This document discusses the business value of social media and provides examples of how companies have used different social media tactics like online PR, community management, social news optimization, and widgets to achieve traditional business objectives like acquisition, growth, loyalty, and branding. It provides statistics on popular social media platforms and outlines strategies for each tactic, including developing content, identifying influencers, and engaging communities. Case studies demonstrate how specific companies implemented social tactics for objectives like traffic growth, new subscribers, and links. The document concludes that while communication channels evolve, core business objectives do not change and social media can help achieve those objectives.
After a month of volunteer work for PIVX, Brian and I submitted a budget proposal in May 2018 to provide market research and content amplification services. This proposal failed to pass, as did other marketing proposals during that cycle, leaving PIVX with little marketing support. Various community members asked that we continue with our efforts. Ultimately, we were supported by donations for the month of May and continued work. This is a summary of our findings and recommendations for PIVX based on our with the team.
A look at the social media in a marketing point of view. A presention gave by Guillaume Bouchard (NVI) at Montreal University Business School - HEC Montreal on March 16ht 2009.
A critical social analysis of poverty and zoonotic disease riskNaomi Marks
Presentation by Professor Jo Sharp of the University of Glasgow at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, London 17-18 March 2016
After a month of volunteer work for PIVX, Brian and I submitted a budget proposal in May 2018 to provide market research and content amplification services. This proposal failed to pass, as did other marketing proposals during that cycle, leaving PIVX with little marketing support. Various community members asked that we continue with our efforts. Ultimately, we were supported by donations for the month of May and continued work. This is a summary of our findings and recommendations for PIVX based on our with the team.
A look at the social media in a marketing point of view. A presention gave by Guillaume Bouchard (NVI) at Montreal University Business School - HEC Montreal on March 16ht 2009.
A critical social analysis of poverty and zoonotic disease riskNaomi Marks
Presentation by Professor Jo Sharp of the University of Glasgow at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, London 17-18 March 2016
Beyond risk factors: untangling power and politics in zoonisis controlNaomi Marks
Presentation by Dr Kevin Bardosh of the University of Edinburgh at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, 17-18 March 2016.
La #comunicación 2.0 para la #formación e información de los profesionales de...Javier Alvarez
Ponencia sobre "La #comunicación 2.0 para la #formación e información de los profesionales de #SSL" de Javier Alvarez en el V encuentro de expertos de Seguridad y salud laboral de andalucia #VencuentroSSLsevilla
Tsetse, trypanosomiasis and communities in transition: investigations into he...Naomi Marks
Presentation by Dr Neil Anderson of the University of Edinburgh at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, London 17-18 March 2016
Presentation by Professor Neil Ferguson of Imperial College London at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, London 17-18 March 2016
Pubcon 2010 : How SMBs Can Use PR Campaigns to Grow Traffic - Guillaume BouchardiProspect Canada
PubCon Las Vegas is one of the most popular conference about Search, Social Media and Internet Marketing in the industry. Guillaume Bouchard participated to the session How SMBs Can Use PR Campaigns to Grow Traffic?
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Beyond risk factors: untangling power and politics in zoonisis controlNaomi Marks
Presentation by Dr Kevin Bardosh of the University of Edinburgh at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, 17-18 March 2016.
La #comunicación 2.0 para la #formación e información de los profesionales de...Javier Alvarez
Ponencia sobre "La #comunicación 2.0 para la #formación e información de los profesionales de #SSL" de Javier Alvarez en el V encuentro de expertos de Seguridad y salud laboral de andalucia #VencuentroSSLsevilla
Tsetse, trypanosomiasis and communities in transition: investigations into he...Naomi Marks
Presentation by Dr Neil Anderson of the University of Edinburgh at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, London 17-18 March 2016
Presentation by Professor Neil Ferguson of Imperial College London at the One Health for the Real World: zoonoses, ecosystems and wellbeing symposium, London 17-18 March 2016
Pubcon 2010 : How SMBs Can Use PR Campaigns to Grow Traffic - Guillaume BouchardiProspect Canada
PubCon Las Vegas is one of the most popular conference about Search, Social Media and Internet Marketing in the industry. Guillaume Bouchard participated to the session How SMBs Can Use PR Campaigns to Grow Traffic?
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Digitalmybiz provides cost effective and brand building medium for digital marketing with guarantee of generating business online other wise Money Back...!!!!. Our strategies mainly includes search engine optimization(SEO), Social Media Marketing(SMM), Channel Maintenance, Corporate Blogging, Call Center Management and Online Media Buying. .
Presented at the Fall 2010 National Restaurant Association Marketing Execuitives Group Conference. How can you increase the return on your social media investment?
think creative group :: social media reviewAli Parmelee
Get an overview of how to use social media for your business to build brands, generate leads, establish yourself as an expert and more. Learn about Facebook, Twitter, other tools and more. And learn about why monitoring social media is key to all campaigns.
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
Beginning your Social Media journey starts with a little self reflection.
Each of the 7 roads applies tools, services and platforms directly to objectives, targets and goals you pursue to realise ROI to your business as a direct result of integrating Social Media in to your marketing strategy.
As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. 50% of all Internet traffic residing in social network sites and over 60% of search results in Google are blogs. Yet the question still remains, how does a business accurately implement and monetize social media. More importantly, what are the best applications to start with today and to include in their strategic plan down the road?
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...iProspect Canada
Lorsqu’une entité entreprend de produire son propre contenu, l’un des premiers défis est celui de l’acquisition d’auditoire. Quels sont les outils et partenariats à mettre en place afin de trouver ses premiers lecteurs? Une fois cette étape franchie, comment optimiser son contenu et le diffuser efficacement parmi l’infinité des plateformes sur le web?
Guillaume Bouchard livrera des conseils pratiques afin comprendre comment toucher un auditoire à la fois large et pertinent.
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
L'impact des bloqueurs de publicité sur le média et les solutionsiProspect Canada
Le phénomène du blocage publicitaire a causé une crise existentielle à l’industrie de la publicité, plus encore à celle de l’édition de contenu. Si nous voulons stimuler un public à prêter attention aux messages de marketing, il faut faire preuve d’intelligence et de créativité.
Les consommateurs sont de plus en plus informés, demandants et impatients. Ils rejettent en bloc toute forme de publicité intrusive nuisant à leur expérience. L’inbound marketing et ses disciplines (contenu natif, personnalisation, optimisation pour les moteurs de recherche, entre autres) s’avèrent des solutions de choix pour contrer le problème et leur offrir ce qu’ils veulent vraiment: une expérience adaptive, à valeur ajoutée et sans interruption.
Cette conférence permettra de bien saisir l’impact des bloqueurs de publicité dans l’industrie actuelle. Elle offrira des solutions optionnelles efficaces pour faire passer votre message de marketing auprès de vos auditoires-clés.
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies.
Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailiProspect Canada
Les organisations dans le commerce du détail sont en perpétuel état de transformation et le numérique ne fait qu’accélérer ces transformations. Les détaillants doivent apprendre à comprendre, guider, influencer et gérer ces transformations. Pour ce faire, ils doivent façonner leur organisation afin qu’elle puisse apprendre mieux et plus rapidement que la compétition.
Alors que le marketing numérique donne désormais accès à une quantité infinie de données en temps réel, encore faut-il les bons outils, les bons processus et les bonnes personnes pour transformer ces données complexes en prises de décision éclairées.
Guillaume Bouchard, chef de la direction d’iProspect Canada, la plus grande agence de performance numérique au pays, vous guidera vers les meilleurs moyens pour que toute votre organisation, en commençant par votre équipe marketing, apprenne à être performante.
Conversion Optimization: Fighting the Most Common RoadblocksiProspect Canada
Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignoreriProspect Canada
Conférence donnée lors du Symposium de l'Association du Marketing Relationnel le 25 février dernier.
Téléchargez l'étude complète ici : http://www.iprospect.com/amr
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...iProspect Canada
Présenté par Benoît Chiasson, Vice-président, développement des affaires
et Sonia Allard, Directrice, marketing de iProspect Canada lors du RDV Marketing 2014.
Pour chaque entreprise, les consommateurs ne sont pas tous égaux. Certains, de par leur potentiel d’investissement ou d’influence, monopolisent davantage l’attention des marketers, qui se demandent comment obtenir leurs faveurs.
Ces consommateurs d’intérêt sont dispersés dans trois générations : la génération Y, la génération X et les bébés-boomers. À partir d’une étude réalisée par iProspect, Benoît Chiasson et Sonia Allard présenteront ce qui distingue et rassemble ces trois générations quant à leurs valeurs, attitudes, intérêts, activités médias et sphères d’influence.
L’objectif : établir une liste des meilleures pratiques à mettre en œuvre, convaincre ces consommateurs de choix, puis identifier les tactiques à éviter.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.iProspect Canada
Maxime Gaudreau, vice-président Innovation et performance numérique chez nvi nous présente comment bâtir une stratégie de contenu numérique durable en 6 étapes, afin d'assurer un maximum de visibilité numérique à son entreprise. Conférence présenté lors de la Journée Infopresse du 20 mars, "Marketing de contenu".
http://www.nvisolutions.com/fr
Le 6eme camp DoYouSEO tenu le 13 février 2013 chez nvi traite de l’anatomie d’une bonne landing page. Domenico Micheletti, notre expert UIUX a présenté quelques exemples et cas pratiques pour améliorer les taux de conversions.
L’importance de la performance numérique au sein d’un marketing mixiProspect Canada
Conférence de Guillaume Bouchard, président chez nvi, présentée à l'événement SUR LE WEB à Trois-Rivières, le 6 décembre 2012. Cette présentation aborde les sujets suivants:
- La place du numérique dans le marketing mix
- La performance numérique
- Le référencement organique (SEO)
- Le zoo de Google
- La notoriété
- Le référencement payant (PPC)
- Cas pratiques
Utilisation des medias sociaux dans une strategie de SEOiProspect Canada
Avec les dernières mises à jour de Google Panda et Penguin, il est clair que le travail du référenceur implique, plus que jamais, une veille constante des annonces officielles ainsi que du fonctionnement même des résultats de recherche. Développer une culture du changement est donc essentiel. Cristian Oana propose ici des outils et des pratiques à mettre en place pour réagir rapidement et efficacement.
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsiProspect Canada
Maxime Gaudreau propose des tactiques simples et concrètes qui vous permettront de vous distinguer en investissant votre énergie et vos budgets pour un maximum d’impact.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The business value of Social Media at SES Chicago 2010
1. STRATÉGIE INTERACTIVE – 55 AVENUE MONT-ROYAL O., SUITE 999, MONTRÉAL (QC) H2T 2S6
The Business Value of Social Media
SES CHICAGO 2010
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2. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
EVOLUTION OF COMMUNICATION
As communication evolves, so do the marketing tactics.
PRINT RADIO TELEVISION INTERNET
Where the people go, the marketing must follow.
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3. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
TRADITIONAL BUSINESS OBJECTIVES
Each communication channel itself also evolves…
INTERNET
WORLD WIDE WEB
SOCIAL MEDIA
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4. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
SOCIAL MEDIA USE
Facebook
> 8% of the world is connected on Facebook
Twitter
> 145 millions users
> More than 90 millions tweets sent every day
LinkedIn
> 80% of businesses use it to recruit new employees
StumbleUpon
> 10 million users, +30% growth since March 2009
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5. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
TRADITIONAL BUSINESS OBJECTIVES
The channels evolve, but the business objectives do not.
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6. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
TRADITIONAL BUSINESS OBJECTIVES
Acquisition
Growth & Loyalty
Brand Awareness
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7. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
SOCIAL PLATFORMS
> Blogs
• 126 Million Blogs
• Essentially Social (Comments, Blogrolls, Social News Optimization)
> Social Sites & Services
• Social Network Sites (Facebook, MySpace, Bebo, etc.)
• Message Boards
• Social News Sites
• Twitter
• YouTube
• Flickr
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8. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
KEY SOCIAL TACTICS - OVERVIEW
> Online PR
• Event-driven leveraging of bloggers
> Community Management
• Participation in social communities, brand monitoring
> Social News Optimization
• Promoting content on social media news sites
> Widgets
• Developing small applications for bloggers to put on their sites
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9. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
FROM SOCIAL TACTICS TO OBJECTIVES
> Online PR
• Acquisition
• Brand Awareness
> Community Management
• Growth & Loyalty
• Brand Awareness
> Social News Optimization
• Acquisition
• Brand Awareness
• Side effect: SEO
> Widgets
• Brand Awareness
• Side effect: SEO
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11. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
ONLINE PR & BLOGGERS OUTREACH
THE STRATEGY
> Blend on site and off site PR
> Target bloggers, influencers, opinion leaders, consumers
> Engage with them transparently and honestly
> Unique content strategy to match the target
> Master platforms before the launch
> Update content regularly during events
> Don’t let it die after the event (eg. The Facebook page)
THE GOALS
> Create viral buzz
> Increase brand presence
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12. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
ONLINE PR – BUSINESS CASE
THE SITUATION
> Microsoft pushes into Open Source
> Organizing Make Web Not War event in Montreal
THE PLAN
> Creation of Wordpress site
> Email campaign, creation of Twitter and Facebook accounts
> Coverage before and during the event
THE RESULTS
> More than 400 signups at the event, 250 participants
> 850 retweets and 2443 tweets in 4 days
> Twitter generated 12% of signups
> Most popular tag in Canada during the day of the conference
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14. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
COMMUNITY MANAGEMENT
THE PLATFORMS
> Social Sites: Facebook, Twitter, YouTube
> Content: Sites, Blogs, Mobile, Web Apps, Contests, Emails
THE STRATEGY
> Target power users, consumers
> Proactive participation, building loyalty
> Use a contest to increase visibility
> Using tools to monitor the communities and engage with them
> Engage with multiple platforms simultaneously
> Define clear objectives and measure results
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15. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
COMMUNITY MANAGEMENT – BUSINESS CASE
THE SITUATION
> Reposition their offering
> Rejuvenate their clientele
THE PLAN
> Social Offensive: Contest based around KIDS collection
> Communities Targeted: Site, Facebook, Twitter
THE RESULTS
> Thousands of newsletter subscribers
> Thousands of new geotargeted Facebook members
> Hundreds of new local Twitter followers
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18. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
SOCIAL NEWS OPTIMIZATION
THE PLATFORMS
> Social Sites: StumbleUpon, Digg, Reddit, Mixx
> Content: Blog
THE STRATEGY
> Develop the platform (blog)
> Develop high quality content
> Engage with power users
THE GOALS
> Build virality
> Attract links
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19. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
SOCIAL NEWS OPTIMIZATION – BUSINESS CASE
THE SITUATION
> Specialized web hosting company
> Seeking growth in North American market
THE PLAN
> Develop the blog platform
> Create and promote 2-4 socially-suited articles per month
THE RESULTS
> Hundreds of links per social push
> Traffic spikes (eg. Facebook Etiquette article, 18k UVs in 48 hours,
50k UVs in one month)
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21. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
WIDGETS
THE PLATFORMS
> Blogs
THE STRATEGY
> Conceive a plausibly installable widget
> Identify blog target verticals likely to install the widget
> Develop the widget in flash, complete HTML shell behind
> Contact blogs (no automation – all manual, personal)
> Maintain widget content (if applicable)
THE GOALS
> Extend the brand
> Attract links
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22. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
WIDGETS – BUSINESS CASE
THE SITUATION
>More than 80 top of the line villages
>Wanting to increase SEO rankings
THE PLAN
>Develop a blog and a widget
>Promote and incentivize widget implementation
THE RESULTS
>More than 50 widget installations on blogs
>Millions of impressions, hundreds of inbound links
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25. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
WIDGETS – BUSINESS CASE
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Traffic - Club Med Blog
> 65% Traffic Growth
> 45% from Facebook,
Club Med, and Blogs
with the Widget
> 15% Direct Traffic
> 40% Organic SEO
> Important Keyword
Rankings
26. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
CONCLUSIONS
TACTICS ACQUISITION LOYALTY BRANDING SEO
Online
PR
Community
Management
Social News
Optimization
Widgets
26
27. STRATÉGIE INTERACTIVE – NVISOLUTIONS.COM
THANK YOU!
27
> EMAIL GBOUCHARD@NVISOLUTIONS.COM
> NVI SITE NVISOLUTIONS.COM
> NVI BLOG (EN) NVISOLUTIONS.COM/BLOG
> NVI BLOG (FR) GO-REFERENCEMENT.ORG
Find us on Twitter (@NVI, @GuillaumeSEO) or Facebook
Editor's Notes
Explain that technology has changed the way we communicate, and since marketing follows communication channels, technology has changed and will continue to change marketing.
Explain that the Internet is the latest communication technology leap, and it is also evolving.
Discuss the relative recent popularity and growth of social media, explaining that the future is now, for social.
Basically, social media is used for the same things businesses have always been after. It’s just the latest way to do it.
Can mention the eMarketing study that you showed me that shows that these three goals combine to represent 72% of social media objectives, specifically.
So up to now we’ve described the goals. Now we should talk about what to do to achieve those goals. First, a little more about where these tactics will take place. This slide describes the platforms, where the social stuff happens (at least as far as it relates to business tactics)
This slide outlines the 4 tactics. As I explained in the email, it might be good to just use this slide to define the strategies in a very basic way, and very briefly mention that each tactic has its own strategies, waiting until the business case section to really explain how they work. In the draft I sent, this slide had more detail. I’ve stripped it down a bit to basically the definitions you see above, leaving the details for the business case section.
This slide takes those 4 tactics and applies them to the previous mentioned business objectives.
The previous slide mentioned SEO as a benefit of social media, and you can use this slide to explain that social media helps not only businesses, but helps SEO which also helps business.
> EMAIL GBOUCHARD@NVISOLUTIONS.COM
> NVI SITE NVISOLUTIONS.COM
> NVI BLOG (EN) NVISOLUTIONS.COM/BLOG
> NVI BLOG (FR) GO-REFERENCEMENT.ORG
Find us on twitter @NVI or on facebook