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A3-method
Teemu Toivonen
Understanding the context
Project size
• Not a lot of large projects
(> 100 ke)
• Small and mid sized projects
Personal background
• 10+ years of project
experience (pm and owner)
• Experience with traditional
project methods, Lean and
Agile
Organizational background
• Limited project management
experience
• Ad hoc working culture
• Management desire to
transition to a more
systematice way of working
Traditional project management
• The track record for a lot of
the established methods is
not pretty
• Likelihood of success is small
especially considering the
organizational background
Searching for inspiration
What are the success stories in small and mid
sized projects?
Scrum Toyota Kata
Neither one directly fits the context, but they contain the ideas
needed to succeed!
What problems are we trying to solve with the A3-method?
• Misalignment between PM and owner
• Problems surface too late
• Illusions about the starting condition
• Poor communication to stakeholders
• Project management methods are too heavy and bureaucratic
• Target is unrealistic
• No (or too little too late) feedback
• Sticking to the plan
• Not enough guidance from owner
• The big picture is unclear
• Results are not sustainable after project
• Focus on deliverables instead of purpose
• Focus on execution instead of adaptation to reality
• No real learning from project to next projects
• Ad hoc way of working
… and many more. What is your favorite problem?
A3-method principles
Go and see
Plan-Do-Check-Act
Visualization
-
create a shared mindCommunicate status
regularly and clearly to
stakeholders
Fail fast
Focus on learning
Frequent face to face
communication
Quick feedback loops
Bias for action
Blame free culture
Understand why
-
Clarity about the big picture
Purpose over
deliverables
Light weight
PM-model
Always know the
next step
Although there are a lot of important principles and
ideas behind the A3-method, keeping it simple and
easy to learn and use is key.
The A3-method has is designed in a way that you do
not need to understand all the underpinnings to get
the results. Instead you get an easy to use
systematic working method.
A3-method roles
Team member
• Participates in the work
• Understands the context
• Varying participation
Stakeholder
• Has a stake in the project
• Up to date at all times
• Can contribute through
commenting
Project Manager
• Project execution
• Communication
• Analyses
• Follows the A3-method
Project Owner
• Sets the vision
• Initial challenge
• Escalation channel
• Coach the A3-method
In this presentation the focus is on the roles of the project manager and owner
A3-process
Long term vision
”North Star”
+
initial challenge
1. Understand the direction + initial
challenge
2. Understand the current condition
3. Define the Next target condition +
initial plan
4. Experiment your way to the target
5. Reflect, stabilize and start over
Next target
condition
A good target
condition is abouth a
month or two away
PDCA-experiment
1. Hypothesis
2. Experiment
3. Result
4. Learning
PDCA experiment
your way to the target
Current condition
Understand deeply
A3-template
A3-
document
Project
owner
Project
manager
The A3 is not a form to fill! It is a living document that is updated
and revised throughout the A3-process.
Shared
understanding
and active
collaboration
Project manager and owner
collaboration
High frequency face to face communication is a critical
component of success. In the initial planning phase everyday is
ideal. During the execution phase once a week is a good goal.
Setting the stage
The project owner has the main responsibility
for this phase.
Clarify the
direction
Set the initial
challenge
Define
restrictions
Plan the first
steps +
communication
plan
Understanding the current condition
The project manager has the main responsibility
for this phase. Go and see is the philosophy.
Understand the
current situation
by thorough
analyses
Give feedback, ask
for clarifications
and additional
research if needed
Document the
current situation
concisely and
based on facts
It’s a lot harder
to really see than
you’d guess
Setting the target condition
The project manager has the main responsibility for this phase. A target
condition describes both the outcome and process and can be achieved in 1-
3 months . In the beginning shorter is better for learning.
Define the next target
condition and analyze
obstacles
Give feedback and
ensure alignment
with “north star”
Make initial plan
(outline) on how to
get to the next target
condition. Plan first
steps in detail.
A good target condition is both
challenging and mindful of the
restrictions of the project.
The plan is not detailed except for
initial steps. Think of rolling wave
planning.
Execute and adapt
The project manager has the main responsibility
for this phase.
Make more detailed
plans in a JIT fashion.
Execute plan with a
experimentation
mindset.
Give feedback and
ensure alignment
with “north star”
and target condition.
Adjust plan according
to learning. Frequent
F2F meetings with
owner about progres
Rolling wave planning.
Executions as experimentation.
Fail fast and find a way by learning.
Frequent meetings between pm and
owner .
Executions as PDCA experiments
What is your hypothesis?
Design a quick experiment
What is the expected outcome?
Run the experiment
“quick and light”
What was the actual outcome?
Was it what you expected?
What did you learn?
Time for update plan!
or
How do I sustain the results?
Points of emphasis
Short iteration cycles Go and see Focus on learning
Mindset: Navigate towards the target with experiments
Find the route to the target by
learning from experiments and
focusing on the next step forward
based on that learning
Check – did we get there?
The project manager has the main responsibility
for this phase.
A fact based review
about the
results, process and
learning.
Give feedback to pm
about results and
process.
Give feedback to
owner about his role
and coaching.
An honest reflection about the
results and process based on facts.
Adjusting to the results
The project manager has the main responsibility
for this phase.
Plan how will we sustain
the results that were
achieved. Schedule
checkup meetings.
Give feedback.
Initiate a follow up
project if needed.
Plan on how, when and
to whom the project
learning will be shared
with.
Although the project phase ends
the follow up action items need to
be planed and scheduled to
sustain the results and share
learning.
The project owner as a coach
In addition to the traditional
responsibilities of the project
owner he/she acts as a coach
to the project manager in
regards to the A3-method. So
we are aiming both to get
successful projects and
develop our A3 capability.
Adjustments
This presentation was about the basic recipe of
the A3-method. Of course in real life
adjustments have to be made according to the
circumstances.
A3-process
Long term vision
”North Star”
+
initial challenge
1. Understand the direction + initial
challenge
2. Understand the current condition
3. Define the Next target condition +
initial plan
4. Experiment your way to the target
5. Reflect, stabilize and start over
Next target
condition
A good target
condition is abouth a
month or two away
PDCA-experiment
1. Hypothesis
2. Experiment
3. Result
4. Learning
PDCA experiment
your way to the target
Current condition
Understand deeply

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2024-deutsche-bank-global-consumer-conference.pdf2024-deutsche-bank-global-consumer-conference.pdf
2024-deutsche-bank-global-consumer-conference.pdf
 

The Basics of the A3-method (a repackaged version of Toyota Kata)

  • 2. Understanding the context Project size • Not a lot of large projects (> 100 ke) • Small and mid sized projects Personal background • 10+ years of project experience (pm and owner) • Experience with traditional project methods, Lean and Agile Organizational background • Limited project management experience • Ad hoc working culture • Management desire to transition to a more systematice way of working Traditional project management • The track record for a lot of the established methods is not pretty • Likelihood of success is small especially considering the organizational background
  • 3. Searching for inspiration What are the success stories in small and mid sized projects? Scrum Toyota Kata Neither one directly fits the context, but they contain the ideas needed to succeed!
  • 4. What problems are we trying to solve with the A3-method? • Misalignment between PM and owner • Problems surface too late • Illusions about the starting condition • Poor communication to stakeholders • Project management methods are too heavy and bureaucratic • Target is unrealistic • No (or too little too late) feedback • Sticking to the plan • Not enough guidance from owner • The big picture is unclear • Results are not sustainable after project • Focus on deliverables instead of purpose • Focus on execution instead of adaptation to reality • No real learning from project to next projects • Ad hoc way of working … and many more. What is your favorite problem?
  • 5. A3-method principles Go and see Plan-Do-Check-Act Visualization - create a shared mindCommunicate status regularly and clearly to stakeholders Fail fast Focus on learning Frequent face to face communication Quick feedback loops Bias for action Blame free culture Understand why - Clarity about the big picture Purpose over deliverables Light weight PM-model Always know the next step
  • 6. Although there are a lot of important principles and ideas behind the A3-method, keeping it simple and easy to learn and use is key. The A3-method has is designed in a way that you do not need to understand all the underpinnings to get the results. Instead you get an easy to use systematic working method.
  • 7. A3-method roles Team member • Participates in the work • Understands the context • Varying participation Stakeholder • Has a stake in the project • Up to date at all times • Can contribute through commenting Project Manager • Project execution • Communication • Analyses • Follows the A3-method Project Owner • Sets the vision • Initial challenge • Escalation channel • Coach the A3-method In this presentation the focus is on the roles of the project manager and owner
  • 8. A3-process Long term vision ”North Star” + initial challenge 1. Understand the direction + initial challenge 2. Understand the current condition 3. Define the Next target condition + initial plan 4. Experiment your way to the target 5. Reflect, stabilize and start over Next target condition A good target condition is abouth a month or two away PDCA-experiment 1. Hypothesis 2. Experiment 3. Result 4. Learning PDCA experiment your way to the target Current condition Understand deeply
  • 9. A3-template A3- document Project owner Project manager The A3 is not a form to fill! It is a living document that is updated and revised throughout the A3-process. Shared understanding and active collaboration
  • 10. Project manager and owner collaboration High frequency face to face communication is a critical component of success. In the initial planning phase everyday is ideal. During the execution phase once a week is a good goal.
  • 11. Setting the stage The project owner has the main responsibility for this phase. Clarify the direction Set the initial challenge Define restrictions Plan the first steps + communication plan
  • 12. Understanding the current condition The project manager has the main responsibility for this phase. Go and see is the philosophy. Understand the current situation by thorough analyses Give feedback, ask for clarifications and additional research if needed Document the current situation concisely and based on facts It’s a lot harder to really see than you’d guess
  • 13. Setting the target condition The project manager has the main responsibility for this phase. A target condition describes both the outcome and process and can be achieved in 1- 3 months . In the beginning shorter is better for learning. Define the next target condition and analyze obstacles Give feedback and ensure alignment with “north star” Make initial plan (outline) on how to get to the next target condition. Plan first steps in detail. A good target condition is both challenging and mindful of the restrictions of the project. The plan is not detailed except for initial steps. Think of rolling wave planning.
  • 14. Execute and adapt The project manager has the main responsibility for this phase. Make more detailed plans in a JIT fashion. Execute plan with a experimentation mindset. Give feedback and ensure alignment with “north star” and target condition. Adjust plan according to learning. Frequent F2F meetings with owner about progres Rolling wave planning. Executions as experimentation. Fail fast and find a way by learning. Frequent meetings between pm and owner .
  • 15. Executions as PDCA experiments What is your hypothesis? Design a quick experiment What is the expected outcome? Run the experiment “quick and light” What was the actual outcome? Was it what you expected? What did you learn? Time for update plan! or How do I sustain the results? Points of emphasis Short iteration cycles Go and see Focus on learning
  • 16. Mindset: Navigate towards the target with experiments Find the route to the target by learning from experiments and focusing on the next step forward based on that learning
  • 17. Check – did we get there? The project manager has the main responsibility for this phase. A fact based review about the results, process and learning. Give feedback to pm about results and process. Give feedback to owner about his role and coaching. An honest reflection about the results and process based on facts.
  • 18. Adjusting to the results The project manager has the main responsibility for this phase. Plan how will we sustain the results that were achieved. Schedule checkup meetings. Give feedback. Initiate a follow up project if needed. Plan on how, when and to whom the project learning will be shared with. Although the project phase ends the follow up action items need to be planed and scheduled to sustain the results and share learning.
  • 19. The project owner as a coach In addition to the traditional responsibilities of the project owner he/she acts as a coach to the project manager in regards to the A3-method. So we are aiming both to get successful projects and develop our A3 capability.
  • 20. Adjustments This presentation was about the basic recipe of the A3-method. Of course in real life adjustments have to be made according to the circumstances.
  • 21. A3-process Long term vision ”North Star” + initial challenge 1. Understand the direction + initial challenge 2. Understand the current condition 3. Define the Next target condition + initial plan 4. Experiment your way to the target 5. Reflect, stabilize and start over Next target condition A good target condition is abouth a month or two away PDCA-experiment 1. Hypothesis 2. Experiment 3. Result 4. Learning PDCA experiment your way to the target Current condition Understand deeply

Editor's Notes

  1. Own experience with these (SCRUM MASTER and PO),Common history at Toyota for both these methods
  2. Examples: 1. Frequency of meetings. 2. Live meetings vs communication tools 3. Who sets the direction – in some cases PM?