This document summarizes the third transnational meeting of the Comenius Partnership 2010/2012 Business Ideas for the Future project held on May 6-9, 2011 in Rijeka, Croatia. It was presented by Letizia Baratti and Angelo Parnofiello and discusses their advertising firm, including its financial situation, customers, competitive analysis, SWOT analysis, product and service offerings, and marketing strategies.

1. Comenius Partnership
2010/2012
Business Ideas for the Future
BIF
III Transnational Meeting
06/09 May 2011
Letizia Baratti, Angelo Rijeka, Croatia
Parnofiello

2. This project has been funded with support from the
European Commission.
This presentation reflects the views only of the
author, and the Commission cannot be held
responsible for any use which may be made of the
information contained therein.
III Transnational Meeting
06/09 May 2011
Letizia Baratti, Angelo Rijeka, Croatia
Parnofiello

3. III Transnational Meeting
Rijeka, Croatia 06/09 May 2011
III Transnational Meeting
Letizia Baratti, Angelo 06/09 May 2011
Parnofiello Rijeka, Croatia

5. About us:
Our firm has been working in the Italian
North-West area since 1983.
We are an advertising company born to be
original and thoroughly satisfy customers’
requests.
Letizia Baratti, Angelo
Parnofiello

8. Financial Situation/Needs
• Graph-viewing: positive (+€ 36.000)
• More capital to invest in technical
development, equipment and production
• Wider customer basis
• Expansion of the market
Letizia Baratti, Angelo
Parnofiello

9. Letizia Baratti, Angelo
Parnofiello

10. The way we want to be seen
• Strong
• Loyal
• Transparent
• Successful
• Competitive
• Affordable
Letizia Baratti, Angelo
Parnofiello

11. Our Customers
• Small/Medium Brands
• Small/Medium Firms
• Cultural Associations
• Voluntary Associations/ Charities
• Private Customers
Letizia Baratti, Angelo
Parnofiello

12. Competitive Analysis
• A set of rules and laws can sometimes
slow down our production and
bureaucratic processes
• The economic trend in our area is fairly
stable
• The competition suffered by our firm
seems neither strong nor impeding
Letizia Baratti, Angelo
Parnofiello

13. SWOT
Strengths Weaknesses
• Technological skills • Weak brands
• Distribution channels • Difficulties in
• Customer loyalty communication with
• Production quality the branches
• Management
Letizia Baratti, Angelo
Parnofiello

14. SWOT
Opportunities Threats
• Lower personal taxes • Closing of geographic
• Technological markets
Advances • Changes in
• Change in population government politics
age • Tax increases
Letizia Baratti, Angelo
Parnofiello

15. Product/ Service Offered
• Advertising
• Brand Naming
• Brand Design
• Consulting
• Time-Trial of the service
• Survey Service on market feedback in
response to the product
Letizia Baratti, Angelo
Parnofiello

16. Our products
Letizia Baratti, Angelo
Parnofiello

18. Letizia Baratti, Angelo
Parnofiello

19. Letizia Baratti, Angelo
Parnofiello

20. Some of our strategies
• Relationship Marketing
• Segmentation
Letizia Baratti, Angelo
Parnofiello

21. How to Segment
• Sensory segment (breath and taste)
• Sociable segment (white teeth)
• Worried segment (caries prevention)
• Indipendent segment (price)