The document outlines Tourism Australia's strategic plan for 2020 to grow tourism from China and achieve $7-9 billion in annual spending by Chinese visitors. It discusses China as Australia's most valuable tourism market and Tourism Australia's efforts since 1999 to build distribution networks and drive over 3 million online users to promote Australian tourism. The plan focuses on increasing direct marketing, deepening customer understanding, expanding geographic reach within China, enhancing the travel experience, and building industry and government partnerships to achieve the 2020 tourism spending goal from China.
Ponencia Jornada Formación Girona Turisme 360ºCEGOS Turismo
Ponencia realizada el 23 de octubre en Girona, en el marco de las jornadas de formación del Patronato Provincial de Turismo de Girona: http://www.costabrava.org/jornades/
E-book elaborado por el Instituto Tecnológico Hotelero y el Instituto de Estudios Turísticos con alguno de los mejores productos turísticos experienciales de España.
Ponencia Jornada Formación Girona Turisme 360ºCEGOS Turismo
Ponencia realizada el 23 de octubre en Girona, en el marco de las jornadas de formación del Patronato Provincial de Turismo de Girona: http://www.costabrava.org/jornades/
E-book elaborado por el Instituto Tecnológico Hotelero y el Instituto de Estudios Turísticos con alguno de los mejores productos turísticos experienciales de España.
Paul Nursey, CTC vice-president Strategy and Corporate Communications, looks at the economic outlook for the Canadian tourism industry in 2013 and beyond.
Using economic modelling we determined the "mutliplier" effect of the tourism sector to the entire Queensland economy. Who would be suprirised that desipitre the recent hyped of coal and LNG investmment - tourism via it's spread of first level (i.e. the tourist's spend) spend is actually far greater than the three LNG projects of capital investment circa $160Billion on Curtis Island. We hope this will simply addvalue to the incredible bulk of evidence that already exists of the balue and thus the neeed to nuture Australia's tousim sector, especially when the $40Billion LNG plant investment announcement has so much more media appeal
The Impact of disruptive technology over Queensland tourismDavid Vicent
Excellent Report 2018 from Queensland University for Queensland Tourism boards about the impacts of disrruptive technologies in many aspects of tourism in Queensland. From airbnb to disrruptive technologies as IOT or drones are changing many factors of tourims dinaycs in Queensland. Very interesting Report Model for other destinattion.
This presentation was held during the 5th GIB Summit, May 27-28 2015.
The presentation and more information on the Global Infrastructure Basel Foundation are available on www.gib-foundation.org
Focus India Group - INDIA, today, is an established land of opportunities acting as Credible Business Partner, Preferred Investment Destination, Rapidly Growing Market, Provider of Quality Business Infrastructure and Unprecedented High Growth Economy.
Focus India Group, FIG aims to effectively present the INDIA business perspective in the global marketplace at the same time developing and nurturing new opportunities for partnerships and investments into INDIA.
FIG facilitate organizations in Establishing, Partnering and Conducting business effortlessly in INDIA.
The Group's primary objective is to build positive economic perceptions of INDIA globally and assist businesses in “Leveraging the Brand called INDIA”.
Paul Nursey, CTC vice-president Strategy and Corporate Communications, looks at the economic outlook for the Canadian tourism industry in 2013 and beyond.
Using economic modelling we determined the "mutliplier" effect of the tourism sector to the entire Queensland economy. Who would be suprirised that desipitre the recent hyped of coal and LNG investmment - tourism via it's spread of first level (i.e. the tourist's spend) spend is actually far greater than the three LNG projects of capital investment circa $160Billion on Curtis Island. We hope this will simply addvalue to the incredible bulk of evidence that already exists of the balue and thus the neeed to nuture Australia's tousim sector, especially when the $40Billion LNG plant investment announcement has so much more media appeal
The Impact of disruptive technology over Queensland tourismDavid Vicent
Excellent Report 2018 from Queensland University for Queensland Tourism boards about the impacts of disrruptive technologies in many aspects of tourism in Queensland. From airbnb to disrruptive technologies as IOT or drones are changing many factors of tourims dinaycs in Queensland. Very interesting Report Model for other destinattion.
This presentation was held during the 5th GIB Summit, May 27-28 2015.
The presentation and more information on the Global Infrastructure Basel Foundation are available on www.gib-foundation.org
Focus India Group - INDIA, today, is an established land of opportunities acting as Credible Business Partner, Preferred Investment Destination, Rapidly Growing Market, Provider of Quality Business Infrastructure and Unprecedented High Growth Economy.
Focus India Group, FIG aims to effectively present the INDIA business perspective in the global marketplace at the same time developing and nurturing new opportunities for partnerships and investments into INDIA.
FIG facilitate organizations in Establishing, Partnering and Conducting business effortlessly in INDIA.
The Group's primary objective is to build positive economic perceptions of INDIA globally and assist businesses in “Leveraging the Brand called INDIA”.
Tendencias de viaje para 2013 según KUONICEGOS Turismo
Informe correspondiente al ejercicio 2013 elaborado por el operador suizo Kuoni, en el que aporta su visión sobre las tendencias e informa sobre su nueva estructuración del portafolio de productos.
Ranking de marca-país Edición Turismo elaborado por Bloom ConsultingCEGOS Turismo
Informe elaborado por la consultora Bloom Consulting, en el cual muestran su ranking de marca-país, edición turismo, en el cual España alcanza la segunda posición.
European Tourism Q3/12 Trends&ProspectsCEGOS Turismo
Informe de la European Travel Commission correspondiente al tercer cuatrimestre de 2012, con análisis de tendencias y perspectivas.
http://www.visionesdelturismo.com/turismo-europeo-en-2012-tendencias-y-previsiones-q312/
Reportaje sobre la Comarca de Uribe en Ronda Iberia (Dic. 2012)CEGOS Turismo
Reportaje elaborado por la periodista @KrisUbach con fotografías de Ricardo de la Riva, fruto del viaje de prensa organizado por la Comarca de Uribe, que contó con la división de turismo de CEGOS como asesor técnico.
Los clubes de producto son una herramienta de gestión y planificación mediante la cual un grupo de empresas y organismos acuerda, en un marco de colaboración público-privada, trabajar en conjunto de manera organizada con el objetivo de desarrollar para un segmento específico del mercado nuevos productos o aumentar el valor de los productos existentes.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Optimizing Your MCA Lead Capture Process for Better Results
China Plan 2020 Australia Tourism
1. 2020 Domestic International
Summary of Tourism Australia’s
China 2020 Strategic Plan
$7-9billion
WHY CHINA? • elped build a broad and robust
H
distribution network, having trained
China is Australia’s most valuable and qualified over 2,000 Chinese agents
inbound tourism market. In through the Aussie Specialist Program and
Potential spend by Chinese visitors in 2020
developed 70 Premier Aussie Specialist
2010 the China inbound market agents;
contributed $3.26 billion to the
Australian economy. By 2020,
this market has the potential to
2009 2020
• riven over 3 million online users to
D
Australia.com in a single year;
• enerated significant publicity through a
G
860,000
Potential Chinese visitors to Australia in 2020
range of public relations activity (valued at
contribute $7 to $9 billion annually.
100million
more than $13 million in 2009/10);
Australia has experienced faster arrivals • rovided marketing support for seasonal
P
growth from China than any other market. air charters and supplementary services
In 2010, China was Australia’s fourth largest Outbound Chinese travellers by 20202
from China and Hong Kong to Cairns,
source of visitor arrivals with 454,000 Chinese
visitor arrivals to Australia, 24 per cent higher Brisbane, Sydney and Adelaide (35 over the
us$838bn
than 2009.1 last two years);
Tourism Australia (formerly the Australian • orked with and supported Australian and
W
Tourist Commission) opened an office in Chinese Governments on visa processing-
Shanghai in 1999 after Australia received Predicted value of China’s outbound
Australia is recognised by the China
Approved Destination Status. Since then, in market by 20203
China, Tourism Australia has: National Tourism Administration as ‘Best
Practice’ and the benchmark for other ADS 2
Tourism Economics and United Nations World Tourism Organization
• olled out major campaigns with key
R 3
Boston Consulting Group, 30 March 2011
partners such as Visa for the landmark destinations.
‘Australia Prefers Visa’ campaign, Qantas, 1
Tourism Research Australia, International Visitors in Australia and
China Southern Airlines, Singapore Airlines Australian Bureau of Statistics, Overseas Arrivals and Departures
and State Tourism Organisations; (cat. no. 3401.0)
WHAT WILL SUCCESS LOOK LIKE IN 2020?
CHART 1: CHINA POTENTIAL FOR OVERNIGHT TOURISM EXPENDITURE
10000000
9022012
Upper Senario
Upper Scenario
$9.0 billion
8000000
7405787
Trend Lower Scenario
Lower Senario
Potential $7.4 billion
6000000
$Billions, nominal
Linear Trend
5026945billion
$5.0
Linear Trend
4000000
2000000
0
99 000 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020
19 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
China 2020 Strategic Plan – 2011
2. HOW WILL WE ACHIEVE THE CHINA MARKET’S TOURISM POTENTIAL?
KEYS TO SUCCESS
The five areas pivotal to achieving China’s 2020 tourism potential
and winning market share are:
1. KNOW THE CUSTOMER 2. GEOGRAPHIC STRATEGY
During the first year of implementation, The Geographic Strategy identifies the focus
Tourism Australia will increase its direct for Tourism Australia’s resources to maximise
marketing effort in China, doubling the the Chinese market growth opportunities and
marketing budget for China in 2011/12. achieve the 2020 goal.
Tourism Australia’s target audience is affluent Tourism Australia is currently active in 13
Chinese couples who have an independent cities, with distribution development in all
travel mindset and want to explore and 13 and consumer marketing in five (Chart 2).
experience local culture. This group delivers Over time Tourism Australia will develop and
high volume and spend and are geographically implement a competitive expansion strategy
concentrated in Tourism Australia’s current (Chart 3) informed by an analysis of over 600
priority cities. Tourism Australia will use this Chinese cities using economic, demographic,
consumer knowledge to understand what distribution, visa and aviation data.
Chinese couples read, watch and listen to and
In the short to medium term the focus will
how they research, plan and book holidays to
remain in Greater Beijing, Greater Shanghai
our competitive advantage.
and Guangdong to allow marketing and trade
Ongoing consumer research conducted by efficiencies. Tourism Australia will ultimately
Tourism Australia in existing and new targeted extend marketing into the rising wealth areas
cities will provide the base for digital, media of Greater China.
and distribution strategies and help ensure the
Trade and distribution development will be the
strategy remains relevant to the needs of the
initial focus in new cities. Tourism Australia
market.
will build upon the strong distribution network
Tourism Australia will leverage the strong of over 2,000 qualified Aussie Specialist
digital and social network channels in China to Program agents in line with this geographic
reach our target segment. strategy to ensure consumers have access to
well trained and knowledgeable distribution.
Business Events Australia and the Association
of Australian Convention Bureaux are
undertaking research to provide a thorough
evaluation of the potential, distribution,
motivations and channels for the Business
Events market in China. This research will
support the development of a three-year
CHART 2: EXISTING MARKETS
Business Events Plan for China which will
commence in 2011/12.
BEIJING
TIANJIN
QINGDAO
NANJING
SHANGHAI
HANGZHOU
NINGBO
CHONGQING
XIAMEN
GUANGZHOU DONGGUAN
FOSHAN SHENZHEN
3. CHART 3: PHASED CITY EXPANSION STRATEGY
Phase 1 Phase 2 Phase 3
Setting the Foundation Seeing the Results Achieving the Potential
13-24 Cities 24+ Cities 30+ Cities
RMB 120,000 in priority cities (millions)
Estimated households with income
21.95 +
9.41 +
3.78 - 9.41
2011 2014 2017 2020
3. QUALITY AUSTRALIAN EXPERIENCES 4. AVIATION DEVELOPMENT 5. PARTNERSHIPS
While Chinese consumers generally rate A healthy aviation environment will be critical Tourism Australia’s success in the Chinese
Australia as a highly desirable destination, to the success of the China 2020 goal. More market has been achieved through effective
there are instances where visitor expectations planes, with more connections to more partnerships with Government and industry
have not been met – particularly relating to destinations in Australia, aligned to the including Qantas, China Southern Airlines and
group travel and shopping experiences. Geographic strategy will be essential to bring other carriers along with States and Territories.
the increase in economic value to Australia. Expanding and strengthening our partnerships
Other issues impacting visitor satisfaction
will be integral as Tourism Australia expands
include the availability of Mandarin speaking Tourism Australia has strong co-operative
to new cities in China.
guides and relevant product for Chinese partnerships with the major carriers servicing
visitors. Australia – Qantas, China Southern, Air China Tourism Australia will continue to work with
and Hainan Airlines – and will look to extend its partners by leading the:
Tourism Australia’s Chinese customer insights
these relationships in the short term.
will help the industry to deliver targeted • hina Industry Advisory Group
C
products and experiences. Through its support The first priority is to work with relevant (based in China)
for both the extended ADS Scheme and the partners to ensure sufficient capacity to
• hina Market Advisory Panel
C
TQUAL tourism accreditation mark, Tourism meet demand from existing and immediate
(based in Australia)
Australia will be working with Governments growth markets. Focus will be on securing
and industry to address quality issues. more direct services, expanding routes, new To streamline consultation and engagement
airlines (including third country carriers and on whole of government issues and
Tourism Australia’s work with Austrade and
low cost carriers) and partnering with airlines approaches to market development, Tourism
the State and Territory Tourism Organisations
in cooperative marketing to ensure new and Australia will be involved in:
will aim to drive infrastructure investment
existing services are commercially sustainable. • overnment Reference Group (based in
G
in Australia.
Charter programs will continue to be used to Australia to consider whole of government
maximise opportunities such as Chinese New issues and approaches)
Year, and as a way to prove viability of new • overnment Advisory Panel
G
services and open up new destinations. (based in China)
China 2020 Strategic Plan – 2011
4. WHAT DOES IT MEAN FOR YOU? HOW DO YOU GET INVOLVED?
The China 2020 Strategic Plan means being For more detail, please contact the
part of a bigger picture for Australian tourism. International Markets team in Sydney.
It means:
• xpanding your reach and cut-through in the
E Contact:
world’s fastest growing outbound market; Heidi Andrews, Business Support Manager Asia
• aving greater access to Tourism
H Email: handrews@tourism.australia.com
Australia’s research and insights on the Phone: +61 2 9361 1264
Chinese target customer;
Tourism Australia’s corporate site
• eing able to more confidently enter new
B (www.tourism.australia.com) contains
markets within China with the benefit of information on the market and the Chinese
Tourism Australia’s market analysis and consumer. Updates on Tourism Australia
established distribution networks; activities and the China market are published
• nderstanding where and how to invest in
U in Tourism Australia’s industry newsletter,
your product to attract and retain Chinese Essentials.
customers; and For more information on the Approved
• orking together with the tourism industry
W Destination Status scheme, please refer to
to maximise the China opportunity. ‘Tourism Programs’ at www.ret.gov.au/tourism
State and regional tourism organisations are
also a source of market intelligence on China.
WHO IS ON BOARD?
In October 2010, Federal, State and Territory
tourism ministers committed to working
towards achieving the 2020 Tourism
Industry Potential and called on industry and
Government to work together to address
demand and supply side challenges.
The China Strategic Plan is the result of
this government and industry partnership.
Significant engagement and consultation was
undertaken to develop the Plan, including:
• ourism industry leaders in China
T
and Australia
• Industry associations
• State and territory tourism organisations
• overnment stakeholders in China
G
and Australia
The China 2020 Strategic Plan has the full
support of key industry players and State and
Territory Tourism Organisations.
China 2020 Strategic Plan – 2011