Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more. What is this presentation about? Alexnader: Head of SoMe at Bergendahls Food, Alexander is fascinated by the speed of the evolution of tech and communication, as well as of how the change of online human behavior impacts how we interact offline. In his talk together with Andreas Granath (Oatly), he will be sharing a retail perspective on social media rollouts from local to global. Andreas: Digital Media Specialist at the food & beverage brand Oatly and former Digital Media Manager at Starcom, Andreas is a creative doer and media geek who reads media and communication theories before falling to sleep. In his talk together with Alexander Åberg (Bergendahls Food), he will be sharing a retail perspective on social media rollouts from local to global.