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"Augmented Reality for Brand Experiences" during Augmented Reality in Action (ARIA 2018) at the MIT Media Lab

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Hosted at the MIT Media Lab on January 16th and 17th, and now in its second year, ARIA (AR in Action) Industry Summit will convene some of the greatest minds and companies in Augmented Reality for two days of open collaboration, sharing insights, and networking.

Cramer's Head of Creative Technology, Lindsay Nie, will be there on the afternoon of January 16th, presenting the Six Types of Augmented Reality for Memorable Brand Experiences, including:

- Device AR
- Wearable AR
- Mirror AR
- Transparent AR
- Presentation AR
- AR Activations

Published in: Marketing
  • AR provides business with unique opportunities. AR technologies are interesting for many large firms engaged in the production and sale of cars, clothes, furniture, etc. The augmented reality in the sphere of trade has great potential, since it can demonstrate to the buyer all the advantages of the proposed product. I am interested in the supplemented reality and like to read useful information, I recently found a good article on how to properly use ar for successful marketing - https://invisible.toys/augmented-reality-for-marketing/
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"Augmented Reality for Brand Experiences" during Augmented Reality in Action (ARIA 2018) at the MIT Media Lab

  1. 1. Augmented Reality for Brand Experiences Lindsay Nie
  2. 2. Moving Marketers Beyond Cereal Boxes 22
  3. 3. Six Ways We Use AR in Marketing 3
  4. 4. Device AR GONE HUNTING 4 1 of 6
  5. 5. 5 Information Reveal A wall of IBM products come to life when viewed through a tablet 5
  6. 6. Animated Demos Fortune 500 B2B insurance company brings clients’ flood scenarios to life 6
  7. 7. Art Galleries Photos and art come to life with video and animations 7
  8. 8. Venue Wayfinding Starting with airports and retail, soon moving to massive conferences and tradeshows 8
  9. 9. Wearable AR WHAT ARE YOU LOOKING AT? 9 2 of 6
  10. 10. Life-size Visualizations Bringing large scale products to customers without the logistics nightmares 10
  11. 11. Shared Reality Through Meta2 headsets viewers can share experiences 11
  12. 12. AR Theater AT&T and Red Bull sync headsets for a group presentation 12
  13. 13. Popular Novelty (for now) The newness of AR (and VR too) drives big queues at live events 13
  14. 14. Mirror AR YOU LOOKING AT ME? 14 3 of 6
  15. 15. Dressing Rooms Magic mirrors that reflect trying-on 15
  16. 16. Shared Illusions Giant screen mirror shows groups with elements added to their reality 16
  17. 17. Remote Control Viewers become holograms that control the experience 17
  18. 18. Controlling with Gaze Smashbox Cosmetics and Modiface partner on a virtual makeup try on 18
  19. 19. Transparent AR THROUGH THE LOOKING GLASS 19 4 of 6
  20. 20. Action-packed Windows Surprise and delight in an unexpected window 20
  21. 21. Details Overlayed Transparent OLEDs add product specs for group viewing and interaction 21
  22. 22. Story Windows Ralph Lauren uses AR to bring window displays to a new level 22
  23. 23. Portable Hologram Simple materials can create magical moments 2323
  24. 24. Presentation AR EVEN GRANDMA IS DOING IT 24 5 of 6
  25. 25. Overlaying Captions London’s National Theatre’s smart glasses enable the deaf to enjoy live theater 25
  26. 26. Holograms on Stage Humangrams by ARHT Media enable AR presenters 26
  27. 27. Mirror on Stage Prezi AR lets you put yourself in the story 27
  28. 28. Broadcast 3D to Event Vizrt is bringing AR broadcast tech to the event stage 28
  29. 29. AR Immersion EVERYONE WANTS A TURN 29 6 of 6
  30. 30. Holographic Photo Booths Microsoft Mixed Reality Capture Studios now open in three cities 30
  31. 31. Invisible Interfaces Ultrahaptics and Meta come together at CES 31
  32. 32. Responsive Illusions Disney’s Magic Bench combines responsive CGI and haptics 32
  33. 33. Interactive Projections Montreal’s Cite Memoire includes AR wayfinding, videos, animations, text and projections 33
  34. 34. 34
  35. 35. RECAP AR for Brand Experiences 35 4. Transparent AR 5. Presentation AR 6. AR Immersion 1. Device AR 2. Wearable AR 3. Mirror AR
  36. 36. Small plug for a big list... cramer.com/trends 36
  37. 37. Thank You CONNECT GET THE SLIDES http://cramer.com/ARIA2018 Lindsay Nie lnie@cramer.com 37

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