The brainwave of eCommerce has quickly frontlined the trend of virtual activities. Earlier this decade, the eCommerce platform delivers the highest contribution to the enterprises’ annual revenue. In the countries like the United Kingdom, Brazil, China and other adjacent countries in the southeast Asia, almost a quarter of these countries’ overall turnover are generated via the eCommerce channel (including social media buy & sell networks). Blog post link: https://www.blueprintbusinesssolutionscorp.com/blogs/the-beauty-of-content-marketing-for-ecommerce/

1. WWW.BLUEPRINTBUSINESSSOLUTIONSCORP.COM
THE BEAUTY OF
CONTENT MARKETING
FOR ECOMMERCE

2. Introduction1CONTENT
The eCommerce Platform and its Implication2
Content Marketing for eCommerce3
4 ECommerce, In the Eyes of the Public

3. INTRODUCTION
THE GENERAL PUBLIC’S PROFICIENCY IN DIGITAL TECHNOLOGIES
HAS SET THE ECOMMERCE PLATFORM IN THE SERIOUS MOTION.
DYNAMIC CONNECTIVITY MEDIUMS HAVE BECOME WIDESPREAD
ACROSS EVERY NATION; INFLAMING THE LIKES OF ENTERPRISING
MINDS IN CREATING A SOLID MARKETPLACE ON THE INTERNET. THE
CYBER-FUELED POPULATION AND THE PROGRESSIVE ECONOMIES
HAVE TAKEN THE VIRTUAL ACTIVITIES A COMMONPLACE AS PART
OF THE DAILY LIFESTYLE. IN THIS FASHION, THE ADVENT OF
ECOMMERCE HAS GLOBALIZED, BECOMING A WIN-WIN SITUATION
FOR BOTH CONSUMERS AND MARKETERS.

4. THE ECOMMERCE PLATFORM
AND ITS IMPLICATION
MOBILE DEVICES SUCH AS SMARTPHONES HAVE BOOSTED THE FAR-FLUNG OF ECOMMERCE PROMPTING TRADITIONAL
BUSINESSES TO WET THEIR FEET IN THE DIGITAL AVENUE FOR RAPID DEVELOPMENT AND GROWTH OF ENTERPRISES. WITH
THIS, PHYSICAL STORES AND ESTABLISHMENTS HAVE SEEN A DECLINE IN THE PICTURE WHILE DIGITAL STORES ACROSS
THE BOARD PERFORM OTHERWISE. THIS IS WHY IF ANYONE HAS NOTICED, MANY BIG COMPANIES HAVE INVESTED HEFTY
VOLUME OF INVESTMENT IN MOBILE APPLICATIONS. STREAMLINING THEIR BRAND AND SERVICES/PRODUCTS ALIKE ARE
STRATEGICALLY PERFORMED TO PENETRATE THE NEWFANGLED MARKET AND AUDIENCE.
IF WE LOOK AT THE INFORMATIONS SYSTEMS SUCCESS MODEL (ALTERNATIVELY KNOWN AS THE DELONE AND MCLEAN
MODEL) THEORY, THERE ARE THREE MAJOR CONTEXTS CONTRIBUTE TO A FRUITFUL E-BUSINESS: USERS’ SATISFACTION,
INFORMATION SYSTEM QUALITY, AND SERVICE QUALITY. AS YOU CAN SEE, THIS ARCHETYPE OF MERCHANTRY HAS NO
LIMIT OF TIME AND SPACE. THE OPPORTUNITY TO REACH OUT TO CONSUMERS AROUND THE GLOBE BECAME FLEXIBLE IN
ANY FORMS. HOWEVER, SOME HAVE ATTEMPTED TO CUDDLE THE PERSPECTIVES OF THE ISS MODEL BUT FAILED
MISERABLY TO COME UP WITH AN EFFECTIVE GAME-PLAN ON ITS MARKETING. THEREBY COMPROMISING THE BUSINESS
FOUNDATION AND INVESTMENT TO PENETRATE THE ONLINE MARKET. THIS ROADBLOCK HAS BASICALLY AFFECTED MANY
BUSINESS PEOPLE, ESPECIALLY THE STARTUPS, AND THIS IS WHERE CONTENT MARKETING CRAWLS INTO THE PICTURE.

5. CONTENT
MARKETING
FOR
ECOMMERCE
CONTENT MARKETING IS MORE THAN JUST SOCIAL
AESTHETICS. ALTHOUGH VISUAL ASPECT PLAYS A
CRUCIAL ROLE IN MARKETING, THE NECESSARY JUICE
TO CAPTURE THE AUDIENCE’S ATTENTION UNDERLIES
ON ITS SUBTEXT AS WELL. THE RELEVANCE OF
CONTENT MARKETING FOR ECOMMERCE HAS BEEN
EMINENTLY DEVELOPING. INTEGRATION OF CONTENT
MARKETING HAS SEEN TO BE AN EFFECTIVE OBJECTIVE
FOR MANY RETAIL BRANDS ONLINE. WHETHER YOU’RE
SELLING BRITNEY SPEARS ALBUMS ON AMAZON AND
EBAY OR VENDING SOME FURNITURE AND ELECTRONIC
PRODUCTS AT WALMART, A GREAT CONTENT
MARKETING CAN BUILD TRUST IN YOUR BRAND AND
EVENTUALLY CONVERT PROSPECTS INTO CONSUMERS.
CREATING VALUABLE CONTENT WITH ALL THE
NECESSARY DETAILS FOR THE CONTENT PROPAGATES
THE VALUE TO PROSPECTIVE BUYERS. IF YOU ACE
YOUR CONTENT MARKETING EFFECTIVELY, SUREFIRE
YOU CAN CHAMPION THE AFOREMENTIONED ISS MODEL
EFFICIENTLY — REMEMBER THAT CLICK BAIT HAS NO
ROOM FOR CONTENT MARKETING.

6. ECOMMERCE, IN THE EYES OF
THE PUBLIC
THE WORKS OF ECOMMERCE HAVE ALSO IMPACTED THE EMPLOYMENT; FOSTERING THE
ADVANCEMENT OF MOBILE DEVELOPMENT AND VIRTUAL STAFFING. ECOMMERCE IS A NOT-
SO-NEW INDUSTRY, IN THE FIRST PLACE, IT IS A MODERN ECONOMIC MODEL WHICH HAPPENS
TO BECOME A BUSINESS ACE-CARD THAT IMPACTED THE ECONOMIC SOCIETY. THIS
INTANGIBLE REVOLUTION HAS SIMPLIFIED THE BUSINESS PROCESSES AND TRANSACTIONS
AND HAS ALSO BROKEN CULTURAL BARRIERS. ALL OF THESE, THE SUCCESS AND
CONTINUAL PROGRESSION IS DUE TO THE INNOVATIVE IDEAS AND THIS INCLUDES THE
CONCEPT OF CONTENT MARKETING. BEHIND A SUCCESSFUL ECOMMERCE BUSINESS IS AN
INNOVATIVE AND STRATEGIC CONTENT MARKETING. WHATEVER THE FUTURE BEHOLDS ON
THE ECOMMERCE PLATFORM, CONTENT MARKETING WILL REMAIN ONE OF THE
FUNDAMENTAL ELEMENTS FOR ITS FORTHCOMING SUCCESSES.

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