Businesses are using the internet to develop their services and connect with customers and other businesses globally through business-to-customer (B2C) and business-to-business (B2B) sales. There are several ways website owners can generate business leads, including using auto-responders, offering free resources, signup offerings, opt-in newsletters, and providing business-to-business referrals. Maintaining contact and relationships with potential customers and other businesses through these methods is important for success online.