Business part of the Etymology, Literature and Business Quiz conducted by me and Amit Mathur for the Thapar Quizzing Club on 9th November, 2017

1. Thapar Quizzing Club | November 2017

2. ▪On 21st August, 2017, North America witnessed a solar eclipse. A company seized
on that opportunity to make a major product announcement (read officially released)
in New York. The eclipse was important the company said. Along with the
announcement, the company unveiled a statue which was a first for it, considering
that all such things are traditionally done at the company’s HQ.
▪The unveiling was across the street from the Chelsea Market, NY. The place was
selected so that it shares a ‘historical’ connection with the product being unveiled.
The site was the location of the first factory of a company where the ‘namesake’
product was first made.
▪Both the companies do not share any link with one another but are connected only
by the product.
▪What was unveiled at the place?

4. ▪Android Oreo statue was unveiled
just as the eclipse's high point
started trailing off.
▪The site was the location of the
Nabisco factory where Oreos
were first made.

5. ▪This brand was launched in 1987 in India and it quickly gained around 70% market
share in the category (edible food to be very vague) in which it was launched.
▪However in the recent years due to increasing competition, it found its market share
declining so they adopted a unique campaign in 2016.
▪This brand has always stood for happiness and optimism. If you look at the product’s
advertising for the last many years, you will realize that it revolves around
happiness. They didn’t move their broad positioning of happiness, but sharpened it
within a large space using smiles for their campaign.
▪Identify the brand.

7. ▪Good Day biscuits

8. ▪Connect

10. ▪Paradise Papers
▪Reginald Appleby founded his law firm in Bermuda in 1870’s.
▪Estera and Asiaciti Trust are the firms which are named alongside
Appleby.

11. ▪This term actually means transfer or trust in its original language. It is a popular
system which is spread throughout the world but primarily located in the Middle East,
North Africa, the Horn of Africa and the Indian Subcontinent. It is operating outside
of, or parallel to, traditional banking and financial channels.
▪It has existed since the 8th Century between Arabic and Muslim traders along the
Silk Route as a protection against theft. It is believed to have arisen from the need to
finance long distance trades in the early medieval period.
▪The unique feature of this system is that no written notes are exchanged between
people and the entire system works on honour.
▪Which system?

13. ▪Havala

14. ▪A Datum Corporation
▪AdventureWorks Cycles
▪Blue Yonder Airlines
▪Coho Vineyard
▪Contoso Ltd.
▪Fabrikam, Inc.
▪Fourth Coffee
▪Margie's Travel
▪Northwind Traders
▪Trey Research Inc.
This is an inexhaustive list of what?

16. ▪These are fictional companies used in the documentation and training
material for its products. Almost all of the websites of the companies
redirect to Microsoft’s site.
▪A Datum Corporation - Example company in Active Directory Federation
Services 2.0 demos
▪Northwind Traders - Demo company for database capabilities in Microsoft
Access
▪Contoso Ltd - Used as a demo domain in Microsoft Exchange training
material, an example website in Internet Information Services

17. ▪The logo of this film studio has been with it since it’s inception and is the oldest
surviving Hollywood film logo.
▪It has undergone multiple changes over the years. It began as a somewhat indistinct
charcoal rendering with superimposed stars. The logo originally had 24 stars, as a
tribute to the then signed actors to the studio. It now has 22 stars.
▪In March 2002, an updated logo was introduced in which shooting stars would fall
from a night sky to form the arc while the logo would fly to place between them. It
has churned out multiple highest grossing films such as Titanic, Transformers,
Forrest Gump and Iron Man series.
▪Name the studio.

19. ▪Paramount Pictures

20. ▪This phrase originally was coined to describe Japanese 3G cellphones that were so
advanced they had little in common with devices used in the rest of the world. The
term was used to emphasize the associated anxiety about how the development of
Japanese mobile phones and those in the worldwide economy went along different
paths.
▪The term is used as an analogy to a part of Charles Darwin's On the Origin of
Species. Darwin encountered in the _________ ______ isolated flora and fauna,
which led to evolutionary changes.
▪ Darwin stated that in the biological isolation species have evolved to develop
different characteristics, allowing adaptation making them more viable in the local
environment. Similarly, a development of goods ‘in relative isolation from the rest of
the world because of a focus on the local market’ can lead to similarly differing
products.

22. ▪Galápagos Syndrome from Galápagos Islands
▪More reading - https://www.huffingtonpost.com/devin-stewart/slowing-
japans-galapagos_b_557446.html

23. ▪This brand was launched in 1971 coinciding with the release of a film adaptation of a
novel. Quaker Oats financed the film for the sole purpose of marketing a product as
a film tie-in.
▪The brand’s products were produced by Breaker Confections which was acquired in
1975 by Sunmark Corporation.
▪This brand was sold to Nestlé in 1988 and the products such as Bottle Caps, Nerds,
Spree, Runts are produced. In 2015 the brand was retired and the products were
brought under Nestlé’s brand naming.
▪Identify the brand.

25. ▪The Willy Wonka Candy Company

26. ▪It is a computer network authentication protocol that works on the basis of tickets to
allow nodes (individual systems) communicating over a non-secure network to prove
their identity to one another in a secure manner.
▪This protocol was developed in MIT to protect network services under Project Athena
which was to provide a campus wide distributed computing environment for
educational use.
▪Its designers aimed it primarily at a client–server model and it provides mutual
authentication—both the user and the server verify each other's identity.
▪Named after a certain thing in Greek mythology what is this protocol?

28. ▪Kerberos from the three-headed guard dog of Hades

29. ▪Secret Millionaires Club is an American animated television series that premiered on
the cable television channel The Hub. The series features X as a secret mentor to a
group of kids who learn practical life lessons during fun-filled adventures in business.
▪Every episode focuses on different business situations that kids might encounter in
their own lives like having to raise money for something they want, or helping a
local merchant understand why their business isn't working.
▪The kids are smart and enterprising, and come to realize that the best investment
they can make is an investment in themselves.
▪Who is their mentor?

31. ▪Warren Buffet

32. ▪Rexbot is a bot launched by this company to answer sex related questions. This bot
is available on Facebook Messenger.
▪For boys Rex will answer the queries while for girls it is Roxy.
▪The company has been promoting it with the hashtag #TalkToRex. Which company?

34. ▪Durex
▪Rex is the robot version of Ranveer Singh

35. ▪This service was launched by the Konkan Railways in 1999 for a short time when it
didn't have enough freight traffic. It is the unique road-rail synergy.
▪After numerous petitions from different associations, KR reintroduced it in 2004.
What?

37. ▪RORO (Roll On Roll Off) for trucks

38. ▪The name of this currency originally meant 'jagged' in its language. It was named as
such due to thieves in the country chipping off the edges of Spanish dollars for silver
which was widely circulated in the area in 16th and 17th century when it was under
Portuguese rule. Which currency?

40. ▪Ringgit of Malaysia

41. ▪Wieden+Kennedy, an advertising agency
created this painting for whom and what
was the reason?

43. ▪KFC commissioned it for the person who found out that it follows 11 people
all named Herbs or Spices.

44. ▪This is a branded graphical presentation developed and used by the American
research, advisory and information technology firm Gartner, for representing the
maturity, adoption and social application of specific technologies. What is the name
of this?

46. ▪Hype Cycle

47. ▪How do we better know this logo?

49. ▪Audi
▪These are the logo of the 4 companies which came together to form the
Auto Union which later became Audi

50. ▪Car makers often use robots and/or figurines for testing their products and analyzing
it's results to make the vehicles more safe and ensuring a comfortable experience.
▪For their Ford Fiesta European version Ford is using a robot called Robutt. What is it
used for?

52. ▪Robutt is used to test the car seats by sitting on it for about 10000 times in
3 weeks. Used to test how long will the seats last.

53. ▪Alibaba and its payments wing Alipay have unveiled a mobile payments solution that
uses a technology developed by Beijing based Megvii to authenticate payments.
▪Jack Ma used the technology on a smartphone to buy a souvenir stamp from
Alibaba's e-commerce site in China while demonstrating it in Germany.
▪Megvii provides an API and SDK, along with custom cloud services, for companies
that want to use its technology.
▪What is the technology/ authentication method which is taking China by storm?

55. ▪Face Recognition for authentication.
▪Face++ is the technology.

56. ▪Known as the Pink Pound in Britain and Dorothy Dollar in the United States it
describes the purchasing power, often especially with respect to political donations.
▪Some US industries have tried to focus on these markets with specific advertising
campaigns - American Airlines saw its earnings rise from $20 million in 1994 to
$193.5 million in 1999, after formation of a team devoted to this field.
▪In politics, pink money has been viewed as controversial, mainly due to pressure
from conservative groups promoting traditional values.
▪What is Pink Money or to whom it refers?

58. ▪It is the amount spent by people of gay or lesbian sexual orientation.

59. ▪This is an unregulated and controversial means of crowdfunding via use of
cryptocurrency, which can be a source of capital for startup companies.
▪In this a percentage of the newly issued cryptocurrency is sold to investors in
exchange for legal tender or other cryptocurrencies such as Bitcoin.
▪In contrast to initial public offerings (IPOs), where investors gain shares in the
ownership of the company, in this the investors buy coins of the company, which can
appreciate in value if the business is successful.
▪What is this method of raising money called?

61. ▪Initial Coin Offering (ICO)
▪The first known instance of an ICO was held by MasterCoin in 2013.

62. Total 5 questions. Identify the entity from the advertisements.
+10 for each
+10 Bonus for all correct.

63. ▪Occasion – Onam 2017

64. ▪Product

65. ▪Product – Pravesh
▪It tells that ‘Every Door Has A Story’ – a real-
time discovery of stories and untold facts
about some of the prominent doors in India.
▪Pravesh is branded steel doors with a
wooden varnish.

67. ▪Occasion – IPL 2017

69. ▪McDonald’s India
▪Jaipur Foot
▪Tata Steel
▪Lipstick Under my Burkha
▪Adidas

70. That’s All
Thapar Quizzing Club | November 2017