The Best Platforms for Building B-to-B Communities in 2018
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First presented at EventTech in November 2017, this presentation was on the following topic: Community platforms, those "business social networks" of yesterday, have made a resurgence. From b-to-c players like Facebook to b-to-b leaders like Salesforce to the up-and-comers like Mighty Networks, event marketers have fresh opportunities and technologies for engaging their event communities—year-round. In this session, find out what you need to know about the newest players and latest social platforms. Walk away with an overview of the options and a game plan to boost engagement between your brand and attendees at your next b-to-b event.
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The Best Platforms for Building B-to-B Communities in 2018
- 1. #EventTechLive#EventTechLive The Best Platforms for Building B-to-B Communities Brent Turner @brentrt
- 2. #EventTechLive#EventTechLive Events are a Catalyst for Communities 3
- 3. #EventTechLive#EventTechLive Communities are a Catalyst for Business Success 4
- 5. #EventTechLive Event and Marketing Tech Landscapes have embraced communities. 6
- 6. #EventTechLive#EventTechLive Why are Communities Hot (Again)? 7
- 7. #EventTechLive 8 The Top Global Brands Have Established Communities
- 12. #EventTechLive Cisco Live Engaged across Facebook Live, LinkedIn, Twitter, Reddit, and Cisco Spark 13
- 13. #EventTechLive Connected the conference and their existing community 14
- 14. #EventTechLive Sanofi Genzyme uses ambassadors, live, and virtual events to bring patients together 15
- 15. #EventTechLive Signing On Starting a commitment at an event, continuing it with ongoing conversation 16
- 16. #EventTechLive Paper Planes Launched at Google I/O 2016 17
- 17. #EventTechLive 18 Catch and throw Paper Planes with one another around the world Paper Planes
- 18. #EventTechLive Paper Planes Catch and throw Paper Planes with one another around the world 19
- 19. #EventTechLive#EventTechLive Our Framework for Building Communities TK TK TK 20
- 20. #EventTechLive Pillars for Building B2B Communities 21 People Potential Program Platform
- 21. #EventTechLive Pillars for Building B2B Communities 22 People Potential Program Platform
- 22. #EventTechLive Community Programs Work for All Types of B2B Audiences 23 EXTERNAL Users Patients Consumers Prospects IN-BETWEEN Channel partners Advocates Ambassadors Alumni Recruits INTERNAL Sales forces Leadership Staff/Employees
- 23. #EventTechLive Pillars for Building B2B Communities 24 People Potential Program Platform
- 24. #EventTechLive 25 Defining Potential Take Action Find Value Make Connections Be Imprintable Build Affiliation
- 25. #EventTechLive Pillars for Building B2B Communities 26 People Potential Program Platform
- 26. #EventTechLive Program Models 27 Virtual Event Trade Show AnotherLive Event Spark Themed Evergreen
- 27. #EventTechLive Pillars for Building B2B Communities 28 People Potential Program Platform
- 28. #EventTechLive Types of Community Platforms used by B2B Event Marketers Public Social Networks 1 Timelines/Feeds Posting Commenting Following Private Social Networks 2 Same as Public, plus: Gamification Crowdsourcing Single Sign-on Conversation Platforms 3 Text, Voice, and Video Chat App Integration and Extension Live Social Platforms Digital and Analog Integration Artifact-focused Social Amplification 5 Event Social Platforms 4 Ephemeral / Limited Access Networking / Matchmaking Collaboration
- 29. #EventTechLive LinkedIn Geofilters LinkedIn copies Snapchat-like features for conferences and events 30
- 30. #EventTechLive Viral Loops Referral-based Leaderboards to encourage sharing 31
- 31. #EventTechLive Viral Loops Referral-based Milestones keep everyone incentivized 32
- 32. #EventTechLive Influitive Brandable advocate engagement platform 33
- 34. #EventTechLive Beautiful, Modern Branded Communities 35
- 35. #EventTechLive Cisco Spark Connects meetings and messaging to phones and video/white boards 36
- 36. #EventTechLive Curates, controls, distributes, and enables employees to share content 37
- 37. #EventTechLive Microsoft Teams Group chat workspaces that integrate across Office 365 products 38
- 38. #EventTechLive Modern open source discussion platform 39
- 39. #EventTechLive Klaxoon A full set of collaborative activities for in-person and remote teams 40
- 40. #EventTechLive EventsTag Create and amplify social experiences at events 41
- 41. #EventTechLive Conversation Platforms 3 Our Favorite Community Platforms for B2B Events Public Social Networks Private Social Networks 21 Facebook Groups LinkedIn Groups Twitter Viral Loops … and more Mighty Networks FB Workplace Influitive Custom … and more Chatter Yammer Microsoft Teams Discourse … and more Live Social Platforms EventsTag TINT Livefyre Sprinklr … and more 5 Event Social Platforms 4 Event Apps Brain Dates Grip Klaxoon … and more
- 42. #EventTechLive Pillars for Building B2B Communities 43 People Potential Program Platform
- 43. #EventTechLive#EventTechLive Keys to Success LAST THOUGHT 44
- 44. #EventTechLive Program Models 45 Virtual Event Trade Show AnotherLive Event Spark Themed Evergreen
- 45. #EventTechLive 46 Commonalities of Successful Communities Branded Reason for Being1 Engaged Ambassadors2 Editorial and Engagement Calendar3 Purposeful Technology4 Rally with Events5
- 46. #EventTechLive Thank You CONNECT GET THE SLIDES http://cramer.com/EventTech2017 Brent Turner bturner@cramer.com http://aboutBrent.com @brentrt 47
- 47. #EventTechLive