The Biggest, Baddest Way to Reach Your Audience in 2017
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Start revolutionizing your business and marketing approach this year by powerfully connecting with your audience through content marketing. We welcome the opportunity to amplify your voice, message and mission as your Content Marketing Partner. http://KEYDifferenceMedia.com/contact
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The Biggest, Baddest Way to Reach Your Audience in 2017
- 1. Content Marketing andYou How You Can Leverage Content Marketing to Revolutionize Your Organization
- 2. Q: What’s the biggest, baddest, bestwayto reachyour audience today?
- 3. Q: What’s the biggest, baddest, bestwayto reachyour audience today? A: Content Marketing
- 4. Content bridges the gap between you andyour prospects. Howareyou connecting withyour audience? $ $ $
- 5. We create simple, strong messages thatappealto youraudience and address their concerns, fears, hopes & dreams. Factual and informative content Easy to read Powerful intro to keep readers engaged Powerful conclusions to drive readers to action Search engine-friendly, making your content findable and prominently displayed...
- 6. Powerful content marketing is about connecting with people emotionally. We don’tjust create content - we create stories. Your audience can’t help but read Unforgettable and sticks with your audience Highly shareable Creates strong relationships with your audience Builds a positive brand experience Encourages interaction
- 7. The Power of 4DStory Launch a content marketing campaign that engages your audience with the power of story Entertain & inform your prospects Build a strong, emotional relationship with your target market We use fictionalized content marketing - 4DStory - to connect with your audience. This premium content marketing program is one of the ways Key Difference Media emerges as a leading edge content marketing company.
- 9. Drive segmented target audiences Optimize timing for Call to Actions Maximize conversion rates Extend your funnel with nurturing email campaigns Automate marketing
- 11. Funnels and Marketing Automation Funnels and marketing automation work together naturally, allowing us a meaningful and powerful way to convert leads and direct traffic. Bring leads through an automated process with your funnel Measure audience response and find ‘hang ups’ in lead conversion Keep your funnel consistent and updated across multiple platforms CREATE THE PERFECT EXPERIENCE FOR EVERY TYPE OF POTENTIAL CUSTOMER YOU ENCOUNTER
- 13. .... And Where AreYou? of Americans look online (reading reviews) before visiting a business1 90% of consumers trust online reviews as much as personal recommendations 88% of consumers make purchases based on a recommendation through a social media network2 90% Consumers say that social media plays almost as big a role in purchasing decisions as does television3 1 http://www.business2community.com/infographics/impact-online-reviews-customers-buying-decisions-infographic-01280945#ye6pPv17jkqLyZXk.97 2 https://www.aabacosmallbusiness.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html 3 http://www.business2community.com/social-media/47-superb-social-media-marketing-stats-facts-01431126#fmUUT2jdPeBR0QM4.99
- 15. One article can be turned into 20 contentassets ..... Blog Articles Ad Copy Emails Reports Ebooks Infographics Surveys Status Updates Audio Streams Images Newsletters Podcasts Slideshares PDFs Gifographics Forum Posts Instructographics Video Streams Case Studies Whitepapers
- 16. Why Repurpose? Engage the prospect where they are Stay consistent across multiple platforms Maximize resources and time Connect in a variety of formats in a timely manner
- 18. Your funnel with you distributing your Content Your funnel with KEY Difference Media syndicating your Content
- 19. Which number is bigger? kdm Content Distribution 65
- 20. Why NotJust Advertise? vs Advertising Content Marketing ► Little relationship (no lead nurture) ► ‘Interrupts’ consumer experience ► Increases brand awareness ► Low conversion rate ► Less engagement time ► Difficult to repurpose ► Cold leads with no knowledge of your brand ► Develops trust ► Nurture leads ► ‘Enhances’ consumer experience ► Build your brand ► Performs across multiple platforms ► Drive traffic and capture leads ► Personalized tactics for different audiences ► Risk mitigation
- 21. Cold Leads from Digital Ads Optimized Content Marketing Leads vs
- 22. Which Christmas DoYou WantTo Giveyour Kids? Your Current Content Christmas Christmas
- 23. KEY Difference Media helpsyou find business everywhere! YOUR CONTENT VOTRE CONTENU ВАШ СОДЕРЖА НИЕ IHRE INHALT ILTUO CONTENUTO SU CONTENIDO
- 24. In Summary.... Content marketing is a powerful, effective way to reach your business.... ARE YOU DOING IT RIGHT? It’s not your job to be a great marketer... IT’S YOUR JOB TO BE A GREAT BUSINESS. And it’s our job to let the world know how great you are.
- 25. start now We welcome the opportunity to amplify your voice, message and mission as your Content Marketing Partner.