The document discusses communication workshops organized by CALD (Council for Asian Liberals and Democrats) to help political parties in Asia improve their political communication strategies. The workshops aim to help parties develop clear branding, define targeted messages, and learn how to effectively use modern information technologies and media. Participants share experiences from their countries and learn practical skills like developing websites, blogs, podcasts and communication plans. The workshops also seek to continuously improve CALD's own communication and standardize training modules over time.