Do you want to improve the way you engage with your customers on social and prevent shitstorms from setting off? Join this webinar with Nana Dall (Conflict Resolution Advisor) and Katrine Thielke (Digital Advisor) to discover an innovative method for handling criticism and conflicts in the social media ecosystem better. Find out how The Danish Railway manages a social media crisis before going viral through actionable steps.
Key takeaways:
- Strategic advice on crisis management in the social media ecosystem
- Insights on crisis communication practices in the digital space: learn how to improve communication with customers and handle customer complaints better
- Key action steps in crisis management and conflict resolution based on key brand cases
In this compelling workshop, Bridgett will review multiple ways to manage your business reputation, appropriate ways to respond to negative feedback and how you can stay a step ahead of the media.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
Warning: Negative Online Reviews (Or Even A Lack of Reviews) Could Be Hurting Your Bottom Line! How to harness the power of positive reviews and protect your #1 asset - your reputation.
In this compelling workshop, Bridgett will review multiple ways to manage your business reputation, appropriate ways to respond to negative feedback and how you can stay a step ahead of the media.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
Warning: Negative Online Reviews (Or Even A Lack of Reviews) Could Be Hurting Your Bottom Line! How to harness the power of positive reviews and protect your #1 asset - your reputation.
Purchase the webinar here: http://www.multifamilyinsiders.com/craigslist
Download the slides here: http://www.multifamilyinsiders.com/apartment-forms/file/120-craigslist-masters-class
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Presentation to the 2011 eCampaigning Forum by Chris Rose of Campaign Strategy. Tools and techniques for planning a campaign working out where you want to go and how to get there, and what might motivate people to support you.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Effective Campaigning - The art of changing what's possibleMatt Turner
This is the presentation that I gave at the October 2015 CTC/Cyclenation conference.
It is a 101 in campaigning, taking a step back from what cycle campaigning groups usually think about and looks at how we need to think about campaigning a little differently.
Download the slides to see the full notes.
This presentation aims to explain why attention is so important in Social Media in building trust and engagement. It analyses the key components of attention and how the quality of the content can make this happen.
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...Emma Mirrington
To reflect on the impact of social media on employer brand and recruitment practices.
To consider the Good, the Bad and the Ugly of using social media in recruitment.
To share the warning signs of ‘toxic assessment’ and some tips to prevent them
Tools and tips to assist the development industry in undertaking best practice engagement. Explores the relationship between marketing, branding and engagement.
The lecture slides talks about the importance of analysing the worth of problems before we on to solve them. And how to identify the problems worth solving.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
Understand how to create great user experience which convert good intentions into action to mainstream sustainable innovations.
Are you a social / impact entrepreneur frustrated 😤 by the lack of real change in climate action and sustainable behaviours?
This is the webinar to understand the attitude - behaviour gap in sustainable consumption and how user experience tools, methods and best practices can contribute to scaling people and planet-friendly behaviours, products and services
SPEAKER:
Marie Geneste is the founder of The C Collective, a new purpose-driven consultancy helping people and planet friendly entrepreneurs scale their innovations through great user experiences.
More information on theccollective.com
Incident Reviews for a Learning Organisation
We all aspire to have a culture of learning and continuous improvement in our teams and organisations but learning and improving when things go wrong is far from easy.
When dealing with the fallout from failure - Incident reviews, Incident reports, investigations etc. - the way in which we respond to is a crucial to improving safety and the performance of our organisations.
Andy will talk about how Major Incident Reviews are run in IT Operations at Auto Trader. He’ll discuss what works well for them and will bring together practical advice from industry experts for creating a culture of safety and learning. Andy will also cover what mistakes they’ve made, what to avoid and the factors that can prevent learning.
Purchase the webinar here: http://www.multifamilyinsiders.com/craigslist
Download the slides here: http://www.multifamilyinsiders.com/apartment-forms/file/120-craigslist-masters-class
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Presentation to the 2011 eCampaigning Forum by Chris Rose of Campaign Strategy. Tools and techniques for planning a campaign working out where you want to go and how to get there, and what might motivate people to support you.
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Effective Campaigning - The art of changing what's possibleMatt Turner
This is the presentation that I gave at the October 2015 CTC/Cyclenation conference.
It is a 101 in campaigning, taking a step back from what cycle campaigning groups usually think about and looks at how we need to think about campaigning a little differently.
Download the slides to see the full notes.
This presentation aims to explain why attention is so important in Social Media in building trust and engagement. It analyses the key components of attention and how the quality of the content can make this happen.
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...Emma Mirrington
To reflect on the impact of social media on employer brand and recruitment practices.
To consider the Good, the Bad and the Ugly of using social media in recruitment.
To share the warning signs of ‘toxic assessment’ and some tips to prevent them
Tools and tips to assist the development industry in undertaking best practice engagement. Explores the relationship between marketing, branding and engagement.
The lecture slides talks about the importance of analysing the worth of problems before we on to solve them. And how to identify the problems worth solving.
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
Understand how to create great user experience which convert good intentions into action to mainstream sustainable innovations.
Are you a social / impact entrepreneur frustrated 😤 by the lack of real change in climate action and sustainable behaviours?
This is the webinar to understand the attitude - behaviour gap in sustainable consumption and how user experience tools, methods and best practices can contribute to scaling people and planet-friendly behaviours, products and services
SPEAKER:
Marie Geneste is the founder of The C Collective, a new purpose-driven consultancy helping people and planet friendly entrepreneurs scale their innovations through great user experiences.
More information on theccollective.com
Incident Reviews for a Learning Organisation
We all aspire to have a culture of learning and continuous improvement in our teams and organisations but learning and improving when things go wrong is far from easy.
When dealing with the fallout from failure - Incident reviews, Incident reports, investigations etc. - the way in which we respond to is a crucial to improving safety and the performance of our organisations.
Andy will talk about how Major Incident Reviews are run in IT Operations at Auto Trader. He’ll discuss what works well for them and will bring together practical advice from industry experts for creating a culture of safety and learning. Andy will also cover what mistakes they’ve made, what to avoid and the factors that can prevent learning.
"From Insights to Action" by Andrew Vincent, a Revelation Great Research Thin...Revelation Next
As much as we value excellent research, it simply is not enough. Insight must be actionable. Key take-away points include:
--Developing practical strategies to ensure, monitor, and measure insight adoption
--Understanding how your end-users make decisions
--Framing and positioning your insights for the greatest impact
Whether you are a client-side manager or an agency researcher, it is only when your insights directly impact the decisions taken by marketers that the true value of your work is realized. Use Andrew’s new frameworks and techniques to make your insights stick; for innovation and for impact.
Navigating Your Online Presence in the Multifamily Housing IndustryErica Campbell Byrum
This presentation was presented at the Harbor Group Managers' Meeting on 1-26-12.
Session Description: The social web is constantly changing, uploading, sharing and ranting-about your brand. Who is talking? Who is listening? What are consumes saying? What are you saying in response? Are you taking action? Conversation and content are always encouraged, but the reality is that not all content is beneficial for the apartment community. Find out how these conversations on sites like Facebook, Twitter, Foursquare, and ApartmentRatings.com can be used to gain insight and take action. This session will address the latest strategic insights in public relations, integrated communications, management, planning, relationship, reputation, branding, social media, sustainability, and other emerging opportunities.
Attendees walked away with a crash course in PR Damage Control 101 as well as the tools that allow you to react in a confident and timely manner when confrontation occurs.
Loras College 2014 Business Analytics Symposium | Greg Hedges: Social Risk or...Cartegraph
Preventing headline news of social business antics is one reason executives hire Protiviti. The focus to prevent bad things from happening with social, however, often obscures hidden gems of Upside opportunity. The irony? Walking past the Upside is likely an even greater risk.
We rethink downside risk to invent "The Reveal," that ppint in the consulting episode where a marvelous makeover is unveiled to delight the client. In this talk, we share a few cases of "Consulting: Impossible" where we reveal Upside opportunity side by side with that reduction in social business risk.
For more information on the Loras College 2014 Business Analytics Symposium, the Loras College MBA in Business Analytics or the Loras College Business Analytics Certificate visit www.loras.edu/mba or www.loras.edu/bigdata.
Every decision we make is one made on behalf of your user. How do we know the decisions we make are the right ones? It is time we initiate a conversation: About where we are and where we want to go, about how we define and measure goodness and rightness in the digital realm, about responsibility, about decisions and consequences, about building something bigger than our own apps. It is time we talk about the ethics of web design. This talk introduces a method for ethical decision making in web design and tech. Rather than a wet moralistic blanket covering the fires of creativity, ethics can be the hearth that makes our creative fires burn brighter without burning down the house.
Presented at WordCamp Europe 2018: https://2018.europe.wordcamp.org/session/the-ethics-of-web-design/
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
PMN Webinar: How To Spark A Conversation Revolution -- AND Keep Your Job!mikedp
The PMN Inaugural Webinar: How To Spark A Conversation Revolution -- AND Keep Your Job! Featuring Noted Social Media Expert and Co-Author of "Groundswell: Living In A World Transformed By Social Technologies" Charlene Li
Turn Social Media Complaints into a Stronger ReputationShel Holtz
This presentation was used as speaker support for a presentation to the California Patient Relations Association and is not intended to serve as a standalone document. I have added some text to image-only slides in order to provide context. Thanks to Paul Gillin and his excellent book, When Customers Attack, which served as one of the resources used in preparing this deck.
AWS Summit Singapore - Working Backwards from the CustomerAmazon Web Services
Huang, Innovation Advisory – Professional Services, ASEAN, AWS
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
Successful Collaboration and Employee Engagement LifecycleDan Keldsen
What is an engagement lifecycle, and why does it matter? Pre-engagement, Rollout. and Re-engagement
How to focus collaboration efforts:
Are you actively engaging, or passively hoping?
What’s in it for THEM?
What are the jobs to be done for collaboration… and beyond collaboration?
30 Minute Engagement Consultation:
http://bit.ly/engagementstrategy
Case: Vækstfonden
Why are most companies struggling with deploying cost-effective Facebook metrics for maximizing ROI? Nick Traulsen, The Marketing Guy, is here to uncover the secrets behind social ROI beyond the numbers.
Join this webinar to:
- Get the best current practices to maximize your ROI
- Dive into industry cases to get the indicators of Facebook success from organizations such as Vækstfonden, the Danish state-owned investment and financing fund
- Find out how a data-driven social strategy can help you reach your social KPIs successfully
- Learn how to uncover unused Facebook potential in your organization
Facebook’s News Feed is changing, keep your brand page relevantKomfo
Facebook has recently revealed big changes to their News Feed algorithm. For Facebook, this means a focus on quality content and user engagement. For your brand’s Facebook pages, this translates to a decrease in distribution. But don’t worry, we’ve got you covered.
Learn how to:
- Stay on top of the latest in Facebook’s News Feed algorithm with actionable tips
- Adapt to the ever-changing Facebook landscape right now
- Find out how to maximize reach with Facebook advertising
- Activate your community to boost engagement
Komfo Seminar - GDPR and cyber security (Part 2)Komfo
Bliv klædt på til den kommende EU-forordning.
Se dette seminar, hvis du ønsker at gå i dybden med, hvad man skal være opmærksom på i forhold til de største buzzwords fra den nye forordning:
- Indblik i cyber security
- Indblik i "data protection by design"
- Hvad indebærer det, når man arbejder med sociale medier i praksis?
The future is not what it used to be: social media is reshaping marketing, brands, and the world. Here all the digital trends you need to know to level up your performance in 2018.
Be ready for 2018 and get up to speed on the latest in SoMe formats, voice search, influencer marketing, and convergence practices with London-based social media strategist Callum McCahon from Born Social and Lisbeth Chawes, Komfo.
This presentation deck was use in a Komfo webinar to:
- uncover the latest social media trends that you can immediately start implementing
- get actionable tactics into how to use the newest SoMe content formats to your advantage
- discover the new metrics for social media success
Komfo seminar: Er du klar til GDPR med Niels Dahl-NielsenKomfo
Takeaways:
- Blive klædt på til den kommende EU-forordning
- Gå i dybden med hvad man skal være opmærksom på i forhold til data
- Indblik i hvem der er omfattet af den nye forordning
- Hvornår er man behandler/hvornår er man ansvarlig
- Hvad betyder din rolle for dit arbejde?
- Hvad indebærer det, når man arbejder med sociale medier?
Komfo seminar: Få mere ud af din spildtid på sociale medier med Trine-Maria K...Komfo
Alle bruger tid på sociale medier. Vi lægger mange timer i at dele billeder, skrive opdateringer og debattere og like online - og at læse det de andre deler. Men hvorfor synes nogle mennesker, at sociale medier er spild af tid, mens andre får virkelig meget ud af den tid de bruger?
Kort sagt, vil du på dette morgenmøde blive undervist af Trine-Maria Kristensen i forskellige former for faglig praksis på sociale medier og forskellige strategier for at få mere ud af den tid, der bruges på sociale medier - hvad enten det er fritid eller arbejdstid.
Take-aways:
- forstå din egen adfærd, men måske især at forstå, hvorfor andre deler ting du måske ikke altid synes er relevante
- lære hvordan du kan eliminere det værste tidsspilde og få mere ud af den tid du selv bruger på sociale medier - hvad enten det er fritid eller arbejdstid
Komfo webinar - Rethinking employee advocacy on socialKomfo
Social media challenges a company's credibility every day and users seem to become more and more immune to corporate communication. Should the marketing or the PR team be the owner of a brand’s social media channels? Can employee advocacy change the way we work with marketing and communication? Mads Cramer, Commercial & Digital Director at Geelmuyden Kiese, is here to challenge you to think out of the box when it comes to employee advocacy and to help you activate the superpowers of your team on social.
Join this webinar to:
- build credibility and topicality in your social media presence by identifying the great stories in and around the organization
- activate PR and turn your employees into trustworthy ambassadors for your brand
- understand and turn on the new value exchange between organization and employee
TXO & Komfo - AI: The good, the bad, and the ugly of AIKomfo
The good, the bad, and the ugly of AI - How do you meet the now frontier?
AI has already moved into many areas of business, society, and everyday life. But how do you embrace the now frontier in digital transformation and implement it in your organization? Grimur Fjeldsted, an expert in digital transformation and innovation management, is here to tackle the hard questions and give you a concrete view on the current AI landscape by uncovering all the key aspects.
In Agenda:
- Stay ahead of the AI curve with insights into the current state, future outlook, as well as the ethics of AI.
- Actionable tips into how to turn an allegedly disruptive technology into a major opportunity for business
- Insights into big data and social data integration for business
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
CCO of LanguageWire, Søren is commercial to the bone. Backed up by a strong team, Søren advises marketing, communication, and business development leaders on how to grow their business with multilingual content. Søren’s unique strength lies in combining strategic thinking, leadership, and execution planning in a way that creates tangible results.
KOMFO SUMMIT 2017 - Alexander Åberg & Andreas Granath Komfo
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Alexnader:
Head of SoMe at Bergendahls Food, Alexander is fascinated by the speed of the evolution of tech and communication, as well as of how the change of online human behavior impacts how we interact offline. In his talk together with Andreas Granath (Oatly), he will be sharing a retail perspective on social media rollouts from local to global.
Andreas:
Digital Media Specialist at the food & beverage brand Oatly and former Digital Media Manager at Starcom, Andreas is a creative doer and media geek who reads media and communication theories before falling to sleep. In his talk together with Alexander Åberg (Bergendahls Food), he will be sharing a retail perspective on social media rollouts from local to global.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Rasmus:
As a SoMe professional you are most likely handling personal data on behalf of your company. That is why the upcoming EU's General Data Protection Regulation (GDPR) will impact your daily work. Together with Niels Dahl-Nielsen (Synch Law), they are providing you with insights into why the GDPR is a great win for social media and how you can turn it to your advantage.
Niels:
As a SoMe professional you are most likely handling personal data on behalf of your company. That is why the upcoming EU's General Data Protection Regulation (GDPR) will impact your daily work. Together with Rasmus Møller-Nielsen (Komfo), they are providing you with insights into why the GDPR is a great win for social media and how you can turn it to your advantage.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
A social media juggernaut with an entrepreneur mindset, Mats is the co-founder and CEO at the influencer marketing platform Inzpire.me, having previously worked as Marketing Director at Venture Factory, as well as Facebook’s youngest sales rep in Europe.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
With extensive digital and social media experience from communication agencies as well as one of the largest banks in the Nordics - Danske Bank Group, Mads knows how to utilize the possibilities within the digital and social media to reach important stakeholders and customers at scale.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Kim Lindberg is a digital marketing enthusiast who lives and breathes social. With a growth hacking mentality in a venture company and a hands-on focus on B2C and e-commerce, she works as a performance marketing specialist at the Norwegian retail brand Midsona.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Founder of Social Brighton and Social Copenhagen, Kerry helps businesses get social by leveraging the power of social media, maximizing ROI through actionable steps, and incorporating social into organizational culture. Her passion lies in social networking as a tool to build communities and impact social change.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Jonas:
Jonas is managing the strategy, direction, and innovation of Komfo’s product development. He has an agency background doing UX consultancy work for some of Scandinavia's biggest brands before joining Komfo 7 years ago.
Francesco:
The intersection of technology, psychology, and UX drives the world's biggest innovations and transformations. This is why Francesco and the whole BotSupply team are focusing on crafting AI solutions and conversational bots for leading Scandinavian brands.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Award-winning Digital Art Director with a background in TV and the music industry, Jannick has been building campaigns and bridges between creative content and strategic digital marketing since the early days of social media. In his talk, he will share insights into how The Danish Cancer Society increases its social media reach by focusing on a sharp media strategy for Facebook LIVE, among others.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Originally from Aarhus, Denmark, Sophie has been living in the U.S. for the past 23 years, delivering digital solutions and consumer experiences for large brands and startups such as Target, Reebok, Google, Sephora, and LeTote.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Content strategist, focused on thinking content before technology. Companies and organizations need to train and learn the new skillset around creating relations through conversations.
Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
David is a social media expert and ad-specialist who engages in dialogue with customers by offering down-to-earth advice, solutions that can be currently implemented, and evaluation of current social media practices.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The calm before the storm: Action steps in SoMe crisis management
1. 18. MAY 2017 / KOMFO
THE CALM BEFORE THE
STORM: ACTION STEPS IN
SOME CRISIS MANAGEMENT
NANA DALL & KATRINE THIELKE
2. KEY TAKE AWAYS FROM TODAY
• Strategic advice on crisis management in the social media
ecosystem
• Insights on crisis communication practices in the digital
space: learn how to improve communication with
customers and handle customer complaints better
• Key action steps in crisis management and conflict
resolution based on key brand cases
3. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
4. TODAY, WE ARE DISCUSSING THE
CONFLICT AND CRITIQUE THAT
HAPPENS PRIOR TO THE CRISIS.
5. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
6. IT TOOK US MILLIONS OF YEARS
TO BECOME HUMAN. WE’VE ONLY
A FEW YEARS OF EXPERIENCE AS
SOCIAL PLATFORM USERS…
7. VIRALITY IS PARTIALLY DRIVEN BY PHYSIOLOGICAL
AROUSAL. FEELINGS LIKE ANGER, ANXIETY OR AWE
Berger & Milkman: What makes online content viral (2011)
9. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
10. Problem originates internally Problem originates externally
Plain
unprofessionalism,
making mistakes
Natural disasters, force
majeure, accidents
Transgressions,
breaking of contracts
Terror and the like
IntentNon-intent
TYPES OF CRISES
Based on Cornelissen, combined with the Owyang study on social media crises.
11. Problem originates internally Problem originates externally
Bad communication, employees not
realising that social media is an open
forum, poor customer service,
expectations and reality not in sync
Bad research and misquotes in the media,
expectations to service or product is changing
in society at large. Unhappiness with the
world at large that end up on your page.
Employees and volunteers “breaking
up” with the brand on social media,
employees and leadership “speaking
out” on public, employees that feel their
customers “are stupid/not
understanding the product”
Opponents attacking a single person or the
whole organisation, libel. Doxxing.
Trolling. Certain forms of spin.
IntentNon-intent
TYPES OF CONFLICT AND CRITIQUE
Based on Cornelissen, combined with the Owyang study on social media crises.
13. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
14. THE CONFLICT SPIRAL: EMOTION IS
CONTAGIOUS
You bomb people People get angry
People bomb youYou get angry
A: HEAVY
COMMUNICATION
B: CHANGED
PSYCHOLOGICAL
BEHAVIOUR
B: HEAVY
COMMUNICATION
A: CHANGED
PSYCHOLOGICAL
BEHAVIOUR
15. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
16. THE CONFLICT
LADDER
UHAPPINESS WITH THE MATTER, THE CASE
Ref: Else Hammerich, Konflikt og Kontakt
IT GETS PERSONAL.
THE USER PERCEIVES AN ANSWER AS A PERSONAL
ATTACK.
“You are incompetent, you are targeting us”
= THE CONFLICT IS LEAVING THE MATTER AT HAND
IT BECOMES GENERAL.
WORDS LIKE ALWAYS, ALL, NEVER ARE USED
“I’ve heard a lot of examples like it!”
= THE CONFLICT IS SPREADING IN SEVERAL DIRECTIONS
SHITSTORM LEVEL.
ALLIANCES ARE MADE, PEOPLE WITH NO ACTUAL INTEREST IN
THE MATTER BECOME INVOLVED
= THE NUMBER OF UNHAPPY USERS EXPLODE
MONSTERFICATION LEVEL
= FROM SHITSTORM TO A MATTER OF PRINCIPLE
OPEN BATTLE
= VIOLENCE
#0
#1
#2
#3
#4
#5
17. THE CONFLICT IS NOT ONLY
ABOUT THE IMPLICATED USERS
- ITS ABOUT THE AUDIENCE.
= THE AUDIENCE FACTOR
18. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
20. Experiencing fairness through
substance
Experiencing fairness through
process
Has to to with the contents of the matter:
• Was I within my rights?
• Was I allowed?
• How much money did they give me
(back)?
• Was there a mistake?
• Was I given the same or less than the
others?
Has to do with the process:
• Did they hear me (out)?
• Was I allowed to speak?
• Was I treated with dignity and respect?
• Was I allowed to influence the process?
NANA DALL // KONFLIKTER PÅ DE SOCIALE MEDIER. Kilde Styrket Borgerkontakt.dk
21. THE EXPERIENCE OF A NOT VERY FAIR
PROCESS CAN DESTROY AN
OTHERWISE DESIRED RESULT
AND REVERSELY:
THE EXPERIENCE OF A FAIR PROCESS
CAN CREATE ACCEPTANCE OF A
UNDESIRED RESULT
22. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
24. PUSH
Listening and asking
Active listening - meaning, listening to whats being said and
whats behind it. Asking open questions, checking understanding
and mirroring needs behind whats being said.
Opening up
Giving something of yourself in the conversation, by admitting
mistakes or by admitting not knowing the answer.
Creating visions
Describing options and perspectives, and creating a joint set of
wishes for the future.
Summing up
Showing respect and forcing yourself to really listen, by
respectfully summing the others’ perspective up. Prevents
misunderstandings and deeply ingrained assumptions.
Suggest
Providing suggestions, ideas and recommendations.
Arguing
Arguing your views and presenting facts and assumptions,
supporting your view. Often happens by presenting a string
of arguments.
Explaining
Providing an explanation for procedures and the like.
Assessments and evaluations
Assessing or evaluating the other person, or the arguments,
viewpoints and facts that are part of the conversation.
Pushing
Offering rewards, pressuring or even threats.
REF: Styrket Borgerkontakt
PULL
25. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
27. WHAT IS IT WORTH?
VERY IMPORTANT /HIGH VERY IMPORTANT /HIGH
VERY
IMPORTANT /
HIGH
DIALOGUE + SOLUTION
INSIST +
STAND TALL
VERY
IMPORTANT /
HIGH LISTEN + EVADE/CHANGE
THE SUBJECT
NEVER MIND!
RELATION
MATTER
28. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!
29. RISC MATRIX
Happens oftenRarely happens
Damages our
reputation
Recurrent mistakes
Price adjustments“Break ups”
Animals
Kids and pregnancy
Single mom
Procedural errors
Matters of principle
Bad product
No damages
30. Either you need a campaign
or you need to change
something
You need approved work
flows and a set of “standard”
answers to pick from.
Everybody does the same.
You need an Q&A and a
contingency plan
No need to act
RISC MATRIX
Happens oftenRarely happens
Damages our
reputation
No damages
31. TODAYS AGENDA
• Why are there so many rude comments on your page?
• What is the source of trouble?
• What happens in a conflict? Understand your users
• The conflict ladder and why its useful
• How users experience fairness
• Push and pull communication - your most powerful tool in the eye of the storm
• The “what is it worth” matrix
• The moderators risk assessment
• Our recommendation in short!