Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Monetizing Sustainability: Addressing the Why and How with Case StudiesAntea Group
Antea Group presented on monetizing and quantifying sustainability investments and initiatives at the 2016 Sustainability Leadership Forum. We appreciated the opportunity to discuss the Monetization Working Group (cofounded by Fundación FEMSA and Antea Group) and hope those who attended found value in the discussions on monetizing sustainability. It is a great challenge and we feel fortunate to be able to work with so many leading organizations who share Antea Group’s interest in removing this obstacle to better, more sustainable business decision-making.
Market Plan for Tata Beverages - Tetley Energy DrinkPrajakta Talathi
The following report includes the marketing plan for launching a new energy drink product in the Australian Market. The product will be launched under the brand of Tetley which is a part of Tata beverages. The energy drink market has been growing for past few years as more people are moving towards a healthier lifestyle.
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
Materi Inkubator Bisnis Universitas merupakan salah satu faktor penting dalam membangun sinergi Triplehelix antara Universitas, Pemerintah dan Industri
Materi ini membahas konsep dasar tentang inkubator bisnis dan tata kelola nya
Il corso è destinato a principianti che vogliono conoscere la promozione online in generale, con aspetti pratici per musicisti, produttori e cantanti.
Gli argomenti principali del corso sono:
- Cos'è il marketing;
- La comunicazione nel nostro lavoro;
- Web design;
- Social network;
- Pianificazione dei contenuti;
- Applicazioni specializzate;
-SEO/SEM;
- Andare in diretta;
- Analisi web;
- Raccolta di fondi;
- Quattro errori comuni.
Questo corso è stato elaborato nell'ambito del programma Erasmus+, durante il progetto #SoundBeatsTime.
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Monetizing Sustainability: Addressing the Why and How with Case StudiesAntea Group
Antea Group presented on monetizing and quantifying sustainability investments and initiatives at the 2016 Sustainability Leadership Forum. We appreciated the opportunity to discuss the Monetization Working Group (cofounded by Fundación FEMSA and Antea Group) and hope those who attended found value in the discussions on monetizing sustainability. It is a great challenge and we feel fortunate to be able to work with so many leading organizations who share Antea Group’s interest in removing this obstacle to better, more sustainable business decision-making.
Market Plan for Tata Beverages - Tetley Energy DrinkPrajakta Talathi
The following report includes the marketing plan for launching a new energy drink product in the Australian Market. The product will be launched under the brand of Tetley which is a part of Tata beverages. The energy drink market has been growing for past few years as more people are moving towards a healthier lifestyle.
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
Materi Inkubator Bisnis Universitas merupakan salah satu faktor penting dalam membangun sinergi Triplehelix antara Universitas, Pemerintah dan Industri
Materi ini membahas konsep dasar tentang inkubator bisnis dan tata kelola nya
Il corso è destinato a principianti che vogliono conoscere la promozione online in generale, con aspetti pratici per musicisti, produttori e cantanti.
Gli argomenti principali del corso sono:
- Cos'è il marketing;
- La comunicazione nel nostro lavoro;
- Web design;
- Social network;
- Pianificazione dei contenuti;
- Applicazioni specializzate;
-SEO/SEM;
- Andare in diretta;
- Analisi web;
- Raccolta di fondi;
- Quattro errori comuni.
Questo corso è stato elaborato nell'ambito del programma Erasmus+, durante il progetto #SoundBeatsTime.
Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
E-book elaborado por el Instituto Tecnológico Hotelero y el Instituto de Estudios Turísticos con alguno de los mejores productos turísticos experienciales de España.
Cafe Coffee Day is a popular brand in India. I have been its customer for years. As part of an Online Project on Brand Identity & Strategy, I investigated the Customer & Category Insights of chain to understand the specifics about Brand positioning & Brand personality & Identities shaped
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
E-book elaborado por el Instituto Tecnológico Hotelero y el Instituto de Estudios Turísticos con alguno de los mejores productos turísticos experienciales de España.
Tendencias de viaje para 2013 según KUONICEGOS Turismo
Informe correspondiente al ejercicio 2013 elaborado por el operador suizo Kuoni, en el que aporta su visión sobre las tendencias e informa sobre su nueva estructuración del portafolio de productos.
Ranking de marca-país Edición Turismo elaborado por Bloom ConsultingCEGOS Turismo
Informe elaborado por la consultora Bloom Consulting, en el cual muestran su ranking de marca-país, edición turismo, en el cual España alcanza la segunda posición.
European Tourism Q3/12 Trends&ProspectsCEGOS Turismo
Informe de la European Travel Commission correspondiente al tercer cuatrimestre de 2012, con análisis de tendencias y perspectivas.
http://www.visionesdelturismo.com/turismo-europeo-en-2012-tendencias-y-previsiones-q312/
Reportaje sobre la Comarca de Uribe en Ronda Iberia (Dic. 2012)CEGOS Turismo
Reportaje elaborado por la periodista @KrisUbach con fotografías de Ricardo de la Riva, fruto del viaje de prensa organizado por la Comarca de Uribe, que contó con la división de turismo de CEGOS como asesor técnico.
Ponencia Jornada Formación Girona Turisme 360ºCEGOS Turismo
Ponencia realizada el 23 de octubre en Girona, en el marco de las jornadas de formación del Patronato Provincial de Turismo de Girona: http://www.costabrava.org/jornades/
1. Country Brand Index
2012-13
Country Brand Rankings Themes of 2012-13: Tomorrow’s Leading
Leaders at a Glance Country Brands:
The Future 15
4 8 40
The Region Report The Dimensions of Future Forward
a Country Brand
60 69 93