My May 9, 2013 presentation at the Content Marketing Retreat held on Whidbey Island outside of Seattle. The theme of this year's retreat was "The Essentials of Strategic Video Storytelling".

1. The Beauty & Magic of
Animation + Motion Graphics

2. The Beauty & Magic of
Animation + Motion Graphics
Bryan Zug

3. The Beauty & Magic of
Animation + Motion Graphics
Bryan Zug
What Now? Exactly! – animation

4. The Beauty & Magic of
Animation + Motion Graphics
Bryan Zug
What Now? Exactly! – animation
Bootstrapper Studios – event + promo + demo

5. Slides at
http://bit.ly/zug2013cmr
If you like what you see, please tweet!

6. This is my card

8. This is my card
Not only would I marry it

9. This is my card
Not only would I marry it
I would have its babies

12. SCCR

13. SCCR
Setting

14. SCCR
Setting
Character

15. SCCR
Setting
Character
Conflict

16. SCCR = Story
Setting
Character
Conflict
Resolution

17. Only 3 Kinds
of Resolutions

18. Only 3 Kinds
of Resolutions
1. Comedy (in the Greek theater sense)

19. Only 3 Kinds
of Resolutions
1. Comedy (in the Greek theater sense)
2. Drama

20. Only 3 Kinds
of Resolutions
1. Comedy (in the Greek theater sense)
2. Drama
3. Tragedy

22. How much is that
meteor in the window?

24. How long does it take
to herd a dinosaur?

26. Get Interesting
for $
not $$$$$

27. Get Interesting
for $
not $$$$$
Bound by thinking + baking

28. Get Interesting
for $
not $$$$$
Bound by thinking + baking
6 weeks = 2 Story + 2 Visual Design + 2 Animation

29. Get Interesting
for $
not $$$$$
Bound by thinking + baking
6 weeks = 2 Story + 2 Visual Design + 2 Animation
Some upfront cost with infinite returns

30. I will prove this
with a graph

32. Camera vs. Drawing

33. Camera vs. Drawing
Camera – What is

34. Camera vs. Drawing
Camera – What is
Camera – $set + $props + $characters

35. Camera vs. Drawing
Camera – What is
Camera – $set + $props + $characters
Drawing – What could be

36. Camera vs. Drawing
Camera – What is
Camera – $set + $props + $characters
Drawing – What could be
Drawing – 1 good visual thinker

37. This is Andrew

39. This is Andrew
We met him early in his career

40. This is Andrew
We met him early in his career
He is a great visual thinker

41. This is Andrew
We met him early in his career
He is a great visual thinker
More on visual thinking in a moment

42. Some of Andrew’s
visual thinking

46. A good visual thinker
sketches ideas fast

53. How are animation &
motion strategic?

54. How are animation &
motion strategic?
Cheap(er)

55. How are animation &
motion strategic?
Cheap(er)
Fast(er)

56. How are animation &
motion strategic?
Cheap(er)
Fast(er)
and…

57. Science!

58. Brain Rules
by John Medina

61. Brain Rule #10:
Vision trumps
all other senses

62. Brain Rule #10:
Vision trumps
all other senses
Hear information = Remember 10%

63. Brain Rule #10:
Vision trumps
all other senses
Hear information = Remember 10%
Add a picture = Remember 65%

64. Brain Rule #10:
Vision trumps
all other senses
Hear information = Remember 10%
Add a picture = Remember 65%
(after 3 days)

65. Medina’s
Rules of Thumb
on Vision

66. Medina’s
Rules of Thumb
on Vision
3x better recall for visual vs. oral

67. Medina’s
Rules of Thumb
on Vision
3x better recall for visual vs. oral
6x better recall for visual + oral

68. Medina’s
Rules of Thumb
on Vision
3x better recall for visual vs. oral
6x better recall for visual + oral
Recognition doubles for a picture vs text

69. Scott McLoed

70. Scott McLoed
Book – Understanding Comics

72. Scott McLoed
Book – Understanding Comics
TED Talk shows how we are wired for visual patterns

81. John Marzluff’s
Crow Experiments

83. Some Examples

84. Woodland Park Zoo

86. Dumb Ways to Die

88. Squirrels are the
deadliest animal

90. As we scan our
horizon + periphery

91. As we scan our
horizon + periphery
Our driving attention filter remains…

92. As we scan our
horizon + periphery
Our driving attention filter remains…
Danger - Will it eat me?

93. As we scan our
horizon + periphery
Our driving attention filter remains…
Danger - Will it eat me?
Benefit - Can I eat it?

94. As we scan our
horizon + periphery
Our driving attention filter remains…
Danger - Will it eat me?
Benefit - Can I eat it?
Let’s review our bear examples

105. Conjunction junction,
what’s your ________?

106. Conjunction junction,
what’s your ________?
I have a secret goal

107. Conjunction junction,
what’s your ________?
I have a secret goal
Create Schoolhouse Rock Videos for adults

108. Conjunction junction,
what’s your ________?
I have a secret goal
Create Schoolhouse Rock Videos for adults
For every subject important to the future of humanity

109. Labels can be
powerful things

112. Imagine Cup intro

114. Resources

115. Back of the Napkin
by Dan Roam

117. Paper app for iPad

120. “Can’t draw”
became
“I can think visually”

122. Slides at
http://bit.ly/zug2013cmr
If you like what you see, please tweet!

123. Shalom
That deep peace that heals all things
twitter: @bryanzug
bryanzug@gmail.com
WhatNowExactly.com
BootstrapperStudios.com
Credits
Sucker photo - view info
Woodland Park Zoo video - view info
Dumb Ways to Die - view info
Up by Pixar - view info