The Big Emerging Media Picture - Gary Hayes
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The document discusses some of the key themes from this week's LAMP (Leadership and Management Program) conference, including: 1) how broadband is revolutionizing global television through networked channels; 2) how audiences are fragmenting across multiple media platforms; and 3) how both viewer-created content and mobile connectivity are changing social and media consumption habits.
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The Big Emerging Media Picture - Gary Hayes
- 1. big picture THE BIG PICTURE Some of the key themes at this weeks LAMP Gary Hayes, Director AFTRS LAMP www.lamp.edu.au gary.hayes@aftrs.edu.au - blog www.personalizemedia.com
- 2. big picture BIG PICTURE THEMES THIS WEEK •Broadband - the global network TV revolution •Multiple media channels - fragmented audiences •Viewer created content - how to involve, how to compete •Mobility - viewers on the move, reaching them anywhere •Ubiquitous connectivity - social/media habits change Gary Hayes, Director AFTRS LAMP www.lamp.edu.au gary.hayes@aftrs.edu.au - blog www.personalizemedia.com