract religious pilgrims. Inbound tourism is important for India's development as it generates government revenue, improves infrastructure, and provides employment. It is also an opportunity for growth as it spreads tourism spending throughout the year and exposes India's offerings to a global audience through marketing networks. States like Raj
This document provides 5 strategies for using LinkedIn and Pinterest effectively for marketing purposes. Strategy 1 is to increase social reach on each platform. On Pinterest, this involves creating boards with relevant pins and keywords and encouraging users to pin and repin items. On LinkedIn, it involves promoting the company page across employee profiles and groups. Examples are given of companies that successfully grew their reach, such as a retailer encouraging users to pin wish list items and a nonprofit creating an active discussion group.
European Tourism Q3/12 Trends&ProspectsCEGOS Turismo
Informe de la European Travel Commission correspondiente al tercer cuatrimestre de 2012, con análisis de tendencias y perspectivas.
http://www.visionesdelturismo.com/turismo-europeo-en-2012-tendencias-y-previsiones-q312/
The document outlines Tourism Australia's strategic plan for 2020 to grow tourism from China and achieve $7-9 billion in annual spending by Chinese visitors. It discusses China as Australia's most valuable tourism market and Tourism Australia's efforts since 1999 to build distribution networks and drive over 3 million online users to promote Australian tourism. The plan focuses on increasing direct marketing, deepening customer understanding, expanding geographic reach within China, enhancing the travel experience, and building industry and government partnerships to achieve the 2020 tourism spending goal from China.
Germany welcomed 26.9 million international arrivals in 2010, an 11% increase over 2009. Germany was the second most popular travel destination for Europeans in 2010, behind Spain. On a global scale, Germany ranks highly in terms of tourism competitiveness and cultural image. The top source markets for tourism to Germany are European countries, with a market share of 76% in 2010. Non-European markets like Asia, the Americas, and others are growing in importance as well.
O documento descreve a trajetória de um relacionamento adolescente que inicialmente tinha companheirismo e aceitação familiar, mas depois se deteriorou com brigas com os pais, notas ruins na escola e uma gravidez na adolescência, concluindo que namoros só fazem bem quando são benéficos para todos os envolvidos.
O documento discute os desafios da adolescência e juventude no que se refere a namoro, noivado e sexualidade. Aborda temas como a comunicação entre gerações, o papel do prazer versus o desafio de contribuir para uma geração melhor, os erros cometidos pelos jovens e os limites adequados para relacionamentos nessa fase da vida.
O documento discute os conceitos de namoro cristão na Bíblia e nos dias atuais. Ele explica que o namoro cristão tem como objetivo preparar o casal para o casamento segundo a vontade de Deus. Também apresenta algumas diretrizes para escolher com quem namorar e quando começar o namoro, enfatizando a importância da oração e da Palavra de Deus nessas decisões.
O documento discute os desafios do namoro na adolescência, incluindo a descoberta de sentimentos e atração, a imaturidade emocional, e a importância da comunicação entre pais e filhos.
Pr. Paulo Rabello - Estabelecendo Limites no NamoroPaulo Rabello
O documento discute estratégias para estabelecer limites no namoro e evitar situações de risco, incluindo a importância de conversar com os pais sobre o relacionamento, ter cautela em situações onde há pouca supervisão e participar de atividades em grupo.
O documento discute se os jovens estão prontos para namorar ou ficar, definindo namoro como um relação séria e compromissada versus ficar que é sem compromisso. Também diferencia paixão de amor e alerta sobre os riscos de casamentos muito precoces antes dos 20 anos. Recomenda que os jovens valorizem o tempo de descoberta antes de se envolverem romanticamente.
O documento discute as diretrizes para um namoro cristão saudável, enfatizando a importância de valores como respeito mútuo, limites apropriados, oração e leitura bíblica. Também destaca os perigos do namoro virtual e da paixão em oposição ao amor, encorajando os jovens a consagrarem seu relacionamento a Deus.
This document discusses the travel habits and preferences of young, wealthy Chinese travelers born after 1980 (Generation Y). Some key findings:
- They have high spending power, spending an average of 420,000 RMB per household annually on travel, with 220,000 RMB spent on shopping abroad.
- Popular destinations include Europe (visited by 61%), Japan/Korea (58%), and the US (39%). France, Japan, and Australia are their most favored international destinations.
- They are experienced travelers who visited an average of 13 countries and traveled abroad 3.3 times in 2015 for an average stay of 25 days.
- When choosing travel agencies and hotels, they value personalized services and high-
Generation Y Chinese Luxury Traveller ReportYufan Qian
The document summarizes a report on young, high-net-worth Chinese luxury travelers born after 1980. Some key findings include:
- They spent an average of RMB 420,000 per household annually on tourism and RMB 220,000 on tourist shopping. Their average hotel budget is RMB 3,100 per night.
- Popular international destinations include Europe, especially France, and Japan. Domestically, they prefer to travel during national holidays or whenever their schedule allows.
- When selecting hotels, the top priorities are room condition, friendly service, location, technology amenities, and design. They expect personalized digital services.
- Air China and Lufthansa are the most popular airlines for domestic
This document provides an executive summary of a report on Chinese global travelers. It finds that Chinese outbound travel has tripled in the last 10 years, with more adventurous consumers broadening the types of destinations and experiences sought. Younger generations and those from smaller cities are now traveling. While some still prefer structured tours, many seek authentic local experiences and cuisine. The report identifies 12 emerging types of Chinese travelers and provides case studies on companies adapting to their needs.
Role of tourism industry in generating foreign exchangeDharmik
The document discusses the role of tourism industry in generating foreign exchange. It begins by defining foreign exchange as money from one country being exchanged for another, enabling international transactions. It then discusses India's growing foreign exchange reserves. Tourism is considered a large foreign exchange earner when foreign tourists spend money in India. The tourism industry is the largest export industry in the world and is a major earner of foreign exchange for many countries. India has significant tourism potential and witnessed over 2.75 million foreign tourist arrivals in 2001, with the industry being a large employment generator.
The document is a media kit for Koncierge magazine, which targets affluent Chinese consumers. It discusses:
- The growing affluence and spending power of the Chinese market, especially for travel and luxury goods. Chinese visitors to Australia and New Zealand are increasing.
- Koncierge magazine provides a premium guide for affluent Chinese readers to shop, stay, and travel in Australia, New Zealand, and the Pacific region. It highlights the best luxury offerings across lifestyle, fashion, destinations, and culture.
- The target readership of Koncierge includes wealthy Chinese nationals living in Australia/New Zealand as well as frequent travelers. They are cultured, motivated consumers seeking unique experiences
The document is a media kit for Koncierge magazine, which targets affluent Chinese consumers. Koncierge provides information on luxury shopping, accommodations, experiences and investments in Australia, New Zealand, and the Pacific region. The target audience includes wealthy Chinese travelers and residents who spend large amounts on western luxury goods and experiences abroad. The magazine and its new wedding-focused edition aim to inform and inspire this audience.
64% of China's rich—defined as those with assets of more than $1.6 million—are either emigrating or planning to come to the west. - Wall Street Journal, 8/15/2014
Chinese travelers the world's biggest spenders ( Chinese travelers spent a record US$102 billion in 2012). By 2015, 100 million Chinese will travel abroad. - CNN, 4/12/2013
Chinese tourists visiting US spend more than any other foreigners at an average of $7,200 per visit - CNN Money, 2/25/2015
The document discusses Chinese consumers' appetite for luxury goods and travel. It notes that Chinese tourists are expected to spend $264 billion on travel by 2019. Chinese consumers are the world's biggest consumers of luxury goods, with 7 out of 10 luxury goods bought overseas. They use the internet and word of mouth as their main sources of information on luxury brands. Chinese tourists' biggest expenditures are on luxury watches and jewelry. The Epoch Media Group aims to be the top media for reaching these luxury Chinese consumers through its global print and digital presence in over 35 countries and 21 languages.
‘Athithi Kab Jaonge...Nahi Nahi Atithi Kab Aaonge...Aate Raho Kyoki Hum Us De...scmsnoida5
One of the oldest civilization of the world, one of
the greatest nation of the world, one of the greatest
democracy and obviously no need to speak about
the population. This great nation INDIA has
everything. We have every possible resource but
the one that we are blessed with is ‘MOTHER
NATURE’. A nation that has mountains and
oceans, deserts and monuments, heritage sites
and culture- All ingredients of a pure recipe that
makes up for a great tourism nation. Tourism
will not only build ‘BRAND INDIA’ but it will
create enormous employment opportunity for the
youth of India.
Targeting at the right market, providing unique local tours, especially to Chinese outbound travelers. Gopackup is taking off and need your support and catch this great opportunity together.
This document provides an overview of the 10th edition of The Wealth Report by Knight Frank. It includes sections on the decade in review highlighting predictions from past reports, results from the latest UHNWI attitudes survey, interviews on topics like inclusive capitalism and philanthropy, analysis of global wealth and property market trends, and data on UHNWI populations and luxury spending. The report aims to help clients make more informed decisions by documenting trends in prime property and wealth.
The document is the 2016 edition of The Wealth Report, which provides a global perspective on prime property and investment. Some key points:
- It has been 10 years since the first edition of The Wealth Report and this edition looks back at the major issues over the past decade and how they were covered.
- The latest Attitudes Survey reveals what issues worry UHNWIs most, where they are investing, their views on philanthropy, and more. It also takes a 10-year view of how UHNWI attitudes have changed.
- An interview with Lady de Rothschild discusses her views on inclusive capitalism and why urgent action is needed to reduce growing inequality, though she believes capitalism can ultimately help
The document is the inaugural 2015 Global Luxury Residential Real Estate Report by Wealth-X and Sotheby's International Realty. It finds that:
- Ultra-high net worth individuals each own an average of 2.7 properties globally. 79% own two or more homes.
- $2.9 trillion of UHNW wealth is held in residential real estate. The value of UHNW-owned homes rose 8% in the past year.
- New York has the highest number of UHNW-owned homes, while Monaco has the highest proportion (83%) of foreign-owned UHNW homes.
- UHNW individuals purchase additional homes for emotional, practical and investment
For a decade The Wealth Report has served as the industry’s leading publication documenting the performance of the luxury market and its interaction with wealth creation around the world. No other outlet covers the trends and flow of wealth as comprehensively as The Wealth Report.
The world is becoming an ever smaller place and operates more as a global marketplace.The impact of how one region performs can positively or negatively affect another. The Wealth Report offers invaluable insight into global trends and what will impact personal assets.
Cultural tourism has significant benefits for economic growth by drawing tourists through cultural attractions and events, exposing visitors to local culture in order to make places frequent destinations. Tourists enjoy exploring new cultures, so showcasing a country's culture through events satisfies this interest while strengthening cultural exchanges between hosts and guests. However, cultural tourism must also consider addressing lingering cultural misconceptions in order to maximize its potential for connecting cultures across borders.
This document discusses Chinese outbound tourism trends. It notes that over the past 15 years, Chinese outbound travel has grown from 8 million border crossings in 1996 to over 83 million in 2012. It segments the Chinese outbound travel market and notes that travelers are seeking prestige and demanding respect from their travels. Destinations that can offer prestige and a return on investment in terms of a memorable experience will be more successful attracting Chinese tourists. The document predicts that by 2017, Chinese outbound travel will continue to grow, with travelers seeking confirmation and experiences rather than just fun.
As China continues to grow rapidly, there is a swell in outbound travel and shopping. In 2018 there will be an estimated 154 million outbound travelers from China - and another 248 million shoppers who buy overseas, online
from China.
This presentation outlines these growing movements and how global brands and destinations can market to Chinese audiences.
Marketing to China must take into account the unique characteristics of Chinese audiences who are highly social (social media rules), predominantly mobile and have incredibly high preference for mobile payments (mobile wallet over cash/credit).
Marketing to China also requires adapting language, messaging and systems to mesh with a different view of the world. Smart global brands who address these issues put themselves in a good position to succeed with the 400 million+ Chinese who are expected to travel overseas by 2030.
How To Target Chinese Travelers - for Tours & ActivitiesRezdy
The document discusses the growing market of Chinese travelers and provides tips for tour and activity operators to attract them. Chinese travelers spent $114 billion overseas in 2012 and will become the largest market for long-haul travel by 2020. Their interests include health/wellness, eco-tourism, and indulgences. Operators are advised to tailor tours to these interests, hire Chinese-speaking guides, offer Chinese meals, partner with Chinese travel agents, and support Chinese language booking.
An overview of the macro trend of New World Order. Is the old adage of "America sneezes the rest of the world catches a cold" still current? In this New World Order where power increasingly resides with Brazil, China and India how are people responding and what are the consequences for brands?
E-book elaborado por el Instituto Tecnológico Hotelero y el Instituto de Estudios Turísticos con alguno de los mejores productos turísticos experienciales de España.
La evolucin de_la_web_social_desde_14_puntos_de_vistaCEGOS Turismo
Este documento presenta resúmenes de opiniones de 16 expertos sobre cómo ha evolucionado el concepto de web 2.0 en el sector turístico en los últimos 5 años. Algunos expertos opinan que la web 2.0 ha traído cambios fundamentales en cómo los clientes y empresas se relacionan y comparten información online. Sin embargo, otros argumentan que el impacto de la web 2.0 fue exagerado inicialmente y que los cambios han sido más evolutivos que revolucionarios. Aunque la web 2.0 ha creado nuevas herramientas y canales, muchas
New Chinese Tourists in Europe from 2017_enCEGOS Turismo
The document discusses Chinese tourists in Europe from 2017. It notes that the number of Chinese tourists visiting Europe has quadrupled from 2010 to an estimated 8.5 million by 2020, driven by factors like globalization, demographic changes, and digital culture. The primary travel motivations of Chinese tourists in Europe are visiting museums, shopping, and seeing historically and culturally significant sites. Travel agencies remain popular for booking trips abroad due to long-term travel planning restrictions previously in China. January/February and October are preferred months for traveling to take advantage of Chinese state holidays.
The document provides forecasts for occupancy, average daily rate (ADR), and revenue per available room (RevPAR) for 19 major European cities in 2013. It finds that RevPAR growth will slow across Europe due to economic headwinds. However, some cities may "thrive" with RevPAR growth above 3%, including St. Petersburg, Moscow, Paris, Frankfurt, Berlin, and Dublin. Other cities may struggle more and see RevPAR declines, such as London, Madrid, Amsterdam, Zurich, Brussels, Rome, and Geneva. Overall, 2013 is expected to be a challenging year for European hotels due to continuing economic uncertainty.
Tendencias de viaje para 2013 según KUONICEGOS Turismo
Informe correspondiente al ejercicio 2013 elaborado por el operador suizo Kuoni, en el que aporta su visión sobre las tendencias e informa sobre su nueva estructuración del portafolio de productos.
Ranking de marca-país Edición Turismo elaborado por Bloom ConsultingCEGOS Turismo
Informe elaborado por la consultora Bloom Consulting, en el cual muestran su ranking de marca-país, edición turismo, en el cual España alcanza la segunda posición.
El documento presenta una presentación sobre mercados emisores de turismo realizada por David Mora de Cegos. Incluye información sobre los principales medios de transporte utilizados para los viajes de los españoles, con el coche siendo el más común pero aumentando el uso de avión y tren. También menciona datos de la Comisión Europea de Turismo sobre los principales mercados emisores de turismo a España.
Reportaje sobre la Comarca de Uribe en Ronda Iberia (Dic. 2012)CEGOS Turismo
Reportaje elaborado por la periodista @KrisUbach con fotografías de Ricardo de la Riva, fruto del viaje de prensa organizado por la Comarca de Uribe, que contó con la división de turismo de CEGOS como asesor técnico.
The document is a statistics report published by the International Congress and Convention Association (ICCA) covering international association meetings from 2002-2011. It provides rankings of countries and cities worldwide based on the number of association meetings held. The report is an abstract intended for non-members as an introduction to ICCA and to provide high-level information on trends in the international association meetings market.
Ponencia Jornada Formación Girona Turisme 360ºCEGOS Turismo
Ponencia realizada el 23 de octubre en Girona, en el marco de las jornadas de formación del Patronato Provincial de Turismo de Girona: http://www.costabrava.org/jornades/
Social media marketing is important for optimizing resources. It allows promotion of products and services through online platforms where people communicate and connect, like Facebook, Twitter, and blogs. Some key reasons to use social media include its large user bases, such as over 900 million Facebook users, and its ability to capitalize on engaged fans, as demonstrated by how Visit Orlando was alerted to Star Wars fans lobbying to bring a convention to Orlando through social media conversations. Social media contests can also help gain new customers, as the Raleigh Convention Center found when a Facebook giveaway winner booked a major annual event with them after a positive initial experience.
This document provides a summary of a research study on travel habits and attitudes in the United States. It discusses:
1. The methodology of the study, which included an online survey of 5,000 leisure travelers and 1,500 affluent travelers.
2. Key findings about what travelers value, such as convenience for business travelers and value for money for leisure travelers.
3. The large role that the internet and search plays in travel planning, with most travelers using search engines and online research to plan trips.
4. The increasing importance of mobile devices for travel planning and research, with over half of travelers now using smartphones for this purpose.
Los clubes de producto son una herramienta de gestión y planificación mediante la cual un grupo de empresas y organismos acuerda, en un marco de colaboración público-privada, trabajar en conjunto de manera organizada con el objetivo de desarrollar para un segmento específico del mercado nuevos productos o aumentar el valor de los productos existentes.
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
2. About Hurun Report
NOBODY KNOWS CHINA'S RICH BETTER
Established as a research unit in 1999 by British accountant Rupert Hoogewerf, Hurun Report Inc has grown into a leading luxury publishing
group based in Shanghai , China. Hurun Report Inc has a stable of four luxury magazines, the Hurun Research Institute and an active business
events division targeting China's entrepreneurs and high net worth individuals.
The flagship Hurun Report magazine is published monthly and reaches the households of 106,000 proven wealthy Chinese individuals and
their advisers. Hurun Report is best known for its annual Hurun China Rich List, widely considered the bible of wealth and de-facto Who' s Who of
Chinese business. Today, the Hurun China Rich List ranks 1000 renminbi billionaires (equivalent to US$ 150 million).
Hurun Report Inc also publishes Horse & Polo, The Schools Guide Series and Wings & Water.
Educating their only child in one of the world ' stop schools is of the upmost importance for the Chinese millionaire, and is often the first step
to much greater outward investment. For this reason , Hurun Report publishes the hugely popular Schools Guide Series, which explains the
respective education systems of various destinations such as the UK, US, Canada, Switzerland, Singapore, Australia and New Zealand, issues
parents need to take into consideration when making the transition from the Chinese system , and lists the top preparatory , secondary ,
undergraduate and postgraduate schools.
To cater to the super-luxury market in China, Hurun Report Inc. publishes Wings & Water magazine which is for the so-called 'lion kings ' of
China ; those individuals who lead industry and shape opinions. It addresses the needs of those entrepreneurs looking to purchase a jet or yacht,
as well as setting out how to maintain these big and costly machines. These super-rich individuals demand ever-more exclusive and exquisite
choices when it comes to their luxury consumption and is certainly the case when it comes to luxury travel.
Hurun Report will for the second year running be the Official Media Partner of both ILTM Asia in Shanghai and ILTM in Cannes. We are
proud to bring you this informative and authoritative report in association with ILTM , which serves to cement Hurun Report' s leading role in luxury
travel.
For further information , see www.hurun.net
Contact: info@hurun.net
V
~we;bo.com
f.!ij'&ffi:tti!f i;llil'iJs~ HurunReport
~I!I!Ji!l:1flillj>!i!100!1
'*'ffii!IXJ!I.!Il!~
o;OOMBAiEMBMHTa
Gill "i!.£Jiii•• 'ID"-II•• ·•I'I
***::~•·*:nil
Jlft: i!Aal . •:t.HI±.
About ILTM Asia
ILTM Asia 2012 is the sixth edition of the world's leading annual event for the global elite of luxury travel brands, products and experiences to
meet with the most discerning buyers from across the Asia-Pacific.
The event hosts 446 Buyers from 20 countries , including , for the first time, 231 new buyers in over 17,000 pre-scheduled one-to-one
appointments with exhibitors. With high-end leisure travel ideas from almost 450 suppliers representing all sectors of the luxury travel market,
the event will showcase experiences from hidden luxury to wild escapes, exclusive hideaways to exotic secret addresses, elite transportation to
wellness retreats and spas and ultimate travel experiences.
Cover picture provided by Ferretti
3. Welcome
This is the second consecutive year that Hurun Report has cooperated with ILTM Asia to publish The Chinese Luxury Traveler White Paper.
The Chinese luxury travel market is flourishing and shows promising signs of stable growth , with the number of Chinese out-bound tourists set to
reach 77 million , a staggering increase of 12% year on year (according to the National Tourism Administration).
The main reason for the explosion in luxury overseas travel is the rapid increase in the number of millionaires in China. The Hurun Institute
identified 1.02 million Chinese millionaires (those with assets more than RMB 10 million) in 2012 , a 6% increase compared to last year. Our
research shows luxury travel as the most popular form of entertainment and the biggest area of consumption for Chinese millionaires. For the
second consecutive year, Chinese tourists are collectively the biggest spenders across the world, with growth of more than 50% over the past 3
years.
The Chinese Luxury Traveler White Paper attempts to calculate the number of Chinese luxury travelers and evaluates their consumption last
year, identifying key trends and preferred travel habits. In addition , this report analyses the purchase of luxury products and examines the
influence of Chinese wealth overseas.
Rupert Hoogewerf, Hurun Report Chairman and Chief Researcher said , "We are delighted to be partnering ILTM again . ILTM has assumed
an absolute leadership role in the global luxury tourism industry. China's luxury travelers have become the new hot topic. "
Alison Gilmore, Exhibition Director, ILTM Asia said , "ILTM Asia profiles the very best in luxury travel from around the world for the benefit of
those planning and designing luxury travel itineraries from acrossthe Asia Pacific. As the leading authority on China' s wealthy consumers, Hurun
Report is a perfect partner for this exclusive event. "
Our data is derived from over 150 face-to-face interviews with Chinese millionaires, conducted from April to May 2012 , as well as a
questionnaire investigation , identifying their personal travel habits and penchants. Most of those surveyed are from Shanghai and Beijing , with
80% being male and an average age of 37 years. Data collected also includes B2B data from IL TM through investigating domestic travel
agencies and international hotels , as well as data from Global Blue on tourism consumption . The report also contains authoritative research
results from this year's Hurun Best of Best Survey 2012.
We hope you enjoy reading!
Rupert Hoogewerf
Chairman and Chief Researcher of the Hurun Report
June 2012, Shanghai
4. CONTENTS
3 The Chinese Luxury Travel Market Size
3 Size of Chinese Wealth: The Tip of the Iceberg
6 Travel is the Most Preferred Leisure Activity Among Chinese Millionaires
6 Travel Takes Largest Slice of Leisure Expenditure
7 Domestic and International Travel Trends
7 Column 1: Top Travel Destinations in 2011
7 Column 2: Top Travel Destinations for the Future
9 Chinese Travelers' Tax Free Shopping
9 Chinese Shoppers Account for 20% of Total Global Expenditure on Tax Free Shopping
9 Chinese Tax Free Shopping Continues to Soar Year on Year
10 Watches and Jewels Most Favored by Chinese Travelers
11 Gifting
12 How Do Chinese Millionaires Make Their Travel Bookings?
13 Luxury Travel Trends
13 Travel Schedule
14 Hotel Reservation
16 Transportation
16 Business Class
16 Business Jets and Yachts
17 Case Study 1:My Best Trip in 2011
18 Case Study 2:Where I Went During Spring Festival in 2012
19 Overseas Education, Immigration and Investment
20 World at Their Fingertips:
Ecotourism Through the Lenses of China's Entrepreneurs
5. The Chinese Luxury Travel Market Size
NOBODY KNOWS CHINA'S RICH BETTER
'
Size of Chinese Wealth: The Tip of the Iceberg
China is home to 7,500 individuals with RMB 1 billion or more in total assets, which is up by 3,500 on last year. We conservatively estimate
that for every Chinese billionaire we identify, another two exist under the radar, thus 2,500 Chinese billionaires have "Known" wealth , whilst 5,000
have "Hidden" wealth. There are 600 individuals with USD 1 billion, of which 271 have "Known" wealth and the other 325 have "Hidden" wealth.
• : • • • • 2,500 pax
1,020,000 pax
2,700,000 pax
• : • • • · 5,000 pax
•• • • • • · 325 pax
Data source: Hurun Research Institute
Profile: Dollar Millionaires Profile: Chinese Super-Rich
(RMB 6 million or USD 1 million} (RMB 100 million or USD $15.8 million}
6 in 10 are male, with an average age of 39 years. Chinese 8 in 10 are male, with an average age of 41. Their main source
Dollar Millionaires own an average of 3 cars, 4 watches, and of wealth are through the ownership/sale of their companies. Real
appreciate collecting Chinese traditional calligraphy and paintings. estate and stocks remain the two most popular investment choices,
They enjoy reading, sampling tea and traveling in their spare time, but they also invest more in art and unlisted companies.
taking an average of 20 days holiday a year, and their preferred
sporting activities are golf and swimming. They are paying ever Chinese Super-Rich own an average of 3 cars, and take most
more attention to their health, with 73% choosing to have regular pleasure from collecting watches, owning 6 on average. Chinese
check-ups, and a further 10% already having a personal physician. classical calligraphy and paintings is second on their collection list.
Despite health concerns, 70% of Chinese Dollar Millionaires drink They enjoy family activities, sampling tea and traveling in their
alcohol, with around half favoring red wine. spare time, taking an average of 20 days holiday a year, and their
passion for golf is even stronger compared to Dollar Millionaires.
The importance and emphasis which Chinese Dollar
Millionaires place toward education is reflected in more than 85% The Chinese Super-Rich are equally enthusiastic about
planning to send their children abroad for education. The United self-improvement and participating in training and educational
States, the United Kingdom and Canada are the favorite programs, with 90% intending to send their children abroad to
destinations for education, while Canada, the United States and study.
Singapore are the favorite destinations for immigration purposes.
Additionally, some 60% of the Super-Rich possess a religious
Furthermore, approximately half of Dollar Millionaires have a faith, with the majority believing in Buddhism. Charitable donation is
religious faith, with Buddhism the most popular, at 30%. considered the best way to be socially responsible.
1 ZHOU XIN, founder of E-House China, is China's richest real estate broker. He takes more than 5
1
1 international business trips a year, namely to the US and Bordeaux, France. Zhou, age 45, is worth RMB 4.5 1
I
1
1 billion on the Hurun Rich List 2011.
I
~----------------------------------------------------~
3
6. Where the Chinese Dollar Millionaires Live
China 2,700,000
Beijing 460,000
2 Guangdong 455,000
3 Shanghai 370,000
4 Zhejiang 370,000
5 Jiangsu 198,000
6 Fujian 105,000
7 Shandong 98,000
8 Liaoning 78,500
9 Sichuan 65,000
10 Shanxi 44,500
11 Tianjin 43,000
12 Henan 43,000
13 Hebei 41,000
14 Hunan 38,500
15 Shaanxi 37,000
16 Hubei 36,000
17 Chongqing 34,500
18 Inner Mongolia 33,000
19 Heilongjiang 29,500
20 Anhui 22,000
21 Jiangxi 22,000
22 Jilin 20,500
23 Yunnan 13,500
24 Guangxi 12,500
25 Hainan 9,200
26 Xinjiang 7,000
27 Guizhou 7,000
28 Ningxia 2,300
29 Gansu 1,900
30 Qinghai 1,700
31 Tibet 900
Data source: Hurun Research Institute
Sources of Wealth- Dollar Millionaire (RMB 6 million or about USD 1 million)
Business Owners make up 30% of dollar millionaires in China, or approximately 810,000 individuals. The Chinese
business owner' s company assets typically account for 78% of his total personal assets; he owns properties worth
more than RMB 1 million, vehicles valued at more than RMB 100,000 and more than RMB 200,000 of investable
assets (including cash and securities).
Professional Investors account for 20% of dollar millionaires in China , or approximately 540,000 individuals.
Professional Investors generally invest in stocks, and have a relatively high income. Their wealth from cash and stock
investments account for 37% of their total fortune. In addition, the properties they live in are typically worth RMB 2.5
million , whilst real estate for investment purposes is worth RMB 1 million . They are more likely to own cars worth more
than RMB 300,000.
20% of dollar millionaires in China are Real Estate Investors, or approximately 540,000 individuals. These
individuals began using their personal funds around 10 years ago to invest in the real estate market and following
constant real estate development in the city, have seen ample returns and own extensive portfolios. Investments in the
real estate market account for 67% of their total investments, and their properties are worth more than RMB 1.5 million .
Their vehicles are usually valued at more than RMB 500 ,000 and they hold more than RMB 300 ,000 of investable
assets (including cash and securities).
High Level Senior Executives account for 30% of China' s dollar millionaires , or approximately 810 ,000
individuals. They are the highest income earners whom do not own their own business. These individuals work for
large corporations and are a part of senior management of multinational companies- they earn a high annual salary
and are eligible for annual company bonuses. These individuals own property for personal living worth more than RMB
2.5 million, and property for investment purposes worth RMB 1.7 million. Their investment assets (cash , stock, etc.)
make up 25% of the average total wealth. Furthermore, they own cars worth more than RMB 300,000.
4
7.
8. Travel is the Most Preferred Leisure Activity Among Chinese Millionaires
Travel is the most common leisure activity among millionaires, Although yoga has become a popular pastime in recent years,
with more than 60% choosing this as their preferred way to spend especially amongst female millionaires, golf, swimming and
their free time, and this percentage is increasing year after year. mountaineering have continued to be in the Top 5 preferred sports
Reading and drinking tea take second and third place respectively. of Chinese millionaires, and their strong fondness for these sports
Men have a greater preference for outdoor activities , such as has helped to boost tourism in these areas.
driving and fishing . Driving is greatly favored amongst the younger
generation.
Top 5 Most Preferred Leisure Activities Top 5 Most Preferred Sports
Traveling Golf 38%
Reading 36% Swimming 36%
Tea tasting 34% Yoga 25%
Driving 33% Mountaineering 24%
Family Activities 31% Badminton 19%
Data source: Hurun Best of Best Survey 2012 Data source: Hurun Best of Best Survey 2012
Travel Takes Largest Slice of Leisure Expenditure
The millionaires we surveyed spend an average of RMB 1.76 million (equivalent to
USD $277 000) a year (average wealth of surveyed millionaires is RMB 63 million or USD
$9.9 million). Travel, children' s education and daily luxuries are currently the three core
areas of consumer spending . Travel is the biggest area of consumption among
millionaires. Children's education was without question the number one concern for the
Chinese millionaire. 85% of millionaires plan to send their children overseas to study. This
year expenditure on education has exceeded the amount spent on daily luxuries.
Key Spending Area
{ %} 2012 2011 2010
Children's Education
Data source: Hurun Best of Best Survey 2012
64% of millionaires want their private bank to provide luxury travel advice. Half want health-related value-added services, while more than
1/3 favor services related to their children' s education . Millionaires are greatly interested in private banking value-added services- to increase
knowledge, provide entertainment, and offer a chance to expand one's social circle.
Most Sought After Private Banking Value-added Services
Travel llllllllllllllllllllllllllllllllllllllllllllll 64o/o
Health care 1111111111111111111111111111111111. 49%
Children's Education
- - - - - - - - · 36%
Daily Luxuries - - - - - - 27%
Entertainment - - - - - 23%
.----------------------------------------------------------------..
.-
----17%
11111111111111.
Gifts 21% ' OU ZONGRONG is one of China' s most generous
Collecting philanthropists, ranking 13th on the Hurun Philanthropy List
2012. He enjoys spending time with his family most. Ou, age
11111111111 15%
Individual-training
Charity . . . . 9%
. 48, is worth RMB 7.3 billion on the Hurun Rich List 2011.
.
•................................................................................................................................ J
Data source: The Chinese Luxury Consumer White Paper 2012 (lndustiral Bank and Hurun Report)
6
9. The greater their wealth,
the more travel options they have and the more trips they make
NOBODY KNOWS CHINA'S RICH BETTER
'
Domestic and International Travel Trends
The average number of holidays for millionaires is increasing. Millionaires took an average of 20 days holiday in 2012, an increase of 5
days from that of last year. The frequency of traveling abroad remains stable. Millionaires will go abroad an average of 3.2 times in 2012, whilst
for super-rich the figure is more than 4 times per annum . The main reasons for going abroad are holidays and business; among super-rich
overseas business trips are more common than overseas holidays.
Average Length of Annual Vacation
(%) 2012 2011 2010
Less than ten 21 27 27
10-20 days 32 38 36
21-30 days 16 34 36
Over 30 days 30 NA NA
Average annual vacation (days) 20.2 15.0 15.9
Data source: Hurun Best of Best Survey 2012
Overseas Trips Per Annum Main Reasons for Traveling Abroad
(%) 2012 2011 2010 (%) 2012 2011 2010
1-2 times a year 48 42 37 Travel 39 43 40
2-5 times a year 29 37 35 Business 31 31 36
Over 5 times 19 16 22 Shopping 19 15 15
No travel 4 5 5 Visiting relatives 10 12 8
Average trips abroad and friends
3.2 2.9 3.4
per annum (times) Data source: Hurun Best of Best Survey 2012
Data source: Hurun Best of Best Survey 2012
Column 1: Column 2:
Where I Went in 2011 Where I Plan to Go in 2012
In 2011, most millionaires travelled to the US, accounting In the next 12 months, more than a quarter of millionaires
for 40%, followed by France and Japan. plan to travel to France, the US , and the Maldives.
Rank Destination %
us 40
2 France 38
3 Japan 38
4 Singapore 25
5 Australia 21
6 Switzerland 21
7 UK 18
8 Dubai 18
9 Maldives 15
Data source: Hurun White Paper on Chinese Luxury Travel
Market Special Survey 2012
Data source: Hurun White Paper on Chinese Luxury Travel
Market Special Survey 2012
7
10. For the second consecutive year, Chinese travellers take top spot in terms of tax free shopping
Consumption among Chinese travellers has increased by 59%
On average, millionaires travel 3.6 times domestically and 2.4 times internationally. Super-rich make an average of 4.2 domestical trips and
3.4 overseas trips (the greater their wealth, the more travel options they have and the more trips they make).
Among foreign destinations, France continues to be the most popular, followed by the US and Australia- though the wealthier the
individual, the greater their preference for the US and the Maldives . Interest in Dubai is also growing, particularly among super-rich. Of note,
12% of millionaires own a vacation house in Australia, which is a slight increase from that of last year.
Sanya (Hainan Island), Hong Kong and Yunnan are the top three destinations in China, while Tibet rose to 4th place from 6th place last
year. In addition, 64% of millionaires own a vacation house, of which 27% are in Sanya and 11% in Hong Kong.
Most Preferred International Travel Destination Most Preferred Domestic Travel Destination
Change* Rank Destination % Change* Rank Destination %
France 43 Sanya 57
2 us 39 2 Hong Kong 52
3 Australia 32 3 Yunnan 24
4 Maldives 28 4 Tibet 17
5 Japan 24 5 Macao 16
6 Switzerland 16 6 Hangzhou 15
7 Dubai 15 7 Beijing 14
8 Hawaii 14 8 Shanghai 13
.J. 9 Singapore 14 .J. 9 Qingdao 12
--------------------------------------------------------- ---------------------------------------------------------
1' 10 Canada 12 10 Xinjiang 11
---------------------------------------------------------
... 11 Italy 12 'Compared to the Rank in 2011
--------------------------------------------------------- Data source: Hurun Best of Best Survey 2012
12 New Zealand 12
13 UK 10
'Compared to the Rank in 2011
Data source: Hurun Best of Best Survey 2012
The US is the most preferred international destination for The US is similarly the most preferred international
Beijing millionaires, closely followed by France . Switzerland, destination of Shanghai millionaires. The Maldives and Japan
Hawaii, New Zealand and Britain are preferred more by Beijing are particularly preferred by Shanghai millionaires, as compared
millionaires when compared to Chinese millionaires collectively, to millionaires from other cities.
whilst Australia is comparatively less preferred .
Most Preferred International Travel Destinations Most Preferred International Travel Destinations
Beijing Millionaires Shanghai Millionaires
Rank Destination % Rank Destination %
us 45 us 48
2 France 41 2 Maldives 46
3 Maldives 29 3 France 43
4 Switzerland 23 4 Japan 41
5 Japan 21 5 Australia 31
6 Hawaii 21 6 Singapore 30
7 New Zealand 20 7 Italy 28
8 Australia 18 8 Hawaii 26
9 Dubai 18 9 Switzerland 24
10 UK 16 10 Canada 22
Data source: Hurun Best of Best Survey 2012 Data source: Hurun Best of Best Survey 2012
8
11. Chinese Travelers' Tax Free Shopping
NOBODY KNOWS CHINA'S RICH BETTER
'
Chinese Shoppers Account for 20o/o of Total Global Expenditure
on Tax Free Shopping
For the second consecutive year, Chinese travelers take top spot in terms of tax free shopping, accounting for 20% of all tax free shopping
purchases made within Global Blue, an increase of 3% compared to that of last year. The percentages of tax free shopping by other nations has
remained consistent over the last two years. India is not among the Top 10.
Rank 2011 Nationality % of Total Spending in 2011 % of Total Spending in 2010
1 China 20 17
2 Russian Federation 16 16
3 Japan 4 5
4 Indonesia 4 4
5 United States 4 5
6 Brazil 3 3
7 Switzerland 2 2
8 Taiwan 2 1
9 Hong Kong 2 2
10 Saudi Arabia 2 2
Data source: Global Blue statistics on Chinese travelers" tax free shopping spending
Chinese Tax Free Shopping Continues to Soar Year on Year
Consumption among Chinese travelers has significantly increased , up 59% in 2011 from 2010 , although slower than the 81% seen last
year. The annual growth rate for Chinese consumption on tax free shopping is more than 50% over the past 3 years, which is 2 times the
growth rate of spending by all global travelers.
Tax Free Shopping Growth Rate
Chinese travelers t
All travelers t
2011 vs 2010 2010 vs 2009 2009 vs 2008
Data source : Global Blue statistics on Chinese travelers' tax free shopping spending I collected every calendar year I
Not only is France the most popular international travel destination for the Chinese millionaire, it also accounts for the largest proportion of
consumption spent on tax-free shopping across the globe, making up about a quarter of Chinese global consumption . Singapore, Germany,
England and Italy each account for approximately 10%. In the past year, the average amount spent on shopping by Chinese tourists was 813
Euros, an increase of 44% over the last two years. In contrast, the average spend on shopping by global travelers has remained relatively
stable, increasing only 12.5% within the last two years.
Proportion of 2011 Global Average Spending Per Tax Free Shopping Transaction(Eurodollar)
Tax-free Shopping Expenditure
France 24%
Singapore 16%
•
Germany
Britain
15%
14%
Chinese travellers
T
•
Italy
Korea . 3%
11% All travellers
T
Data source: Global Blue statistics on Chinese travelers" tax 2011 2010 2009
free shopping spending Data source: Global Blue statistics on Chinese travelers' tax free shopping spending
9
12. Luxury goods purchases are concentrated in watches
Hong Kong has become the undisputed first choice destination for Chinese millionaires to buy luxury goods
Watches and Jewels Most Favored by Chinese Travelers
Millionaires' luxury goods purchases are concentrated in watches, then jewelry. In addition, it is of no surprise that more men bought
electronics whilst more women bought cosmetics, jewelry, clothes and accessories.
Popular Overseas Purchases
Watches 56%
Jewelry 43%
Leather products 37%
Clothes & accessories 37%
Cosmetics 30%
Electronics 16%
Drink - 8%
Others - 7%
Art - 7%
Data source: Hurun Best of Best Survey 2012
Hong Kong has become the undisputed first choice destination for Chinese millionaires to buy luxury goods or high-end consumer
products. Less than 30% of Chinese millionaires buy luxury goods domestically, due a lack of product safety, poor management, a lack of
credibility, high prices and high taxes. Hong Kong accounts for 73% of luxury or high-end purchases made by Chinese millionaires, followed by
those made in Europe and domestically, both at 28%. Millionaires are not concerned about price, and the most important factor is the product
itself, followed by the purchasing environment.
Preferred Location for Purchase of Luxury Goods Factors Considered When Choosing Place of Purchase
Hong Kong - - - - - - - - - 73% A full rage of products/brands • • • • • • • • • • 58%
Europe • • • • • • 28%
Major Chinese cities - - - · 28%
Good service ::::::~:~ 52%
Good purchasing enviroment 45%
us • • • • 18% Convenience,saving time • • • • • 33%
Japan Favorable price • • • • 27%
: : : 16%
Singapore : 15% Data source: The Chinese Luxury Consumer White Paper 2012
UK - 9% (Industrial Bank and Hurun Report)
Others . 3%
Online 1 2%
Data source: The Chinese Luxury Consumer White Paper 2012
(Industrial Bank and Hurun Report)
13. The Chinese luxury consumer loves all that is French
NOBODY KNOWS CHINA'S RICH BETTER
'
Gifting
Gifts are one of millionaires' main areas of expenditure. Gifts given at business occasions account for almost 80% of the presents given by
millionaires, while more than 40% of millionaires also need to give gifts at weddings and other celebrations. The majority of millionaires will
choose gifts worth between RMB 5,000 and RMB 20,000, with men choosing more expensive gifts than women. Watches are millionaires' first
choice for gifts when buying for a man, while red wine is the most common gift among super-rich .
Top Occasions for Giving Gifts
Business 11111111111111111111111111111111111111. . 76%
Wedding 50%
Holiday • • • • • • • • • • 41%
Family Anniversary 36%
Other • • • • • • •1 6%
Data source: The Chinese Luxury Consumer White Paper 2012 (Industrial Bank and Hurun Report)
Of the Top 10 preferred brands for gifting , five are from France , two from Italy, and the other three are from China, America and
Switzerland respectively. Moutai, ranked 5th, is the only Chinese brand on the list. In terms of brand category, there are six fashion brands, two
watch brands and one brand each for jewelry, alcohol and fragrance.
Rank Brand Proportion Category Country
1 Louis Vuitton
I I Fashion
--------------------------------------------------------------------------------------------------------------------
2 Cartier
11Jewelry, Watch
--------------------------------------------------------------------------------------------------------------------
3 Hermes ~
HERMES
PARIS
11 Fashion
--------------------------------------------------------------------------------------------------------------------
4 Chanel
11
Fashion, Fragrance
5 Moutai Alcohol
6 Apple Electronics
7 Dior Dior Fashion
im~
8 Prada IQ;J411tJ Fashion
~
9 Rolex ROLE X Watch
10 Arm ani GIOoc;J MlM 1
O A
Fashion
Data source: Hurun Best of Best Survey 2012
--------------------------------------------------------------------------------------------------.'
SONG YUQING, Chairman of Zhong Deng Group, takes a half-month vacation every year. He
prefers travelling to the US. Song, age 52, is worth RMB 3.4 billion on the Hurun Rich List 2011.
-------------------------------------------------------------------------------------------------..1'
11
14. How do Chinese Millionaires Make Their Travel Bookings?
The Internet is the most widely used source for obtaining travel information, followed closely by magazines. More than 50% of millionaires
prefer to resea rch travel destinations on thei r own , and make decisions based on the information they have perso nally acquired . For
millionaires , the most important factor when choos ing hotels are reputation and geographi c location. They most commo nly make hotel
reservations by themselves or through their secretaries.
Travel Inspiration
~lltJilii~
·--·-- ttiQil ;ii
mi!Hti IH 'r:i :ftlfii ill
;
ua J >..4"ff"~.ill·
h N'IA'tt-f-·~-~~
lli ;ll~l
f!!*f · .ll tt - 1>1 · """ · ~14-ftl'l:
-
Travel Arrangements
Hotel Reservations
ZHOU XIAOGUANG is China's 'Queen of Fash ion Jewelry'. She
enjoys regular trips together with her family . Zhou, age 50, is worth
RMB 4.6 billion on the Hurun Rich List 2011 .
12
15. NOBODY KNOWS CHINA'S RICH BETTER
The October holiday is the No.1 overseas travel period
A Chinese tour group has an average of 9.1 persons and
lasts for an average of 8.5 days.
Luxury Travel Trends
Timing of Overseas Travel
Travel Schedule
17%
Chinese millionaires have relative freedom when it comes to
I
arrang ing their travel times , and there is no obvious distinction 11% 11%
I
between their working days and holiday periods- they simply work 6%
when they need to and take time off when they can.56% do not have
a specific annual travel period. Many of their trips overseas are I
spread over the national holiday periods, with the National Day break JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
in October being the most preferred time. Data Source: ILTM Outbound Travel Agency Survey 2012
Chinese millionaires usually follow a tour group when traveling abroad. A Chinese tou r group has an average of 9.1 persons, with more
than 60% of such groups containing 3-10 people. The journey these groups embark on last for an average of 8.5 days. Chinese millionaires
usually organize their travel schedule by themselves, typically booking through travel agencies, or attaining the assistance of family members or
personal secretaries.
Average Size of Tour Group Duration of Trip
More than 11 persons
8-15 days
5-8 days
3-10 persons
Data Source: ILTM Outbound Travel Agency Survey 2012 Data Source: ILTM Outbound Travel Agency Survey 2012
Number of Countries Visited Who Organizes the Travel Schedule
Entrepreneur him/herself • • • • • • • • 33%
Family - - - - 28%
Secretary • • • • • 22%
Local business partner - 11%
2-3
Not sure • 6%
Data Source: ILTM Outbound Travel Agency Survey 2012
Data Source: ILTM Outbound Travel Agency Survey 2012
16. Chinese travelers stay in a hotel for 2.6 nights on average
The average group size of Chinese travelers checking in a hotel is 8.2 people
Hotel Reservation
Chinese travelers stay in a hotel for 2.6 nights on average, with over 90% staying for less than 5 nights, and half staying for 3-5 nights. The
average group size of Chinese travelers checking-in a hotel is 8.2 people. Half of Chinese millionaires make hotel reservations by themselves,
booking through travel agencies, whilst the other half seek the assistance of local business partners or friends.
Length of Hotel Stay Average Group Size Checking-In to Hotels
Not sure
Not sure
4%
11-20 people
<2 nights
3-10 people
3-5 nights
Data source, ILTM International Luxury Travel Supplier Survey 2012 Data source, ILTM International Luxury Travel Supplier Survey 2012
Reservation Methods
Domestic travel agent • • • • • • • • • • • • • • • • • • • • • • • • 61%
Local business partner
Hotel's official website
::::::::::~·········· 52%
22%
Local Chinese embassy 17%
Direct by client 13%
Not sure - 4%
Data source, ILTM International Luxury Travel Supplier Survey 2012
17. NOBODY KNOWS CHINA'S RICH BETTER
Nearly 60% of Chinese millionaires regard the reputation
of the hotel to be most important, followed closely by its
geographical location
When choosing a hotel , nearly 60% of Chinese millionaires regard the reputation of the hotel to be most important, followed closely by its
geographical location. Transportation and Hotel Service are also considered fundamental factors by over 40% of Chinese millionaires.
Most Important Factors When Choosing A Hotel
Brand Reputation 59%
Location 56%
Transportation 48%
Service . . . . . . . . . . . . . . . . . . . . . . . 41%
:::::::~=~·
Star Rating System
View 25% 32%
~~~~~~~~
Room size
Facility 20%
Catering 20%
23%
Price 20%
Data source: Hurun White Paper on Chinese Lu xury Travel Market Special Survey 2012
Shangri-La tops the list as the most prized hotel brand, followed closely by Hilton in second place. Ritz-Carlton has risen to third.
The Most Preferred Hotel Brand for China's Rich
~--~~~---~~~ WANG JIANLIN
Change* Rank Hotel Indicator
.---·11'
··~t=~
WANG J I A N LIN founded
Shangri-La 100 Wanda Group, one of China' s
2 Hilton 88 largest prope rty empires. Wanda
owns the most number of five-star
3 Ritz-Carlton 58
hotels in China. Wang, 58, is ranked
4 Grand Hyatt 58 I
6th on the Hurun Rich List 201 1.
.f. 5 The Peninsula 56
-------------------------------------------------------------------
.. 6 Marriott 53
C hinese luxu ry travelers increase their spend ing
7 Sheraton 48 domestically by 18% year on year, and internationally by
8 Kempinski 42 25%. They also spend 10% more on food and beverage.
The average room spend rise is 14%.
9 Hyatt 40
Data source: A leading five-star hotel brand in China
10 Park Hyatt 27
•compared to the Rank in 2011
Index Calculation Method: Derived from the preferential percentage of each hotel and
converted to an index indication within 100 points - the higher the percentage, the higher the index indicator out of 100 points.
,---------------------------------------------------------------------------------
: Nl MINGLIAN, a leader in China' s construction industry, is one of many Chinese
: millionaires to purchase a vacation home in Sanya. He also enjoys travelling to Ottawa.
: Ni, age 56, is worth RMB 2 billion on the Hurun Rich List 2011.
15
18. Most Chinese millionaires travel business class on overseas trips,
accounting for 50%, whilst less than 20% travel first class
13% of super-rich Chinese intend to buy a business jet
Transportation
Business Class
Most Chinese millionaires travel business class on overseas trips, accounting for 50% , whilst less than 20% travel first class . The most
preferred domestic airline is Air China, whilst Singapore Airlines is the most preferred international airline.
Flight Class Taken Best Business Class
Domestic Airline Air China
International Airline Singapore Airlines
Business Class
Economy Class
Data Source: ILTM Outbound Travel Agency Survey 2012
Business Jets and Yachts
Business jets are very attractive to millionaires since , 5% of Chinese millionaires intend to buy super-yachts, whilst
compared to normal commercial fl igh ts , they offer the among super-rich, the figure is 15%. Younger millionaires have a
advantage of absolute privacy. With an increasingly prosperous greater interest in buying a yacht (millionaires below 30: 7%).
population and an unprecedented demand for business air Going out to sea and having parties at sea are now extremely
travel, China' s business jet market has developed rapidly over fashionable leisure activities. Most millionaires who do not intend
the past few years, with the proportion of Chinese super-rich to buy a yacht are at least interested in hiring one.
intending to buy a business jet reaching 13%.
Intention to Purchase Business Jet Among Intention to Purchase A Yacht
Super-Rich Chinese
Intend to buy
All millionaires Super rich
Data Source: Hurun Best of Best Survey 2012 Data Source: Hurun Best of Best Survey 2012
Best Business Jet Brand Best Luxury Yacht Brand
Gulfstream 1.Azimut
2.Sunseeker
WU HOUGANG, 47, Chairman of Dalian Zhangzi Island, said , "During my spare
time, I like to play card games to relax. I am especially fond of 'Dagunzi', a card
game originating from Dalian."
16
19. NOBODY KNOWS CHINA'S RICH BETTER
Case Study 1: Where I Went 2011 %
My Best Tri in 2011
Chinese millionaires were most impressed with the US, followed by
Japan and France. On average, they traveled in groups of 4.8 people, and
for 8.9 days. Most traveled together with their friends and colleagues, then
with their family. During 2011, over two thirds of millionaires flew business
class or first class for their trips abroad.
Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012
Travel With Cabin Cla-;s
Client Business class I Frist Class
Family Friends
Colleagues Economy class
Data source: Hurun White Paper on Chinese Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012 Luxury Travel Market Special Survey 2012
Who Chose the Destination
During 2011 , nearly 60% of Chinese millionaires Self 57%
personally chose the travel destinations of their trips.
Friend 17%
Even though one th ird depended on their secretary
Family 10%
to make hotel reservations, 3 in 10 still arranged the
trip schedule on their own. In addition, the hotel' s Secretary 3%
officia l website , local travel agencies and local Local 3%
business partners served as the prime sources for Other 10%
booking hotels. Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012
Who Made the Hotel Reservations Ho •••• e Hote Reser ation Was Made
Other
Secretary 33%
Self 28% The hotel's official website
Friend 17%
Family 11%
Local friends
Local 5%
Other 6%
Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012
Local business partner
Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012
17
20. 1/3 of Chinese Millionaires surveyed travelled abroad during the Spring Festival in 2012
In 42% of cases, local friends and partners helped to book the hotel
Case Study 2:
.
Where I r led D r gC y 201?
One third of Chinese Millionaires traveled abroad during the Spring Festival in
Jan/Feb 2012. Most tra veled t o Germany, foll owed closely by Japan and
Singapore. Their trip was for an average of 7.1 days, which is slightly shorter than
trips made during other periods. During this time, they traveled in groups of 5.3
people, consisting mostly of family, which is slightly more people than trips made
during other periods. Once again, most chose business class or first class for this
trip. Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012
Trav I With C bin Cl
Business class I Frist Class
Family
Economy class
Data source: Hurun White Paper on Chinese Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012 Luxury Travel Market Special Survey 2012
For their 2012 S prin g Festival trip , 50 % of
Who Chose the Destination
Chinese millionaires personally chose the travel Self 50%
destination entirely on their own, w hilst a quarter
Family 25%
made decisions collectively with their families. 4 in 10
Friend 13%
arranged t ravel schedules on t heir own, including
hotel reservations, whilst 21% made all travel plans in Secretary 4%
accordance with their family. The hotel' s official Local 4%
website , local travel agencies and local business Other 4%
partners were still the most popular hotel booking Data source: Hurun White Paper on Ch inese
methods. Luxury Travel Market Special Survey 2012
Who Made the Hotel Reservations How the Hotel Reservation Was Made
Other
Self 42%
Family 21% The hotel member
Local business partner
Secretary 17%
Local friends
Friend 8%
Local 8%
Other 4%
Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012 Domestic travel agent
The hotel's official website
Data source: Hurun White Paper on Chinese
Luxury Travel Market Special Survey 2012
18
21. NOBODY KNOWS CHINA'S RICH BETTER I
Overseas Education, Immigration and Investment
Overseas Study Overseas Investment
Children' s education is undeniably the most important issue for Educating their only child in one of the world' s top schools is of
Chinese millionaires. 85% of millionaires plan to send their child the upmost importance for the Chinese millionaire, and is often the
overseas to study, while among super-rich the figure is 90%. High first step to much greater outward investment. The boom in
school and university are seen as the most suitable periods in a overseas education for their children and a desire to live abroad has
child's development for overseas study . driven Chinese millionaires to invest more readily overseas. One
When to Send Children Abroad third of millionaires own investable assets overseas, with this figure
reaching 55% for millionaires in Southern China. Overseas assets
account for 19% of mill ionaires' total assets. Of those who do not
possess assets overseas as of yet, nearly 30% have plans to invest
overseas in the next three years.
Chinese millionaires invest mainly in overseas rea l estate. In
addition, many millionaires own vacation homes overseas.
Real Estate
Foreign Currency Deposit 28%
Data source: Hurun Best of Best Survey 2012
Stock
Countries which predominantly speak English are the most
Financial Derivatives
popular destinations for overseas education and the most favoured
Industry
destination is the US, with the UK and Canada following closely
behind . The Top 3 choices for overseas education have remained Insurance . 12%
the same for the past 4 years. Other Investment I 2%
Top 10 Most Preferred Data source: The Chinese Private Banking White Paper 2012
Overseas Education Destination
Overseas Investment Investment Proportion
NO Domestic investment
YES Overseas investment
Data source: The Chinese Private Banking White Paper 2012
Data source: Hurun Best of Best Survey 2012
Immigration Destinations
~
-:. "'
......
..... ._
k8ur01 ........ [0o.oe.o?QO
The attitude and perspectives of Chinese millionaires towards
sending their children overseas for study reflects opinions on where
to emigrate. More than 60% Chinese milliona ires have already • ~~l
. - l~
emigrated or have plans to do so in the near future . The most
favoured destinations are the US and Canada.
. , .·'' .
.
Top 5 Immigration Destinations
--···-- -·.
·- .... -
PENG XING. Founder of Fapai Group, said, "Though I' ve
travelled to many exotic places like Mauritius and throughout
Europe, I still prefer Sanya the most. It is convenient and I can
easily arrange a trip to Sanya for my whole family." Peng . age
42, 1s worth RMB 4 .5 billion on the Hurun Rich List 2011
Data source: Hurun Best of Best Survey 2012
19
22. World at Their Fingertips
Ecotourism Through the Lenses of China's Entrepreneurs
.. " .··- -· . . ...