This document outlines plans for launching a kids corner within an existing store brand, including product lines, pricing, communication strategies, and sustainability details. Several new soap and toy product lines are introduced for kids aimed at ages 3-10, including Soap Buddies, Cleaning Monkeys, The Body Paint, and Wash 'n' Grow. A launch package combining various items is also presented. A communication plan details promotion strategies like in-store signage and a website leading up to the November 20th launch date. Sales projections and an addendum provide further details on the community partners involved in sourcing different ingredients and packaging sustainably.

1. THE 5TH ELEMENT
GHENT UNIVERSITY
BELGIUM

4. 147 243 625

5. ECOLOGICAL
?
KIDS
STOREBRANDS

7. PRICE SOAP UNITS €2,5 / 5 pieces
25 ml / unit
STARTERS PACKAGE €5
4 x 25 ml soap units
1 sponge
SOAP BUDDIES

8. PRICE SOAP UNITS €3 / 125 g
125 g / unit
STARTERS PACKAGE €10
4 x 125 g
CLEANING MONKEY’S

9. PRICE SOAP UNITS €10 / 125 ml
125 ml / unit
25 ml / colour
THE BODYPAINT

10. PRICE SOAP UNITS €15 / 8 pieces
 3 cm
75 gr
WASH ‘N’ GROW

11. 1 PACKAGE €25
2 soap buddies – 2 x 2 soap units
Bodypaint
Cleaning monkey
POSSIBILITIES
FOR OTHER
PACKAGES
WASH ME GROW

15. COMMUNICATION PLAN
KIDS CORNER
IN STORE COMMUNICATION
WEBSITE
PROMOTIONAL ACTION
BAGS

17. 6 weeks before launch

18. 4 weeks before launch

19. 2 weeks before launch

20. 20th November

21. After launch

22. SALES
22% of the customers
New potential users
No product cannibalism

24. ADDENDUM

25. Inform personnel
6 weeks BL
Notification on site
4 weeks BL Contact press (teasers)
Mail to customers
2 weeks BL PR event
Labels on Buriti Baby products
Week BL Reward best customers
Launch – Launch of (online) kids corner
20th Kids days
november Start photo competition
After Possible extentions
Launch Keep media in the loop
ADDENDUM

26. COUNTRY COMMUNITY
SOAP BUDDIES
Lemon - soap unit South Africa New Dawn Farms
Strawberry - s.u. Enkel België gevonden
Pineaple - s.u. Ghana Bomarts Farms Ltd, Ghana
Apple - s.u. South Africa Vuki Farming
Sponge ?
CLEANING MONKEY
Monkey - s.u. Samoa Women in Business Development Inc
Frog - s.u. Samoa Women in Business Development Inc
Bear - s.u. Samoa Women in Business Development Inc
THE BODY PAINT
Cacao Ghana Kuapa Kokoo
Coconut Samoa Women in Business Development Inc
Tea tree Kenya Kenya Organic Oil Farmers' Association
Aloe vera Guatemala -
Seaweed Ireland community trade bladderwrack
WASH ‘N’ GROW
Strawberry - fizz balls + seeds
Aloe vera - fizz balls + seeds Guatemala -
WASH ME GROW
Train (acacia wood) India (Tamil Nadu) Teddy Exports
PACKAGING
Paper Nepal Get Paper Industries
ADDENDUM

27. Australia (online shop) Malaysia
Austria (online shop) Nederland | The Netherlands (online shop)
België | Belgique Norway
Canada (online shop) Philippines
Danmark | Denmark (online shop) Romania
Deutschland | Germany (online shop) Russia
España | Spain (online shop) Schweiz | Suisse | Svizzera | Switzerland(online shop)
Estonia Singapore
France (online shop) South Africa
Hong Kong Suomi | Finland
India Sverige | Sweden
Indonesia Taiwan
Italy(online shop) Thailand
| Japan Türkiye | Turkey
| Korea (online Shop) UK (online shop)
Latvia USA (online shop)
Lithuania Vietnam
ADDENDUM

28. ADDENDUM